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Toy Trends from Yiwu: Who’s the Next Big Hit after POP MART?

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YIWU, China, May 22, 2025 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. As one of Yiwu’s flagship categories, “toys” consistently rank among the top search keywords on Yiwugo’s trending lists. In recent years, dark horses like MOLLY and LABUBU have emerged in the toy sector, with sales performance far exceeding market expectations. Over time, the toy market continues to produce new breakout hits.

On March 26, 2025, POP MART released its annual financial report for 2024, which shows that the company achieved a revenue of CNY 13.04 billion in 2024, representing a 106.9% year-on-year increase. Among this, the domestic revenue from Chinese mainland accounted for CNY 7.97 billion, up 52.3% from the previous year. Ms. Yu Le, a merchant on Yiwugo’s platform operating Candy House Phone Accessories, leveraged her authorization granted by POP MART to incorporate both original and fan-designed variations of the brand’s characters into product designs. This strategy has attracted a surge of e-commerce and livestreaming clients, with many individual clients’ monthly purchases reaching millions of CNY.

Yiwugo’s big data analysis revealed that, in February 2025, overseas buyers began inquiring about aquatic toys like water guns, which entered their peak sales season in April. By mid-to-late May, orders for these water toys were largely fulfilled.

Ms. Wang Ziding, owner of Yuchen Toys on the Yiwugo platform, shared that electric pulse water guns have been a top seller in overseas markets this year. Equipped with fully automatic water absorption and balanced pressure for extended range shooting capability, these water guns have made a striking debut. As production scaled up over the past two years, prices became more competitive, fueling booming demand both domestically and abroad. It’s common for single clients to order around 100 cases per purchase.

Meanwhile, another domestic hit has emerged: the “firework water gun”. Inspired by a 2024 viral short video featuring a makeshift water gun made from a perforated plastic water bottle that sprays water in firework-like patterns, manufacturers quickly rolled out upgraded versions. These toy guns overhauled traditional nozzles, with a standard 120-hole nozzle that creates rotating water patterns mimicking fireworks under pressure. Wang noted that by April, the company’s daily output of 20,000 firework water guns still struggled to meet demand.

Another rising star in the toy market is polymer clay sheets. As a versatile material for DIY crafts, fashion accessories, and art education, polymer clay caters to everyone from children to professional artists, with applications spanning global markets.

Mr. Shi Yan, a veteran in the polymer clay industry, operates Effectouch Polymer Clay Arts & Crafts on Yiwugo, where the business has been operating for over 11 years. With factories in Dongyang, Jinhua (Zhejiang Province) and Hebei Province, the company uses proprietary formulas to produce clay with a smooth texture, high malleability, fade-resistant and colorfast properties, and resistance to cracking or discoloration. Its extensive color library of over 1,000 shades meets diverse global client needs.

Shi added that the company has established a U.S. design division, which gathers cutting-edge market insights, ensuring their designs remain globally relevant and infused with fresh creative elements.

In 2021, the DIY craft trend surged, driving the company’s sales to a peak. After connecting with Effectouch through Yiwugo, a Brazilian client regularly purchased around two shipping containers of polymer clay products per month. These products flew off the shelves immediately upon arrival in Brazilian stores.

As Effectouch expanded its offerings in recent years, polymer clay sheets have gained popularity not only as raw materials for crafts, beaded accessories, and DIY jewelry but also as children’s toys and early education tools.

The company maintains partnerships with global retail giants like Walmart for over a decade, with many bulk orders now leaning toward cultural and sports-related applications. As Shi emphasized, polymer clay, as a high-quality medium, can play diverse roles. Its versatility in shapes and colors makes it a compelling choice for consumers. He believes polymer clay will continue to outperform in global markets in the coming years.

From the tech-driven thrill of pulse water guns to the vibrant creativity of polymer clay, the Yiwu toy industry is proving itself as a global “hit-making machine”. Innovation here doesn’t require grand narratives – it thrives in the tiny details that spark imagination and childlike wonder, compelling consumers worldwide to pay for play. And that, perhaps, is the timeless business code of the “World’s Supermarket”.

View original content to download multimedia:https://www.prnewswire.com/news-releases/toy-trends-from-yiwu-whos-the-next-big-hit-after-pop-mart-302462873.html

SOURCE Yiwugo.com

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RefrigiWear® Unveils New Heated PPE System at ASSP Safety26 Expo

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June 15, 2026

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ANAHEIM, Calif., June 15, 2026 /PRNewswire/ — RefrigiWear®, the leading manufacturer of insulated PPE and workwear for the global cold chain, announced the new ThermaSync™ Jacket and ThermaSync™ Glove, an integrated heated workwear system designed to keep workers warm, productive and protected even in temperatures down to -15°F.

ThermaSync™ combines heating technology with a completely unique connection to deliver warmth from core to fingertips.

The new products will debut at the ASSP Safety26 Conference & Expo, June 15–17, in Anaheim, California.

Connected Warmth from Core to Fingertips

ThermaSync™ combines battery-powered heating technology with industrial-grade durability and a completely unique connection between the products to deliver synchronized warmth from core to fingertips.

“Cold environments create real challenges for workers, affecting comfort, dexterity, productivity and job performance. Worn together, ThermaSync™ products create a connected system that maintains consistent warmth across the body and hands,” says RefrigiWear CEO Ryan Silberman.

The result is an innovative solution for insulated PPE that helps workers stay safe, comfortable and focused on the job.

ThermaSync™ Jacket

Even before powering up, the ThermaSync™ Jacket is insulated for protection in temperatures down to -15°F. Heating elements across the chest and back, plus high- and low-heat settings, let workers adjust warmth as activity levels or conditions change.

The jacket features durable abrasion-resistant, water-resistant materials, multiple pockets and an adjustable hem to block cold drafts, along with one rechargeable lithium-ion battery pack that provides up to 8 hours of heat per charge.

ThermaSync™ Glove

Also insulated for -15°F temperatures, the ThermaSync™ Glove uses magnetic connectors to draw power from the ThermaSync™ Jacket, delivering extra warmth across the back of the hand and fingers. This unique connector amplifies cold protection to your hands because if your hands are cold, it is hard to focus on anything else.

A waterproof design and grip-enhancing synthetic leather palm support secure material handling. Touchscreen-capable thumb, index and middle fingers let workers use screens without exposing hands to cold temperatures.

Experience ThermaSync™ at Safety26

ASSP Safety26 attendees are invited to visit RefrigiWear Booth #4415 for demonstrations of the ThermaSync™ Jacket and ThermaSync™ Glove.

About RefrigiWear

Founded in 1954 by Myron Breakstone, RefrigiWear makes the toughest workwear for the toughest workers and for the coldest conditions. With a long history rooted in real-world experience, RefrigiWear understands the challenges of working in extreme cold, helping the company deliver high-quality insulated workwear that stands up to the coldest, dirtiest, harshest conditions imaginable. Learn more at RefrigiWear.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/refrigiwear-unveils-new-heated-ppe-system-at-assp-safety26-expo-302800795.html

SOURCE REFRIGIWEAR

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PSignite, the company behind the CPGvision platform, is recognized by The Silicon Review as one of the Most Reputable Companies of the Year 2026

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43 minutes ago

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June 15, 2026

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NEW YORK, June 15, 2026 /PRNewswire/ — PSignite, a leading provider of innovative software solutions in the trade and revenue management space, today announced that it has received The Silicon Review’s Most Reputable Companies of the Year 2026 award. Click the link below for the interview with PSignite CEO, Jon Flaherty.

https://thesiliconreview.com/magazine/profile/why-tpm-and-rgm-success-depends-on-adoption-not-just-software 

About PSignite

PSignite is a leading provider of advanced software solutions for the consumer packaged goods industry. With a focus on utilizing artificial intelligence and machine learning to help companies optimize their trade promotion funds and grow revenue profitably, PSignite offers innovative platforms designed to streamline processes and deliver actionable insights. For more information, visit cpgvision.com.

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SOURCE PSignite

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GateKeeper to Showcase Proximity-Based Identity Access for Shared Workstations at Identiverse 2026

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June 15, 2026

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GateKeeper will showcase its proximity-based passwordless MFA and identity access platform at Identiverse 2026 at Booth #113, highlighting how it helps mission-critical industries secure shared workstations without slowing down frontline workflows. The press release positions GateKeeper as a solution for improving identity assurance, user accountability, audit visibility, and frictionless access across manufacturing, healthcare, law enforcement, and other high-security environments.

LAS VEGAS, June 15, 2026 /PRNewswire-PRWeb/ — Untethered Labs, Inc., creator of GateKeeper Proximity, today announces that it will showcase GateKeeper Proximity and GateKeeper IDP at Identiverse 2026, taking place June 15–17 at Mandalay Bay in Las Vegas. Attendees can visit GateKeeper at Booth #113 for live demonstrations focused on passwordless workstation access, shared workstation accountability, and stronger identity assurance for mission-critical environments.

” At Identiverse, we are showing how GateKeeper extends passwordless MFA and identity assurance to the frontline environments where speed, accountability, and security all have to work together.” Siddharth Pothbare.

GateKeeper is addressing a persistent identity challenge for organizations where shared workstations, fast user switching, operational uptime, and auditability all matter. While many organizations have invested in cloud SSO, MFA, and identity governance, shared endpoint environments remain difficult to secure without adding friction to daily workflows.

Manufacturing floors, healthcare clinics, law enforcement facilities, and other high-throughput operations often require multiple users to access the same endpoint throughout the day. In these environments, long passwords, shared credentials, frequent password resets, and incomplete user traceability can create both security risk and productivity drag. GateKeeper helps organizations reduce reliance on passwords while tying workstation access events back to the individual user.

GateKeeper combines proximity-based authentication with centralized access management and identity provider capabilities. Users can authenticate with a GateKeeper token, supported NFC/RFID badge, or mobile credential, helping organizations enforce consistent MFA while maintaining a fast and familiar user experience. The result is stronger identity assurance from the workstation to applications, without forcing frontline teams into slower or more disruptive login processes.

“Identity programs have made major progress in the cloud, but shared workstations remain one of the hardest environments to secure without disrupting operations,” said Siddharth Pothbare, CEO at Untethered Labs. “At Identiverse, we are showing how GateKeeper extends passwordless MFA and identity assurance to the frontline environments where speed, accountability, and security all have to work together.”

At Booth #113, GateKeeper will demonstrate how organizations can:

Replace shared passwords with token, badge, or mobile-based passwordless authentication.Tie workstation access events to individual users, even in shared workstation environments.Enforce phone-free MFA consistently across mission-critical endpoints and applications.Improve workflow speed for operators, clinicians, officers, and frontline staff.Generate clean audit logs that support compliance, investigations, and access reviews.Extend identity assurance from workstation login to downstream application access through GateKeeper IDP capabilities.

GateKeeper’s approach has already helped mission-critical organizations reduce login friction while improving security and accountability. In one customer deployment, Major Tool & Machine reported significant time savings compared to conventional authentication methods.

“While conventional two-factor authentication methods could have cost the company over 240 hours of login time for 14,000 logins in one month, GateKeeper took only 20 hours of time to log in. GateKeeper made the computers secure, and cost 90% less in time as compared to any other authentication method.” — Tom Riddle, Network Administrator, Major Tool & Machine

About Untethered Labs, Inc.

Untethered Labs, Inc. is the creator of GateKeeper Proximity (https://gkaccess.com) a passwordless authentication and access management platform designed for environments where security, speed, and accountability are critical. GateKeeper helps organizations secure workstation access, enforce MFA, streamline user authentication, and maintain audit visibility across shared and dedicated endpoint environments.

Media Contact

GateKeeper Proximity, Untethered Labs, Inc., 1 2405475446, info@gkaccess.com, www.gkaccess.com 

Twitter, LinkedIn

View original content to download multimedia:https://www.prweb.com/releases/gatekeeper-to-showcase-proximity-based-identity-access-for-shared-workstations-at-identiverse-2026-302799979.html

SOURCE Untethered Labs, Inc.

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