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Software Asset Management Market worth $7.3 billion by 2029 – Exclusive Report by MarketsandMarkets™

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CHICAGO, June 28, 2024 /PRNewswire/ — The Software Asset Management Market is expected to grow from USD 3.5 billion in 2024 to USD 7.3 billion by 2029 at a Compound Annual Growth Rate (CAGR) of 16.0% during the forecast period, according to a new report by MarketsandMarkets™. Software asset management solutions provide comprehensive tools for tracking, managing, and optimizing software assets throughout their lifecycle. To ensure efficient and accurate asset management, software asset management integrates various data sources and technologies, including real-time usage metrics, license compliance tools, contract management systems, and automation features. These solutions enable organizations to monitor software usage, identify cost-saving opportunities, ensure regulatory compliance, and enhance cybersecurity measures, ultimately supporting better decision-making and maximizing the value of their software investments.

Browse in-depth TOC on “Software Asset Management Market”

288 – Tables
52 – Figures
401 – Pages

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Scope of Report

Report Metrics

Details

Market Size Available For Years

2019–2029

Base Year Considered

2023

Forecast Period

2024–2029

Forecast Units

Value (USD Billion)

Segments Covered

Offering, Deployment Model, Organization Size, and Vertical

Regions Covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies Covered

Flexera (US), Snow Software (Sweden), USU Software AG(Germany), Ivanti (US), BMC Software (US), ServiceNow  (US), Certero (UK), Matrix42 (Germany), Broadcom (US), Eracent (US), Scalable Software    (US), Belarc (US), IBM (US), OpenText (Canada), Microsoft (US), ManageEngine (US), InvGate (Argentina), SymphonyAI (US), 1E (UK), Open iT (US), Lansweeper (Belgium), License Dashboard (UK), Xensam (Sweden), Licenseware (Romania), CoreView (US), Zylo (US), Lexcomply  (India), and StandardFusion (Canada)

By organization size, the large enterprise segment will hold a larger market size during the forecast period.

Organizations with an employee strength of more than 1,000 can be considered large enterprises. Software asset management in large enterprises is evolving beyond mere compliance and cost-saving measures. With the advent of hybrid work environments, enterprises are increasingly leveraging software asset management to drive innovation and agility. Modern software asset management solutions are integrated with advanced analytics and machine learning algorithms that provide predictive insights, enabling proactive management of software assets; this allows enterprises to anticipate future software needs and align them with strategic business goals. Additionally, software asset management in large enterprises focuses on enhancing cybersecurity. Ensuring that all software is up-to-date and properly licensed, software asset management helps minimize vulnerabilities that cyber threats could exploit. Integrating software asset management with broader IT asset management (ITAM) frameworks also enables a unified approach to managing hardware and software assets, improving overall IT governance.

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Furthermore, sustainability is becoming a significant aspect of software asset management in large enterprises. Companies now use software asset management to optimize their software usage to reduce digital waste, contributing to their overall environmental, social, and governance (ESG) goals. Software asset management tools are also being utilized to support remote work by managing software licenses and ensuring employees can access necessary tools without compromising security or compliance.

By region, the Middle East & Africa will grow at the second-highest growth rates during the forecast period.

In the Middle East and Africa region, including GCC countries, South Africa, Egypt, Nigeria, Turkey, and others, the Software Asset Management Market is expanding rapidly amid growing digital transformation initiatives and increased ICT investments. Countries across the region are enhancing their digital infrastructure to support economic growth, with software asset management playing a crucial role in managing software licenses and ensuring compliance with regulatory standards.

The market is characterized by a strong demand for software asset management solutions to optimize software usage, reduce costs, and mitigate risks associated with software audits. Local vendors like Ettesaq, specializing in software licensing consulting, help large enterprises navigate the complexities of software contracts and optimize their software portfolios. Their services cover everything from software procurement and compliance to ongoing asset management.

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The Software Asset Management Market in the Middle East and Africa is witnessing distinct trends, including heightened digital transformation efforts, increased regulatory scrutiny, and growing cloud adoption. In the Gulf Cooperation Council (GCC) countries, particularly the UAE and Saudi Arabia, there is a strong push towards intelligent government initiatives and digital economies, driving the demand for robust software asset management solutions to manage extensive software portfolios. In South Africa, businesses increasingly invest in software asset management to ensure compliance with complex software licensing agreements and optimize costs amid economic pressures. Nigeria and Kenya are emerging markets where the adoption of software asset management is accelerating, fueled by the expansion of IT infrastructures and a growing awareness of the benefits of effective software management. Across the region, incorporating AI and machine learning in software asset management tools is a key trend, enhancing predictive analytics capabilities and improving asset tracking and utilization.

Top Companies in Software Asset Management Market:

Some of the key players operating in the Software Asset Management Market are – Flexera (US), Snow Software(Sweden), USU Software AG(Germany), Ivanti(US), BMC Software(US), ServiceNow(US), Certero(UK), Matrix42(Germany), Broadcom(US),  and Eracent(US).

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About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

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Skai Launches Celeste AI and Expands Platform with Commerce Insights and Operations Solutions

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Celeste AI is now generally available, alongside a best-in-class suite of commerce operations solutions, to drive efficiency and growth for leading brands and agencies.

SAN FRANCISCO, May 14, 2025 /PRNewswire/ — Today at ShopAble 2025, Skai, the leading omnichannel platform for commerce media, announced the general availability of Celeste AI, the first GenAI-powered agent purpose-built for commerce marketers. Skai also introduced a new suite of solutions including Strategic Digital Shelf, Retail Insights, Content Optimization, Retail Operations, and Revenue Recovery, designed to unify marketing and commerce functions across retailers into a seamless, best-in-class platform.

Celeste AI, which first launched in a closed beta this spring with over 50 clients, is now fully integrated into Skai’s platform and available to all customers. From budget recommendations and bidding strategy insights to cross-channel performance comparisons and anomaly detection, Celeste helps marketers understand both the “what” and the “why” behind performance shifts, offering actionable recommendations to drive results. Early users have reported impressive outcomes, including 30-50% efficiency gains and 10-20% performance improvements.

Live on stage at ShopAble, the premier event for brands, agencies, and retailers, Kelly Gerrard, Director of eCommerce Marketing at Marshall, shared how Celeste has already impacted her business: “We’re already seeing value from Celeste across both agency and client work. My team manages 350,000 SKUs and over a million keywords across 10 retailers. Tasks that once took 20 minutes now take just one. More importantly, Celeste uncovered a growth opportunity for one of our brands in the kids and youth segment. By analyzing competitive insights, we found that most competitors only target adults, while our client serves both. This led us to unlock a cost-effective, higher-converting niche ahead of peak season — an opportunity we may have missed without Celeste.”

It was also revealed at ShopAble that Celeste AI will soon power Skai’s newly announced suite of commerce solutions, which include:

Strategic Digital Shelf: Real-time visibility into product availability, buy box metrics, search rank, reviews, share of voice, and competitor activity — plus keyword-level and category share data — enabling advertisers to optimize media within the full shelf context.Retail Insights: Links media performance to sales, profit, and operational health across 100+ retailers. Tracks inventory, traffic, reviews, Subscribe & Save, and repeat purchases in a unified view.Content Optimization: Uses AI to flag content gaps, surface missed keywords, and generate optimized listings. Automates updates across the content lifecycle to improve relevance and reduce ACOS.Retail Operations: Detects and resolves catalog issues using AI, automation, and ticketing workflows, helping teams maintain accurate content and protect performance across retailers.Revenue Recovery: Identifies and recoups lost revenue from chargebacks, deductions, and invoice errors across major retailers, enabling brands to reinvest in growth-driving efforts.

Developed with leading commerce technology innovators, these new solutions address the growing need to align media with commerce operations. With 61% of marketers emphasizing the importance of integrating operational insights into media strategies, Skai’s platform unifies media, content, and operational data. “Our clients want the best of both worlds: a premium commerce operations stack and world-class media capabilities,” said Nich Weinheimer, Chief Strategy Officer at Skai. “We’ve eliminated the friction — one login, one contract, no compromises.”

With the rollout of these solutions and the general availability of Celeste AI, Skai is positioning itself to lead the next generation of commerce media — unifying media, content, and operations into a single, intelligent platform.

“Our mission has always been to cut through complexity and drive growth,” said Gil Sadeh, President at Skai. “Today, that means offering brands one place to manage it all — omnichannel media activation integrated with omnichannel commerce operations, powered by GenAI. That’s incredibly powerful, and only Skai can make it possible.”

About Skai
Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across commerce media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more.

For over a decade, Skai has earned trust from notable brands such as Adidas, DoorDash, Haleon, Sony, Philips, Taschen, and WaterWipes. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and has eight international locations.

Visit skai.io for more information.

Media Contact: 5WPR skai@5wpr.com

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Arrive AI Secures Direct Listing on Nasdaq Stock Exchange

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Automated delivery company to begin trading as ARAI on Thursday, May 15, 2025

INDIANAPOLIS, May 14, 2025 /PRNewswire/ — Arrive AI, an autonomous delivery network anchored by patented AI-powered Arrive Points™, announced today that it has received approval to list its shares on the Nasdaq under the symbol (NASDAQ: ARAI). The company expects its shares to commence trading tomorrow.

“Arrive AI’s Nasdaq listing marks the culmination of a significant journey,” said Arrive AI Founder and CEO Dan O’Toole. “Building upon our initial patent filing in 2014, we’ve relentlessly refined our technology and unique positioning in last-mile logistics. Today signifies a new dawn of secure, autonomous package delivery. We owe this milestone to our nearly 5,000 investors who believed in us since the start.”

Arrive AI makes autonomous delivery work, ensuring security and chain-of-custody to the intended recipients at the right time. The company provides tracking data, smart logistics alerts and advanced custody controls to secure last-mile delivery for shippers, delivery services and autonomous networks. Arrive AI’s foundational patent – for a universal access point that asynchronously interacts with people, robots and drones – was filed four days before Amazon’s. Since then, the company has expanded its IP portfolio to include numerous claims and patents such as climate assistance and anti-theft features.

“With Arrive AI, you get a network and a platform. Our value proposition lies in building the essential and patent-protected infrastructure – a universal network of intelligent endpoints – that underpins our entire autonomous delivery ecosystem,” O’Toole said. “We leverage data technology and artificial intelligence to simplify last mile service, avoid failed deliveries, streamline processes to increase efficiencies and improve partner and end user outcomes. Our long-term objective is to achieve critical data mass to create a platform for additional innovative services.”

Prior to its direct public listing, Arrive AI raised nearly $12 million, largely via crowdfunding and secured $40 million in funding from an institutional investor.

Arrive AI Chief Financial Officer Todd Pepmeier said the direct listing “will enable the company to raise capital through public means and fuel our growing revenue streams.”

Maxim Group LLC acted as the exclusive financial advisor to Arrive AI in connection with the direct listing.

The Company also launched a new Investor Relations section on its website: http://arriveai.com/investor-relations. This dedicated section will serve as a central resource for shareholders, featuring information such as stock information, press releases, shareholder meetings, FAQs and more.

About Arrive AI

Arrive AI’s patented Autonomous Last Mile (ALM) platform enables secure, efficient delivery to and from a smart, AI-powered mailbox, whether by drone, ground robot or human courier. The platform provides real-time tracking, smart logistics alerts and advanced chain of custody controls to support shippers, delivery services and autonomous networks. By combining artificial intelligence with autonomous technology, Arrive AI makes the exchange of goods between people, robots and drones frictionless and convenient. Its system integrates with smart home devices such as doorbells, lighting and security systems to streamline the entire last-mile delivery experience.

Learn more at www.arriveai.com.
Media contact: Cheryl Reed, 317-446-5240, 395242@email4pr.com.
Investor Relations Contact: Alliance Advisors IR, ARAI.IR@allianceadvisors.com.

Cautionary Note Regarding Forward Looking Statements

This news release and statements of Arrive AI’s management in connection with this news release or related events contain or may contain “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. In this context, forward-looking statements mean statements (including statements related to the closing, and the anticipated benefits to the Company, of the private placement described herein) related to future events, which may impact our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “potential,” “will,” “should,” “could,” “would,” “optimistic” or “may” and other words of similar meaning. These forward-looking statements are based on information available to us as of the date of this news release and represent management’s current views and assumptions. Forward-looking statements are not guarantees of future performance, events or results and involve significant known and unknown risks, uncertainties and other factors which may be beyond our control.

Readers are cautioned not to place undue reliance on these forward-looking statements, which apply only as of the date of this news release. Potential investors should review Arrive AI’s Registration Statement for more complete information, including the risk factors that may affect future results, which are available for review at www.sec.gov. Accordingly, forward-looking statements should not be relied upon as a predictor of actual results. We do not undertake to update our forward-looking statements to reflect events or circumstances that may arise after the date of this news release, except as required by law.

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65% Say 50+ Has Untapped Spending Power Yet Only 3.2% Feel Seen in Ads. Cheryl Overton Communications Launches GRWN™ to Rewrite the Narrative

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From stylish to sexy to tech-savvy, 50+ consumers are rewriting the rules but brands are stuck in outdated stereotypes. GRWN™ gives marketers the insights and tools to show up smarter.

MIAMI, May 14, 2025 /PRNewswire-PRWeb/ — Despite holding the majority of consumer wealth, adults 50+ are grossly under- and misrepresented in marketing according to new research from Cheryl Overton Communications (COC). The launch of GRWN™, a comprehensive strategic marketing communications toolkit designed to help brands forge meaningful connections with consumers 50+, aims to reverse this brand bias.

“The 50+ demographic controls substantial wealth and influence yet our research confirms they feel brands rely on outdated perceptions instead of engaging with their reality,” said Cheryl Overton, founder + CXO, Cheryl Overton Communications.

A national survey among adults 18+ revealed that while 65% of all respondents believe people over 50 represent significant untapped spending potential, nearly half of those 50+ (48%) felt overlooked as consumers within the past year.

“Our work has always centered helping brands create authentic connections with audiences that deserve better representation,” said Cheryl Overton, founder + CXO, Cheryl Overton Communications. “The 50+ demographic controls substantial wealth and influence yet our research confirms they feel brands rely on outdated perceptions instead of engaging with their reality.”

The research illuminates a striking perception gap: While adults 50+ want to be portrayed as active (55%), stylish (55%), wise (45%), and adventurous (45%), 60% of all respondents report that brands prioritize their past over present capabilities and future aspirations.

Introducing GRWN™: A Fresh Perspective on Age-Inclusive Marketing

Drawing from the same data-inspired and insights-driven expertise that helped shape influential campaigns for P&G’s “My Black is Beautiful,” Unilever Dove’s “Campaign for Real Beauty,” and the American Heart Association’s “Go Red for Women,” GRWN™ offers brands a thoughtful path to connecting with this valuable audience.

The GRWN™ approach includes:

Consumer Insights Mining: Research that uncovers their genuine motivations and preferencesStrategic Framework Development: Custom approaches that honor their complexity and diversityNarrative and Creative Direction: Content strategies that authentically represent their lived experiencesIntegrated Implementation: Activation across channels where these consumers meaningfully engagePerformance Measurement: Analytics that capture both business outcomes and sentiment evolution

“Over 40% of our respondents identified ‘becoming invisible’ as their greatest fear about aging. This is the real impact of persistent underrepresentation,” Overton noted. “Brave brands have an extraordinary opportunity to lead a cultural conversation about aging and, in the process, win market share and help reshape societal perceptions.”

Key Insights

The survey revealed several noteworthy findings that underscored the need for GRWN™:

Industry Room(s) for Improvement: Fashion/Beauty (32%) and Entertainment (23%) were cited as the industries with the most significant room for improvement in age representation, followed by Technology and Financial Services (13% each).Security x Freedom: Consumers 50+ value security (36%) and freedom (23%), suggesting a nuanced audience seeking solid foundations that enable continued growth and exploration.Cross-Generational Understanding Gap: 55% of respondents believe younger generations don’t fully understand the needs and values of 50+, highlighting a need for more inclusive perspectives within marketing teams.

GRWN™ joins COC’s suite of proprietary brand strategy and activation tools, including the DEI Monitor™, All Girl Band™ and Amewa™, all designed to brands create meaningful connections through authentic, thoughtful engagement.

For more information about GRWN™, visit www.covertoncomms.com/GRWN.

About Cheryl Overton Communications

Cheryl Overton Communications is a strategic marketing communications collective where human truths, cultural insights and community impact converge to create business solutions that resonate and disrupt. We help forward-thinking organizations build meaningful relationships with their audiences through storytelling that inspires action and drives change. We have been recognized by Adcolor, Chief New Era of Leadership, Florida State Minority Supplier Diversity Business, Inc. Magazine, PR Week and PR News. For more information, visit www.covertoncomms.com

Media Contact

Cheryl Overton, Cheryl Overton Communications, 1 9173733514, cheryl@cheryloverton.com, www.covertoncomms.com/GRWN

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SOURCE Cheryl Overton Communications

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