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B2B Marketing Summit in Singapore Convenes Industry Leaders to Discuss the AI Era

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SINGAPORE, May 12, 2026 /PRNewswire/ — Marketing leaders from across APAC recently convened at the Marina Bay Sands for The B2B Marketing Summit. The event provided a platform for senior executives to discuss the evolving challenges of B2B marketing, while also marking the 10th anniversary of the summit’s organiser, The Ortus Club.

Over the past decade, the agency has grown from hosting localised roundtables to organising executive knowledge-sharing events for major technology and SaaS organisations, including Canva, OpenAI, Twilio, Freshworks, Stripe, PayPal, and NVIDIA.

How are B2B marketing leaders navigating the AI era?

Jess Circi, Co-Founder and Managing Partner, opened the summit by acknowledging the extraordinary talent gathered at the Marina Bay Sands. Emphasising that this is the most exciting and high-stakes time to be in the field, she framed the core challenges of AI-driven visibility, the crave for human-centric branding, and complex customer journeys. As Circi Maruyama noted: “This room right now welcomes marketing leaders from some of the most ambitious B2B organisations in the region, if not the world. People who are actively figuring out how to navigate this slightly insane time we’re facing in B2B marketing.”

Reflecting on the changing dynamics of the profession, she added:

“Marketing is no longer just ‘support’ for sales. More and more CMOs are turning into Chief Revenue Officers and finally grabbing those seats on the board.”

With nearly 2,000 years of collective marketing experience in the room, the day was set to tackle how leaders are turning these high-stakes challenges into strategic advantages.

How can B2B brands stay relevant amidst zero-click searches?

The core theme of the day centred on maintaining human connection in a digital-first, AI-driven landscape. Navigating this new reality, Constance Tan, speaking on behalf of Ahrefs, shared data regarding zero-click searches and the rise of AI overviews. Tan noted that “AI overviews reduce click-through rates by about 30 percent, and only 38 percent of top ten results appear in AI answers. The rules are not exactly the same. Brand and video mentions are becoming more and more important as sources for the AI machine.”

Nicholas Kontopoulos, representing Twilio, expanded on this theme by highlighting the shift in how buyers educate themselves: “We are starting to see this play out in terms of how our end customers are procuring content. They are now going dark because they are going in by the LLM. It is no longer just about individual buyers, but the buying units involved in making a decision.”

Furthermore, Karen Ko from SailPoint emphasised the critical need for human oversight and data quality in AI integration, stating that “the human factor plays a very critical role in this journey to ensure quality. The output of AI is only as good as the data you feed it—garbage in, garbage out. We must maintain human review and shared governance.”

What makes intimate B2B networking effective in a digital-first world?

The event incorporated several interactive networking initiatives designed to foster genuine connections. Attendees connected using icebreaker cards scattered throughout the room, complemented by a bespoke Twilio cupcake cart that kept the energy dynamic throughout the day. Behind closed doors, VIP attendees and sponsors convened for an unrecorded, private 3-course lunch, an exclusive format that allowed executives to discuss panel topics in greater detail without the pressure of a recording. To top off the experience, a highly coveted raffle prize was provided by The Stag Steakhouse, a recognised venue for B2B events and executive roundtables in Singapore.

Why are event content creators essential to modern B2B campaigns?

The summit also served as a live showcase for The Ortus Club’s expansion into event content creation and podcast curation. On-site, the organisation brought its CMO Chats podcast to life with an active podcast corner. Anya Africa, Head of Operations, interviewed key marketing leaders, while Managing Partner Jamie Aclan conducted floor interviews. This addition to the event portfolio reflects a broader industry demand to capture insights, engage target audiences, and pair events with tailored B2B campaign content.

For those who were unable to attend, curated summaries and discussion breakdowns from the summit can be found at https://b2b-singapore.ortusclub.com/.

Interested in sponsoring an event worth attending? Book a meeting here.

About The Ortus Club

The Ortus Club is a global B2B marketing agency specialising in executive events, roundtables, and summits. Founded on the belief that meaningful connections are built through face-to-face interaction, the agency facilitates executive knowledge-sharing and lead generation for global brands.

Media Contact

The Ortus Club Email: content@ortusclub.com 
Website: https://www.ortusclub.com/

 

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SOURCE The Ortus Club

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IIFL Capital partners with Flytxt to leverage Agentic AI for sustainable AUM growth

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MUMBAI, India, Aug. 6, 2026 /PRNewswire/ — Flytxt, a leading provider of Enterprise AI solutions for Marketplace Optimisation, today announced that IIFL Capital Services Limited, a full-service investment and wealth management firm, has adopted its award winning AI to strengthen investor engagement and accelerate Assets Under Management (AUM) growth through intelligent investment recommendations.

With over 15 years of AI innovation, Flytxt currently serves more than 80 enterprise customers across 50 countries, helping them transform customer data into actionable intelligence and driving measurable business outcomes.

As investor expectations continue to evolve, financial service providers are under increasing pressure to deliver highly relevant and timely investment guidance. By leveraging Flytxt’s AI platform, IIFL Capital can better understand investor behavior, identify emerging investment opportunities, and engage customers with recommendations aligned to their financial goals and investment preferences.

“Technology adoption has always been central to driving innovation at IIFL Capital. Our collaboration with Flytxt reflects our commitment to leveraging AI to deepen investor engagement and create greater value for our investors,” said Mrs. Jyotsna Solanki, Head Business Intelligence & Growth, IIFL Capital.

“AI delivers real-world impact only when it is trusted, transparent, and easy to use. That’s exactly what our partnership with IIFL Capital demonstrates. Powered by causal intelligence, our Agentic AI solutions enable enterprises to reason, decide, and act with greater autonomy to deliver measurable business outcomes,” said Dr Vinod Vasudevan, CEO, Flytxt.

This partnership reflects Flytxt’s growing presence in the financial services sector, where leading NBFCs, fintech firms, insurance companies, and retail banks globally are leveraging its AI capabilities to accelerate customer growth, enhance product innovation, streamline customer service and drive deeper customer engagement.

About IIFL Capital

IIFL Capital Services Limited (formerly IIFL Securities Limited) is a full-service broking and investment services firm operating in India. IIFL Capital offers broking services, wealth management, financial products distribution, institutional broking, research and investment banking services.

For more information, visit https://flytxt.ai/

 

SOURCE Flytxt

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Quant Hedge Fund Alpha2Fund Announces 100 Million Yuan Proprietary Investment as 25 Hedge Funds Join July Self-Investment Wave

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BEIJING, Aug. 6, 2026 /PRNewswire/ — Ningbo Alpha2Fund Investment Management Partnership Enterprise (Limited Partnership) a well‑known quantitative private fund manager (hereafter referred to as Alpha2Fund) announced on July 19 that based on its confidence in the long-term development of China’s capital market, it will invest 100 million yuan (approximately US$14 million) of its own capital into its private securities fund products within the coming week, pledging to “share both risks and returns” alongside its investors.

According to public information, Alpha2Fund, founded in August 2015, is a quantitative hedge fund firm registered with the Asset Management Association of China (AMAC) and headquartered in Beijing. Guided by its core values of “Research-Driven, Excellence-Oriented,” the firm leverages big data and algorithmic technologies to uncover deep market patterns and to build quantitative hedge fund models designed to deliver stable, long-term performance across market cycles. As of July 2026, Alpha2Fund manages assets exceeding RMB 55 billion and has received multiple Golden Bull Awards, a prestigious recognition in China’s private fund industry.

Alpha2Fund is far from alone. Industry data shows that 25 private fund firms have announced proprietary investments of their own products since the start of July, with total commitments exceeding 1.4 billion yuan. The wave began with X-Square Investment and Shiva Fund (along with its manager Liang Hong), pledging 10 million yuan and 42 million yuan, respectively. On July 19, another quant giant, Lingjun Investment, followed with a 200‑million‑yuan proprietary buy‑in. The wave peaked on July 20, when Longqi Scientific Investment set the month’s single‑largest record with a 280‑million‑yuan commitment, joined on the same day by Youmeili Fund, QianYan Fund, Aquajade Fund, Mengxi Investment, and several others.

Market observers view the flurry of proprietary buying as a dual signal: a vote of confidence in managers’ own strategies and a tangible gesture to align interests with jittery investors amid portfolio drawdowns and heightened redemption concerns. Behind the trend, they say, lies both a forward‑looking strategic allocation—based on reasonable valuations in a long‑term positive macroeconomic outlook—and a tactical move to shore up investor sentiment and curb irrational redemptions during volatile periods.

 

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SOURCE Ningbo Alpha2Fund Investment Management Partnership Enterprise (Limited Partnership)

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Fair Finance Asia Calls on Banks to End Coal Financing in ASEAN and Strengthen Social Safeguards

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PHNOM PENH, Cambodia, Aug. 6, 2026 /PRNewswire/ — Fair Finance Asia (FFA) and Influencing Just Energy Transition in the ASEAN (I-JET) call on banks and investors to stop financing coal expansion and strengthen social safeguards.

In a new report, Phasing out Coal, Phasing in Justice: Roadmap for Financing a Responsible Regional Coal Phase-out in Asia, FFA and I-JET assess the transition landscape in Cambodia, Indonesia, Lao PDR, the Philippines, and Thailand, and in the Association of Southeast Asian Nations (ASEAN), more broadly.

While ASEAN member states have introduced coal moratoriums, updated Nationally Determined Contributions, early-retirement plans for coal-fired power plants, green taxonomies, and carbon pricing, the report finds that these still fall short of a Paris-aligned 1.5°C pathway.

International coal finance restrictions have expanded, yet funding persists through corporate lending and upstream mining. Meanwhile, liquefied natural gas (LNG) is being positioned as a bridge fuel despite high costs, price volatility, stranded assets, and fossil fuel lock-in.

To achieve a credible, just phase-out, the report recommends:

No new coal development, including for Artificial Intelligence (AI) and digital demand.Time-bound, enforceable phase-out plans with zero unabated coal.Permanent retirement or conversion of all units, with site remediation.An end to coal financing, including for false solutions.Binding just transition commitments.

The report also calls for strong social safeguards:

Income support, reskilling, and decent green jobs for affected workers.Meaningful participation, free, prior, and informed consent (FPIC), and secure land rights for Indigenous Peoples.Gender-responsive policies.Protection of civic space and environmental and human rights defenders.

Bernadette Victorio, Program Lead, Fair Finance Asia, said: “The test is not only whether coal-fired power plants close, but whether the energy transition reduces inequality by protecting the rights and amplifying the voices of workers, communities, women and Indigenous Peoples.”

Shubert Ciencia, Energy Justice and ASEAN Influencing Program Manager, Oxfam in Asia, said: “The ASEAN Plan of Action for Energy Cooperation (APAEC) 2026-2030 signals ASEAN’s intent to accelerate decarbonization while maintaining energy security. Member states must now restrict investment in existing coal projects and prohibit new ones.”

Victoria Fanggidae, Executive Director, The PRAKARSA, said: “Climate commitments are meaningless if financial flows continue to support coal. Indonesian financial institutions must stop enabling coal expansion, redirect capital to renewable energy, and embed human rights and just transition principles in financing decisions.”

Genalyn Arcayera-Aquino, Economic Rights Program Manager, Initiatives for Dialogue and Empowerment through Alternative Legal Services (IDEALS), said: “Fossil fuel incentives without a clear phase-out plan create a chicken-and-egg problem: reliance on imported fuels keeps electricity costs high and delays a domestic renewable energy industry.”

Yuki Tanabe, Program Director, Japan Center for a Sustainable Environment and Society (JACSES), said: “Governments should drive early retirement of coal-fired power plants with stricter environmental regulations and higher taxes on coal generation.”

Read the report: bit.ly/4wsaWt7

Media contacts:

Kyle Cruz

Influencing and Campaigning Manager

Fair Finance Asia

kylejuliene.cruz@oxfam.org

Shubert Ciencia

Energy Justice and ASEAN Influencing Program Manager

Oxfam in Asia

shubert.ciencia@oxfam.org

About Fair Finance Asia

FFA is a regional network of Asian civil society organizations working to ensure that financial institutions’ funding decisions respect the social and environmental well-being of the communities where they operate. Learn more: fairfinanceasia.org

About Influencing Just Energy Transition in ASEAN

I-JET is a multi-country initiative advancing a gender-just and socially inclusive energy transition. Learn more: https://x.com/ijet_project

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SOURCE Fair Finance Asia

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