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Creativity and Innovation at the Intersection of AI, Computer Graphics, and Design

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At SIGGRAPH 2024, multi-institutional research teams to showcase their novel work bringing digital characters and environments to life.

DENVER, June 27, 2024 /PRNewswire/ — In the expansive field of computer graphics and interactive techniques, the integration of artificial intelligence (AI) has had a major impact, bringing unprecedented realism and efficiency in the digital world. AI has significantly enhanced the capabilities of graphic rendering and animation. Today we are in a new era where generative AI and neural rendering are transforming 2D images into immersive 3D landscapes, and real-time simulations are achieving unprecedented visuals.

At SIGGRAPH 2024, which will be held 28 July–1 August in Denver, novel research — as part of the Technical Papers program — will demonstrate key advances that enable detailed and lifelike animations, once considered the realm of science fiction. This relationship between AI and computer graphics continues to evolve, signaling a future where the digital and real worlds seamlessly converge.

“The impact of generative AI on 3D graphics and interactive techniques is profound, poised to democratize content creation and lower barriers to entry in creative industries. Generative AI can facilitate real-time, personalized experiences in gaming, architecture, and industrial design, revolutionizing fields through procedural content generation and rapid prototyping,” Qixuan (QX) Zhang, project lead of research that will debut at SIGGRAPH 2024, says. QX and his collaborators will present CLAY, a large-scale 3D native generative model that accurately captures complex geometric features and generates realistic textures in a variety of objects. 

“We anticipate a future where generative AI enhances productivity and creativity across professional domains, making advanced 3D content creation and interaction a part of everyday life for a global audience,” QX adds.

Following SIGGRAPH’s 50th conference milestone in 2023, the conference this year will showcase exciting new research fueling the future — advances developed from a core place of imagination and creativity.

As a preview of the Technical Papers program, here is a sampling of three novel methods and their unique approaches incorporating generative AI to the vast field.

Dreaming Up High-Quality, Realistic Images via Text Prompts

Creating high-quality appearances of objects is a critical task in computer graphics because they can significantly improve the realism of rendering in a variety of applications — movies, games, and AR/VR. An international team of researchers from Zhejiang University, Tencent Games-China, and Texas A&M University, have developed DreamMat, a novel text-to-appearance method that generates images consistent with their geometry and environment light. Central to the team’s framework is the geometry- and light-aware diffusion model that can avoid common problems of “baking in” shading effects that create unrealistic looking objects in a virtual environment.

The researchers set out to make this specific artistic task easier and faster with a tool for efficiently creating object appearances such that even novice users can do so with just simple text prompts. In this work, they fine tuned a new light-aware 2D diffusion model to condition on a given lighting environment and generate the shading results on this specific lighting condition. Then, by applying the same environment lighting in the material distillation, DreamMat can generate high-quality PBR (physically based rendering) materials that are not only consistent with the given geometry but also free from any unwanted and unrealistic shading effects.

“DreamMat has significantly lowered the barrier to creating PBR materials for untextured meshes (only using text prompts), enabling the generation of high-quality appearance that can be seamlessly integrated into games and films — a feat previously unattainable with earlier generative techniques,” Xiaogang Jin, lead author and a professor at the State Key Lab of CAD & CG at Zhejiang University, China, says. “The most exciting thing is witnessing the potential for genuine application of AI-generated 3D assets beyond mere display.”

DreamMat’s automatic creation of PBR materials can be imported directly into modern graphics engines such as Blender, GameMaker, or Unity for efficient rendering. In addition to Jin, the team comprises Yuqing Zhang and Zhiyu Xie at Zhejiang University; Yuan Liu from the University of Hong Kong and Tencent Games; Lei Yang, Zhongyuan Liu, Mengzhou Yang, Runze Zhang, Qilong Kou, and Cheng Lin at Tencent Games; and Wenping Wang at Texas A&M University, and they are slated to showcase their work at SIGGRAPH 2024. For more about DreamMat and a video, visit their page.

Transforming Realistic 3D Assets, Quickly and Efficiently

In just recent years, the world has witnessed rapid advancements in generative AI across various modalities — text, images, audio, and video. With the public release of ChatGPT and the like, a much wider audience now has a direct connection and firsthand experience with how AI works. But despite significant research achievements in the 3D computer graphics field, industrial adoption has lagged.

In a collaboration between ShanghaiTech University and Deemos Tech-China, researchers set out to better understand the limitations game developers and CG teams are facing with existing 3D generation approaches. What they learned is that the traditional “reconstruction” methods fall short of industry needs. True 3D generative AI “must go beyond mere reconstruction; it must comprehend user requirements, support multitasking, and offer customization options akin to the vibrant 2D generative AI community,” QX, a member of the ShanghaiTech-Deemos team that will be presenting their research at SIGGRAPH 2024, says. 

The researchers have developed CLAY, a native 3D generative model with 1.5 billion parameters that accurately captures complex geometric features and generative realistic textures. Trained on a comprehensive 3D dataset, CLAY’s uniqueness, say the researchers, lies in its alignment with the specific needs of the 3D industry — usability being its primary focus and design ability to cater directly to practical applications. 

Within a minute, CLAY can generate detailed 3D assets with PBR materials adaptable to various conditions, from text, image to 3D. Their approach denoises 3D data, and the researchers say that when compared to previous similar methods, CLAY generates detailed geometries in seconds while preserving essential geometric features, such as flat surfaces and structural integrity, of multiple objects. 

“Looking ahead, we envision generative AI technologies in the 3D field liberating artists from repetitive tasks, allowing them to focus on creativity and innovation,” QX adds. “We aim to extend 3D generation technologies to everyday applications such as virtual try-ons for online shopping, enhanced creative in the metaverse, and novel gameplay experiences in gaming.” 

Working with QX on the CLAY development are collaborators Longwen Zhang, Ziyu Wang, Qiwei Qiu, and Haoran Jiang from ShanghaiTech and Deemos; Anqi Pang, Lan Xu, and Jingyi Yu at ShanghaiTech; and Wei Yang at Huazhong University of Science and Technology. The team’s paper and video can be accessed here.

Effortless Character Control and Real-Time Diverse Movement 

Real-time character control is the holy grail in computer animation, playing a pivotal role in creating immersive and interactive experiences. Despite significant advances in this area, real-time character control continues to present several key challenges. These include generating visually realistic motions of high quality and diversity, ensuring controllability of the generation, and attaining a delicate balance between computational efficiency and visual realism.

In gaming, for example, consider the non-player characters (NPCs) and how they have been limited to exhibiting monotonous movements due to their pre-programmed reliance on a limited set of animations. These characters often repeat the same motions, lacking individuality and realism. 

Indeed, to achieve more dynamic characters carrying out realistic motions in the virtual world, a global team of computer scientists has created a novel computational framework that overcomes these key obstacles. The team, comprising researchers from the Hong Kong University of Science and Technology, the University of Hong Kong, and Tencent AI Lab-China, will present a new character control framework that effectively utilizes motion diffusion probabilistic models to generate high-quality and diverse character animations, responding in real-time to a variety of dynamic user-supplied control signals.

At the core of their method, say the researchers, is a transformer-based Conditional Autoregressive Motion Diffusion Model (CAMDM), which takes as input the character’s historical motion and can generate a range of diverse potential future motions, in real time. Their method can generate seamless transitions between different styles, even in cases where the transition data is absent from the dataset.

“With this new technique, we’re on the verge of witnessing a more realistic digital world. This world will be populated with thousands of digital humans empowered by our technique, each exhibiting unique features and diverse movements,” Xuelin Chen, project lead of the research and senior researcher at Tencent AI Lab, says. “In this immersive digital world, every digital human is an individual with distinct characteristics, and we can control our own unique virtual characters to navigate and interact with them.”

The team is currently working with industry to incorporate their technique into a video game product, with an expected launch date in late 2024. In future work, they intend to expand their method to be applied to a few key areas, including animation and film and to enhance virtual reality user experiences. At SIGGRAPH this year, Chen will be joined with co-authors and collaborators Rui Chen and Ping Tan from Hong Kong University of Science and Technology; Mingyi Shi and Taku Komura at University of Hong Kong; and Shaoli Huang, who is also with Tencent AI Lab. For the full paper and video, visit the team’s page.

This research is a small preview of the vast Technical Papers research to be shared at SIGGRAPH 2024. Visit the Technical Papers listing on the full program to discover more generative AI content and beyond.

About ACM, ACM SIGGRAPH, and SIGGRAPH 2024
ACM, the Association for Computing Machinery, is the world’s largest educational and scientific computing society, uniting educators, researchers, and professionals to inspire dialogue, share resources, and address the field’s challenges. ACM SIGGRAPH is a special interest group within ACM that serves as an interdisciplinary community for members in research, technology, and applications in computer graphics and interactive techniques. The SIGGRAPH conference is the world’s leading annual interdisciplinary educational experience showcasing the latest in computer graphics and interactive techniques. SIGGRAPH 2024, the 51st annual conference hosted by ACM SIGGRAPH, will take place live 28 July–1 August at the Colorado Convention Center, along with a virtual access option. 

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SiMa.ai Wins Edge AI + Vision Alliance 2026 Product of the Year for Modalix SoM

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SAN JOSE, Calif., April 20, 2026 /PRNewswire/ — SiMa.ai, a leader in Physical AI, today announced it has been named the winner of the “Best Edge AI Board” by the Edge AI + Vision Alliance’s 2026 Product of the Year Awards — recognizing breakthrough innovation where machine intelligence meets real-world applications. 

“We are moving from passive edge to Physical AI — where machines reason and act autonomously in the real world. Being recognized by the Edge AI and Vision Alliance affirms what SiMa.ai was founded to deliver: high performance without the power drain, and a true platform for this transition. Our purpose-built Modalix MLSoC, paired with Palette, our software suite, addresses the full spectrum of use cases — from computer vision to reasoning-based analytics. Combined with our deep partner collaboration, we are enabling customers across industries to get to market faster and more efficiently,” said Durga Peddireddy, Vice President of Product Management & Partnerships, SiMa.ai.

This recognition builds on the momentum of SiMa.ai’s Modalix™ MLSoC System-on-Module (SoM), launched in 2025. Modalix powers generative AI (GenAI), computer vision, and machine learning (ML) inference at the edge, combining Arm-based compute, advanced vision processing, and high-bandwidth I/O into a single, low-power module designed for power-constrained environments. 

Physical AI deployments often face significant hurdles, including high power consumption, thermal limits, and the need for expensive hardware redesigns. The Modalix platform addresses these challenges by allowing customers to modernize existing systems quickly, bringing powerful AI closer to the data source without requiring a total infrastructure overhaul.

By enabling advanced perception, multimodal reasoning, and real-time decision-making directly on-device, the platform eliminates the need for high-power GPU hardware. This efficiency unlocks scalable deployments across industrial automation, robotics, and intelligent video applications.

The Edge AI + Vision Alliance brings together leading multinational companies and emerging innovators, connecting thousands of technical professionals across the industry. As the winner of the “Best Edge AI Board” category for the 2026 Product of the Year Awards, SiMa.ai is recognized for Modalix’s ability to deliver efficient, high-performance Physical AI at the edge in under 10W.

About SiMa.ai
SiMa.ai is a leader in Physical AI, delivering a purpose-built, software-centric platform that brings best-in-class performance, power efficiency, and ease of use to Physical AI applications. Focused on scaling Physical AI across robotics, automotive, industrial automation, aerospace & defense, smart vision, and healthcare, SiMa.ai is led by seasoned technologists and backed by top-tier investors. Headquartered in San Jose, California. Learn more at www.sima.ai.

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Critical Minerals Standards: ANSI Launches Initiative to Strengthen U.S. Supply Chains and Request for Information

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New initiative maps the standards landscape, convenes stakeholders, and builds toward a national strategy

NEW YORK, April 20, 2026 /PRNewswire/ — The American National Standards Institute (ANSI) is launching a multi-phase initiative to strengthen U.S. coordination on critical minerals standards — the shared rules and benchmarks that help ensure minerals are sourced responsibly, supply chains remain secure, and American industry stays competitive globally. This initiative moves forward thanks to the U.S. Department of Energy’s Advanced Mining and Mineral Production Technologies Office, whose partnership made it possible to act on one of the nation’s most pressing industrial priorities. It directly responds to U.S. government priorities to secure domestic supply chains and reduce dependence on foreign sources of critical minerals. 

This effort brings together U.S. stakeholders to coordinate national standards priorities, positioning American industry and government to contribute meaningfully to the success of the G7 Critical Minerals Standards Roadmap while harnessing the momentum of the current administration’s focus on supply chain resilience and domestic competitiveness.

The initiative includes a standards landscape assessment, a webinar series, a two-day hybrid workshop, and a summary report with recommended next steps. A call for webinar speakers and a request for information for the standards landscape is open.

Why This Matters

Critical minerals are foundational to national defense, clean energy, advanced electronics, manufacturing, and infrastructure. Yet as global demand rises, the U.S. faces real risks: fragmented efforts at home, supply chain vulnerabilities, and growing urgency to align on the international rules that govern how these materials are sourced, processed, and traded.

Standards bring order to that complexity. They promote transparency and traceability across supply chains, help U.S. companies access global markets, and give the public and private sectors a common framework for investment. Without a coordinated approach, the U.S. risks ceding influence to competitors who are already moving.

What the Initiative Includes

ANSI connects the organizations that develop standards with the industries that rely on them. To accelerate U.S. leadership on critical minerals, ANSI will deliver:

A standards landscape assessment that maps the current state of play: which standards exist, which organizations develop them, where work is underway, and where gaps remain. The assessment will cover the full supply chain — from extraction through processing, manufacturing, and recovery — and consolidate prior mapping efforts into a single, accessible resource. A Request for Information (RFI) is open.A webinar series to raise awareness of existing standards and regulatory activities related to critical minerals, including a dedicated session for U.S. government stakeholders. Briefings will feature standards developers working across the supply chain. Speakers invited and registration is open.A two-day hybrid workshop convening federal agencies, standards organizations, and industry to identify high-priority needs, explore challenges, and inform the development of a U.S. critical minerals standards strategy this September in the Washington, DC area. A summary report will capture key findings, gaps, and recommended next steps.

Ongoing Coordination

ANSI also convenes a quarterly U.S. ISO Critical Minerals Standards Coordination Group for members of U.S. delegations to ISO Technical Committees. The group serves as a forum to share information, coordinate engagement, and align international standards activities. The next meeting is April 24 — registration is now open.

About ANSI

The American National Standards Institute (ANSI) is a private non-profit organization whose mission is to enhance both the global competitiveness of U.S. business and the U.S. quality of life by promoting and facilitating voluntary consensus standards and conformity assessment systems, and safeguarding their integrity. Its membership is comprised of businesses, professional societies and trade associations, standards developers, government agencies, and consumer and labor organizations.

The Institute represents and serves the diverse interests of more than 270,000 companies and organizations and 30 million professionals worldwide. ANSI is the official U.S. representative to the International Organization for Standardization (ISO) and, via the U.S. National Committee, the International Electrotechnical Commission (IEC). For more information, visit www.ansi.org and access the latest news and content on LinkedIn, X, and Facebook.

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Bobby Lehew Named commonsku’s Chief AI Officer — an Industry First in Promo

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TORONTO, April 20, 2026 /CNW/ – commonsku, the connected workflow platform trusted by 950+ distributors driving $1.9 billion in network volume, today announced the creation of a dedicated AI + Strategy role, promoting Bobby Lehew to Chief AI Officer to lead the company’s AI initiative for customers and the platform. The move makes commonsku the first platform in the promotional products industry to invest at the leadership level in AI strategy shaped directly by distributor needs.

The new role bridges the gap between what AI can do and what commonsku’s customers need it to solve, owning the intelligence loop between customers, product, and the AI landscape. What makes the role distinct: it combines AI landscape intelligence, product strategy influence, direct customer engagement, and industry thought leadership in a single role.

A Natural Evolution

Lehew brings more than 30 years of experience in the promotional products industry to the role. Prior to joining commonsku, he was the CEO of Robyn Promotions, a company among the first wave of distributors who architected the model of technology driven e-commerce company stores in the industry, earning three consecutive Inc. 5000 rankings. Always tech-forward in his work, his industry recognition includes multiple Gold and Silver PPAI Pyramid Awards.

The shift to AI strategy is a natural next chapter for Lehew. At commonsku, he built the company’s content engine from scratch — co-hosting the skucast (350+ episodes, the #1 promotional products podcast) while leaning heavily into AI for all his work. He is editor of The AI Promo Brief, the industry’s go-to resource for AI developments in promotional products, and speaks frequently on the future of merch and the cultural shifts transforming how we sell. At PPAI Expo 2026, his AI session packed the room to capacity and was named a must-attend session by PPAI editors. The industry has been watching Lehew move deeper into AI for over a year. This role makes it official.

Investing in AI for Customers

“The industry is at an inflection point with AI, and distributors need a partner who understands their business,” said Catherine Graham, CEO of commonsku. “commonsku has always been built ‘by promo, for promo.’ Bobby has three decades of that expertise, a passion for helping our customers, and the strategic insight to shape AI tools for future growth. This role reflects our mission: making sure our AI tools solve real problems for real distributors.”

“The companies pulling ahead are the ones leading with customer intelligence – letting what they learn from their community shape what they build and advancing with the frontier of AI development. That’s what this role is designed to do. I’ll be talking with our customers at every level about AI and making sure the features we build make work smarter, drive growth, and eliminate friction.” said Lehew.

“Bobby and I have been creative partners for years, always pushing each other to see around corners for this industry,” said Mark Graham, President of commonsku. “We’ve launched multiple projects together and helped educate and raise the standard for what the future distributor can look like. This role is a natural evolution of that passion. He deeply understands the industry and the distributor’s pain points, and he sees with us an incredible opportunity with AI. We’re thrilled to build commonsku’s AI future together.”

commonsku’s AI investments are already in motion. The skubot Mockup Generator is in beta with Advanced and Enterprise customers, a new Opportunity Agent is entering beta as an AI-powered business intelligence tool, and the company’s immediate roadmap includes a Description Rewriter, Auto-Art Configuration, and a Presentation Generator with much more to come.

About commonsku

commonsku is the workflow platform of choice for the promotional products industry. Built by industry experts, it combines CRM, order management, and social collaboration tools in one cloud-based solution. Over 950 distributors and the industry’s largest suppliers rely on commonsku to power $1.9 billion in network volume. With commonsku, teams process more orders, work more efficiently, and grow their sales faster. Learn more at www.commonsku.com.

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