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2024 Year-End U.S. Marketing Jobs Report: Entry- to Mid-Level Hiring Grows, Dual-Function Roles Rise, and Executive Salaries Decline

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SARATOGA SPRINGS, N.Y., Jan. 23, 2025 /PRNewswire/ – Taligence, a premier executive search firm specializing in marketing leadership hires, has partnered with Aspen Technology Labs, a global leader in labor market intelligence, to release the 2024 Year-End U.S. Marketing Jobs Report. Drawing from an extensive analysis of over 262,000 marketing job postings, this report uncovers critical shifts in hiring trends, including the growing demand for hybrid skill sets, evolving salary transparency practices, and emerging regional job market dynamics. With marketing roles becoming increasingly specialized and dual-function positions on the rise, this report offers essential insights for hiring managers, job seekers, and industry leaders navigating the evolving talent landscape. 

Our analysis currently focuses on marketing-specific, non-agency roles only.

Key Findings from the Report: 

1. Marketing Job Growth Shows Resilience

Total active listings of marketing jobs in 2024 reached 262,020, among which 234,807 are new listings, marking a 3.7% increase compared to 2023.Active job listings at year-end rose 13.3% year-over-year, indicating continued demand despite economic fluctuations.However, Q4 experienced a decline in new job postings (-3.5%), as companies reassessed hiring priorities for 2025.

2. Increased Demand for Senior Marketing Talent 

Senior-level (director and above) new job postings rose 7.8%, outpacing overall marketing job growth.Year-end active senior marketing roles increased by 18.5% year-over-year.

3. Salary Transparency Gains Traction 

45.6% of marketing job postings included salary information, an increase of 9.7 percentage points from 2023.The median salary for marketing professionals reached $81,505, an 8.7% year-over-year increase, significantly outpacing the national salary growth rate of 3.9% (BLS Employer Cost Index September 2024).

4. Entry- to Mid-level Hiring Grows, and Executive Salaries Decline 

Healthy Entry-Level Market: At year-end, 34.5% of marketing jobs were entry-level positions – up 14.7% year-over-year – with a median salary increase of 4.5%.Specialist/Senior Associate roles saw the highest growth at 27.4%, with a 4.2% median salary increase.Group Director/Senior Director/VP positions also experienced strong demand, increasing 19.3% year-over-year.EVP/SVP roles saw the slowest growth at 8.5%, accompanied by a notable 14.8% decline in median salary.These trends counter fears that AI is eliminating roles, especially early career positions; instead, companies appear to be cutting costs at the very top of the ladder.

5. Remote Work Stabilized Amid Return-to-Office Trends 

Remote marketing jobs comprised 13.6% of all postings at year-end, fluctuating slightly between 12% and 15% throughout the year.Despite stabilization, a potential shift looms as companies increasingly push for in-office collaboration.

6. Hiring Speed Accelerates 

The average posting lifetime for marketing job vacancies dropped to 28 days, an 8-day reduction from 2023, signaling a more dynamic job market.

7. Rise of Dual Marketing Roles 

Dual-function marketing positions (e.g., PR and Brand) surged by 20.3%, outpacing the increase of total marketing jobs. This indicates that companies are collapsing structures, seeking employees who can wear multiple hats and be more versatile.

8. Growth in Key Marketing Disciplines 

The fastest-growing disciplines included Media (+55.9%), Growth Marketing (+30.7%), and Product Marketing (+28.7%), highlighting an increased focus on digital advertising, customer acquisition, pragmatic paid media investments, and product-led growth strategies.In contrast, Partner/Channel Marketing (-11.7%) and Field Marketing (-10.1%) saw declines, signaling shifts away from traditional outreach strategies.Salaries in Product Marketing, Analytical Marketing, and Partner & Channel Marketing rank among the highest across all marketing disciplines.

9. Geographic Trends: Where Marketing Jobs Are Booming 

Top 10 Hiring States: California, New York, Texas, Florida, Illinois, Virginia, New Jersey, Georgia, Massachusetts, and Pennsylvania.States with the fastest job growth: California (+25.4%), Florida (+21.5%), and Virginia (+19.3%).Salary growth was strongest in Virginia (+13.3%), Pennsylvania (+9.3%), and New York (+8.1%).

For the full report, visit the Taligence website at:
www.taligence.net/job-reports/2024-year-end 

“For all the buzz about AI disrupting entry-level marketing jobs, our latest report brings a welcome dose of reality — those fears haven’t materialized,” said Michael Wright, CEO of Taligence. “Instead, demand remains robust across the ladder, with mid- to senior-level marketers particularly prized for their ability to zoom out strategically while dialing into the details. At the top, companies are squeezing budgets by asking for more and offering less, placing a premium on leadership that delivers both breadth and depth. Several trends we noticed from our Fall 2024 report continue to define the landscape: the rise of dual-marketing roles that blend once-separate functions, growing salary transparency – even in states where it’s not mandated – sustained wage growth, and the dominance of just a handful of U.S. regions as powerhouses for marketing talent. Our year-in-review provides a data-driven lens to help companies refine their hiring strategies and give marketing professionals the insights they need to plan their careers with confidence.” 

“The 2024 U.S. Marketing Jobs Report showcases the rapid evolution of the marketing industry and highlights the adaptability of this essential sector,” said Aspen Tech Labs President and Founder, Michael Woodrow. “Despite economic fluctuations, marketing job postings have grown by 3.7%, and the increase in senior-level roles reflects the rising demand for strategic leadership and hybrid skill sets. This trend reaffirms the vital role marketing plays in driving the global economy. As the labor market becomes increasingly competitive, this report is a crucial resource for industry leaders seeking to navigate today’s dynamic and ever-changing talent landscape.” 

About Taligence LLC
Taligence is an executive search and talent intelligence firm specializing in helping businesses find and hire top-tier marketing professionals. Our insights provide companies and talented people with the tools and connections they need to navigate today’s complex job market. Learn more at www.taligence.net 

About Aspen Technology Labs, Inc.
Aspen Technology Labs (Aspen) is a global leader in web data management services, labor market intelligence, and recruitment technology founded in 2008. The company is headquartered in Aspen, Colorado, and has teams throughout the U.S. and Europe. Aspen provides web scraping and data/analytics services for a wide variety of industries. Aspen’s teams are constantly working to increase the number of companies and jobs in the database and to improve the quality and extraction of additional data. Aspen’s JobMarketPulse is a powerful, real-time labor market intelligence tool that assists Aspen customers in staying in front of the challenging labor market. To learn more, visit AspenTechLabs.com. 

For media inquiries, contact: 
Taligence LLC 
Melody Liu 
melody@taligence.net 

Aspen Technology Labs, Inc. 
Lana Shumyn 
lana.s@aspentechlabs.com 

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SOURCE Taligence LLC

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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