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IBM Study: Canadian Sports Fans Expect More From the Fan Experience as AI Reshapes Sports

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Fans want faster recaps, more personalized experiences and easier ways to keep up with their favourite sports, teams and players

68% of surveyed Canadian sports fans see value in AI-powered sports features44% say managing multiple sports subscriptions is frustrating54% want faster event recaps52% want more access to favourite players and teams

MARKHAM, ON, Aug. 27, 2026 /CNW/ — Canadian sports fans are embracing AI-powered features, streaming platforms and sports apps, according to new online survey research commissioned by IBM (NYSE: IBM). As technology becomes a bigger part of sports fandom, fans are raising their expectations and demanding faster access, more personalized experiences and easier ways to keep up with the sports, teams and players they care about. For sports organizations, broadcasters and brands, the findings point to a clear shift: fans increasingly value the experience surrounding the game, not just the action itself.

The IBM Sports Intelligence Report, conducted by Morning Consult and based on responses from 20,589 sports fans across 12 countries including 2,047 in Canada, found that Canadian viewing habits continue to evolve. Linear broadcast remains the most-used platform for live sporting events among Canadian respondents at 37% in 2026, while subscription streaming increased to 24%, up from 20% in 2025. Social media platforms also gained ground as a viewing destination, increasing from 8% to 11%. Among Canadian respondents who choose digital platforms over traditional broadcast, 46% cited convenience as the primary reason.

“AI and digital technologies are changing how fans experience sports,” said Deb Pimentel, IBM Canada President. “Fans are looking for experiences that help them get closer to the action, access information faster and engage in ways that feel more personal. Organizations that meet those expectations will strengthen fan engagement and loyalty.”

Canadian Fans Want AI Features That Improve the Experience

Canadian respondents show the strongest interest in AI features that deliver practical value during the viewing experience. Real-time statistical insights and predictions ranked as the most valuable AI feature among Canadian respondents (27%), followed by personalized content tailored to their interests (21%). They also indicated they want AI-generated sports content they can trust. More than half (51%) cite accuracy as a driver of trust, while 46% prioritize accuracy over speed.

Overall, 68% of Canadian respondents see value in AI-powered sports features, while 75% selected at least one AI-powered feature they believe could improve sports viewing over the next two to three years.

Beyond AI, Canadian fans are looking for experiences that help them follow sports more easily and stay connected to the teams and players they care about. More than half want faster event recaps (54%), greater access to favourite players and teams (52%), and more personalized experiences (51%).

Looking ahead, 31% of Canadian respondents identified real-time translation for international sporting events as a technology that could improve viewing over the next two to three years, while 27% selected AI-powered recaps and summaries.

The findings suggest Canadian fans are looking for technology that helps them access information faster, follow more of the action and personalize how they engage with sports.

“Not that long ago, fans watched the game, checked the score and caught the highlights later,” said Pimentel. “Today, they can stream live events, access real-time statistics, follow players on social media and get personalized content wherever they are. Our research shows those new possibilities are raising expectations. Fans want faster access to information, more personalized experiences and easier ways to stay connected to the sports, teams and players they care about.”

Fans Want Simpler Ways to Follow Sports

The study found Canadian respondents reported frustration with fragmented viewing experiences. Forty-four percent of Canadian respondents said managing multiple subscriptions to watch the sports they care about is frustrating.

At the same time, many fans are looking for more streamlined experiences. Over one-third (36%) of Canadian respondents said they would be likely to download a single, centralized sports app that combines live streaming, scores, statistics and related content in one place.

Canadian respondents report already using digital sports platforms, with 65% reporting they use sports apps today, slightly up from 63% in 2025.

Fandom increasingly extends beyond the live event itself. Twenty-three percent of Canadian respondents said social media is their preferred place to interact with other sports fans, compared with 18% who prefer interacting in person at sporting events and 7% who prefer sports apps.

To view the full study, visit: https://newsroom.ibm.com/image/IBM+Sports+Intelligence+Report+August+2026.pdf

Study Methodology

IBM commissioned Morning Consult to conduct an online survey in June 2026 among 20,589 sports fans aged 18 and older in the United States, Canada, the United Kingdom, France, Germany, Italy, Spain, India, the United Arab Emirates, Saudi Arabia, Mexico and Brazil. The Canadian sample included 2,047 respondents. To qualify for the survey, respondents had to identify as at least an average sports fan and follow one or more of the following sports: soccer, cricket, tennis, basketball, baseball, rugby, golf, American football, Formula 1 racing, track and field, swimming or the Olympics. Results for the Canadian sample have a margin of error of approximately +/- 2 percentage points at the 95% confidence level. Respondents were drawn from an online, non-probability panel and self-identified as sports fans; results are representative of survey respondents only and are not necessarily representative of all Canadian sports fans or of the general population.

Media Contact

Lorraine Baldwin
IBM Canada Communications
lorraine@ca.ibm.com 

SOURCE IBM

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Mitrade Advocates Composure & Calculation as World Snooker Tour’s Official Trading Partner

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DUBAI, UAE, Aug. 27, 2026 /PRNewswire/ — Mitrade is sponsoring the World Snooker Tour (WST) for the 2026/27 season, aligning its brand with a sport built on composure and sustained focus under pressure. Snooker demands discipline and total concentration from a player facing a shifting table — qualities that reflect the broker’s advocacy for responsible, informed trading.

This global partnership lands as Mitrade’s growth accelerates. Since January 2026, the group reports that active trading clients increased 54% year on year, while the number of trades rose 79% and total lots traded grew 148%. The WST sponsorship provides Mitrade with a platform to engage with its growing community of traders and snooker fans and strengthen brand awareness across multiple markets.

“The World Snooker Tour is a prestigious platform with a global following, and we are proud to support its reach,” said Kevin Lai, Vice President of Mitrade Group. “The sport reflects qualities we value. Thoughtful decision-making, discipline, and respect for risk. It reinforces our responsible growth and commitment to helping traders understand markets, and we look forward to a relationship with WST’s community.”

“We are delighted to welcome Mitrade to the World Snooker Tour,” said Peter Wright, Chief Commercial Officer of WST. “This is a significant partnership with a dynamic global brand, and we are excited about working together across our European events. We look forward to seeing Mitrade become a prominent part of the World Snooker Tour throughout the season.”

Mitrade’s involvement with WST kicks off at the British Open in Cheltenham on 31 August 2026.

About Mitrade Group

Mitrade is a globally recognised, award-winning CFD trading platform licensed under UAE’s CMA (20200000397), South Africa’s FSCA (FSP 54842), Cayman Islands’ CIMA (SIB1612446), Mauritius’s FSC (GB20025791), Australia’s ASIC (AFSL398528), and Cyprus’s CySEC (CIF438/23). 

Connecting 7M+ traders to 1,000+ OTC derivatives, including indices, forex, commodities, ETFs, and shares, Mitrade’s platform is designed to provide fast trade execution, competitive spreads, and a user-friendly interface accessible across multiple devices. 

OTC derivatives are a leveraged product and can result in the loss of your entire capital. Trading OTC derivatives may not be suitable for everyone. Please consider the product sheet, risk disclosure statement and client agreement before using the services and ensure that you understand the risks involved.

This article is for informational purposes only and not financial advice, an offer, or a solicitation. 

Visit https://www.mitrade.com/ for more information.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/mitrade-advocates-composure–calculation-as-world-snooker-tours-official-trading-partner-302859615.html

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Rapid Market Adoption of Viso Now signals a fundamental shift in how Computer Vision Applications are built

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Users build a real-world computer vision application simply by describing their problem, without collecting data, labelling images, selecting models, or having previous machine learning experience.  

This marks a category shift: Strong sign-up growth since launch shows clear demand for a faster, more accessible approach to real-world AI.

< 3 MINUTES median time to first vision application

LONDON, Aug. 27, 2026 /PRNewswire/ — viso.ai has reported strong early demand for Viso Now, its recently launched platform that enables anyone to build a working computer vision application in minutes.

Since its recent launch, Viso Now has seen over 1,000 users creating more than 3,500 vision applications, with a median time to first application of less than 3 minutes, signaling immediate market acceptance of a faster, more accessible approach to computer vision.

With Viso Now, users can build a computer vision system by describing it, and easily upload a video or connect cameras. The platform creates a working, real world AI application that can solve highly complex visual tasks, and take actions like events and send alerts.  Its perception capabilities far exceed conventional detection, and offers human-level understanding.

“Viso Now changes everything about AI vision. No coding, no annotation, no model training. What took months now takes an hour, and AI vision moves from detection to human-level perception. This makes it possible to bring AI into the physical world. And that’s exactly why we want you to try it for yourself. ”
 Gaudenz Boesch, Co-CEO and Founder, viso.ai

Strong early adoption

The pace of signups shows clear demand for computer vision that can be implemented immediately. Teams can move from an idea to a working solution in the same moment, making it easier to test more possibilities and focus on the applications that create real value.

“Computer vision has traditionally forced teams to invest in data, models and infrastructure before knowing whether an idea will work. We believe that process is backwards. With Viso Now, teams start with the problem they want to solve and can build a working computer vision application in minutes. The response since launch shows there is real demand for a faster, more intuitive way to build computer vision.”
Nico Klingler, Co-CEO and Founder, viso.ai

From an idea to a working AI application

Viso Now brings video, visual understanding, logic, integrations and alerts together in one place. Users describe the outcome they need in ordinary language, test the application against real footage, and adjust the application as required.

With Viso Now, users can:

Describe what they want to build or a problem to solve in plain language.Upload footage from video or connect to a camera using a wide range of pre-built connectors.Review outcomes in a visual interface or build custom dashboards.Make changes to the visual perception engine or logic.Trigger actions through connectors like email, Slack, MS Teams, or send data anywhere via API.

Build systems that tackle real industry problems

Users are building applications for established use cases such as quality control, workplace safety and traffic analysis, while also experimenting with niche and unexpected ideas that would previously have been too difficult or costly to pursue (for example, use Viso Now to evaluate, rank and flag ISO compliance or food safety hazards). If a problem can be observed visually, it can become an opportunity to solve or automate it with computer vision.

One early user, an operations leader in automotive service equipment manufacturing, said: “In an afternoon, I built an agent that does exactly what we need it to do, and I had no previous experience building anything like this. It might as well be magic.”

Start on free forever, scale when ready

Viso Now is available through the browser and completely free to start. Every account receives free credits each day, plenty for users to continue building, testing and refining ideas without an upfront commitment. Users can invite their team and build several applications for different use cases.

Build your first vision application

Go to www.viso.ai/viso-now, describe what you want to see and build your first working vision application in minutes.

Media Contact:

Chrissie Jamieson
VP, Marketing
Viso.ai
c.jamieson@viso.ai
Tel: 07801 211 910

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/rapid-market-adoption-of-viso-now-signals-a-fundamental-shift-in-how-computer-vision-applications-are-built-302860976.html

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State Grid Changzhou Power Supply Company Assists Enterprise in Obtaining China’s First “Carbon Neutral” Transformer Certification

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CHANGZHOU, China, Aug. 27, 2026 /PRNewswire/ — Recently, with the support of State Grid Changzhou Power Supply Company, 15 units of 35 kV, 6,000 kVA pad-mounted transformers manufactured by Jiangsu Huapeng Transformer Co., Ltd. successfully obtained the British Standards Institution (BSI) carbon neutral certification, making them the first batch of export-oriented transformers in China to receive such certification. These units are scheduled to be shipped to Europe in the near future for use in local data center construction projects.

Currently, with the explosive growth of AI technology and the rapid expansion of the global computing power industry, transformers — as core power equipment for computing infrastructure — are experiencing surging market demand. Chinese-made transformers have gained strong international traction due to their advanced product performance and extremely short delivery cycles. Zhou Yuechao, Deputy Director of the New Energy Workshop at Jiangsu Huapeng Transformer Co., Ltd., stated: “To meet overseas market demands, our transformers can be delivered in as little as six months from order placement, giving us a distinct advantage over foreign competitors, whose construction cycles often take two to three years.”

In the first half of this year, the company’s export orders exceeded RMB 2.4 billion, with overseas business accounting for more than 60% of total revenue, and products sold to over 200 countries and regions worldwide. As overseas markets continue to expand, product green and low-carbon certification has become a key lever for the company to deepen its presence in high-end international markets.

Product carbon neutral certification is a systematic endeavor that requires precise quantification of carbon emissions across the entire product lifecycle, substantive emission reductions, and traceable offsetting. To overcome the certification challenges, the State Grid Jiangsu Electric Power “Electric Warm Current” Party Member Service Team went deep into the factory premises, identified carbon emission sources throughout the entire production process, customized specialized accounting ledgers for energy consumption, materials, and transportation, assisted the enterprise in aligning with international emission factors, and cooperated with third-party agencies through multiple rounds of data verification.

Chen Chang, a marketing staff member at State Grid Changzhou Power Supply Company, stated: “After comprehensive and precise accounting, after deducting the emission reductions from the enterprise’s own photovoltaic generation, the remaining 1,242 tons of CO₂ emissions from these 15 transformers will be traded and offset through our carbon trading platform.”

To address the post-accounting carbon emission gap, the power supply company connected with the Suzhou One-Stop Carbon Neutrality Inclusive Service Center to precisely match carbon resources for the enterprise, completing a one-time retirement of 1,250 tons of CO₂ equivalent through carbon trading, fully covering the remaining carbon footprint of the products.

Earlier, State Grid Jiangsu Electric Power had released the “Electric Warm Current” 2026 “Practical Initiatives for the People” Ten-Action Plan, which included measures to expand energy efficiency and carbon efficiency service models. Through this certification process, the enterprise accumulated experience in full-chain carbon data management for its products, laying a solid foundation for future responses to international green trade barriers and deeper penetration of high-end overseas markets. This milestone marks another front-running achievement for China’s high-end power equipment in the green and low-carbon track, while also providing a replicable model for State Grid Jiangsu Electric Power’s “electric-carbon synergy” services.

View original content:https://www.prnewswire.com/apac/news-releases/state-grid-changzhou-power-supply-company-assists-enterprise-in-obtaining-chinas-first-carbon-neutral-transformer-certification-302861234.html

SOURCE State Grid Changzhou Power Supply Company

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