Technology
Global Times: Digitization brings ancient treasures alive as China celebrates Cultural and Natural Heritage Day
Published
2 years agoon
By
BEIJING, June 5, 2024 /PRNewswire/ — When the metaverse meets museums, visitors are able to travel to the past to build ancient buildings, travel with ferocious wild beasts like lions and white elephants in Chinese legends.
Digital displays of cultural relics have increasingly become an important way to bring cultural relics back to life. With advances in modern technology, digitization is no longer limited to simple screens that bring pictures of relics to visitors, but now includes high-tech means such as the metaverse, AI-generated content and interactive experiences that bring visitors into the world of cultural heritage.
Cultural relics impart the brilliance of China’s civilization, culture and legacy, bonding Chinese people together with the strong ethos they embody. They are a valuable legacy from our ancestors and protecting them will benefit future generations.
Various advanced means and efforts across the country have been made to protect, develop and utilize fine traditional Chinese culture, in a bid to increase cultural confidence and foster the country’s national spirit.
As China celebrates the Cultural and Natural Heritage Day on Saturday, Global Times reporters Xu Liuliu and Chen Xi talked with experts at a number of China’s museums, relic sites and more to explore how advanced digitization has benefited the country’s cultural relic preservation efforts and further development.
In the West, it is one of the most well-known Chinese cultural heritages and sometimes seen as one of the Seven Wonders of the World. The legacy continues as it appears in various American TV series and movies from time to time, on the box of Chinese takeout as an icon of Chinese cultural element.
This is the Porcelain Pagoda of Nanjing, one of the wonders of the medieval world in the former Bao’en Temple, or Temple of Repaid Gratitude in Chinese. The pagoda was built in the 15th century on the southern bank of the Yangtze River.
Thousands of kilometers away, the Great Pagoda at Kew still stands in London, acting as a window on Chinese culture for millions of visitors in the UK. Sir William Chambers visited China twice and his great pagoda designs for the royal family were influenced by prints he had seen there of the famous Porcelain Pagoda of Nanjing.
However, the pagoda was mostly destroyed in the 19th century because of war. Fortunately, the underground palace beneath the temple escaped the misfortune and remains intact. An archaeological excavation in 2008 discovered Buddhist relics in the underground palace while a glass and steel tower based on the original pagoda was built and opened to public in 2015.
With the help of a digitization project, the original nine-story high tower covered with colorful glazed tiles can be seen again in high-definition videos, standing just as it did after it was built during the Ming Dynasty (1368-1644).
“Fast developing technology, including digitization, has opened many possibilities to help us protect our heritage site and bring cultural relics back to life,” Wang Wenxi, curator of the Nanjing Great Bao’en Temple Ruins Museum, told the Global Times.
As the pagoda had been destroyed, it was a challenge for the museum to stay relevant as the pagoda seemed to be nothing but a story from the past for people today.
“It is a tough and hard process and common issue faced by many heritage sites in China and even around the world,” said Wang, whose team has been exploring new ways to promote the site.
Besides the digital recreation of the Porcelain Pagoda, virtual technology has been introduced to generate a metaverse space at the Great Bao’en Temple Ruins Museum, through which visitors can enter a metaverse museum to explore a digitally restored pagoda.
“In the digital world, the restoration of the pagoda and interactive experiences will help visitors connect with their heritage and better feel the splendid culture of Nanjing,” noted Wang.
“It brings this historical and national treasure of China back to life.”
Walking into the Great Bao’en Temple Ruins Museum, visitors no longer need to search for information online. Instead, they can “talk” to “Dragon Girl,” an intelligent curator based on large language models, at any time and enjoy a “private” tour. Through an interactive AR program, they can also connect all the spots in the museum together.
What’s more, in Wang’s view, museums carry a message about recognizing China’s values of innovation and peace. The museum has worked with various universities on historical research, architecture, digitization and more.
From the colored glaze porcelain wares in the Ming Dynasty to the cultural exchanges centered around the Great Bao’en Temple, “We have much more to do and much is waiting for us to do.”
Creative expressions
As European travelers like Johan Nieuhof visited the tower in the mid-1600s and made it known to the world, the museum hopes to have more projects that can continue this global connection and promote it as a cultural symbol of China.
The Digital Heritage Immersive Cultural Heritage Innovator Contest is part of this effort. According to Hu Lei, a deputy manager of the Digital Creativity Department at the museum, young people from 34 cities of 13 countries have participated in the contest, using immersive experiences and innovative digital technology to interpret and tell the stories of lost cultural heritage.
“It can arouse the public’s interest of heritage and present creative expressions from the perspective of young people,” said Hu.
The contest is also an exchange platform for technicians and content makers, as the technical team can pay more attention to content and learn to tell good stories, while the content team can learn more about cutting-edge technologies.
“It is a win-win solution for the protection, display and education of the cultural heritage,” said Wang.
The digital preservation of China’s ancient grottoes has become a subject of global interest, as Chinese digital conservation teams utilize cutting-edge technologies to restore the original splendor of these ancient caves and their murals with high precision. This allows people from around the world to transcend time and space and experience the vast beauty of grotto culture, including the well-known Yungang Grottoes in North China’s Shanxi Province and Dunhuang Mogao Caves in Northwest China’s Gansu Province.
Restoring a legacy
Sun Bo, a staff member from the Yungang Research Institute’s cultural heritage protection and monitoring center, told the Global Times that the current restoration and protection efforts at the Yungang Grottoes have evolved from technological conservation to digital conservation. The establishment of a digital laboratory at the Yungang Research Institute aims to collect data and use computers to select the materials and restoration methods that will cause the least damage to the grottoes.
“The restoration of the Yungang Grottoes cannot be stopped, but minimizing harm during the process is an art in itself. The digital laboratory can assist staff in choosing optimal methods, highlighting another significant role in cultural heritage digitization,” he said, adding that the ongoing digital information collection at the Yungang Grottoes will provide significant support for their long-term preservation.
During the data collection process, the team can identify subtle damage and potential risks to the grottoes and statues, which helps with timely restoration and mitigation. Subsequently, the collected high-precision data and information will be processed using digital technology, “recreating” the Yungang Grottoes in a database to provide robust data and visual support for grotto conservation, restoration and even reconstruction.
Media reported that the digitization of the Yungang Grottoes, which boasts more than 59,000 complex and exquisitely carved statues of varying sizes, has resulted in a massive volume of data that will require a considerable amount of time to digitally process.
“The ongoing digital efforts are building a solid foundation for the precise, permanent preservation, and sustainable use of information about the Yungang Grottoes,” Hang Kan, head of the research institute of the Yungang Grottoes, told the Global Times, adding that two-thirds of the digital information collection work for the grottoes has been completed.
The digitization of the Dunhuang Mogao Caves has also achieved commendable results.
In May 2016, the “Digital Dunhuang” resource library was officially launched. It shares high-definition images of mural and textual explanations of 30 caves around the world. Users from nearly 80 countries and regions use the platform, which has garnered more than 22 million visits, the Guangming Daily reported.
“Digitization has allowed cultural relics to leave museums and reach every corner of the world, stimulating people’s desire to see the actual artifacts on-site,” Su Bomin, chief of Dunhuang Research Institute, told the Global Times.
In April 2023, the “Digital Cave of Scriptures” created by the Dunhuang Research Institute was officially launched, attracting more than 14 million users within a week. With the release of the international version of the “Digital Cave of Scriptures,” overseas users can “travel through” the cave with a single click and appreciate the Chinese civilization represented by Dunhuang.
Currently, the Dunhuang Research Institute’s digital center has gathered 110 professional technicians from various disciplines, including computer science, photography, art design, video direction and animation, forming an interdisciplinary team of cultural heritage protection talents.
The Dunhuang Research Institute’s digital cultural heritage protection team also shared the successful experience of carrying out similar “digital Dunhuang” projects with other countries, including Myanmar, whose Thatbyinnyu Temple was under threat after a severe earthquake.
“The dissemination of Dunhuang culture can allow people from all over the world to understand that China, past to present, has emphasized multicultural exchanges and promoted the spirit of mutual learning,” Su said.
View original content:https://www.prnewswire.com/news-releases/global-times-digitization-brings-ancient-treasures-alive-as-china-celebrates-cultural-and-natural-heritage-day-302164304.html
SOURCE Global Times
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Technology
Healthcare Data Center Market to Reach USD 37.11 Billion by 2035 as AI Genomics, EHR Resilience and Hosted Capacity Reshape Healthcare Infrastructure – DC Market Insights
Published
44 minutes agoon
October 23, 2026By
Market grows at a 9.15% CAGR from USD 15.46 billion in 2025; AI genomics and research computing expands 16.71% a year, while North America holds 46.0% of spending
LONDON, Oct. 23, 2026 /PRNewswire/ — The “Healthcare Data Center Market – Growth, Share, Opportunities & Competitive Analysis, 2026-2035” report has been added to the DC Market Insights offering. The global Healthcare Data Center Market was valued at USD 15.46 billion in 2025, is estimated at USD 17.34 billion in 2026, and is projected to reach USD 37.11 billion by 2035, growing at a CAGR of 9.15% from 2025 to 2035. DC Market Insights finds that healthcare infrastructure is splitting between general-purpose EHR workloads that increasingly move to hosted environments and higher-value AI, imaging, research and resilience workloads that require dedicated or colocated capacity.
Healthcare Data Center Market at a Glance
Metric
Value (DC Market Insights estimate)
Market size, 2020
USD 9.77 billion
Market size, 2025 (base year)
USD 15.46 billion
Market size, 2026
USD 17.34 billion (+12.16% year on year)
Market size, 2030
USD 25.10 billion
Market size, 2035
USD 37.11 billion
CAGR 2025-2035
9.15% (low case 7.13%, high case 10.69%)
Largest component
IT hardware, 70.7% of 2025 value
Fastest-growing workload
AI genomics and research computing, 16.71% CAGR
Leading region
North America, 46.0% (USD 7.11 billion)
Fastest-growing region
Asia Pacific, 11.72% CAGR
Largest end user
Hospitals and health systems, 47.0% of 2025 value
Key Takeaways
IT hardware accounts for USD 10.93 billion, or 70.7% of 2025 market value, reflecting the high server, storage and accelerator content of clinical and research workloads.AI genomics and research computing is the fastest workload, rising 16.71% a year from USD 2.30 billion in 2025 to USD 10.78 billion by 2035.Hospitals and health systems remain the largest end user at USD 7.27 billion in 2025, while pharmaceutical and life sciences grows fastest among end users at 11.61% a year.On-premises owned sites hold 60.0% of 2025 value, but wholesale and build-to-suit grows 14.01% a year as research and AI clusters move into purpose-built capacity.North America leads with 46.0% of 2025 spending, while Asia Pacific grows fastest at 11.72%; India is the fastest-growing large country at 18.37% a year.
Scope & Segmentation – Healthcare Data Center Market
The report analyzes the market across the following segments:
Component: IT Hardware; Colocation and Hosting Services; Electrical and Mechanical Infrastructure; Construction and Fit-OutEnd User: Hospitals and Health Systems; Pharmaceutical and Life Sciences; Payers and Health Insurers; Health IT and Medtech Vendors; Public Health and Research InstitutesWorkload: EHR and Clinical Applications; Medical Imaging and PACS; AI Genomics and Research Computing; Claims and Revenue Cycle; Backup and Disaster Recovery; Collaboration and Other WorkloadsDeployment Model: On-Premises Owned Sites; Retail Colocation; Wholesale and Build-to-Suit; Vendor-Hosted Private CloudGeography: North America; Europe; Asia Pacific; Latin America; Middle East and Africa, with 12 country forecasts
Report Updated: Oct. 22, 2026
Get Free Sample Report – Healthcare Data Center Market
“Healthcare data center demand is moving in two directions at once: hospitals are reducing general-purpose owned halls while AI, imaging, research and cyber-resilience requirements add denser, higher-value infrastructure. Our model shows AI genomics and research computing growing 16.71% a year and wholesale or build-to-suit capacity growing 14.01%, while the owned-site share falls from 60.0% in 2025 toward 45.0% by 2035. That makes compliant hosted capacity, AI-ready infrastructure and recoverability the strongest growth pools through the forecast period.”
— Amit Jain, Senior Consultant, ICT & Emerging Technologies, DC Market Insights, report author
Why This Report Matters
Healthcare data centers sit at the intersection of patient-data availability, clinical application performance, medical imaging, pharmaceutical research and cyber resilience. The report helps health systems, life sciences companies, colocation operators, cloud and hosting providers, equipment vendors and investors size infrastructure demand while separating public-cloud migrations that leave the market from leased and owned capacity that remains in scope.
Key Attributes
Report attribute
Details
Historical Period
2020-2024
Base Year
2025
Forecast Period
2026-2035
Market Size 2025
USD 15.46 billion
Market Size 2026
USD 17.34 billion
Market Size 2035
USD 37.11 billion
CAGR 2025-2035
9.15% (low 7.13%, high 10.69%)
Leading Region
North America, 46.0%
Report Format
PDF + Excel
How Big Is the Healthcare Data Center Market in 2026?
DC Market Insights values the Healthcare Data Center Market at USD 17.34 billion in 2026, 12.16% above 2025, as backup sites, AI clusters for drug discovery and leased halls for electronic health records are added faster than hospital server rooms close. The model places healthcare IT load at 3,300 MW in 2025 and projects it to double to 6,600 MW by 2035, with accelerator racks taking a larger share of the mix.
Year
Market size
2020
USD 9.77 billion
2025
USD 15.46 billion
2026
USD 17.34 billion (+12.16% year on year)
2030
USD 25.10 billion
2035
USD 37.11 billion
Source: DC Market Insights, Healthcare Data Center Market report, Oct. 22, 2026.
Why Do AI and Research Workloads Raise Healthcare Data Center Spend?
AI infrastructure changes the value of each megawatt. DC Market Insights estimates a conventional healthcare MW carries about USD 3.05 million a year of hardware, while an AI MW carries about USD 8.30 million. That premium comes from GPU systems, high-speed networking, large research datasets and the supporting power and cooling required for accelerated computing. The result is that market value grows faster than healthcare IT load as the accelerator share rises from about 5% in 2025 toward 22% by 2035.
Which Component Leads Healthcare Data Center Spending?
IT hardware remains the largest component, but colocation and hosting services grow faster as providers absorb EHR, imaging, backup and research workloads that institutions no longer want to operate in ageing hospital server rooms.
Component
2025 value
Share 2025
2035 value
CAGR
IT Hardware
USD 10,931.24M
70.7 %
USD 24,479.40M
8.40 %
Colocation and Hosting Services
USD 3,136.32M
20.3 %
USD 9,496.08M
11.72 %
Electrical and Mechanical Infrastructure
USD 967.87M
6.3 %
USD 2,058.14M
7.84 %
Construction and Fit-Out
USD 427.77M
2.8 %
USD 1,078.98M
9.69 %
DC Exclusive: Hospital Data Center Exit Tracker
DC Market Insights tracks 14 named healthcare infrastructure moves from 2014 through 2026. Ten moved workloads to public cloud, two went to colocation and two built new owned sites. The pattern explains why owned data centers can lose share even while the overall market expands: general-purpose EHR estates leave older halls, while AI and research clusters arrive as new owned, wholesale or colocated capacity. The model therefore takes the owned-site share from 60.0% in 2025 toward 45.0% by 2035.
Workload
2025 value
Share 2025
2035 value
CAGR
EHR and Clinical Applications
USD 4,638.95M
30.0 %
USD 8,907.02M
6.74 %
Medical Imaging and PACS
USD 2,783.38M
18.0 %
USD 6,309.14M
8.53 %
AI Genomics and Research Computing
USD 2,297.83M
14.9 %
USD 10,777.50M
16.71 %
Claims and Revenue Cycle
USD 2,010.22M
13.0 %
USD 4,082.39M
7.34 %
Backup and Disaster Recovery
USD 2,164.85M
14.0 %
USD 4,453.51M
7.48 %
Collaboration and Other Workloads
USD 1,567.97M
10.1 %
USD 2,583.04M
5.12 %
Which Region Leads the Healthcare Data Center Market?
North America leads because the United States combines a large installed hospital base, near-universal certified EHR adoption and significant pharmaceutical research infrastructure. Asia Pacific grows fastest as India, China and other markets add local capacity under health-data localization and digital-health programs.
Indicator
2025 / Base
Outlook
Leading region
North America, 46.0% (USD 7.11B)
USD 15.77B by 2035; remains the largest regional spending pool
Fastest-growing region
Asia Pacific, 11.72% CAGR
Reaches USD 9.83B by 2035 as India and China add domestic health-data capacity
Fastest large country
India, 18.37% CAGR
USD 247.41M in 2025 to USD 1.34B by 2035
Largest country
United States, USD 6.49B in 2025
Remains the largest national market through the forecast
How Could the 2035 Forecast Change?
The 2035 outcome depends on how quickly hospital EHR estates move to public cloud, how much pharmaceutical AI is purchased as cloud capacity rather than dedicated infrastructure, and how strongly resilience rules push institutions to maintain recoverable private or colocated capacity.
Scenario
Assumption
2035 value
CAGR 2025-2035
Low
Faster EHR migration to public cloud; more pharma AI bought as cloud capacity
USD 30.80B
7.13 %
Base
Healthcare IT load reaches 6,600 MW; 22% on AI racks; 55% leased
USD 37.11B
9.15 %
High
Stricter 72-hour restore requirements and more drug makers build owned AI factories
USD 42.68B
10.69 %
Competitive Landscape and Recent Developments
The five largest colocation providers account for about 31% of the USD 3.14 billion healthcare colocation and hosting market in 2025, leaving the sector fragmented. Competition spans colocation, EHR hosting, cloud services, AI hardware and the power and cooling systems required for hospital and life-sciences infrastructure.
Companies profiled include:
Equinix; Digital Realty; Iron Mountain Data Centers; CyrusOne; NTT DATA; Epic Systems (Epic Hosting); Oracle (Oracle Health); Microsoft (Nuance); Amazon Web Services; Google Cloud; Dell Technologies; Hewlett Packard Enterprise; NVIDIA; Cisco Systems; Schneider Electric; Vertiv.
In July 2026, WellSpan Health completed the move of more than 300 applications and 7.5 PB of data to AWS in 17 weeks.In April 2026, the U.S. Department of Veterans Affairs requested USD 4.2 billion for its EHR in fiscal 2027, including USD 745 million for infrastructure readiness.In February 2026, Eli Lilly’s LillyPod AI factory with more than 9,000 petaflops went live in Indianapolis.In February 2026, five Ontario hospitals in Transform Shared Service Organization moved their EHR to Oracle Cloud Infrastructure, cutting page-load time by 71%.In January 2026, NVIDIA and Eli Lilly agreed to invest up to USD 1 billion over five years in an AI co-innovation lab.In November 2025, India notified the DPDP Rules with an 18-month phased timeline.
Frequently Asked Questions
What is the size of the Healthcare Data Center Market?
USD 15.46 billion in 2025 and USD 17.34 billion in 2026, projected to reach USD 37.11 billion by 2035 at a 9.15% CAGR.
Which component leads the market?
IT hardware, with USD 10.93 billion or 70.7% of 2025 spending.
Which workload grows fastest?
AI genomics and research computing, at 16.71% a year through 2035.
Which healthcare end user spends the most?
Hospitals and health systems, with USD 7.27 billion or 47.0% of 2025 market value.
Which region leads?
North America with USD 7.11 billion or 46.0% of 2025 value; Asia Pacific grows fastest at 11.72% a year.
Who are the leading suppliers?
Equinix, Digital Realty, Iron Mountain Data Centers, CyrusOne and NTT DATA are among the leading colocation providers, alongside major healthcare hosting, cloud, hardware and infrastructure vendors.
Methodology
DC Market Insights builds the healthcare data center market bottom-up from 3,300 MW of healthcare IT load in 2025 and spending per MW for hardware, colocation and hosting, electrical and mechanical infrastructure, and construction and fit-out. The model separates conventional and AI MW, applies leased-capacity economics, and reconciles end-user, workload, deployment, regional and country splits to the total market before applying forecast assumptions.
Download Sample Report – Healthcare Data Center Market
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Global Capacity Tracker
Deal Tracker
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Deal Comps
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Data Center Footprint
About DC Market Insights
DC Market Insights is a dedicated research and consulting firm that empowers data center leaders with actionable intelligence. We combine rigorous market research, advanced analytics and practical advisory support to help organizations make confident decisions in an increasingly complex digital infrastructure landscape. Our goal is to transform data into clarity, giving clients the ability to act decisively on strategy, investment and execution.
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Technology
City of Hope Cancer Center Chicago Unites Industry Leaders for Health Technology Innovation Roundtable
Published
44 minutes agoon
October 23, 2026By
CHICAGO, Oct. 23, 2026 /PRNewswire/ — Faster access to care, more affordable treatment and policies that support innovation were central themes of a Health Technology Innovation Roundtable convened by City of Hope® Cancer Center Chicago on Thursday, October 15, at its hospital in Zion.
The discussion brought together Congressman Brad Schneider (IL-10) and leaders from City of Hope, Vantive and Zocdoc to examine how technology can help bend the health care cost curve, connect patients with care sooner and expand access to specialized treatment.
“Thank you to City of Hope in Zion for graciously hosting our recent roundtable to discuss how emerging health technologies are shaping patient care, access, and affordability,” said Schneider. “I am proud to represent a district where so many people work in the life sciences field to advance innovation. This convening was an important opportunity to hear directly from health technology innovators about the progress they are making to better connect patients with lifesaving care and how we can work together. I will continue to partner with City of Hope and the health technology experts throughout our district to ensure more people have access to the cutting-edge treatment and testing they deserve.”
The conversation spanned digital appointment scheduling, home dialysis, surgical robotics, artificial intelligence and remote monitoring. Zocdoc’s digital marketplace connects patients with available appointments, helping fill openings that might otherwise go unused. Vantive’s work in kidney care, including home dialysis, illustrated how technology can expand options for where and how patients receive treatment. City of Hope’s experience with advanced surgery and wearable devices highlighted opportunities to bring specialized expertise closer to patients and support recovery at home.
“Technological advancements continue to evolve rapidly, and keeping up with them can feel like a job unto itself,” said Pete Govorchin, president of City of Hope Chicago. “Having an opportunity to pause and reflect on the progress we have seen thus far, as well as look ahead to what’s next alongside a distinguished panel of respected professionals, is critical.”
The discussion also addressed barriers that can keep innovation from reaching patients, including state licensing requirements, limited broadband, outdated regulations and reimbursement challenges. Access for rural communities and veterans was a recurring concern, alongside the need to measure how new technologies improve outcomes and reduce avoidable costs.
“As both a developer and adopter of advanced surgical technologies, City of Hope is well positioned to provide practical, evidence-based insights into how robotic surgery and other procedures, delivered remotely, could improve access, enhance quality, and support the future of patient-centered care,” said Dr. Yuman Fong, a City of Hope surgical oncologist.
Joining Schneider, Govorchin and Fong were Chris Toth, CEO of Vantive; Kyle Jackson, Vantive’s executive director of government affairs and market development; and Ilyssa Meyer, Zocdoc’s director of government affairs.
“I was proud to be part of an important convening of health technology experts discussing how we can continue to work together to connect more patients to care and innovative treatment. Rep. Schneider’s leadership on the bipartisan, bicameral Health ACCESS Act is an important next step in turning the innovations discussed at the recent roundtable into broader access to care,” added Meyer. “By reducing barriers to digital health services and online appointment scheduling, the bill can help connect more patients with the care they need.”
About City of Hope
City of Hope’s mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the United States, and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked among the nation’s top cancer centers by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, Orange County, California, campus, a network of clinical care locations across Southern California and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas. City of Hope’s affiliated group of organizations includes Translational Genomics Research Institute and AccessHope™. For more information about City of Hope, follow us on Facebook, X, YouTube, Instagram and LinkedIn.
View original content to download multimedia:https://www.prnewswire.com/news-releases/city-of-hope-cancer-center-chicago-unites-industry-leaders-for-health-technology-innovation-roundtable-302917568.html
SOURCE City of Hope Cancer Center Chicago
Technology
Kin Becomes First U.S. Home Insurer to Enable WebMCP for AI Shopping
Published
44 minutes agoon
October 23, 2026By
Consumers can now use ChatGPT to efficiently shop Kin’s digital home insurance experience
CHICAGO, Oct. 23, 2026 /PRNewswire/ — Building on its recent announcement that AI shopping agents like Meta’s Muse are welcome to shop on Kin.com, Kin is making its digital home insurance experience even easier for AI to shop. Kin, the direct-to-consumer provider of insurance and home finance solutions for homeowners, today announced that it has enabled WebMCP in its digital quoting experience. The new capability gives ChatGPT a faster and more efficient way to interact with Kin.com on a consumer’s behalf.
Homeowners can go from their AI agent prompt to a customized Kin home insurance quote ready for purchase in minutes due to the data-informed Kin.com quoting process.
“We said that Kin will win the AI shopping experience, and we meant it,” said Kin Founder and CEO Sean Harper. “People are going to increasingly ask AI to do the tedious work of shopping for them. We want someone to be able to tell ChatGPT, ‘Help me shop for home insurance,’ and make it incredibly easy for that AI agent to shop Kin.”
Unlike plug-ins that require installation, WebMCP is an open web standard which lets AI agents work directly with Kin.com, creating a more efficient way to interact with Kin’s digital experience, and making it easier for them to help consumers shop for home insurance. For consumers, that means AI can do more of the repetitive work involved in insurance shopping, while Kin makes its experience easier for those AI agents to navigate.
Built for the Way Consumers Will Shop
The launch builds on Kin’s announcement that it would welcome Meta’s Muse and other AI shopping agents to Kin.com rather than block them. In Kin’s testing, Muse was able to retrieve home insurance quotes after asking consumers only a handful of questions. Likewise, with ChatGPT, Kin testing found consumers could easily price out home insurance in a clear side-by-side view with minimal questions. The technology improves daily, and Kin is committed to implementing open standards like WebMCP, which ChatGPT supports for paid users on its browser-based platform. While free ChatGPT accounts cannot use this protocol, consumers can still easily get a quote at kin.com.
Kin was built to sell home insurance directly to consumers through a digital experience, without relying on external agents. It also analyzes thousands of data points about individual homes, meaning much of the information needed to generate a quote can already be gathered without asking the homeowner.
“We didn’t have to reinvent Kin for AI shopping,” Harper said. “We already built a direct digital experience, we already have the data to answer most of the questions about a home, and we don’t depend on someone in the middle to sell the product. AI shopping rewards a lot of the things we’ve been building for years.”
A New Way to Shop for Insurance
Kin expects AI agents to become increasingly capable of helping consumers gather information, understand coverage and shop across insurance providers. As those capabilities improve, Kin plans to continue making its digital experience easier for both people and the AI agents working on their behalf.
“Five years from now, opening a bunch of browser tabs and filling out the same information over and over is going to seem pretty antiquated,” Harper said. “You’ll tell your AI what you need and it will go do the work. We’ve built Kin to win in that world.”
About Kin
Kin helps homeowners save money, simplify tasks, and protect their most valuable assets. By offering direct-to-consumer digital home and auto insurance alongside home finance services, the company focuses on supporting underserved homeowners in states with high catastrophic risk. Kin provides more convenient and affordable home and auto insurance coverage by eliminating the need for external agents and analyzing thousands of data points to provide transparent, accurate pricing. Kin’s AI-native technology platform delivers a seamless customer experience, customized options, and fast, high-quality service. To learn more, visit www.kin.com.
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SOURCE Kin Insurance, Inc.
Healthcare Data Center Market to Reach USD 37.11 Billion by 2035 as AI Genomics, EHR Resilience and Hosted Capacity Reshape Healthcare Infrastructure – DC Market Insights
City of Hope Cancer Center Chicago Unites Industry Leaders for Health Technology Innovation Roundtable
Kin Becomes First U.S. Home Insurer to Enable WebMCP for AI Shopping
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NEAR End of Year Town Hall 2021: The Open Web World, MetaBUILD 2 Hackathon and 2021 recap
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