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Location Analytics Tools Market to grow by USD 17.79 Billion from 2024-2028, driven by rising awareness of location-enabled services and AI trends – Technavio

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NEW YORK, Nov. 27, 2024 /PRNewswire/ — Report on how AI is redefining market landscape – The global location analytics tools market size is estimated to grow by USD 17.79 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 16.93% during the forecast period. Rise in awareness of location-enabled services is driving market growth, with a trend towards ai-based location analytics. However, stringent government regulations for collecting location-based data poses a challenge. Key market players include Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion.

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Location Analytics Tools Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 16.93%

Market growth 2024-2028

USD 17.79 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

15.7

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 40%

Key countries

US, China, Japan, Germany, and UK

Key companies profiled

Alphabet Inc., Alteryx Inc., CartoDB Inc., Cisco Systems Inc., Esri Global Inc., Foursquare Labs Inc., Gravy Analytics Inc., InMarket Media LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., Pitney Bowes Inc., Precisely, Salesforce Inc., SAS Institute Inc., TomTom NV, Galigeo SAS, GeoMoby Pty. Ltd., Kinetica DB Inc., and Infillion

 

Market Driver

Location analytics tools are essential for businesses seeking to make data-driven decisions based on geographic, operational, and customer data. These tools help businesses address various challenges, such as resource allocation, customer behavior, efficiency improvements, digitalization, and decision-making. Geographic data, including spatial data and foot traffic patterns, plays a significant role in understanding customer experiences and advertising strategies. Businesses can leverage location analytics for asset management, risk mitigation, and real-time decision-making. Digitalization, IoT, AI, and machine learning are key trends driving the market. Geo privacy and data protection regulations are crucial considerations. Location analytics tools offer data visualization, thematic mapping, and spatial analysis, enabling businesses to gain valuable insights from their data. Deployment options include cloud and on-premises, with professional services and consulting available for deployment and integration. Applications span various industries, including retail, transportation, logistics, and healthcare. Key players in the market include Google LLC, offering reporting and visualization tools for indoor and outdoor analytics. Other trends include the integration of ETL, real-time location data from IoT systems, and personalized notifications for e-commerce applications. 

Location analytics, a crucial component of Geographic Information Systems (GIS), assists businesses in interpreting and analyzing location data. This data is presented visually through software dashboards, offering enterprises transparency into their location-related operations. Real-time location analytics is increasingly important, enabling businesses to identify unforeseen circumstances or risks in their data and take prompt corrective measures. Various forms of location data visualization include war conflict zones, infrastructure usage, buildings in a city, and social media usage maps. By harnessing the power of location analytics, businesses can make informed decisions and optimize their processes effectively. 

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 Market Challenges

Location analytics tools help businesses make informed decisions by analyzing geographic, operational, and customer data. These tools address various business challenges, such as resource allocation, efficiency improvements, and customer behavior understanding. They provide real-time decision-making capabilities, digitalization, and data visualization through Business Intelligence (BI) tools and spatial data analysis. However, challenges include data accuracy, privacy concerns, geo privacy, sensitive data protection, IoT security, and data protection regulations. Location analytics tools use AI, machine learning, predictive analytics, and risk mitigation to address these challenges. They offer asset management, cloud computing, and scalable solutions for industries like retail, transportation, and logistics, e-commerce, and healthcare. Services include professional consulting, deployment and integration, and indoor and outdoor location analytics for shoppers, mobile positioning, and satellite-based GPS. Tools also cater to industries like manufacturing, healthcare, IT and telecommunications, and government and defense, providing personalized experiences, targeted marketing, and geocoding/reverse geocoding capabilities. Location analytics tools enable real-time decision-making, risk management, and data integration through ETL processes, reporting, and visualization, thematic mapping, and spatial analysis. They offer cloud and on-premises deployment options and cater to various industries, including transport and logistics, telecom, and tourism.Companies collecting and analyzing location data must adhere to stringent regulations and laws set by government authorities to ensure data privacy and legal usage. Compliance with both regional and global regulations is essential for collecting and utilizing location-based data across various regions. With the increasing availability of personal data and digitalization of enterprises, cybersecurity becomes a significant concern. Companies are responsible for controlling the distribution and use of customer location information to mitigate potential cyber threats. Adherence to these regulations and security measures is crucial for maintaining trust and transparency with customers.

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Segment Overview 

This location analytics tools market report extensively covers market segmentation by

End-user 1.1 Transportation1.2 Retail1.3 BFSI1.4 Media and entertainment1.5 Telecom and othersType 2.1 Outdoor location2.2 Indoor locationGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Transportation- Transportation companies in the supply chain process face challenges in managing increasing material transportation needs, reducing costs, and adhering to customer service-level agreements. To address these issues, they adopt location analytics tools to optimize vehicle operations and route planning. These tools gather data on road conditions, weather updates, urban infrastructure, and route permissions, which are then analyzed in real-time to determine the most efficient route. By using location analytics, transportation companies can optimize logistics costs, enhance service levels, and gain better visibility into their operations. Benefits include streamlined transport operations, reduced operating costs, improved customer service, and efficient resource distribution during high demand. Companies like CartoDB Inc. Offer such tools to transportation firms, contributing to the market’s growth during the forecast period.

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Research Analysis

The Location Analytics Tools market is a rapidly growing industry that leverages geographic data, operational data, and customer data to help businesses make informed decisions. Businesses face various challenges in understanding customer behavior and improving efficiency, which can be addressed through location analytics. Real-time location data from mobile positioning and satellite-based GPS, combined with data from medical equipment, retail centers, and IoT devices, can provide valuable insights. Cloud computing and big data technologies enable the processing and analysis of large volumes of data, while ML technologies, AI, and Wi-Fi location analytics enhance the accuracy and depth of insights. Geocoding and reverse geocoding are essential tools for converting addresses into geographic coordinates and vice versa, while thematic mapping helps visualize data in a more meaningful way. Overall, location analytics tools offer significant benefits for businesses looking to gain a competitive edge by making data-driven decisions.

Market Research Overview

Location analytics is the process of using geographic data in combination with operational and customer data to gain insights and make informed decisions. Businesses face various challenges in today’s digital world, including resource allocation, customer behavior, efficiency improvements, and risk mitigation. Location analytics tools help address these challenges by providing real-time decision-making capabilities, data visualization, and spatial analysis. Geographic data, such as foot traffic patterns, store product correlations, and geocoding, can be integrated with operational data and customer data to uncover valuable insights. Spatial data, including satellite-based GPS and IoT systems, can be used to analyze real-time location data for industries such as retail, transportation, and logistics. Data visualization and reporting tools enable businesses to gain insights from location data, while AI and machine learning technologies can be used for predictive analytics and risk management. Cloud computing and software-as-a-service (SaaS) solutions offer scalable, cost-effective options for deploying location analytics tools. However, data accuracy and privacy concerns are important considerations, as well as data protection regulations and security measures. Location analytics tools can be used for personalized experiences, targeted marketing, and urban planning, among other applications. The market for location analytics tools is growing rapidly, driven by the increasing availability of data and the need for real-time decision-making capabilities.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userTransportationRetailBFSIMedia And EntertainmentTelecom And OthersTypeOutdoor LocationIndoor LocationGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Raytron Industrial Launches TN660 and TN463 Thermal Cameras for Dynamic Testing and Continuous Condition Monitoring

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YANTAI, China, Oct. 22, 2026 /PRNewswire/ — Raytron Industrial today announced the launch of two new products: the TN660 High Frame Rate Fixed-Mount Thermal Camera and the TN463 Fixed-Mount Thermal Camera. Both offer 640 × 512 imaging with synchronized image and temperature data. The TN660 delivers full-frame 120 Hz acquisition for moving targets and transient thermal processes, while the TN463 provides 60 Hz imaging for routine inline inspection and continuous equipment monitoring.

Full-Resolution Imaging for Different Process Speeds

Featuring a 12 μm uncooled VOx detector, the TN660 achieves 120 Hz at its native resolution without windowing, preserving spatial detail and scene coverage. Frames are approximately 8.33 ms apart, helping engineers examine rapid heating, cooling, and short-duration thermal events in research, industrial automation, and transportation applications.

The TN463 uses the same detector resolution and pixel pitch. Its 60 Hz output supports routine production cycles and long-term temperature trend analysis. To accommodate different installation requirements, the TN463 offers 6.9 mm, 9.1 mm, 19 mm, and 25 mm lenses, while the TN660 is available with 9.1 mm and 25 mm lenses.

From Event-Triggered Capture to Synchronized Analysis

Both cameras support hardware and software triggering to coordinate acquisition with equipment actions. An external signal through the I/O (input/output) interface can initiate capture at a defined process stage. For example, a heat-press start signal can trigger the TN660 to record the thermal sequence, reducing unnecessary recording and review work.

Synchronized output pairs temperature readings with corresponding thermal images. Raytron Industrial’s TI Studio software supports simultaneous preview and analysis of up to four cameras, with temperature and temperature-rise alarms to flag abnormal conditions. Engineers can review recordings, examine and export historical temperature curves, and generate reports, linking equipment events with thermal data for further analysis.

Temperature Measurement and System Integration

Both models measure temperatures from −20°C to 150°C and 100°C to 650°C, with an accuracy of ±2°C or ±2% of the reading, whichever is greater. Ethernet and USB connectivity support data acquisition, while compatibility with industrial protocols such as Modbus TCP allows temperature data to be incorporated into existing control and monitoring systems.

With a choice of 60 Hz and 120 Hz imaging, the TN463 and TN660 allow users to match thermal acquisition to their process requirements, from continuous equipment monitoring to dynamic testing.

For Further Information

Email: sales@raythink-tech.com
Website: https://www.raythink-tech.com/

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4SiGHT Supply Chain Group Welcomes Joanne Strong as Senior Vice President, Delivery Excellence and Innovation

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Industry-recognized WMS leader and AI-driven delivery innovator joins 4SiGHT to lead delivery as one of North America’s largest dedicated Manhattan Active® implementation partners accelerates its growth

WAYNE, N.J., Oct. 22, 2026 /PRNewswire-PRWeb/ — 4SiGHT Supply Chain Group, one of North America’s largest dedicated Manhattan Associates implementation partners, today announced the appointment of Joanne Strong as Senior Vice President of Delivery Excellence and Innovation. Strong joins the executive leadership team and will lead all client delivery across the firm.

4SiGHT has built something rare in its 18 years of operations: deep Manhattan expertise, exceptional talent, industry reputation, singular focus on Manhattan Associates, and a culture that puts client success at the center of everything it does.

The appointment comes during a year of rapid growth for 4SiGHT. Now in its 18th year, the firm has grown to more than 70 full-time associates in 2026 and continues to add Manhattan Active® talent across its warehouse, labor, transportation, and organizational change management practices. Strong’s newly created role is dedicated to ensuring that this growth is matched by an uncompromising standard of quality across every engagement.

“Delivery is our product. Every go-live, every client reference, and every renewal comes down to how well we execute,” said Frank Camean, President and CEO of 4SiGHT. “As 4SiGHT scales, we made a deliberate decision to put a senior executive in charge of one thing: the quality, consistency, and continuous improvement of how we deliver for our clients. Joanne has built and led delivery organizations at real scale, she knows the Manhattan Associates platform from the inside, and she has a proven record of innovation to make implementations faster and more predictable. Joanne is exactly the leader our clients deserve as we enter our next chapter. We are all honored and excited to have her join the team and can’t wait to see what the future brings.”

Strong brings more than a decade of experience with Manhattan Associates and enterprise warehouse management. She most recently served as WMS Practice Lead, directing a multimillion-dollar WMS practice that delivered supply chain transformation programs for Fortune 500 companies in retail, consumer products, and life sciences.

A recognized voice in the supply chain industry, Strong delivered keynote addresses at the 2025 Stratify Executive Forum and at Parcel Forum 2026, has been a featured panelist at MODEX, and has appeared on The New Warehouse and Bloomberg’s Talking Transports podcasts. She holds a B.B.A. in Management Information Systems from the University of Georgia’s Terry College of Business.

“4SiGHT has built something rare in its 18 years of operations: deep Manhattan expertise, exceptional talent, industry reputation, singular focus on Manhattan Associates, and a culture that puts client success at the center of everything it does,” said Strong. “The depth of Manhattan knowledge and real-world implementation experience across the organization is truly unique in the industry. My focus is on elevating an already outstanding client experience by combining that expertise with proven delivery practices, innovative methodologies, implementation accelerators, AI-enabled tools and capabilities. We have an incredible opportunity to help clients achieve faster outcomes, greater confidence in execution, and long-term business value. I’m honored to join the team at such a pivotal moment in its growth and excited for what we will accomplish together.”

About 4SiGHT Supply Chain Group

4SiGHT specializes in supply chain software implementations, with a primary focus on the Manhattan Associates product suite of applications. Our seasoned professionals average more than 19 years of experience helping companies across all industries solve their distribution, fulfillment, and transportation challenges. Together with our strategic partners, our collective team includes more than 100 associates. No other firm in North America brings this depth of Manhattan Active® expertise, and we look forward to expanding our team with additional talent in the months ahead. As a testament to the value our clients place on our expertise, experience, and integrity, 4SiGHT has received multiple industry awards. For more information, please visit 4sight.com or email us at in4mation@4sight.com.

Media Contact

Jenae Cahanes, 4SiGHT Supply Chain Group, 1 9734350025, jenae.cahanes@4sight.com, 4sight.com

LinkedIn

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UL Research Institutes Releases New Report Defining Roadmap for Next-Generation Wildfire Risk Intelligence

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New findings identify critical gaps and opportunities in wildfire risk modeling to strengthen community protection

COLUMBIA, Md., Oct. 22, 2026 /PRNewswire/ — As destructive wildfires increasingly threaten communities across the globe, a new report from UL Research Institutes’ Fire Safety Research Institute examines the strengths and limitations of current wildfire risk models and provides a roadmap for more comprehensive wildfire risk intelligence.

“Wildfire Risk Modeling Evaluation Findings and Community Perspectives” details findings from the 2026 Wildfire Risk Modeling Exercise, a first-of-its-kind collaborative effort that evaluated a diverse set of wildfire risk models using common scenarios and datasets. The exercise included approximately 20 organizations across academia, government, national laboratories, nonprofits, and the private sector.

For fire service leaders, emergency managers, and public safety officials, the report provides a practical framework for evaluating which modeling capabilities are best suited to specific community needs and decisions. Applied effectively, these tools can help practitioners identify where risk is greatest, prioritize mitigation investments, strengthen evacuation and preparedness planning, and make more informed decisions before, during, and after a wildfire.

“The Wildfire Risk Modeling Exercise was a convergent test and evaluation of the diverse models available to characterize wildfire risk today. These results revealed broader insights about the state of the science, prioritized gaps, and the investments needed to advance wildfire risk intelligence,” said Rebecca Harned, principal research scientist for Fire Safety Research Institute and the report’s lead author. “The findings provide a critical foundation for shaping the next decade of research, innovation, and operational capability. This report also serves as an important resource for local and state fire service and public safety agencies, providing an evidence-based framework for selecting wildfire risk modeling capabilities and applying them effectively to assess and manage community risk.”

Key Findings From the Wildfire Risk Modeling Exercise

The results from the exercise demonstrate that no single model can capture the full complexity of wildfire risk, nor should one be expected to. Instead, the report identifies an opportunity to build a new generation of wildfire risk intelligence by connecting complementary models, datasets, and scientific approaches. Doing so can help close critical gaps between modeling wildfire hazard and understanding what ultimately matters to communities — which people, property, and assets are at risk, why they are vulnerable, what the consequences could be, and which actions can most effectively reduce those risks.

To realize that vision, the report recommends building an interoperable modeling ecosystem spanning the full wildfire risk assessment pathway, from ignition and landscape fire spread through structure exposure, community impacts, and economic consequences. It also calls for stronger shared core data and standards, improved transparency and explainability, expanded decision-support tools, and greater use of ensemble modeling. Together, these advances could transform wildfire modeling from a collection of specialized capabilities into an integrated risk intelligence framework that better supports decisions before, during, and after wildfire events.

About the Fire Safety Research Institute

UL Research Institutes’ Fire Safety Research Institute advances fire science and fire safety knowledge to reduce risk, save lives, and protect property. We conduct rigorous research, outreach, and education in collaboration with the fire service, fire safety professionals, policymakers, communities, and an international network of partners. Together, we develop tools, resources, and strategies that improve fire safety outcomes worldwide. To learn more, visit fsri.org. Follow Fire Safety Research Institute on Instagram, Facebook, and LinkedIn.

About UL Research Institutes

UL Research Institutes is a nonprofit research organization dedicated to advancing public safety through scientific discovery. Since 1894, our research has advanced our mission toward a safer, more secure, and sustainable future. Focused on global risks from fire mitigation and air quality to safe energy storage and digital privacy, we conduct rigorous independent research, analyze safety data, and partner with experts to uncover and act on existing and emerging risks to human safety. Discover more at UL.org.

About the Exercise

The 2026 Wildfire Risk Modeling Exercise was designed as an open, collaborative and non-competitive effort. Each model submission was evaluated by multiple reviewers through two complementary evaluation streams: science and technical evaluation and user and practitioner evaluation. Participating organizations applied their models to standardized scenarios representing wildland, wildland-urban interface, and urban environments, with results evaluated by scientific experts and operational practitioners. The exercise was designed not to rank models, but to identify their strengths, limitations, and opportunities for integration.

For more information and to read the full report, visit FSRI.org.

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