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Test Preparation Market to Grow by USD 16.28 Billion (2024-2028), Increasing Emphasis on Online Mode of Test Preparation Boosts the Market, Report on How AI Is Driving Market Transformation – Technavio

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NEW YORK, Feb. 3, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global test preparation market size is estimated to grow by USD 16.28 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 7.6%  during the forecast period. Increasing emphasis on online mode of test preparation is driving market growth, with a trend towards technological advances in test preparation services. However, availability of open-source test preparation materials  poses a challenge. Key market players include ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC.

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View Free Sample PDF

Test Preparation Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.6%

Market growth 2024-2028

USD 16279.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.9

Regional analysis

US

Performing market contribution

North America at 100%

Key countries

US

Key companies profiled

ArborBridge, BenchPrep, Blackboard Inc., C2 Educational System Inc., Cengage Learning Holdings II Inc., Club Z Inc., CogniFit Inc., Graham Holdings Co., Imagine Learning LLC, Instructure Holdings Inc., Kaplan Inc., Magoosh, McGraw Hill LLC, Pearson Plc, PrepScholar, Sylvan Learning LLC, Test Innovators, TESTIVE, TPR Education LLC, and USATestprep LLC

Market Driver

The test preparation market is thriving, with academic tests, standardized tests, professional certification exams, and language proficiency tests driving growth. Technology plays a significant role, as online learning, gamification, mobile learning, and online proctoring become more popular. University exams and certification exams for K-12, high school, and higher education are key areas of focus. Employment and students are the primary consumers, with increasing educational competition and employment opportunities fueling demand. Driving factors also include artificial intelligence (AI) and data analytics, which enable blended learning models and interactive resources. Industry applications, university admissions, and job seekers are also significant markets. Restraining factors include cost and the need for specialized certifications. Untapped markets include niche exams, personalized learning approaches, and post-secondary certification. Globalization of education and changing educational trends are shaping innovative solutions. Collaborations between educational institutions and test preparation companies are also on the rise. 

The tech-savvy population and the widespread use of mobile devices have driven a significant increase in demand for advanced, tech-driven test preparation methods. Companies like Test Innovators utilize artificial intelligence (AI) to create personalized learning programs for students. By collecting student performance data and comparing it to other students taking competitive tests, such as SSAT, ISEE, ACT, and SAT, AI algorithms generate customized study plans. This innovative approach offers students a more effective and efficient way to prepare for standardized tests. 

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 Market Challenges

The test preparation market encompasses academic tests, standardized tests, professional certification exams, language proficiency tests, and various exams for K-12, high school, university, and certification programs. Driving factors include increasing educational competition, employment needs, and university admissions. Challenges include technology integration, online learning, proctoring, and catering to niche exams and specialized certifications. Key market trends include gamification, mobile learning, artificial intelligence (AI), data analytics, blended learning models, and interactive resources. Industry applications include employment, higher education, and K-12. Restraining factors include cost and accessibility. Major players include Kaplan, Princeton Review, ETS, and TestPrepSchool. Innovative solutions include adaptive learning technologies, collaborations, and personalized learning approaches. Untapped markets include early education assessment and post-secondary certification. The market is global, with a growing focus on changing educational trends and employment needs.The Test Preparation Market faces challenges due to the proliferation of free, open-source test preparation materials. Reputed vendors like Pearson offer high-quality content and courseware. However, the market’s fragmentation with numerous domestic and international course providers offers generic and specialized courses. These courses lack content clarity and require frequent updates. The rise of Massive Open Online Courses (MOOCs) and various websites, along with an increase in startup initiatives, provide an abundance of free test preparation resources, including mock tests, practice question papers, and other similar materials. These factors may hinder the market’s growth by reducing the demand for paid test preparation services.

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Segment Overview 

This test preparation market report extensively covers market segmentation by  

End-userHigher EducationK-12ProductUniversity ExamsCertifications ExamsHigh School ExamsElementary ExamsOthersLearning MethodBlendedOnlineGeographyNorth America

1.1 Higher education- The higher education market is experiencing growth due to the rising demand for certification courses and the increasing number of students preparing for competitive exams. Specialization is a key trend in higher education, with students seeking professional education in fields like medicine, nursing, law, and wealth management, among others. Test preparation courses are gaining popularity in institutions of higher learning. Cloud-based Learning Management Systems, such as Talent LMS, are commonly used for delivering these courses. In the test preparation industry, vendors like Kaplan, Pearson, and TPR Education are offering services for various domain-specific exams, including the Medical College Admission Test (MCAT), Law School Admission Test (LSAT), and Graduate Record Examinations (GRE). The influx of international students into the US to pursue higher education is another significant factor fueling market growth. These students often enroll in competitive exams like GRE, GMAT, and others. The higher education segment is poised for expansion during the forecast period, driven by these trends.

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Research Analysis

The test preparation market encompasses a range of assessments designed to measure academic, professional, and language proficiency skills. These include academic tests for K-12 students, high school exams, university exams, and professional certification exams. Standardized tests are a significant part of this market, as they provide a common measure of student achievement and help ensure educational quality. Online learning, gamification, mobile learning, and online proctoring are transforming test preparation, making it more accessible and flexible. AI and data analytics are also being leveraged to personalize learning and improve student performance. The increasing competition in education, employment, and university admissions drives the demand for effective test preparation services. Interactive resources and blended learning models are becoming increasingly popular, offering students a more engaging and effective learning experience.

Market Research Overview

The Test Preparation Market encompasses academic tests, standardized tests, professional certification exams, and language proficiency tests. Technology plays a significant role with online learning, gamification, mobile learning, and online proctoring becoming increasingly popular. University exams, certification exams, high school exams, and elementary exams are all part of this market. Driving factors include increasing educational competition and employment needs for students and professionals. Restraining factors include the high cost of preparatory services and the need for proctoring. The market caters to various segments such as K-12, higher education, and niche exams. Key trends include the use of artificial intelligence (AI) and data analytics, blended learning models, and interactive resources. Industry applications include university admissions, job seekers, working professionals, and post-secondary certification. The market is globalizing, with adaptive learning technologies and collaborations shaping the future. Untapped markets exist in personalized learning approaches and early education assessment. Male and female students equally benefit from test preparation services.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userHigher EducationK-12ProductUniversity ExamsCertifications ExamsHigh School ExamsElementary ExamsOthersLearning MethodBlendedOnlineGeographyNorth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Technology

JA Solar Summit Highlights Shift Toward Solar-Storage Integration as Global Demand Holds Firm

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BEIJING, April 20, 2026 /PRNewswire/ — The 5th Global Solar and Energy Storage Summit 2026, hosted online by JA Solar, brought together over 20+ senior representatives from leading international organizations and industry players to share insights on the accelerating energy transition. The summit featured keynote speeches and panel discussions with influential voices from the IRENA, S&P Global, BloombergNEF, SolarPower Europe, TÜV NORD, as well as prominent utilities, developers, investors, and technology companies worldwide. With a global audience exceeding 20,000 participants from 30+ countries, the event highlighted the growing integration of solar and energy storage as central to a cleaner, smarter, and more resilient energy future.

Record-Breaking Renewable Deployment in 2025

IRENA’s Ilina Stefanova opened the summit by underscoring the scale and urgency of the global energy transition. “2025 marked a record year for renewable energy, with 692 GW of new capacity deployed globally, and solar contributing 75% of the total,” she said. However, she emphasized the need for stronger policy and investment frameworks to sustain this momentum and meet 2030 climate targets.

S&P Global’s Holly Hu followed with the latest market outlook, noting that global solar installations reached 617 GW in 2025, driven by robust activity in China, Europe, and North America. While she acknowledged potential growth moderation in 2026, Hu emphasized an industry shift from scale-dominated competition to smarter, more value-driven strategies.

Solar + Storage + X: The Future of Energy Solutions

Dr. Zi Ouyang, President of Product and Solution R&D Centre and CTO of JA Solar, delivered a keynote on how integrated solutions are shaping the next phase of clean energy deployment. He introduced “Solar + Storage + X” as the industry’s path forward, where combined technologies create new opportunities across utility-scale, commercial, and residential markets.

“The future of energy lies in integration,” said Dr. Ouyang. “Standalone solar PV systems are no longer sufficient to meet today’s increasingly complex demands. By integrating storage and advanced solutions, we can unlock significant value and provide the flexibility necessary for tomorrow’s global energy systems.” He also highlighted JA Solar’s expertise in enabling scenario-specific solutions, including AI-powered data centers, industrial parks, and remote microgrids.

Driving Value Creation Across Global Markets

Two panel discussions explored the changing dynamics of solar and storage integration.

The first, “Global Perspectives: New Value Drivers and Growth Opportunities,” discussed the industry’s pivot toward value-based development. Panelists emphasized how system efficiency, long-term performance, and financial optimization are replacing cost as priorities, with integrated solutions emerging as critical to capturing project value and market flexibility.

The second panel, “Energy Transformation Across Every Scenario: From Deserts to Cities,” explored the application of solar and storage in emerging sectors such as AI Data Centers (AIDC), mining, modern agriculture, and transportation infrastructure. Panelists highlighted innovations addressing diverse energy demands while tackling challenges like system resilience in extreme environments, from remote deserts to urban microgrids.

JA Solar’s Global Leadership in Integrated Energy Growth

The summit reflected the industry’s transition into a transformative phase defined by integration, intelligence, and scenario diversity. As the event organizer and a leading global innovator in solar technology, JA Solar reaffirmed its commitment to accelerating the adoption of high-performance, sustainable energy solutions.

“At JA Solar, we believe collaboration and innovation are fundamental to building a sustainable energy future,” said Dr. Zi Ouyang. “Through advanced technologies and strong partnerships, we aim to deliver scalable, resilient solutions that meet the evolving needs of customers worldwide.”

View original content to download multimedia:https://www.prnewswire.com/news-releases/ja-solar-summit-highlights-shift-toward-solar-storage-integration-as-global-demand-holds-firm-302747979.html

SOURCE JA Solar Technology Co., Ltd.

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Ascentium Acquires Dezan Shira & Associates, Expanding its Footprint to 27 Markets and Strengthening Corporate Services Capabilities

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SINGAPORE, April 21, 2026 /PRNewswire/ — Ascentium, a leading global business services platform headquartered in Singapore, has completed its acquisition of Dezan Shira & Associates (“Dezan Shira”), a multi-disciplinary professional services firm with more than three decades of experience advising foreign investors across Asia.

This strategic move significantly expands Ascentium’s reach and capabilities across Asia, the United States, and Europe, enabling the group to guide businesses from pre-investment market assessment through long-term operations, while further deepening its advisory expertise for international businesses operating across these regions.

Expanding cross-border capabilities

With this acquisition, Ascentium now operates in 27 markets, including new locations such as Mongolia, Poland, Germany and Italy, thereby enhancing its ability to support clients with cross-border investments and multi-jurisdictional operations. The addition of Dezan Shira’s network complements Ascentium’s existing footprint in Southeast Asia, positioning the group as one of the most extensive on-the-ground advisory platforms supporting foreign investment in Asia.

This expansion further enables Ascentium to serve clients on the Chinese mainland more effectively, especially foreign investors seeking to enter or scale in this dynamic market.  Added to the established network of InCorp International, an Ascentium Company, the incorporation of Dezan Shira contributes three new offices in Suzhou, Tianjin, and Zhongshan, extending Ascentium’s presence across the Chinese mainland to 15 locations.

With a network spanning major commercial hubs including Beijing, Shanghai, Shenzhen, Guangzhou, and Tianjin, Ascentium delivers clear answers and hands-on support to help businesses navigate regulatory complexity and build a strong, compliant presence with confidence.

Deepening advisory and intelligence capabilities

Dezan Shira brings over three decades of experience advising foreign investors in Asia, with recognised strengths in regulatory analysis, business intelligence, investment structuring, tax advisory and technology-enabled solutions. These capabilities complement Ascentium’s established services in incorporation, multi-country HR and payroll, ESG and tax advisory, and fiduciary – creating an integrated platform that supports clients from market entry through long-term growth. 

Multinational enterprises, regional headquarters, and growth-oriented businesses will benefit from greater scale, deeper regulatory expertise, and a unified service platform designed to navigate complex cross-border business environments.

Asia Briefing: Business intelligence and market insights platform

The acquisition also brings Asia Briefing, Dezan Shira’s business intelligence and research arm, into Ascentium’s ecosystem. Through its Doing Business guides, digital publications, and daily regulatory analysis, Asia Briefing is the leading source for insights on market entry, compliance, regulatory developments, and business news across Asia.

The Asia Briefing platform strengthens the combined group’s ability to pair on-the-ground advisory services with timely, region-wide intelligence to support informed decision-making.

Alberto Vettoretti, Managing Partner of Dezan Shira & Associates, said, “Joining Ascentium marks an exciting new chapter for Dezan Shira & Associates. By combining our expertise with Ascentium’s global platform and execution capabilities, we can deliver even greater value to clients looking to expand and succeed in multiple markets.”

Lennard Yong, Founding Management and Group CEO of Ascentium, added, “This acquisition brings us closer to a fully connected advisory platform across Asia and beyond. With Ascentium’s execution strength and Dezan Shira’s market intelligence and regulatory expertise, we can guide businesses through every stage of expansion, from pre-investment assessment through sustained operations, whether they are entering one new market or scaling across multiple jurisdictions.”

About Ascentium

Ascentium is a leading global business services platform dedicated to helping businesses and individuals scale greater heights. Headquartered in Singapore, we drive extraordinary growth through expert people, purpose-led technology, and an unwavering commitment to service excellence.

With over 2,600 professionals across 46 cities in 23 markets globally, we deliver integrated solutions in corporate services, finance and accounting, fund administration, human resources, and fiduciary and trust services. Serving more than 63,000 client entities across diverse industries, Ascentium combines specialised expertise with innovative, technology-enabled solutions to help clients navigate complexity and unlock new opportunities for sustainable growth.

For more information, visit: ascentium.com

About Dezan Shira & Associates

Founded in 1992, Dezan Shira & Associates is a professional services firm advising foreign investors and multinational enterprises entering and operating across Asia.

The firm provides business intelligence and market entry, corporate establishment and licensing, accounting, tax advisory, payroll and HR administration, internal audit and risk advisory, as well as technology-enabled financial software and ERP solutions.

With more than 300 professionals operating from 27 offices globally, Dezan Shira & Associates maintains one of the region’s most extensive integrated advisory platforms dedicated to foreign direct investment and cross-border operations.

 

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SOURCE Ascentium

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Thunes Launches Real-Time Payments into New Zealand

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Members of Thunes’ Direct Global Network can now send real-time payments to bank accounts in New Zealand, further strengthening the company’s presence in the Asia-Pacific region.

BANGKOK, April 21, 2026 /PRNewswire/ — Thunes, the Smart Superhighway to move money around the world, today announced the expansion of its Direct Global Network with the launch of direct, real-time Pay-to-Bank services into New Zealand.

This expansion enhances Thunes’ cross-border payment capabilities in the Asia-Pacific region, providing Members of the Thunes Direct Global Network with faster and more transparent payment solutions for both consumer and business transactions. With this launch, users can easily transfer NZD directly to New Zealand bank accounts. Transactions can be made either through a direct API integration to Thunes or by leveraging existing Swift connectivity.

New Zealand is increasingly focused on upgrading its financial infrastructure to support real-time digital trade and the burgeoning gig economy. As the nation transitions to a next-generation payments ecosystem, real-time transactions are forecasted to grow at a CAGR of 21.3% through 2027.

Eugene Chua, Head of Network, APAC, at Thunes, said: “At Thunes, we’re dismantling the legacy friction that creates barriers to the global digital economy. Asia Pacific is where the Thunes story began, so we are especially pleased to be strengthening our reach in a high-growth market like New Zealand. Geography should never hinder ambition, and we are proud to be the engine driving financial connectivity, providing the infrastructure that supports and empowers businesses and individuals to benefit from international money movement and participate more fully in the global economy.”

With this expansion, Thunes reinforces its position as a leading provider of real-time cross-border payments. Its Direct Global Network leverages Thunes’ in-house SmartX Treasury System for AI-driven forecasting and real-time liquidity management, and its Fortress Compliance Platform, which benefits from over 50 licences worldwide. This ensures every payment is executed with the highest levels of security, compliance, and operational efficiency.

NOTES TO EDITORS:

Thunes will be attending Money20/20 Asia in Bangkok from April 21-23, 2026, located at booth 6005. Schedule a meeting here.

For more information about Thunes, visit: https://www.thunes.com/

Logo – https://mma.prnewswire.com/media/2831061/5891541/Thunes_Logo.jpg

 

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