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Software As a Service (SaaS) Market size is set to grow by USD 423.2 billion from 2024-2028, Augmenting use of mobile apps to boost the market growth, Technavio

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NEW YORK, June 27, 2024 /PRNewswire/ — The global software as a service (SaaS) market  size is estimated to grow by USD 423.2 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  21.21%  during the forecast period.  augmenting use of mobile apps is driving market growth, with a trend towards increasing use of vertical SaaS. However, issues associated with system integration  poses a challenge. Key market players include Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., BetterCloud Inc., Box Inc., Cisco Systems Inc., Convedo Ltd., Fujitsu Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., International Business Machines Corp., Intuit Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, ServiceNow Inc., Shopify Inc., and Zendesk Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Deployment (Public cloud, Private cloud, and Hybrid cloud), End-user (Large enterprises and SMEs), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., BetterCloud Inc., Box Inc., Cisco Systems Inc., Convedo Ltd., Fujitsu Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., International Business Machines Corp., Intuit Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, ServiceNow Inc., Shopify Inc., and Zendesk Inc.

Key Market Trends Fueling Growth

Vertical Software as a Service (SaaS) refers to cloud computing solutions designed for specific industries, such as retail, healthcare, or automotive manufacturing. These solutions offer customizable features tailored to clients within these industries and supply chains. Examples include retail analytics software and healthcare business intelligence tools. Enterprises benefit from vertical SaaS due to its industry-specific focus, enabling the generation of valuable customer data and insights. In May 2021, Honeywell International Inc. Launched a cloud-based SaaS solution for building owners and managers, combining operational and business data for improved decision-making and efficiency. Vendors are increasingly offering vertical SaaS to address client demands and expand their customer base. IBM’s Genelco SaaS, designed for the insurance industry, is an example of this trend. The use of vertical SaaS solutions provides significant business value, contributing to the growth of the global SaaS market. 

The Software as a Service (SaaS) market is experiencing significant growth across various application areas like Human Resource Management, Media and Entertainment, and more. Leads and prospects for SaaS are abundant among startups and businesses seeking flexible solutions. Trends include integration with 3D printing technologies and mobile devices. Investment in SaaS is ongoing, with companies like Alphabet’s Google Cloud Marketplace and Microsoft Cloud leading the charge. Business models include Cloud Software, Cloud Consulting Services, and IBM Cloud Integration. Digital transformation brings challenges such as data breaches and cyber-attacks, necessitating focus on data security concerns. Employee well-being and operational efficiency are key considerations. The competitive environment is intense, with Communication Service Providers and IT companies implementing remote work policies. Cloud computing technologies continue to evolve, with hybrid cloud and public cloud offerings from the Cloud Security Alliance. Augmenting company capabilities is a primary goal. However, ongoing costs, including hosting data, electricity, employee fees, and downtime issues, must be managed carefully. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

Enterprises are increasingly turning to Software as a Service (SaaS) solutions due to their cost-effectiveness and flexibility compared to traditional IT deployments. However, integrating new software systems and IT infrastructure into existing monolithic architectures poses challenges. Monolithic applications, which combine UI and data access code into a single program, make it difficult to integrate new software. Furthermore, data stored in various formats across different business units can create interoperability issues when migrating to cloud-based software. Lastly, selecting the appropriate integration tool from numerous vendors offering SaaS solutions for various applications, while ensuring hybrid integration capabilities, is a complex task. These integration challenges may hinder the growth of the global SaaS market during the forecast period.The Software as a Service (SaaS) market is experiencing significant growth, with key industries like private cloud, human capital management, operations management, large enterprises in IT and telecom, healthcare, education, B2B and B2C enterprises adopting this model. Challenges include VAT regulations, quarterly earnings reports, and expert opinions on relevant segments. Main drivers are digitization levels, current exchange rates, and country-specific needs. SaaS leaders like AppOmni and Veeva Systems offer Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) solutions using Artificial Intelligence (AI), Internet of Things (IoT), and Platform as a Service (PaaS). SMEs and small businesses benefit from mobile SaaS growth, allowing access to information, devices, and team partnerships via laptops, tablets, and web browsers on a subscription basis for official purposes. Time and space efficiency are major attributing factors. Deployment is typically cloud-based, ensuring flexibility and ease.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This software as a service (saas) market report extensively covers market segmentation by

Deployment 1.1 Public cloud1.2 Private cloud1.3 Hybrid cloudEnd-user 2.1 Large enterprises2.2 SMEsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Public cloud-  The Software as a Service (SaaS) market continues to grow, with businesses increasingly relying on cloud-based solutions for their software needs. SaaS offers several advantages, including cost savings, flexibility, and ease of use. Companies can access software applications through the internet, eliminating the need for expensive hardware and maintenance. SaaS providers offer regular updates and improvements, ensuring that businesses have access to the latest features. This model allows businesses to focus on their core competencies while leaving the software management to the experts. Overall, the SaaS market is a cost-effective and efficient solution for businesses of all sizes

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

The Software as a Service (SaaS) market continues to grow at an unprecedented rate, driven by the increasing level of digitization and the shift towards remote work policies. Communication service providers and B2C enterprises are major contributors to this market, with SaaS products becoming essential for time, space, and information management. Cloud Software, including Google Cloud Marketplace and Microsoft Cloud, dominates the scene, offering a wide range of solutions for businesses of all sizes. IT companies are also leveraging SaaS to provide cloud consulting services and integrate various systems using IBM Cloud Integration. The main drivers of this market include ease of use, cost savings, and flexibility. Current exchange rates and quarterly earnings of key players are closely watched by experts in the relevant segment. SaaS enables team partnerships through laptops, tablets, and other devices, making collaboration more efficient than ever before. VAT and other regulatory considerations are important factors for businesses adopting SaaS solutions.

Market Research Overview

The Software as a Service (SaaS) market is a significant segment of the cloud computing industry, enabling businesses to access and use software applications over the internet on a subscription basis. SaaS offers flexibility, scalability, and cost savings for businesses of all sizes, from SMEs to large enterprises in various industries such as IT and telecom, healthcare, education, B2B, and B2C. Key drivers for SaaS market growth include the level of digitization, remote work policies, and the increasing adoption of cloud computing technologies. Communication Service Providers and IT companies offer SaaS products in areas like Human Capital Management, Operations Management, and Customer Relationship Management. SaaS covers various application areas like Enterprise Resource Planning, Artificial Intelligence, Internet of Things, Robotic Process Automation, and more. The market is shaped by ongoing costs, including hosting data, electricity, and employee fees, as well as downtime issues and the competitive environment. Main drivers for SaaS growth include flexibility, investment, and the shift towards mobile SaaS and cloud-based software services. Relevant segments include public cloud, private cloud, and hybrid cloud solutions. Current exchange rates and country-specific levels of digitization also impact the market. SaaS market statistics show steady growth, with major attributing factors like time, space, information, devices, team partnerships, and official purposes. Key trends include the integration of PaaS, SME adoption, and the impact of net neutrality and VAT on quarterly earnings. Expert opinions and industry reports provide insights into the current state and future prospects of the SaaS market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentPublic CloudPrivate CloudHybrid CloudEnd-userLarge EnterprisesSMEsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Ping An Good Doctor Upgrades AI Doctor Service “Ping An AI Doctor”, Expanding Access to Ping An Ecosystem’s 90 Million MAUs

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HONG KONG, June 17, 2026 /PRNewswire/ — Ping An Healthcare and Technology Company Limited (“Ping An Good Doctor” or the “Company”, Stock Code: 1833.HK) has recently upgraded its AI doctor service — Ping An AI Doctor. The service has been fully integrated into a number of core applications under Ping An Group, including Ping An Jin Guan Jia, Ping An Auto Owner, Ping An Pocket Bank and Ping An Le Health, reaching 90 million monthly active users.

Powered by the Ping An Medical Master® large model, the upgraded Ping An AI Doctor has established a service model centered on “AI responses in seconds + full-process supervision by human doctors”. It is also deeply connected with the platform’s unique “online, in-hospital, in-home, and in-company” healthcare service network. By integrating intelligent medical capabilities with a full-scenario ecosystem, Ping An AI Doctor is expected to promote the scalable, routine and inclusive implementation of premium family doctor services, providing the public with digital solutions for full-cycle health management.

Ping An AI Doctor breaks through the functional limitations of conventional intelligent Q&A tools. By deeply applying AI large models to clinical assistance scenarios, it can standardize professional services such as preliminary symptom screening, condition assessment, medication safety guidance, health risk assessment and personalized plan formulation. The platform supports 24/7 uninterrupted service and intelligent responses within seconds, responding to common daily health consultation needs in as fast as three seconds. This significantly shortens the time required for the public to access basic medical services and lowers the threshold for use.

To ensure medical quality and safety, the platform has established a full-process human doctor review mechanism. All diagnosis and treatment suggestions and health guidance plans generated by AI are reviewed and calibrated by licensed practicing physicians. For difficult conditions, complex chronic diseases or potential risks of serious conditions, the system will also automatically transfer the case to human doctors for follow-up, with specialists providing one-on-one in-depth consultations, thereby achieving “intelligent acceleration and efficiency enhancement, with professional medical support as a safeguard.”

Leveraging Ping An Group’s ecosystem advantages in multi-business collaboration, users do not need to download a separate application or mini-program. Instead, they can access relevant services with one click through high-frequency Ping An ecosystem portals, including insurance, banking and auto owner services. In terms of service system development, Ping An AI Doctor integrates Ping An’s full-scenario medical resources across “online, in-hospital, in-home, and in-company” settings, forming a closed-loop health management service chain. It also offers functions such as health assessments, electronic medical records management, health checkup report interpretation and chronic disease management, covering healthy and sub-healthy populations as well as patients with common chronic diseases such as hypertension, diabetes and hyperlipidemia.

In medical service scenarios, Ping An AI Doctor connects users with more than 3,500 contracted experts from Grade A tertiary hospitals, over 5,100 partner hospitals and 240,000 branded chain pharmacies, providing one-stop services including precise triage, expert appointment booking, medical accompaniment and hospitalization assistance. Meanwhile, it supports emergency medication delivery in as fast as one hour, as well as in-home services such as home nursing, home-based health and elderly care, and postpartum recovery, further enhancing family health service scenarios.

Ping An Good Doctor will continue to deepen innovation in medical technology, iteratively enhance AI clinical assistance capabilities, and continuously expand high-quality offline medical resources and specialized health and elderly care services. The Company will further enrich full-scenario healthcare services, empower people’s health through technology, safeguard family wellbeing with professional services, and continue contributing to the digital development of Healthy China.

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SOURCE Ping An Healthcare and Technology Company Limited

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Avochato Brings HIPAA-Compliant AI Texting to Healthcare

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Healthcare organizations can now deploy AI agents on a messaging platform independently certified for security and privacy every year since 2019

MILL VALLEY, Calif., June 16, 2026 /PRNewswire/ — Avochato, the AI-powered business messaging platform, today announced HIPAA-compliant AI texting for the healthcare industry, alongside the completion of its seventh consecutive year of SOC 2 Type II and HIPAA compliance certifications by Linford & Company, LLP.

Healthcare teams have been quick to adopt texting because patients read and answer texts far faster than phone calls or emails. But most AI messaging tools were not built to handle protected health information. Avochato closes that gap: hospitals, clinics, healthcare staffing agencies, and home-care providers can now use real-time AI agents, AI-suggested replies, and conversation insights across SMS, RCS, voice, and live chat, all within a platform independently audited for security and privacy seven years running.

“AI is transforming how healthcare organizations communicate, and in this industry trust is the foundation,” said Alex De Simone, Co-founder and CEO of Avochato. “By building on Anthropic’s models with zero data retention, and pairing that with seven consecutive years of SOC 2 Type II and HIPAA compliance, Avochato customers don’t have to choose between moving fast with AI and protecting sensitive data. They can do both.”

AI Built for Regulated Conversations

With Avochato, healthcare teams can:

Fill shifts and confirm appointments faster with automated, personalized outreach at scale, plus AI-suggested responses that keep reply times lowDeploy AI agents that answer common patient and staff questions instantly and hand off seamlessly to a human when a conversation needs oneTrain AI agents on their own content, from intake FAQs to scheduling policies, using custom knowledge basesKeep every conversation visible in a shared, auditable team inbox, so no patient message or shift request slips through the cracksTrack sentiment in real time, with AI-generated ratings, conversation summaries, and suggested next actions for every conversation

“We fill shifts in minutes that used to take hours of phone calls,” said the director of operations at a national healthcare staffing agency with more than 10,000 active clinicians.

Powered by Anthropic’s Claude, with Zero Data Retention

Avochato’s HIPAA-compliant AI capabilities run on Claude, Anthropic’s family of frontier AI models known for safety and reliability in enterprise settings. For healthcare customers, Avochato runs Claude under a zero-data-retention configuration, meaning protected health information processed by the AI is never stored or used for model training. The result is AI that meets the standard healthcare compliance teams actually require, not just the standard the industry markets.

Avochato signs Business Associate Agreements with healthcare customers that choose the HIPAA plan. Healthcare organizations can learn more and start a free trial at www.avochato.com/signup.

Security That’s Verified

Avochato’s seventh consecutive SOC 2 Type II and HIPAA certifications reflect safeguards built into every layer of the platform:

Encryption of all data in transit and at restSingle Sign On with Okta, Microsoft Azure, Salesforce, and GoogleMulti-factor authentication restricts access to verified usersRole-based access controls so administrators can define exactly who sees whatContent obfuscation for sensitive information, including media attachments

About Avochato

Avochato helps teams manage calls, texts, and chats in one secure inbox. Trusted by thousands of businesses across healthcare, professional services, logistics, and more than a dozen other industries, Avochato supports two-way communication through SMS, MMS, RCS, phone calls, and live chat, with integrations for Okta, Salesforce, Slack, Microsoft Teams, and more. Learn more at www.avochato.com.

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SOURCE Avochato

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BluIP and Oracle Hospitality Implement New Platform for Loews Hotels & Co.

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LAS VEGAS, June 16, 2026 /PRNewswire/ — BluIP completed a new project for the guest engagement center at Loews Hotels & Co. This was a collaboration between Loews Customer Engagement Center and the team at BluIP with support and partnership from Oracle Hospitality OPERA Cloud. The cloud-based solution consists of communication solutions, tightly integrated with Loews’ Central Reservations and PMS platforms.

Loews had a goal to unify channels, integrate with Oracle OPERA Cloud, and provide team members with guest details the instant an interaction begins. BluIP stepped in to architect and deliver the solution.

BluIP deployed the voice, chat, messaging, analytics, and workforce management, and layered on hospitality-specific integrations that BluIP is known for in the industry. As guest inquiries arrive, the system now pulls reservation details, guest profile data, and past interactions from OPERA Cloud and presents them directly inside the agent’s guest engagement center interface. If the guest begins on chat using BluIP AIVA® — asking about pet policies or requesting to change a reservation — context follows the interaction if it’s escalated to a live agent. No one repeats confirmation numbers or dates.

“Loews set a clear bar: make every interaction feel personal and effortless,” said Armen Martirosyan, CEO at BluIP. “By pairing Loews guest engagement center platform with Oracle OPERA Cloud PMS integration and BluIP’s technical, hospitality industry, and operational expertise, we gave agents the context they need the instant they say hello, and we delivered the complete solution in five months.”

Team Members also gained an enterprise-wide, custom routing directory created by BluIP and directly integrated into Loews guest engagement center platform. With it, a call can be transferred to a hotel property, department, or individual extension with a few keystrokes—whether it’s the front desk in Coronado or a chef in Kansas City.

“Our guests should have a seamless and well executed stay,” said Heather Girolami, a Senior Vice President with Loews Hotels & Co. “Team Members now see the reservation, the dates, and the request the moment a chat or call lands. We’re taking care of our guests with less friction.”

BluIP and Oracle Hospitality completed the full deployment and integration in just five months, beginning January 1, 2025, going live in May of that year and now handling over 1.1 million interactions per month. 

“Oracle Hospitality is committed to enabling our customers to deliver exceptional, personalized guest experiences at every touchpoint,” said Tanya Pratt, global vice president, strategy and product management, Oracle Hospitality. “The Loews project demonstrates the power of Oracle OPERA Cloud’s open architecture when paired with the right partner. Loews is now delivering context-aware service across every channel via more than 1.1 million interactions per month, anchored by the guest data that lives in Oracle OPERA Cloud.”

For BluIP, this project further proves the thesis: connect platforms properly and deeply, and the interaction model changes. Hotels stop opening conversations by collecting data and can continue their focus on servicing guests. 

About BluIP
BluIP is a global carrier and leader in AI-powered communications for hospitality, healthcare, and enterprise. Its AIVA Connect platform delivers conversational AI, omni-channel engagement, analytics, and 2,800+ integrations, including 35+ PMS systems, powering more than 600,000 guest rooms worldwide. Visit bluip.com.

About Oracle Hospitality
Oracle technology serves independent hoteliers, global hotel chains, casinos, and cruise lines in over 230 countries and territories. Our cloud-native solutions connect the entire business from the front desk to the dining room and back office, and our customers use intuitive tools and AI insights to fuel frictionless guest experiences, maximize profitability, and encourage long-term loyalty. To learn more, please visit www.oracle.com/hospitality.

MEDIA CONTACT
Beth McClure
Head of Marketing, BluIP
(866) 443-6494
info@bluip.com

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SOURCE BluIP, Inc.

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