Connect with us

Technology

TAG Releases Inaugural “Impact and Compliance Report”

Published

on

First-of-Its-Kind Analysis Quantifies Effectiveness of TAG Programs and Impact in Strengthening Digital Ad Supply Chain

WASHINGTON, Jan. 30, 2025 /PRNewswire/ — TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today released its inaugural Impact and Compliance Report. The first-of-its-kind analysis quantified the effectiveness of TAG programs and their impact in strengthening the digital advertising supply chain for advertisers, agencies, publishers, and adtech providers.

“For nearly a decade, TAG has worked with companies across the industry to create a safer and more transparent digital advertising supply chain,” said Mike Zaneis, CEO of TAG. “This report shows the measurable impact of our efforts across our four mission areas, demonstrating in concrete metrics how TAG’s programs, tools, and community have safeguarded both companies and consumers from bad actors while improving the quality and transparency of the broader ecosystem.”

Highlights from the report include:

TAG’s Global Reach

TAG Members span 43 countries worldwide.226 companies held at least one TAG seal at the end of 2024.

Certified Against Fraud Program

The first financial impact analysis of the digital advertising industry’s anti-fraud programs — conducted in partnership with the 4A’s, ANA, and IAB — found those efforts resulted in $10.8 billion in ad fraud savings for U.S. advertisers in 2023.CAF continued to successfully maintain sub-1% invalid traffic (IVT) rates across TAG Certified Channels (TCC) globally, with U.S. rates holding them under that benchmark for the past four years and Europe for six.TAG’s Data Center IP (DCIP) List tool identified more than 104 million unique high-risk IP addresses in 2024.

Brand Safety Certified Program

TAG expanded its ongoing efforts to defund intellectual property criminals with the launch of a comprehensive pre-bid “Pirate Domain Exclusion List (PDEL), a threat intelligence tool that helps advertisers avoid exposure to pirate sites. The launch of the Keyword Exclusion List Toolset (KELT) created a baseline of best practices for brands and agencies to maintain an effective keyword list. By simplifying and standardizing the approach, brands and agencies can expand the range of brand-suitable content, increase user engagement, and reduce unnecessary blocking that reduced ad revenue in the past.

Certified Against Malware Program

TAG continued to raise the industry’s already-high standards against malvertising by expanding the core criteria necessary for vendors to be recognized with the TAG Certified Against Malware Seal for effective anti-malvertising services.TAG released its Malvertising Taxonomy v2 in April 2024 with considerable updates to both the guiding principles and the examples of malvertising events included and described. The Taxonomy also included new subcategories and additional malvertising techniques, including steganography, browser extensions and hijackers, click-jacking, SEO poisoning, exploit kits and more.

Certified for Transparency

TAG TrustNet now provides campaign data insights for more than 40 brands, thanks in part to increased access to log-level data.ANA’s most recent benchmark report highlighted a 22% increase in ad spend productivity since its 2023 programmatic transparency study was released. Within the context of a $104 billion open web programmatic marketplace, the increase represents an additional $8.2 billion in ad spend productivity.

Threat-Sharing

In 2024, TAG’s AdSec Threat Exchange increased in threat-sharing activity to combat malvertising attacks by 40% over the prior year.TAG’s threat-sharing community has now grown to include practitioners from 11 countries spanning 7 time zones and providing 21.5 hours of human coverage in a typical day. 

In addition, the report provided an update on TAG’s compliance framework and process. TAGs Due Process for Non-Compliance and Appeal guidelines are a critical feature of TAG certification programs. The Due Process governs investigations of instances of non-compliance by a TAG certified member, as well as the consequences for findings of non-compliance.

During 2024, together with TAG’s Leadership Council and industry partners, TAG streamlined and enhanced the Due Process guidelines to strengthen TAG’s non-compliance investigation and response enforcement, while continuing to provide members with opportunities for remediation and appeal. Companies found to be not in compliance with TAG certification requirements may lose their ability to be certified for between six months and five years.

“For the first time, we have a comprehensive, data-driven analysis of how TAG’s programs protect advertisers, publishers, and consumers from fraud, malvertising, and brand safety risks,” said Rachel Nyswander Thomas, COO of TAG. “The insights in this report demonstrate the power of TAG’s certification, compliance and intelligence tools, and threat-sharing forums, while also providing a roadmap for future enhancements. As we move forward, we will continue working with our partners around the globe to set even higher standards and drive greater accountability across the industry.”

The full 2024 TAG Impact and Compliance Report is available here.

About TAG

TAG is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG’s seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency. TAG’s international member companies include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

Media Contact:
Andrew Weinstein
202-667-4967
389538@email4pr.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/tag-releases-inaugural-impact-and-compliance-report-302364471.html

SOURCE TAG (Trustworthy Accountability Group)

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

EPWK HOLDINGS LTD. Announces Pricing of Initial Public Offering

Published

on

By

XIAMEN, China, Feb. 6, 2025 /PRNewswire/ — EPWK HOLDINGS LTD. (the “Company”) (NasdaqGM: EPWK), a company that connects businesses with great talents through innovative and efficient cloud-sourcing platforms, announced the pricing of its initial public offering (the “Offering”) of 2,750,000 Class A ordinary shares at a public offering price of $4.10 per share. The Class A ordinary shares start trading on Nasdaq Global Market under the ticker symbol “EPWK” on February 6, 2025.

The Company will receive aggregate gross proceeds of $11.275 million from the Offering, before deducting underwriting discounts and other related expenses. In addition, the Company has granted the underwriters an option, exercisable within 30 days after the closing of the Offering, to purchase up to an additional 412,500 Class A ordinary shares at the public offering price, less underwriting discounts and commissions. The Offering was conducted on a firm commitment basis.

Proceeds from the Offering will be used for business development and marketing, research and development, exploration of new product and service offerings and the creation of an online global design center, and general corporate purposes and working capital.

Cathay Securities, Inc. acted as the representative of the underwriters, with Revere Securities LLC acting as co-underwriter (collectively, the “Underwriters”) for the Offering. VCL Law LLP served as counsel to the Company. Winston & Strawn LLP served as counsel to the Underwriters.

The Offering was conducted pursuant to the Company’s Registration Statement on Form F-1, as amended (File No. 333-269657) (the “Registration Statement”), previously filed with and subsequently declared effective by the U.S. Securities and Exchange Commission (“SEC”) on February 3, 2025. The Offering was made only by means of a prospectus, forming a part of the Registration Statement. A final prospectus relating to the Offering will be filed with the SEC and will be available on the SEC’s website at www.sec.gov. Alternatively, electronic copies of the prospectus relating to the Offering may be obtained from Cathay Securities, Inc. at 40 Wall Street, Suite 3600, New York, NY 10005, or by telephone at +1 (855) 939-3888.

This press release has been prepared for informational purposes only and shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About EPWK HOLDINGS LTD.

The Company connects businesses with outstanding talent through an innovative and efficient integrated crowdsourcing platform, providing creative transaction services for small and medium-sized enterprises and suppliers. The Company was founded by Huang Guohua, former chief reporter of Fujian Daily Press Group, and conducts its operations through its subsidiaries and contractual arrangements with the variable interest entity in China. For more information, please visit the Company’s website: www.epwk.com

Forward-Looking Statements

All statements other than statements of historical fact in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs, including the expectation that the Offering will be successfully completed. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and in its other filings with the SEC.

For more information, please contact:

Investor Relations
EPWK HOLDINGS LTD.
Phone: +86 0592-5978725
Email: chenyanjun@epwk.com

View original content:https://www.prnewswire.com/news-releases/epwk-holdings-ltd-announces-pricing-of-initial-public-offering-302370388.html

SOURCE EPWK HOLDINGS LTD.

Continue Reading

Technology

SIMONA AMERICA Group Advances Sustainability Commitments with SBTi Validation As Part of SIMONA AG

Published

on

By

Reduction of CO2 emissions by 42% by 2030 (Scope 1 and 2)SIMONA’s contribution to restricting global warming to 1.5 degreesSignificant milestone in the execution of SIMONA’s sustainability strategy

ATLANTA, Feb. 6, 2025 /PRNewswire/ — SIMONA AMERICA Group, a subsidiary of SIMONA AG, is proud to announce that the company’s ambitious greenhouse gas (GHG) reduction targets have been officially validated by the Science Based Targets initiative (SBTi). This milestone underscores SIMONA’s commitment to reducing its environmental footprint and contributing to the global effort to limit temperature rise to 1.5 degrees Celsius.

SIMONA first signed up to the Science Based Target initiative (SBTi) at the beginning of 2024. The rationale behind this move was to ensure an effective reduction in the company’s carbon footprint, while also making a positive contribution to global climate change mitigation. In joining the SBTi, SIMONA has taken responsibility for the environment and set itself long-term goals that are both quantifiable and based on scientific principles.

As part of these science-based targets, SIMONA has pledged to reduce Scope 1 and Scope 2 emissions by 42% in absolute terms by 2030, using 2022 as the baseline year. Additionally, the company has committed to reducing Scope 3 emissions from purchased goods and services by 51.6% per ton of manufactured product within the same timeframe. The SBTi has recognized these targets as ambitious and aligned with the latest climate science and objectives of the Paris Agreement.

“The SBTi’s confirmation of our climate targets is a significant achievement within our sustainability strategy. It illustrates that we are on the right track when it comes to making a genuine contribution to global climate change mitigation. Working closely with our partners and customers, we are doing everything in our power to achieve our goals in a determined and effective manner,” said Johannes Kappler, Head of Sustainability at SIMONA AG.

At SIMONA AMERICA Group, sustainability remains a top priority across all facilities, operations, and product offerings. Through the increased use of renewable energy, process efficiency improvements, and material innovation—including the expansion of the TERREFORM® line for the aerospace industry and the installation of more than 3,300 solar panels at the Archbald, PA facility—SIMONA AMERICA Group is actively contributing to the company’s broader carbon reduction goals.

“SIMONA has started its sustainability journey much like every other company—by gathering a baseline for carbon accounting,” said Autumn Werner, Sustainability Manager for SIMONA AMERICA Group. “However, with SBTi validation, we have also added accountability to ensure that our efforts lead to real emission reductions while supporting the global goal of restricting warming to 1.5 degrees.”

Werner further emphasized the importance of industry-wide collaboration in sustainability: “SIMONA’s work towards becoming sustainable doesn’t just stop at products—it extends to real efforts across all of our facilities to drive meaningful emission reductions. The SBTi validation keeps us on track and aligns us with the many other companies committed to measurable, science-based climate action.”

To achieve these ambitious targets, SIMONA AMERICA Group is implementing specific initiatives, including transitioning to green electricity, optimizing production processes, and increasing the use of sustainable raw materials. Additionally, efforts to integrate post-industrial and customer waste into new products further reinforce the company’s circular economy approach.

The Science Based Targets initiative (SBTi) was established in 2015 as a collaboration between the Carbon Disclosure Project (CDP), the United Nations Global Compact, the World Resources Institute (WRI), and the World Wildlife Fund (WWF). It provides companies with the framework to set rigorous emissions reduction targets in line with the latest climate science.

As SIMONA AMERICA Group continues to advance its sustainability strategy, the company remains committed to meaningful, science-backed actions that drive measurable impact for the environment and the industries it serves.

About SIMONA AMERICA Group

SIMONA AMERICA Group is a diversified manufacturer of high-quality thermoplastic products designed to provide innovative solutions and world-class customer service throughout the United States. As a subsidiary of SIMONA AG, the company is dedicated to sustainability, excellence, and advancing material technologies across multiple industries.

View original content to download multimedia:https://www.prnewswire.com/news-releases/simona-america-group-advances-sustainability-commitments-with-sbti-validation-as-part-of-simona-ag-302370366.html

SOURCE SIMONA AMERICA Group

Continue Reading

Technology

Walter P Moore receives ACEC California top award for CAA ICON’s Intuit Dome

Published

on

By

SACRAMENTO, Calif., Feb. 6, 2025 /PRNewswire/ — Last night, the American Council of Engineering Companies of California (ACEC California) announced that Walter P Moore has won the prestigious Golden State Award for their work on the Intuit Dome located in Inglewood, California.

Intuit Dome realized owner Steve Ballmer’s vision for the NBA Los Angeles Clippers to play in an iconic venue within a complex that houses all team functions under a single roof. The 18,000-seat arena is the NBA’s most environmentally friendly arena and benefits the Inglewood community year-round. The venue anchors a 1.14 million-square-foot facility including state-of-the-art practice and training facilities, team offices, fan gathering spaces, and indoor and outdoor basketball courts open to the public. The distinctive diagrid shell roof, covered in diamond-shaped ETFE and PTFE fabric panels, is designed to resemble a basketball net, making Intuit Dome stand out from other NBA arenas.

Walter P Moore’s team of structural, enclosure, seismic, and construction engineering specialists blended their expertise to optimize the roof geometry, connections, and panel layouts to achieve the goals of strength, beauty, and practicality. Seismic safety was a concern because the site is 1.25 miles from the Newport-Inglewood Fault.

The team created an elegant and ingenious solution that allows the light diagrid shell to behave independently from the much stiffer main arena structure that supports it during a seismic event. They connected the diagrid shell to the arena roof at its top and then laterally supported it at node points down its height with innovative toggle-brace connections. The toggle-braces provide lateral and gravity support while allowing the shell to “swish like a hula skirt” around the more rigid brace frame structure. Intuit Dome also features an enormous one-of-a-kind “Halo” board, a one-million pound, 360-degree, double-sided video board with retractable end pieces that are suspended from the roof, along with state-of-the-art rigging and catwalk systems that enhance the venue’s capabilities.

Intuit Dome is a fully electric facility with sufficient solar panels and batteries to power the arena for an entire concert or basketball game. It is the first NBA arena to achieve LEED Platinum certification under LEED v4. Walter P Moore reduced embodied carbon in the concrete by over 20 percent by collaborating with the concrete supplier to obtain supply-chain-specific Environmental Produce Declarations for all concrete mixes; as a result, the concrete is 50 percent more energy efficient than required by the California Green Building Code.

The complex opened on budget and three months ahead of schedule in July 2024.

Congratulations, Walter P Moore, for capturing ACEC California’s 2025 Golden State Award!

Photographs of all Engineering Excellence Award-winning projects can be found at: 2025 Engineering Excellence Award Winners – American Council of Engineering Companies of California

About Walter P Moore
Walter P Moore is an international company of engineers, innovators, and creative people who solve some of the world’s most complex structural and infrastructure challenges. Providing structural, diagnostics, civil, traffic, parking, transportation, enclosure, technology consulting, and construction engineering services, they design solutions that are cost- and resource-efficient, forward-thinking, and help support and shape communities worldwide. Founded in 1931 and headquartered in Houston, Texas, Walter P Moore’s 900+ professionals work across 24 U.S. offices and seven international locations. For more information, visit www.walterpmoore.com, or follow Walter P Moore on LinkedIn, X (Formerly Twitter), Facebook or Instagram.

About ACEC California
ACEC California is a 70+ year-old, nonprofit association of private consulting engineering and land surveying firms. As a statewide organization, we are dedicated to enhancing the consulting engineering and land surveying professions, protecting the general public, and promoting use of the private sector professionals in the growth and development of our state. Follow us on Social Media: Instagram | Facebook | X (Formerly Twitter) | LinkedIn 

View original content to download multimedia:https://www.prnewswire.com/news-releases/walter-p-moore-receives-acec-california-top-award-for-caa-icons-intuit-dome-302369770.html

SOURCE American Council of Engineering Companies, California

Continue Reading

Trending