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High Performance Computing Market to Grow by USD 16.63 Billion (2023-2027) as Big Data Analytics Adoption Rises, Report on How AI is Driving Transformation – Technavio

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NEW YORK, Nov. 27, 2024 /PRNewswire/ — Report with the AI impact on market trends – The global high performance computing (HPC) market size is estimated to grow by USD 16.63 billion from 2023-2027, according to Technavio. The market is estimated to grow at a CAGR of  7.1%  during the forecast period. Increasing utilization of big data analytics is driving market growth, with a trend towards growing use of cloud. However, high investments and costs associated with hpc systems  poses a challenge.Key market players include Advanced Micro Devices Inc., Alphabet Inc., Amazon.com Inc., Atos SE, Cisco Systems Inc., Dassault Systemes SE, DataDirect Networks Inc., Fujitsu Ltd., Hewlett Packard Enterprise Co., Intel Corp., International Business Machines Corp., Landsea Group Co. Ltd., Lenovo Group Ltd., Microsoft Corp., NEC Corp., NetApp Inc., NVIDIA Corp., Oracle Corp., Super Micro Computer Inc., and Dell Technologies Inc..

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High Performance Computing (HPC) Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017 – 2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.1%

Market growth 2023-2027

USD 16.63 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

6.65

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 46%

Key countries

US, China, Japan, Germany, and France

Key companies profiled

Advanced Micro Devices Inc., Alphabet Inc., Amazon.com Inc., Atos SE, Cisco Systems Inc., Dassault Systemes SE, DataDirect Networks Inc., Fujitsu Ltd., Hewlett Packard Enterprise Co., Intel Corp., International Business Machines Corp., Landsea Group Co. Ltd., Lenovo Group Ltd., Microsoft Corp., NEC Corp., NetApp Inc., NVIDIA Corp., Oracle Corp., Super Micro Computer Inc., and Dell Technologies Inc.

MARKET DRIVER

High Performance Computing (HPC) is a key driver for economic growth in sectors like Media and Entertainment, Genomics Research, and Defense. Cloud-based HPC is a major trend, with companies like NEC Corporation and Microsoft offering solutions. In Media and Entertainment, HPC powers Next-Generation Sequencing and Computer-aided Engineering. Cyber security concerns are a priority, with Linux and Windows being popular choices. SambaNova, GPT Banking, and Hewlett Packard Enterprise are hardware providers leading the way. AI, Machine Learning, and optimization are common use cases. Cloud, AI systems, and Edge Computing capabilities are transforming industries like Finance, Bioscience, and Energy and Utilities. HPC software market is thriving, with HPC solutions catering to enterprise data needs. Companies like NVIDIA Corporation and Ampere Computing are investing in hardware and technologies. The Defense and Healthcare sectors are major consumers, with the Department of Energy and National Science Foundation leading HPC consortiums. Use cases include Physical simulation, optimization, Financial modeling, Life Science simulation, Autonomous vehicles, and Connected vehicles. Investment in exascale computing, supercomputing, and quantum technologies is on the rise. Software tools and computing architecture are crucial for on-premises, cloud, and hybrid deployment in large enterprises. Phones, IT services providers, and Cray EX supercomputers are also part of the HPC ecosystem. The Digital India Program and Frontier supercomputer are significant initiatives. Use cases continue to expand, with AI supercomputers and supercomputing playing a crucial role in various industries. 

The global High Performance Computing (HPC) market has witnessed consistent growth in the adoption of cloud-based solutions. Cloud HPC enables organizations to utilize computing resources on-demand, obviating the need for substantial investment in hardware and software infrastructure. Major cloud service providers, such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform, offer a variety of HPC services, including high-performance virtual machines and storage solutions. This trend is driven by the expanding availability and affordability of cloud computing services from these leading providers. 

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 Market Challenges

High Performance Computing (HPC) is a vital technology driving economic growth in various sectors, including media and entertainment, genomic research, and defense. The HPC market faces challenges such as the shift to cloud-based solutions, cyber security concerns, and the need for next-generation technologies like Artificial Intelligence (AI) and Machine Learning (ML). NEC Corporation, Microsoft, Hewlett Packard Enterprise, and others are leading hardware providers addressing these challenges. Cloud-based HPC is gaining popularity in media and entertainment for rendering complex visual effects. Genomics research relies on HPC for Next-Generation Sequencing and bioinformatics analysis. Cyber security is a concern, especially with the increasing use of Linux and Windows systems, SambaNova, and other HPC software. HPC solutions are essential for industries like banking, finance, and energy, with use cases including financial modeling, optimization, and physical simulation. AI systems like Apollo HPE systems and Cray EX supercomputers are transforming sectors like robotics in healthcare, autonomous vehicles, and connected vehicles. The HPC software market is growing, with software tools for optimization, machine learning, and AI. HPC consortiums like the National Science Foundation and the Department of Energy are investing in exascale-ready systems and supercomputing. Challenges include data breaching risks, data center CPUs from companies like NVIDIA Corporation and Ampere Computing, and the need for exascale computing. The HPC market is also seeing innovation in quantum technologies, bio molecular medicines, and European production facilities. Use cases for HPC include optimization, machine learning, financial modeling, life science simulation, and physical simulation. HPC solutions are deployed on-premises, in the cloud, or in hybrid configurations for large enterprises. The Digital India Program and the Frontier supercomputer are examples of HPC initiatives. The computational demand for HPC is increasing, making it an exciting area for investment and innovation.The global High Performance Computing (HPC) market faces significant challenges due to high upfront investments and escalating operational costs. For instance, an IBM Watson supercomputer costs approximately USD3 million, while Fujitsu’s K Computer for the Riken Advanced Institute of Computational Science in Kobe, Japan, required over USD1.2 billion to build and USD10 million annually for maintenance. Energy consumption is another major concern, with HPC systems using around 6-7 megawatts on average and peaking at over 9 megawatts. These factors limit the adoption of HPC systems in various industries.

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Segment Overview 

This high performance computing (hpc) market report extensively covers market segmentation by  

Component 1.1 Server1.2 Storage1.3 Application1.4 Services1.5 MiddlewareDeployment 2.1 On-premise2.2 CloudGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

 

1.1 Server-  The High Performance Computing (HPC) server market is experiencing significant growth, primarily driven by the expanding supercomputer industry. Supercomputers are increasingly being adopted by various sectors, including oil and gas, energy, manufacturing, research institutions, and R&D centers, due to the increasing demand for advanced computing capabilities. Supercomputers are used to solve complex applications, such as molecular scanning, aircraft design, financial analysis, automotive testing, seismic and genomic analysis, and product development workflows. The global supercomputer market’s growth is attributed to the rising adoption of pre-configured clusters and the increasing interest in cluster computing. Divisional servers are also gaining popularity due to their cost-effective features, such as lower initial costs and fast processing speeds, making them an attractive option for divisions within firms. The growing demand for HPC servers in these applications is expected to drive the growth of the global HPC market during the forecast period. Nations worldwide are also increasing their investments in high-performance computing to drive scientific advances, industrial innovation, and economic competitiveness. The increasing spending on supercomputing is further expected to fuel market growth.

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Research Analysis

High Performance Computing (HPC) market is witnessing significant growth due to the increasing demand for computational power in various industries. Cloud-based HPC is a key trend, enabling organizations to access HPC resources on-demand and reduce costs. Media and entertainment industry is a major consumer of HPC, using it for rendering high-definition visual effects and creating realistic animations. HPC is also crucial in genomic research, where Next-Generation Sequencing generates vast amounts of data requiring advanced processing capabilities. Cyber security concerns are driving the need for HPC solutions to protect sensitive data. Linux and Windows are popular operating systems in HPC, with Linux dominating due to its open-source nature and flexibility. New players like SambaNova are disrupting the market with their innovative hardware and software solutions. Economic growth in emerging economies, particularly in the Digital India Program, is fueling the demand for HPC. Use cases include Artificial Intelligence, Electronic Design Automation, Computer-aided Engineering, and supercomputing. Exascale computing and the development of the Frontier supercomputer are the future of HPC, offering unprecedented processing power and computational capabilities. The HPC consortium is a collaborative effort to advance HPC technologies and applications.

Market Research Overview

High Performance Computing (HPC) is a critical technology driving innovation and economic growth in various sectors, including media and entertainment, genomic research, and defense. Cloud-based HPC is gaining popularity due to its flexibility and cost-effectiveness. Next-Generation Sequencing in bioscience and Bio molecular medicines require massive computational power for data analysis. HPC solutions are essential for sectors like Computer-aided Engineering, robotics in healthcare, physical simulation, optimization, machine learning, financial modeling, life science simulation, autonomous vehicles, and connected vehicles. HPC hardware providers like NEC Corporation, SambaNova, GPT Banking, and Microsoft offer advanced technologies to meet the increasing demand. Cybersecurity concerns are a significant challenge, making HPC software market and solutions crucial for enterprise data protection. HPC use cases include AI, quantum technologies, and supercomputing applications in defense, healthcare, energy and utilities, transportation, education, and more. HPC consortiums, such as the National Science Foundation, collaborate to develop exascale-ready systems, including the Frontier supercomputer, and invest in software tools and computing architecture. Cloud deployment, on-premises deployment, and hybrid deployment are popular HPC deployment options. Companies like NVIDIA Corporation, Hewlett Packard Enterprise, Ampere Computing, and Leibniz Supercomputing Centre provide exascale-ready systems, supercomputers, and AI systems, while phoenix NAP acts as an IT services provider. HPC technologies like Linux, Windows, and SambaNova play a crucial role in HPC infrastructure. The Digital India Program aims to deploy an artificial intelligence supercomputer to drive digital transformation. The computational demand for HPC applications continues to grow, with exascale computing being the next frontier.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentServerStorageApplicationServicesMiddlewareDeploymentOn-premiseCloudGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Emdoor Launches “Ailyn” AI Hub at WAIC 2026: Unifying Intelligence Across Every Device

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SHANGHAI, July 18, 2026 /PRNewswire/ — Emdoor, a leading provider of intelligent computing devices, unveiled its latest innovation — Ailyn, an integrated software-hardware AI hub — at the World Artificial Intelligence Conference (WAIC) 2026. Under the theme “Intelligence in All Things, Boundless Edge Intelligence”, Emdoor’s Booth X1B-804 showcases four immersive scenarios spanning personal, home, enterprise, and industrial use cases, demonstrating how AI can flow seamlessly across devices.

With decades of experience across cloud, edge, device, and wearable form factors, Emdoor has established one of the industry’s most comprehensive intelligent hardware portfolios. Yet the company recognized a critical gap: while individual devices grow smarter, they often operate in isolation.

Ailyn is Emdoor’s answer to this challenge. Introduced on the WAIC Magic Box stage, Ailyn serves as a unified intelligence layer that orchestrates storage, computing power, AI models, and data across PCs, NAS systems, computing boxes, and IoT devices. The result is a scalable, centrally managed intelligence platform that delivers seamless cross-device collaboration, data privacy, and AI capabilities that improve with use.

At its core, Ailyn follows a device-first, multi-device connected philosophy. By prioritizing on-device model deployment, it reduces costs while preserving privacy, minimizing latency, and enabling offline functionality. Key capabilities include unified data access, uninterrupted task handoff between devices, intelligent multi-model routing, and dynamic compute scaling — plus built-in features for knowledge accumulation, skill expansion, persona customization, and automated task execution.

Four Scenarios, One Intelligent Ecosystem

The enterprise lineup features high-performance AI workstations, AI servers, AI NAS, Mini PCs, and motherboards. Workstations support up to 96-core processors and four double-width GPUs with integrated BMC remote management. AI servers run dual Intel Xeon scalable processors with up to eight mainstream AI accelerators. The single-GPU workstation series offers dual-platform compatibility with both Intel and AMD, featuring a PCIe 5.0 ×16 slot and up to 128GB DDR5 memory. Available in two form factors — a 23.9L tower chassis and a 15.3L compact chassis with tempered glass side panel — it delivers balanced performance for both creative workloads and local AI inference. The AI NAS unifies storage and AI computing power in one device, with192GB of octa-channel LPDDR5X memory to support local large model deployment. Ailyn unifies these resources into a private computing backbone, intelligently offloading heavy workloads so users get instant on-device responsiveness with datacenter-grade power on demand.

For individual users, the showcase includes Mini PCs, AI PCs, AI tablets, and multimodal wearables. The AP16, powered by Intel’s 3rd Generation Core™ Ultra processor, delivers 180 TOPS of AI performance with sustained 54W output — capable of running large models locally. Multimodal wearable solutions built on Qualcomm and BES chips offer faster time-to-market for brand partners. Within the Ailyn ecosystem, PCs handle heavy computing while wearables provide continuous environmental awareness, each device strengthening the whole.

Industrial visitors will find AI BOX units, rugged AI notebooks, handheld terminals, and industrial PCs. AI BOX devices come preloaded with industry-specific models for production line visual inspection. Rugged notebooks deliver reliable performance for mobile field operations. Industrial PCs feature industrial-grade architecture for 24/7 uptime. Through Ailyn, these connected devices break down traditional data silos, enabling intelligent resource orchestration and a closed-loop perception-decision-execution system that accelerates industrial digital transformation.

At the center of the home scenario are AI tablets and home NAS, connected to a full-house AIoT network. The NAS acts as the family’s private data and computing hub, while the tablet serves as the primary interface for senior health reminders and children’s learning support. Ailyn weaves these devices into a cohesive system covering family memories, health care, companionship, and home security — bringing intelligence into daily life without intruding on it.

The launch of Ailyn marks a significant evolution for Emdoor — shifting from a hardware manufacturer to a builder of intelligent infrastructure. It represents the convergence of the company’s deep hardware heritage and its AI innovation roadmap. Moving forward, Emdoor will continue investing in edge AI technology and expanding the Ailyn ecosystem alongside partners, bringing distributed intelligence from the showroom into everyday life.

Company: Emdoor Digital Technology Co.,Ltd.
Contact Person: Yao Zhou
Email: marketing.digi@emdoor.com
Website: http://www.emdoordigi.com/
City: Shenzhen, China

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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