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2024 Year-End U.S. Marketing Jobs Report: Entry- to Mid-Level Hiring Grows, Dual-Function Roles Rise, and Executive Salaries Decline

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SARATOGA SPRINGS, N.Y., Jan. 23, 2025 /PRNewswire/ – Taligence, a premier executive search firm specializing in marketing leadership hires, has partnered with Aspen Technology Labs, a global leader in labor market intelligence, to release the 2024 Year-End U.S. Marketing Jobs Report. Drawing from an extensive analysis of over 262,000 marketing job postings, this report uncovers critical shifts in hiring trends, including the growing demand for hybrid skill sets, evolving salary transparency practices, and emerging regional job market dynamics. With marketing roles becoming increasingly specialized and dual-function positions on the rise, this report offers essential insights for hiring managers, job seekers, and industry leaders navigating the evolving talent landscape. 

Our analysis currently focuses on marketing-specific, non-agency roles only.

Key Findings from the Report: 

1. Marketing Job Growth Shows Resilience

Total active listings of marketing jobs in 2024 reached 262,020, among which 234,807 are new listings, marking a 3.7% increase compared to 2023.Active job listings at year-end rose 13.3% year-over-year, indicating continued demand despite economic fluctuations.However, Q4 experienced a decline in new job postings (-3.5%), as companies reassessed hiring priorities for 2025.

2. Increased Demand for Senior Marketing Talent 

Senior-level (director and above) new job postings rose 7.8%, outpacing overall marketing job growth.Year-end active senior marketing roles increased by 18.5% year-over-year.

3. Salary Transparency Gains Traction 

45.6% of marketing job postings included salary information, an increase of 9.7 percentage points from 2023.The median salary for marketing professionals reached $81,505, an 8.7% year-over-year increase, significantly outpacing the national salary growth rate of 3.9% (BLS Employer Cost Index September 2024).

4. Entry- to Mid-level Hiring Grows, and Executive Salaries Decline 

Healthy Entry-Level Market: At year-end, 34.5% of marketing jobs were entry-level positions – up 14.7% year-over-year – with a median salary increase of 4.5%.Specialist/Senior Associate roles saw the highest growth at 27.4%, with a 4.2% median salary increase.Group Director/Senior Director/VP positions also experienced strong demand, increasing 19.3% year-over-year.EVP/SVP roles saw the slowest growth at 8.5%, accompanied by a notable 14.8% decline in median salary.These trends counter fears that AI is eliminating roles, especially early career positions; instead, companies appear to be cutting costs at the very top of the ladder.

5. Remote Work Stabilized Amid Return-to-Office Trends 

Remote marketing jobs comprised 13.6% of all postings at year-end, fluctuating slightly between 12% and 15% throughout the year.Despite stabilization, a potential shift looms as companies increasingly push for in-office collaboration.

6. Hiring Speed Accelerates 

The average posting lifetime for marketing job vacancies dropped to 28 days, an 8-day reduction from 2023, signaling a more dynamic job market.

7. Rise of Dual Marketing Roles 

Dual-function marketing positions (e.g., PR and Brand) surged by 20.3%, outpacing the increase of total marketing jobs. This indicates that companies are collapsing structures, seeking employees who can wear multiple hats and be more versatile.

8. Growth in Key Marketing Disciplines 

The fastest-growing disciplines included Media (+55.9%), Growth Marketing (+30.7%), and Product Marketing (+28.7%), highlighting an increased focus on digital advertising, customer acquisition, pragmatic paid media investments, and product-led growth strategies.In contrast, Partner/Channel Marketing (-11.7%) and Field Marketing (-10.1%) saw declines, signaling shifts away from traditional outreach strategies.Salaries in Product Marketing, Analytical Marketing, and Partner & Channel Marketing rank among the highest across all marketing disciplines.

9. Geographic Trends: Where Marketing Jobs Are Booming 

Top 10 Hiring States: California, New York, Texas, Florida, Illinois, Virginia, New Jersey, Georgia, Massachusetts, and Pennsylvania.States with the fastest job growth: California (+25.4%), Florida (+21.5%), and Virginia (+19.3%).Salary growth was strongest in Virginia (+13.3%), Pennsylvania (+9.3%), and New York (+8.1%).

For the full report, visit the Taligence website at:
www.taligence.net/job-reports/2024-year-end 

“For all the buzz about AI disrupting entry-level marketing jobs, our latest report brings a welcome dose of reality — those fears haven’t materialized,” said Michael Wright, CEO of Taligence. “Instead, demand remains robust across the ladder, with mid- to senior-level marketers particularly prized for their ability to zoom out strategically while dialing into the details. At the top, companies are squeezing budgets by asking for more and offering less, placing a premium on leadership that delivers both breadth and depth. Several trends we noticed from our Fall 2024 report continue to define the landscape: the rise of dual-marketing roles that blend once-separate functions, growing salary transparency – even in states where it’s not mandated – sustained wage growth, and the dominance of just a handful of U.S. regions as powerhouses for marketing talent. Our year-in-review provides a data-driven lens to help companies refine their hiring strategies and give marketing professionals the insights they need to plan their careers with confidence.” 

“The 2024 U.S. Marketing Jobs Report showcases the rapid evolution of the marketing industry and highlights the adaptability of this essential sector,” said Aspen Tech Labs President and Founder, Michael Woodrow. “Despite economic fluctuations, marketing job postings have grown by 3.7%, and the increase in senior-level roles reflects the rising demand for strategic leadership and hybrid skill sets. This trend reaffirms the vital role marketing plays in driving the global economy. As the labor market becomes increasingly competitive, this report is a crucial resource for industry leaders seeking to navigate today’s dynamic and ever-changing talent landscape.” 

About Taligence LLC
Taligence is an executive search and talent intelligence firm specializing in helping businesses find and hire top-tier marketing professionals. Our insights provide companies and talented people with the tools and connections they need to navigate today’s complex job market. Learn more at www.taligence.net 

About Aspen Technology Labs, Inc.
Aspen Technology Labs (Aspen) is a global leader in web data management services, labor market intelligence, and recruitment technology founded in 2008. The company is headquartered in Aspen, Colorado, and has teams throughout the U.S. and Europe. Aspen provides web scraping and data/analytics services for a wide variety of industries. Aspen’s teams are constantly working to increase the number of companies and jobs in the database and to improve the quality and extraction of additional data. Aspen’s JobMarketPulse is a powerful, real-time labor market intelligence tool that assists Aspen customers in staying in front of the challenging labor market. To learn more, visit AspenTechLabs.com

For media inquiries, contact: 
Taligence LLC 
Melody Liu 
melody@taligence.net 

Aspen Technology Labs, Inc. 
Lana Shumyn 
lana.s@aspentechlabs.com 

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SOURCE Taligence LLC

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Achieve named to Az Business Magazine’s ’10 Best Places for Women to Work in Arizona’ for 2026

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Recognition highlights the company’s commitment to creating opportunities for women to grow and lead

SAN MATEO, Calif., July 23, 2026 /PRNewswire/ — Achieve, the leader in digital personal finance, has been named among the 2026 10 Best Places for Women to Work in Arizona by Az Business Magazine. The annual recognition highlights organizations that create supportive environments where women can thrive professionally, advance into leadership roles and build meaningful careers.

The honor reflects Achieve’s ongoing investment in workplace programs that support employee growth, flexibility, leadership development and career advancement. Women serve in leadership roles across the organization and play a critical role in shaping the company’s culture, products and long-term success.

“Creating an environment where women can grow, lead and build rewarding careers is central to who we are as a company,” said Achieve Senior Vice President of Human Resources Heather Marcom. “We’re honored to be recognized among Arizona’s top workplaces for women and remain committed to fostering a culture where employees feel supported, valued and empowered to do their best work.”

Achieve maintains a major corporate presence in the Phoenix area, where hundreds of employees contribute to the company’s mission of helping people move from struggling to thriving financially. The company supports employees through leadership development opportunities, employee resource groups, mentorship and learning programs designed to help team members reach their professional goals.

The recognition adds to a growing list of workplace honors for Achieve. Earlier this year, the company was named among the Top 3 Best Workplaces for LGBTQ+ Employees by BestCompaniesAZ and was also recognized by AZ Big Media as one of Arizona’s Most Admired Companies.

“Strong organizations are built by diverse perspectives and inclusive leadership,” said Marcom. “We’re proud of the talented women across Achieve who help drive our business forward every day and grateful for the impact they make on our employees, customers and communities.”

The 10 Best Places for Women to Work in Arizona list is determined through a public voting process conducted by AZ Big Media and published in Az Business magazine.

About Achieve

Achieve, THE digital personal finance company, helps everyday people get on, and stay on, the path to a better financial future. Achieve pairs proprietary data and analytics with personalized support to offer personal loanshome equity loans, debt relief and debt consolidation, along with financial tips and education and free mobile apps: Achieve MoLO® (Money Left Over) and Achieve GOOD™ (Get Out Of Debt). Achieve is frequently recognized for providing top-rated customer experience and satisfaction by both consumers and leading personal finance review platforms and has 2,200 dedicated teammates across the country, with hubs in Arizona, California, Florida and Texas.

Achieve refers to the global organization and may denote one or more affiliates of Achieve Company, including Achieve.com, Equal Housing Opportunity (NMLS ID #138464); Achieve Home Loans, Equal Housing Opportunity (NMLS ID #1810501); Achieve Personal Loans (NMLS ID #227977); Freedom Debt Relief (NMLS ID # 1248929); and Freedom Financial Asset Management (CRD #170229).

Contacts

Austin Kilgore
akilgore@achieve.com
214-908-5097

Elina Tarkazikis
etarkazikis@achieve.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/achieve-named-to-az-business-magazines-10-best-places-for-women-to-work-in-arizona-for-2026-302833720.html

SOURCE Achieve

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National Press Club Statement on the withdrawal of subpoenas targeting New York Times journalists

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WASHINGTON, July 23, 2026 /PRNewswire/ — National Press Club President Mark Schoeff Jr. released the following statement:

“The Justice Department’s decision to withdraw subpoenas targeting journalists at The New York Times is a welcome and necessary step to protect the public’s constitutional right to an independent press.

These subpoenas should never have been issued in the first place. Compelling journalists to reveal confidential sources sends a chilling message to those who seek to inform the public and threatens the very foundation of press freedom.

Every American should understand what is at stake when the government turns its investigative powers on journalists. It is not routine. It is an extraordinary intrusion that strikes at the heart of the First Amendment and your right to information about your government.

The greatest danger was not the subpoenas themselves, but the message they sent: That sources could be exposed, that whistleblowers should remain silent, and that the American people might know less about the actions of their own government.

A strong democracy depends on a press that can report freely, hold power to account, and inform the public without intimidation.

We urge continued vigilance to ensure that journalists can do their jobs without interference and that protections for source confidentiality are upheld consistently.”

About the National Press Club

Founded in 1908, the National Press Club is the world’s leading professional organization for journalists and a leading voice for press freedom in the U.S. and worldwide.

Contact: Beth Francesco, Executive Director of the National Press Club Journalism Institute, media@press.org

View original content to download multimedia:https://www.prnewswire.com/news-releases/national-press-club-statement-on-the-withdrawal-of-subpoenas-targeting-new-york-times-journalists-302833722.html

SOURCE National Press Club

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NCC Launches NCC Connect™ to Put Credit, Fraud, and Compliance Inside the CRM Dealers Already Use

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A powerful new solution that embeds credit access, fraud detection, and compliance directly into the dealership’s existing CRM — removing the system-switching that slows deals and exposes dealers to risk.

AUSTIN, Texas, July 23, 2026 /PRNewswire-PRWeb/ — NCC, a leading provider of credit and compliance solutions for automotive dealerships, today announced the launch of NCC Connect™, a powerful platform that runs credit, fraud, and compliance from inside the CRM a dealership already uses — without friction or duplicate entry.

“Dealers don’t need another system to log into,” said Brian Skutta, President and CEO of NCC. “They need the tools they already have to work better together. NCC Connect puts credit, fraud detection, and compliance right where the team already works — inside the CRM they use every day.”

“Dealers don’t need another system to log into,” said Brian Skutta, President and CEO of NCC. “They need the tools they already have to work better together. NCC Connect puts credit, fraud detection, and compliance right where the team already works — inside the CRM they use every day.”

As deals grow more complex and fraud more sophisticated, dealers are juggling more disconnected systems than ever — the CRM, the credit system, the compliance tools — switching between them on every transaction. Each switch breaks momentum, invites a skipped step, and slows the path to funding. NCC Connect meets this moment with a single, seamless solution that keeps the full credit, fraud, and compliance engine right where the team already works.

Why NCC Connect Matters Right Now

Dealers lose time and margin switching between the CRM, credit, and compliance systems on every dealAuto lending fraud continues to climb, with industry fraud exposure reaching a record $10.4 billion in 2025, according to Point Predictive’s 2026 Auto Lending Fraud Trends ReportState compliance is tightening, with laws like California’s SB 766 (CARS Act) taking effect October 1, 2026Every disconnected step is another chance for an error, a delay, or a deal that stalls before funding

These pressures are forcing dealers to consolidate, and NCC Connect delivers the edge.

Product Highlights:

Inside the CRM — Soft-pull and hard credit access from all three major bureaus — Experian, TransUnion, and Equifax — without leaving the workflowFraud & Identity Built In — Identity verification and synthetic fraud detection delivered within the credit pull, flagging Red Flag conditions before the deal moves to fundingCompliance on Autopilot — FCRA and FTC controls with automatic, audit-ready documentation stored in the deal record99.99% Uptime — The industry’s highest, so the platform is there when a deal is on the desk

NCC Connect runs soft-pull pre-qualifications and hard credit pulls from any bureau or score model without leaving the CRM, while customer data stays inside the existing CRM structure. Every credit, fraud, and compliance result is captured on the deal record — giving dealers a single, audit-ready source of truth and a faster, cleaner path to funding.

NCC Connect extends the same powerful, credit-first engine behind NCC’s Complete Credit™ platform into the CRM where dealers already work. For dealers, that means more approvals, stronger fraud protection, and faster funding, without changing how the team works.

Learn more about NCC Connect at https://nccdirect.com/ncc-connect/

About NCC:

With offices in Austin, TX, Bettendorf, IA, and Las Vegas, NV, NCC has been a trusted partner in credit-driven retailing for automotive dealerships for nearly three decades. We combine a powerful credit and compliance engine with a fully integrated Desking platform to drive maximum profitability. Our focus on innovation, user-friendly products, and dependable systems — supported by a dedicated account management team — has solidified our reputation as a leader in the industry. www.nccdirect.com

Media Contact

Holly Smith, NCC, 1 8285732722, hsmith@nccdirect.com, https://nccdirect.com/

View original content:https://www.prweb.com/releases/ncc-launches-ncc-connect-to-put-credit-fraud-and-compliance-inside-the-crm-dealers-already-use-302832007.html

SOURCE NCC

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