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IDTechEx’s Three Technologies That Will Revolutionize Mining Vehicles

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BOSTON, May 24, 2024 /PRNewswire/ — Technologies that are now becoming more mainstream in the automotive industry are also finding their way into the off-highway sector, especially mining vehicles. In particular, IDTechEx’s market research report, “Electric Vehicles in Mining 2024-2044: Technologies, Players, and Forecasts“, highlights the role of large EV batteries and innovative fast charging methods in driving the adoption of electric mining vehicles, as well as the rise of autonomous mining vehicles. IDTechEx forecasts that the electric mining vehicle industry will be valued at nearly US$23 billion by 2044.

Many see electrification as the future of mining vehicles, as it can achieve meaningful emissions reductions for the mining industry while also being cheaper, safer, and more productive for mines to operate. However, before these benefits can be realized, the enabling technologies surrounding EVs must be thoroughly developed to a point where adopting one is as painless as possible. Building out battery and charging technology will be crucial in the industry’s electric transition.

Batteries for mining vehicles

Hydrogen fuel cells will likely be a part of the decarbonization solution in mining vehicles, but IDTechEx expects battery-electric to be the predominant way forward. The battery technology within an electric mining vehicle will be critical in determining its performance, including its endurance, lifetime, productivity, and more. Mining vehicles come in a wide range of sizes, so mining batteries can vary wildly too – from 100 kWh for light vehicles up to 2 MWh for large electric haul trucks. The uniquely large nature of these batteries means they are only now becoming sufficiently developed and competitively priced. Turnkey battery suppliers, including CATL, ABB, and Northvolt, have developed products that are particularly well-suited to mining vehicles, and their development work is still continuing.

NMC and LFP are the two battery chemistries that have so far seen use in mining. IDTechEx’s analysis shows that most mining EVs (just under 80%) use LFP, and this is due to the specific priorities of the vehicles. LFP tends to have lower energy densities than NMC, but this is not a major concern for mining vehicles – which are typically already heavy and will carry additional loads of ore on top of that.

Where LFP does win out is in its cycle life. IDTechEx expects that some of the most demanding mining vehicles, such as haul trucks, will far exceed the cycle life deliverable by a single NMC or LFP pack and require multiple battery replacements. Minimizing the frequency of replacements by using a longer-life battery pack is an effective way to make EVs more economical. Safety is another crucial factor in mining, especially regarding the fire safety of batteries in underground tunnels. LFP cells are generally considered safer in this aspect, which limits the risk posed to mine workers.

Looking beyond NMC and LFP, IDTechEx expects more battery technologies such as LTO and Na-ion to continue developing and eventually see viability for mining vehicles. The use of these technologies will rely on how well they can satisfy the particular needs of vehicles.

Fast charging

The challenge of vehicle charging is one of the central barriers to the adoption of mining EVs. Where mines are used to the fast refueling of vehicles in 10 to 20 minutes, charging usually takes multiple hours of downtime and hinders the vehicle’s productivity. To combat this, OEMs are working on a variety of innovative solutions to bring downtimes closer to a level that mines are more familiar with.

Conventional cable-based charging methods are used in many of these solutions, with most mining EVs utilizing DC fast charging. OEMs are now looking to employ methods including multi-gun charging and megawatt charging systems to bring times down to between 20 and 60 minutes (or 1 to 3C). This goes some way to increasing the productivity of vehicles, but charging at such high rates can accelerate the degradation of batteries and increase the frequency of battery replacements.

Battery swapping is an alternative to cable-based charging, which has seen a lot of interest from mining OEMs, particularly for underground vehicles. This involves having two swappable battery packs per vehicle, one of which can be charged while the other is used in operation. Swapping is done in dedicated swapping stations using a crane or hoist in as little as 5 to 10 minutes – making it even faster than even conventional diesel refueling. Battery swapping is excellent for productivity but can be more expensive in some scenarios and will require dedicated space and infrastructure for swapping.

Dynamic charging also plays a role in mining – vehicles can be charged in-cycle using power rails or overhead catenary lines along major pathways. This has the potential to completely eliminate charging downtime and maximize productivity, but it is still being developed and has seen the least use.

All of the above charging methods are likely to play a part in driving the electrification of the industry, with different methods to be used for different vehicles depending on their technical requirements and duty cycle demands. OEMs and charging providers are still working on optimizing their technologies, with more detailed analysis of each available in the IDTechEx report, “Electric Vehicles in Mining 2024-2044: Technologies, Players, and Forecasts”.

Autonomous technology

The mining industry has historically been labor-intensive and posed a great risk to worker safety. Vehicle drivers work long shifts under exposure to heat and noise, which can contribute to workplace accidents and cause injury or loss of life. The automation of vehicles is one way for operators to minimize the human cost of mining and improve overall safety.

The mining industry is particularly well-suited to automation too. Most vehicles travel along the same general routes with few intersections and limited external traffic. The road networks of a mine represent a very narrow operational design domain for an autonomous vehicle.

It is for these reasons that autonomous mining vehicles first entered the market as early as the 1990s (far before electric mining vehicles), with Caterpillar introducing them as an additional service for their haul trucks. The use of these grew steadily until the late 2010s before seeing an adoption boom in the last 5 years – jumping from around 500 autonomous mining vehicles worldwide to over 1000 in this timespan.

This has been aided by the continued development of sensors, perception algorithms, and communication networks. These vehicles use an array of sensors, including cameras, radar, and LiDAR of different wavelengths, in order to function in all light and weather conditions – these must all be ruggedized to withstand the harsh mining environments. Perception algorithms help detect hazards in a vehicle’s path and minimize the impact of dust and humidity, which are commonplace in mines, on autonomous operation. Finally, the establishment of robust 5G networks on-site enables communication between vehicles and further improves safety.

The new IDTechEx report “Electric Vehicles in Mining 2024-2044: Technologies, Players, and Forecasts” provides more analysis of the technologies that will revolutionize the mining industry, financial analysis of mining EVs, and case studies of key players across the EV supply chain.

To find out more about this IDTechEx report, including downloadable sample pages, please visit www.IDTechEx.com/EVMining.

For the full portfolio of electric vehicles market research from IDTechEx, please visit www.IDTechEx.com/Research/EV.

About IDTechEx:

IDTechEx provides trusted independent research on emerging technologies and their markets. Since 1999, we have been helping our clients to understand new technologies, their supply chains, market requirements, opportunities and forecasts. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com. 

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Media Contact:
Lucy Rogers
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press@IDTechEx.com
+44(0)1223 812300

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

View original content to download multimedia:https://www.prnewswire.com/news-releases/as-ai-speeds-up-marketing-louisvilles-redtag-bets-on-strategy-302911869.html

SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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October 17, 2026

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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October 17, 2026

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

View original content:https://www.prweb.com/releases/the-united-states-golf-association-selects-gupta-media-as-paid-media-agency-of-record-302911621.html

SOURCE Gupta Media

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