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LightInTheBox Reports Second Quarter 2024 Financial Results

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2 years ago

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– Returns to Profitability with Net Income of $0.6 Million –

SINGAPORE, Aug. 2, 2024 /PRNewswire/ — LightInTheBox Holding Co., Ltd. (NYSE: LITB) (“LightInTheBox” or the “Company”), an apparel e-commerce retailer that ships products to consumers worldwide, today announced its unaudited financial results for the second quarter ended June 30, 2024.

“The second quarter of 2024 was a challenging one, with intensified competition and high traffic acquisition costs in the global e-commerce market continuing to weigh on our topline,” said Mr. Jian He, Chairman and CEO of LightInTheBox. “However, our strategic pivot to prioritize profitability proved effective, resulting in a turnaround with net income reaching $0.6 million for the second quarter of 2024 compared with a loss for the same period of last year and the first quarter of this year. Meanwhile, we continued to refine our differentiation strategy with a focus on strengthening localized operations, propelling progress in certain product lines.”

“Encouraged by the outcomes of these initiatives, we will continue to concentrate on overall efficiency and profitability amid the evolving environment. Additionally, we will further upgrade our products, services and customer experience, as well as our localized operations, to differentiate ourselves and build brand recognition and loyalty in this competitive industry. As always, we are committed to driving high-quality development and delivering sustainable value to all stakeholders in the long run,” Mr. He concluded.

Second Quarter 2024 Financial Highlights

Total revenues were $69.4 million in the second quarter of 2024, compared with $191.8 million in the same period of 2023.Net income was $0.6 million in the second quarter of 2024, compared with net loss of $1.5 million in the same period of 2023.Adjusted EBITDA was an income of $1.2 million in the second quarter of 2024, compared with a loss of $0.7 million in the same period of 2023.

First Half 2024 Financial Highlights

Total revenues were $140.5 million in the first half of 2024, compared with $339.5 million in the same period of 2023.Net loss was $3.2 million in the first half of 2024, compared with $5.4 million in the same period of 2023.Adjusted EBITDA was a loss of $1.9 million in the first half of 2024, compared with $3.8 million in the same period of 2023.

Second Quarter 2024 Financial Results

Total revenues decreased by 63.8% year-over-year to $69.4 million from $191.8 million in the same quarter of 2023.

Total cost of revenues was $26.1 million in the second quarter of 2024, compared with $81.6 million in the same quarter of 2023.

Gross profit in the second quarter of 2024 was $43.3 million, compared with $110.2 million in the same quarter of 2023. Gross margin was 62.4% in the second quarter of 2024, compared with 57.5% in the same quarter of 2023.

Total operating expenses in the second quarter of 2024 were $42.7 million, compared with $111.8 million in the same quarter of 2023.

Fulfillment expenses in the second quarter of 2024 were $5.0 million, compared with $9.9 million in the same quarter of 2023. As a percentage of total revenues, fulfillment expenses were 7.2% in the second quarter of 2024, compared with 5.2% in the same quarter of 2023 and 8.1% in the first quarter of 2024.

Selling and marketing expenses in the second quarter of 2024 were $31.5 million, compared with $94.0 million in the same quarter of 2023. As a percentage of total revenues, selling and marketing expenses were 45.5% in the second quarter of 2024, compared with 49.0% in the same quarter of 2023 and 46.0% in the first quarter of 2024.

G&A expenses in the second quarter of 2024 were $6.4 million, compared with $8.2 million in the same quarter of 2023. As a percentage of total revenues, G&A expenses were 9.2% in the second quarter of 2024, compared with 4.3% in the same quarter of 2023 and 10.2% in the first quarter of 2024. As part of G&A expenses, R&D expenses in the second quarter of 2024 were $4.0 million, compared with $5.1 million in the same quarter of 2023 and $4.6 million in the first quarter of 2024.

Income from operations was $0.6 million in the second quarter of 2024, compared with a loss of $1.6 million in the same quarter of 2023.

Net income was $0.6 million in the second quarter of 2024, compared with a loss of $1.5 million in the same quarter of 2023.

Net income per American Depository Share (“ADS”) was $0.01 in the second quarter of 2024, compared with net loss per ADS of $0.01 in the same quarter of 2023. Each ADS represents two ordinary shares. The diluted net income per ADS in the second quarter of 2024 was $0.01, compared with net loss per ADS of $0.01 in the same quarter of 2023.

In the second quarter of 2024, the Company’s basic weighted average number of ADSs used in computing the net income per ADS was 110,342,430.

Adjusted EBITDA was an income of $1.2 million in the second quarter of 2024, compared with a loss of $0.7 million in the same quarter of 2023.

As of June 30, 2024, the Company had cash and cash equivalents and restricted cash of $27.9 million, compared with $71.7 million as of December 31, 2023.

First Half 2024 Financial Results

Total revenues decreased by 58.6% year-over-year to $140.5 million from $339.5 million in the same period of 2023.

Total cost of revenues was $55.8 million in the first half of 2024, compared with $146.9 million in the same period of 2023.

Gross profit in the first half of 2024 was $84.7 million, compared with $192.7 million in the same period of 2023. Gross margin was 60.3% in the first half of 2024, compared with 56.7% in the same period of 2023.

Total operating expenses in the first half of 2024 were $88.1 million, compared with $198.2 million in the same period of 2023.

Fulfillment expenses in the first half of 2024 were $10.8 million, compared with $18.5 million in the same period of 2023. As a percentage of total revenues, fulfillment expenses were 7.7% in the first half of 2024, compared with 5.5% in the same period of 2023.

Selling and marketing expenses in the first half of 2024 were $64.3 million, compared with $163.2 million in the same period of 2023. As a percentage of total revenues, selling and marketing expenses were 45.7% for the first half of 2024, compared with 48.0% in the same period of 2023.

G&A expenses in the first half of 2024 were $13.7 million, compared with $17.2 million in the same period of 2023. As a percentage of total revenues, G&A expenses were 9.7% for the first half of 2024, compared with 5.1% in the same period of 2023. Included in G&A expenses, R&D expenses in the first half of 2024 were $8.6 million, compared with $10.3 million in the same period of 2023.

Loss from operations was $3.4 million in the first half of 2024, compared with $5.6 million in the same period of 2023.

Net loss was $3.2 million in the first half of 2024, compared with $5.4 million in the same period of 2023.

Net loss per American Depository Share (“ADS”) was $0.03 in the first half of 2024, compared with $0.05 in the same period of 2023. Each ADS represents two ordinary shares. The diluted net loss per ADS for the first half of 2024 was $0.03, compared with $0.05 in the same period of 2023.

In the first half of 2024, the Company’s basic weighted average number of ADSs used in computing the net loss per ADS was 110,802,352.

Adjusted EBITDA was a loss of $1.9 million in the first half of 2024, compared with $3.8 million in the same period of 2023.

Non-GAAP Financial Measure

In evaluating the business, the Company considers and uses a non-GAAP measure, Adjusted EBITDA, as a supplemental measure to review and assess operating performance. The presentation of this non-GAAP financial measure is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The Company’s non-GAAP financial measure excludes share-based compensation expenses, depreciation and amortization expenses, interest income, interest expenses and income tax expense.

The Company presents this non-GAAP financial measure because it is used by management to evaluate operating performance and formulate business plans. The Company believes that the non-GAAP financial measure helps identify underlying trends in its business. The Company also believes that the non-GAAP financial measure could provide further information about the Company’s results of operations and enhance the overall understanding of the Company’s past performance and future prospects.

The non-GAAP financial measure is not defined under U.S. GAAP and is not presented in accordance with U.S. GAAP. The non-GAAP financial measure has limitations as an analytical tool. The Company’s non-GAAP financial measure does not reflect all items of income and expenses that affect the Company’s operations and does not represent the residual cash flow available for discretionary expenditures. Further, the non-GAAP measure may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited. The Company compensates for the limitations by reconciling the non-GAAP financial measure to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. The Company encourages you to review the Company’s financial information in its entirety and not rely on a single financial measure.

For more information on the non-GAAP financial measure, please see the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.

Conference Call

The Company’s management will hold an earnings conference call at 9:00 a.m. Eastern Time on August 2, 2024 (9:00 p.m. Hong Kong/Singapore Time on the same day).

Preregistration Information

Participants can register for the conference call by going to https://s1.c-conf.com/diamondpass/10040986-jh7t5r.html. Upon registration, participants will receive dial-in numbers, an event passcode, and a unique access PIN.

To join the conference, simply dial the number in the calendar invite you receive after preregistering, enter the event passcode followed by your unique access PIN, and you will be connected to the conference instantly.

A telephone replay will be available two hours after the conclusion of the conference call through August 9, 2024. The dial-in details are:

         US/Canada:              +1-855-883-1031

         Singapore:                800-101-3223

         Hong Kong, China:   800-930-639

         Replay PIN:              10040986

Additionally, a live and archived webcast of the conference call will be available on the Company’s Investor Relations website at http://ir.lightinthebox.com. 

About LightInTheBox Holding Co., Ltd.

LightInTheBox is an apparel e-commerce retailer that ships products to consumers worldwide. With a focus on serving its middle-aged and senior customers, LightInTheBox leverages its global supply chain and logistics networks, along with its in-house R&D and design capabilities to offer a wide selection of comfortable, aesthetically pleasing and visually interesting apparel that brings fresh joy to customers. LightInTheBox operates its business through www.lightinthebox.com, www.ezbuy.sg and other websites as well as mobile applications, which are available in over 20 major languages and over 140 countries and regions. The Company is headquartered in Singapore, with additional offices in California, Shanghai and Beijing.

For more information, please visit www.lightinthebox.com.

Investor Relations Contact

Investor Relations
LightInTheBox Holding Co., Ltd.
Email: ir@lightinthebox.com

Jenny Cai
Piacente Financial Communications
Email: lightinthebox@tpg-ir.com

Brandi Piacente
Piacente Financial Communications
Tel: +1-212-481-2050
Email: lightinthebox@tpg-ir.com

Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “potential,” “continue,” “ongoing,” “targets” and similar statements. Among other things, statements that are not historical facts, including statements about LightInTheBox’s beliefs and expectations, the business outlook and quotations from management in this announcement, as well as LightInTheBox’s strategic and operational plans, are or contain forward-looking statements.

LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: LightInTheBox’s goals and strategies; LightInTheBox’s future business development, results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox’s ability to attract customers and further enhance customer experience and product offerings; LightInTheBox’s ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox’s expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

 

 

LightInTheBox Holding Co., Ltd.

Unaudited Condensed Consolidated Balance Sheets

(U.S. dollars in thousands, or otherwise noted)

As of December 31,

As of June 30,

2023

2024

ASSETS

Current Assets

Cash and cash equivalents

66,425

25,287

Restricted cash

5,279

2,624

Accounts receivable, net of allowance for credit losses

634

994

Inventories

5,767

4,480

Prepaid expenses and other current assets

6,875

9,098

Total current assets

84,980

42,483

Property and equipment, net

2,789

2,145

Intangible assets, net

3,604

3,089

Goodwill

27,393

26,778

Operating lease right-of-use assets

6,559

6,934

Long-term rental deposits

392

312

Long-term investment

–

74

Other non-current assets

592

–

TOTAL ASSETS

126,309

81,815

LIABILITIES AND EQUITY / (DEFICIT)

Current Liabilities

Accounts payable

15,846

14,227

Advance from customers

17,001

13,258

Operating lease liabilities

5,046

4,049

Accrued expenses and other current liabilities

94,622

61,891

Total current liabilities

132,515

93,425

Operating lease liabilities

1,915

1,650

Deferred tax liabilities

154

150

Unrecognized tax benefits

107

107

TOTAL LIABILITIES

134,691

95,332

EQUITY / (DEFICIT)

Ordinary shares

17

17

Additional paid-in capital

283,137

282,862

Treasury shares

(30,359)

(31,045)

Accumulated other comprehensive loss

(1,856)

(2,823)

Accumulated deficit

(259,321)

(262,528)

TOTAL EQUITY / (DEFICIT)

(8,382)

(13,517)

TOTAL LIABILITIES AND EQUITY / (DEFICIT)

126,309

81,815

 

 

 

LightInTheBox Holding Co., Ltd.

Unaudited Condensed Consolidated Statements of Operations

(U.S. dollars in thousands, except per share data, or otherwise noted)

Three Months Ended June 30,

Six Months Ended June 30,

2023

2024

2023

2024

Revenues

Product sales

189,730

67,152

334,331

134,983

Services and others

2,037

2,210

5,217

5,548

Total revenues

191,767

69,362

339,548

140,531

Cost of revenues

Product sales

(81,142)

(25,513)

(145,318)

(54,583)

Services and others

(435)

(559)

(1,538)

(1,209)

Total Cost of revenues

(81,577)

(26,072)

(146,856)

(55,792)

Gross profit

110,190

43,290

192,692

84,739

Operating expenses

Fulfillment

(9,906)

(5,010)

(18,542)

(10,756)

Selling and marketing

(94,038)

(31,527)

(163,150)

(64,268)

General and administrative

(8,176)

(6,411)

(17,233)

(13,670)

Other operating income

332

277

677

563

Total operating expenses

(111,788)

(42,671)

(198,248)

(88,131)

(Loss) / income from operations

(1,598)

619

(5,556)

(3,392)

Interest income

143

14

173

84

Interest expense

(1)

–

(2)

–

Other (expense) / income, net

(1)

(9)

20

102

Total other income

141

5

191

186

(Loss) / income before income taxes

(1,457)

624

(5,365)

(3,206)

Income tax expense

–

(1)

(48)

(1)

Net (loss) / income

(1,457)

623

(5,413)

(3,207)

Net (loss) / income attributable to

LightInTheBox Holding Co., Ltd.

(1,457)

623

(5,413)

(3,207)

Weighted average numbers of shares used in

calculating (loss) / income per ordinary share

-Basic

226,738,924

220,684,859

226,699,828

221,604,704

-Diluted

226,738,924

221,451,741

226,699,828

221,604,704

Net (loss) / income per ordinary share

-Basic

(0.01)

0.00

(0.02)

(0.01)

-Diluted

(0.01)

0.00

(0.02)

(0.01)

Net (loss) / income per ADS (2 ordinary

shares equal to 1 ADS)

-Basic

(0.01)

0.01

(0.05)

(0.03)

-Diluted

(0.01)

0.01

(0.05)

(0.03)

 

 

 

LightInTheBox Holding Co., Ltd.

Unaudited Reconciliations of GAAP and Non-GAAP Results

(U.S. dollars in thousands, or otherwise noted)

Three Months Ended June 30,

Six Months Ended June 30,

2023

2024

2023

2024

Net (loss) / income 

(1,457)

623

(5,413)

(3,207)

Less: Interest income

143

14

173

84

Interest expense

(1)

–

(2)

–

Income tax expense

–

(1)

(48)

(1)

Depreciation and amortization

(826)

(521)

(1,655)

(1,147)

EBITDA

(773)

1,131

(3,881)

(2,143)

Less: Share-based compensation

(78)

(52)

(83)

(276)

Adjusted EBITDA*

(695)

1,183

(3,798)

(1,867)

* Adjusted EBITDA represents net (loss) / income before share-based compensation expense, interest income, interest
expense, income tax expense and depreciation and amortization expenses.

 

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SOURCE LightInTheBox Holding Co., Ltd.

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Terracon and Brickeye Form Strategic Partnership to De-Risk Mass Concrete Across the U.S.

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36 minutes ago

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November 10, 2026

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Partnership combines one of the nation’s leading engineering and materials testing firms with proven in-place concrete monitoring

AUSTIN, Texas, Nov. 10, 2026 /PRNewswire/ — Terracon, one of the nation’s leading geotechnical engineering and materials testing firms, and Brickeye, the construction risk intelligence company behind LumiCon®, announced a strategic partnership to change how mass concrete risk is managed on U.S. projects. Together, the companies will offer project teams technical assurance on concrete from preconstruction risk assessment through the final pour and reporting.

The partnership pairs Terracon’s engineering consulting and field-testing expertise with Brickeye’s LumiCon monitoring services. Terracon has more than 140 accredited laboratories, operated by one of the country’s largest workforces of materials professionals and technicians. Brickeye’s expertise includes real-time monitoring of more than 100,000 concrete pours across 4,500+ projects.

Mass concrete presents some of the most difficult-to-detect thermal risks in construction. On large placements, including bridges and dams as well as major transportation and energy infrastructure, temperature differentials can crack an element from the inside long before anything that may show on the surface. That damage can lead to costly rework, delays, litigation, and insurance claims. Yet risk assessment, testing, and monitoring are still often handled by separate providers working from separate data.

Terracon and Brickeye will deliver one integrated package that combines engineering consulting, materials testing, and continuous in-place concrete monitoring. The two companies will also build new preconstruction concrete de-risking offerings spanning software, construction insurance technology, and engineering services, ultimately reducing risk and delivering better project outcomes.

“The insight from decades of real-world concrete monitoring data, backed by Terracon’s engineering expertise and consulting leadership, will continue to advance our concrete de-risking software and intelligence solutions,” said Tim Angus, CEO of Brickeye.

Through this agreement, Brickeye has also acquired COMMAND Center™, Terracon’s concrete temperature and maturity system. Welcoming COMMAND Center into the Brickeye portfolio expands one of the most robust concrete sensing and software platforms in the global construction industry. Combining decades of domain expertise, this move establishes the largest historical database of completed projects of any concrete intelligence company in the U.S. LumiCon and COMMAND Center will also expand U.S. manufacturing of advanced concrete monitoring products to support federal and national heavy civil and infrastructure projects.

The combined deployment includes more than 750,000 sensors in all 50 states and more than 25 countries, representing millions of unique data points and the richest set of embedded concrete performance data in the world, according to Angus.

“Terracon’s partnership with Brickeye represents a strategic relationship that will provide U.S. clients with comprehensive concrete consulting, data, and effective tools to add greater certainty and validate concrete quality during preconstruction,” said Gayle Packer, chair, president and CEO of Terracon. “We’re excited to continue advancing solutions for our industry clients and partners.”

COMMAND Center joins Brickeye

COMMAND Center was originally developed in 2003 for the Federal Highway Administration (FHWA) and the Federal Aviation Administration (FAA). It has since been used on thousands of projects, placing more than 560,000 sensors in concrete across highways, bridges, airfields, and other structures in more than 24 countries.

Customers now have the backing of Brickeye’s global team, including software development and customer support, for faster product updates and more field support.

COMMAND Center sensors are built in the U.S., giving Brickeye an American-made product line and a domestic manufacturing base for LumiCon products.

“Our customers will reach the same people, at the same number, and get the same best-in-class service and technical support they’ve come to rely on. What changes is what we can now do for them. Joining forces with Brickeye unlocks a comprehensive suite of concrete technology services, reinforcing the value we deliver for our long-standing customers,” said Matt Pittman, Director of Business Operations, COMMAND Center.

About Brickeye

Brickeye is a leader in construction IoT and job site risk mitigation, trusted by top-tier owners, developers, contractors, and insurers in more than 20 countries. Its real-time alerts, automated risk controls, and post-construction insights help clients protect project margins, keep schedules on track, and reduce insurance costs. Learn more at brickeye.com.

About Terracon

Terracon is an employee-owned, multidiscipline consulting firm of more than 8,000 curious minds focused on solving engineering and technical challenges from more than 200 locations nationwide. Explore with us by visiting terracon.com.

About COMMAND Center

Based in Austin, Texas, COMMAND Center is an established temperature monitoring system for early-age concrete, used for thermal control in mass placements, cold weather concreting, and strength estimation. Learn more at commandcenterconcrete.com.

Media Contact
Alena Sheina, Director of Marketing, Brickeye
608-217-6113
426679@email4pr.com 

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Supermetrics Launches Campaign Manager, Bringing AI-Powered Insights and Campaign Execution Together

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36 minutes ago

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November 10, 2026

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New AI-powered capabilities help marketers move from answers to action across advertising platforms, with trusted data, human oversight and control over campaign decisions

HELSINKI, Nov. 10, 2026 /PRNewswire/ — Supermetrics, the marketing intelligence platform powering more than 200,000 businesses, today announced the launch of Campaign Manager, a new solution designed to help marketers bridge the gap between understanding campaign performance and taking action with AI. By bringing cross-platform performance marketing data and campaign actions into AI chats, Supermetrics is helping businesses turn AI marketing recommendations into optimization actions with a simple in-chat approval.

For years, marketers have relied on increasingly sophisticated tools to understand campaign performance, yet acting on those insights often remains a fragmented, manual process. Teams must navigate multiple advertising platforms, reconcile disconnected data and translate recommendations into campaign changes, losing time and slowing their ability to respond to campaign issues and changing performance marketing priorities.

Campaign Management addresses this challenge by connecting marketing intelligence directly to campaign execution. Built on Supermetrics’ established data infrastructure, the solution combines trusted, connected marketing data with AI-powered workflows, so marketers can identify opportunities, evaluate recommended changes and take action across advertising channels from whichever AI solution they currently use.

 “There’s pressure on every marketing team to put AI to work, but not everyone is starting from the same place,” said Anssi Rusi, CEO of Supermetrics. “Some are still getting their data connected. Others are already using tools like Claude to analyze performance and work out what to do next. For those teams, the question is, ‘Why do I have to leave this conversation to make the change?’ That’s who we’re building Campaign Management for. They want to act on the recommendations where they’re already working, while staying in control of what happens to their campaigns.”

From Marketing Intelligence to Intelligent Action

Campaign Management represents the next step in Supermetrics’ evolution from marketing data integration to AI-powered marketing intelligence and execution.

Rather than relying on isolated, platform-specific recommendations, Campaign Management is designed to help marketers make decisions informed by a broader view of their marketing performance and business priorities.

The solution introduces capabilities designed to help marketing teams:

Connect insights to execution: Move from identifying campaign performance opportunities to implementing changes through connected workflows, reducing the manual steps between analysis and action.Manage campaigns across platforms: Work across supported advertising channels through a more unified experience, reducing the need to move between individual ad platforms.Make AI recommendations more relevant: Ground AI-powered analysis and recommendations in connected marketing data and business context, helping teams make decisions aligned with their objectives.Maintain human oversight and control: Apply configurable approvals, permissions and budget guardrails to campaign actions, keeping marketers in control of how AI-supported recommendations are executed.Improve transparency and accountability: Maintain visibility into campaign changes and actions through logging and oversight capabilities.

Premier Cru Solutions, a six-person digital marketing agency serving premium and luxury wineries, is already saving around 30% of its time using Supermetrics Campaign Management and Supermetrics for Claude. The team builds, restructures and optimizes Google Ads and Meta campaigns from one chat, directing the saved time toward deeper client analysis. In one Google Search rebuild, the agency completed a campaign build estimated at 14 hours in two hours, before final fine-tuning.

“Getting our data into Claude with Supermetrics changed how we analyze,” said Matthew Thompson, Founder and Head of Growth at Premier Cru Solutions. “Campaign Management is changing how we work. We find the problem and make the fix across Google and Meta from the same chat, and every change gets checked before it goes live. A Search build we estimated at 14 hours, took two. We aren’t using that time to take on more clients. We’re using the time and richer data to give our clients answers they may have never had before.”

Building a More Connected Advertising Ecosystem

As advertising becomes increasingly complex, marketers need solutions that bring together data, intelligence and execution across the platforms where their campaigns operate.

Supermetrics’ Campaign Management can manage campaigns across Google, Meta, LinkedIn, Microsoft Advertising,TikTok, Snapchat and ChatGPT Ads, reflecting the growing importance of trusted data connectivity and more actionable marketing intelligence.

“Snapchat is dedicated to helping businesses of all sizes reach new customers and drive growth. Our partnership with Supermetrics helps advertisers turn insights into action with the AI tools they already use, simplifying campaign management and making it easier to drive better results.” – Alfie Villanueva Brandt, Senior Manager, Ad Product Partnerships, Snapchat

“At Microsoft Advertising, we believe AI has the ability to make marketing simpler, more connected and more actionable. Together with partners like Supermetrics, we’re helping marketers turn trusted, connected data into better decisions and faster action, while keeping them in control” said Jason McKay, VP Partnerships, Microsoft Advertising.

“Agentic AI is transforming marketing and it requires an interconnected ecosystem for marketers to realize its full potential. The TikTok MCP Server enables developers and platforms to build AI solutions that connect seamlessly with TikTok, helping reduce complexity, move faster, and drive real business outcomes” said David Kaufman, Global Head of Monetization Product Partnerships, TikTok

The Next Chapter of AI-Powered Marketing

The introduction of Campaign Management builds on Supermetrics’ broader investment in making marketing data more accessible, actionable and AI-ready.

As AI becomes more deeply embedded in marketing workflows, the challenge for organizations is shifting from simply accessing information to ensuring AI-driven recommendations are grounded in reliable data, relevant business context and appropriate human oversight.

With Campaign Management, Supermetrics is extending its role beyond helping marketers understand performance to helping them act on that understanding.

The launch also builds on Supermetrics’ recent advancements in AI-powered marketing workflows, including its integration with Claude, reinforcing the company’s vision of a more connected marketing ecosystem in which AI can support the full journey from data analysis to informed action.

“AI will only be as valuable as the data and context behind it,” added Rusi. “The future of marketing isn’t about handing every decision over to AI. It’s about giving marketers the intelligence, confidence and control to act at the speed their businesses demand. Campaign Management is an important step toward making that future a reality.”

About Supermetrics
Supermetrics is the Marketing Intelligence Platform that helps marketers bring together data from unlimited marketing and sales sources, get answers they can trust, and act on them directly from their preferred AI chat tool. More than 200,000 businesses worldwide use Supermetrics, including TBWA, Dentsu, Dyson, Heineken, AirFrance, Levi’s and Deloitte. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics has 350 employees across Europe, Asia and North America.

Media Contact:
Lauren Warble
(502) 298-5862
426668@email4pr.com 

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SOURCE Supermetrics

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Technology

Biozen Cuts Cuffless Blood Pressure Measurement Time by 40% While Maintaining Accuracy

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36 minutes ago

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November 10, 2026

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Prospective validation demonstrates clinical-grade accuracy with substantially shorter measurements with the BP2000.

OKLAHOMA CITY, Nov. 10, 2026 /PRNewswire/ — Biozen, LLC has made clinically accurate blood pressure measurement even faster, without a traditional cuff or calibration.

At the American Heart Association’s Scientific Sessions 2026 in Chicago, Biozen Chief Scientific Officer Omer Inan, PhD, presented new research on the company’s BP2000, a next-generation version of the FDA-cleared BP1000.

The latest iteration reduces average measurement time by 40% while maintaining accurate systolic and diastolic blood pressure measurements.

The findings were supported by a prospective clinical study involving 85 participants and 255 measurements, using a validation protocol based on ISO 81060-2:2018.

Faster measurement times make accurate blood pressure monitoring more practical and convenient for everyday use, bringing clinical-grade measurement closer to becoming a seamless part of everyday life.

“FDA clearance of our first device was a milestone, not the finish line,” said Dikran Tourian, Chief Executive Officer of Biozen. “We’ve established the foundation. Now we’re focused on how far we can take this technology.”

“Speed means little without accuracy,” said Inan. “We’ve reduced measurement time by 40% while preserving the accuracy that defines our technology.”

Biozen’s proprietary platform is engineered for integration across wearables, smartphones and connected health technologies, positioning the company to bring clinical-grade blood pressure measurement beyond standalone devices.

About Biozen

Redefining how the world measures blood pressure.

Biozen is a privately held digital health company headquartered in Oklahoma City, Oklahoma, with research and development in Atlanta, Georgia. The company’s cuffless blood pressure platform — protected by more than 68 granted U.S. and international patents — integrates advanced biosensors with proprietary algorithms to deliver calibration-free, clinical-grade blood pressure readings at the fingertip.

Note: BP2000 is an investigational device. Limited by Federal law to investigational use. 

For more information, visit biozen.com.

Media Contact

Ashley Wilson
aw@biozen.com
+1 405-413-5201

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SOURCE Biozen, LLC

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