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Sporting Events Market to Grow by USD 138.6 Billion by 2029, Rising Sports Sponsorship Spending Boosts Market, AI-Driven Report on Market Landscape – Technavio

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NEW YORK, Feb. 4, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global sporting events market size is estimated to grow by USD 138.6 billion lfrom 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 9.9% during the forecast period. Increasing sports sponsorship spending is driving market growth, with a trend towards high utilization of social media for branding and collaboration. However, rising concerns in ticket counterfeiting for sporting events poses a challenge. Key market players include Ace Ticket LLC, Adidas AG, Anschutz Entertainment Group Inc., BookMyShow, Liberty Media Corp., Nike Inc., One97 Communications Ltd., Platinium Group SAM, SeatGeek Inc., TEG Pty Ltd., The Walt Disney Co., Ticket City Inc., Tickets.com LLC, TickPick LLC, TiqIQ LLC, Viagogo Entertainment Inc., and Vivid Seats Inc..

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Sporting Events Market Scope

Report Coverage

Details

Base year

2024

Historic period

2019 – 2023

Forecast period

2025-2029

Growth momentum & CAGR

Accelerate at a CAGR of 9.9%

Market growth 2025-2029

USD 138.6 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

8.2

Regional analysis

Europe, APAC, North America, Middle East and Africa, and South America

Performing market contribution

APAC at 31%

Key countries

US, China, Germany, UK, Japan, India, France, Canada, Italy, and Brazil

Key companies profiled

Ace Ticket LLC, Adidas AG, Anschutz Entertainment Group Inc., BookMyShow, Liberty Media Corp., Nike Inc., One97 Communications Ltd., Platinium Group SAM, SeatGeek Inc., TEG Pty Ltd., The Walt Disney Co., Ticket City Inc., Tickets.com LLC, TickPick LLC, TiqIQ LLC, Viagogo Entertainment Inc., and Vivid Seats Inc.

Market Driver

The sports industry continues to grow, with an increasing number of sporting events capturing the attention of players, countries, and fans worldwide. Popular sports like tennis see continuous popularity, leading to the addition of new leagues and tournaments. Organizers work hard to provide top-notch experiences for spectators, offering merchandise, hospitality, and event tickets. Ticket sales reach new heights due to the excitement and adrenaline generated by competition between teams. Social media plays a significant role in promoting these events, providing real-time information and content for fans. Sponsorship and broadcasting deals further fuel the growth of the sports industry, contributing to the tourism industry and boosting local economies. Sportsmanship remains a key focus, ensuring fair play and entertainment for all. 

Social media plays a significant role in the sports events market as it offers real-time feedback through blogs and social networking sites. Sports organizers utilize social computing tools for branding, marketing, and ticket sales. Vendors leverage platforms like Twitter and Facebook to reach new audiences and gather public opinions. Sentiment analysis and behavioral analytics are increasingly important, driving vendors to incorporate social media into their business processes for cost-effective audience engagement. 

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Market Challenges

The sporting events market is a thriving industry, with a large number of sports and events attracting millions of fans worldwide. The popularity of sports and events continues to grow, leading to increased demand for tickets and information. Organizers face challenges in managing ticket sales, providing accurate reports, and ensuring the entertainment value for spectators. Players, athletes, and teams from various countries compete in leagues and tournaments, creating excitement and adrenaline for fans. Social media plays a significant role in promoting these events, increasing their reach and engagement. Sponsorship and merchandise sales are essential revenue streams for teams and organizers. Stadiums and venues host numerous games and tournaments, requiring effective event management and marketing strategies. Broadcasting rights and sportsmanship are crucial aspects of the industry, ensuring fair competition and ethical practices. The tourism industry also benefits significantly from major sporting events. Overall, the sporting events market offers numerous opportunities for growth and innovation.The global sporting events market experiences a significant challenge with the rise in counterfeit ticket sales. According to various sports organizations, including the NFL, hockey, baseball, UFC, cricket, tennis, and others, the number of fake tickets sold for large events, such as World Cup tournaments, has increased substantially. With high ticket prices, consumers are often drawn to secondary markets. This trend poses a threat to the integrity of the industry and undermines the efforts of legitimate ticket sellers. Organizations are implementing measures to combat this issue, such as using technology to verify ticket authenticity and increasing consumer awareness. However, the challenge remains a persistent one.

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Segment Overview

This sporting events market report extensively covers market segmentation by

Revenue StreamSponsorshipsTicketsBroadcasting And Media RightsMerchandisingEvent TypeSoccerCricketTennisOthersGeographyEuropeAPACNorth AmericaMiddle East And AfricaSouth AmericaTypeDigital TicketOnline Printable TicketsPaper Tickets

1.1 Sponsorships- The sponsorship segment in the sporting events market is essential for sports organizations as it enables them to focus on event preparation and training, while major sponsors attract more viewers and visitors, resulting in increased revenue. The segment consists of signage, digital activation, and club and venue activation. Signage generates revenue from naming rights and permanent signage, boosted by the rise in new sporting leagues and the success of existing ones. Digital activation engages sponsors in independent promotions and advertising campaigns, with technology integration driving growth. Sponsorships have evolved from brand awareness to customer loyalty, as demonstrated by BYJUS’s sponsorship of the 2022 FIFA World Cup. These factors are expected to fuel the growth of the sponsorship segment and the global sporting events market during the forecast period.

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Research Analysis

The sporting events market is experiencing significant growth as the popularity of sports continues to soar worldwide. With the number of games, tournaments, and leagues increasing each year, the demand for tickets and related products is on the rise. Information and content surrounding these events are in high demand, with fans turning to various sources for the latest news, scores, and analysis. Social media plays a crucial role in spreading the word and generating buzz around sporting events. Tennis, football, basketball, and other sports attract millions of fans to stadiums and arenas, making them prime locations for marketing, sponsorship, broadcasting, merchandise sales, and hospitality services. The market for sporting events is a dynamic and lucrative one, offering numerous opportunities for businesses to engage with fans and capitalize on the passion and competition that drives the sports industry.

Market Research Overview

The sporting events market is experiencing significant growth as the popularity of sports continues to soar around the world. With the number of sports, leagues, and tournaments increasing, there is an abundance of information and content available to fans. Tennis, football, basketball, and cricket are some of the most popular sports, attracting millions of spectators to stadiums and venues every year. Social media has played a crucial role in promoting ticket sales and increasing engagement among fans. Organizers use marketing, promotions, sponsorship, and broadcasting to reach a wider audience and generate revenue. Sportsmanship, entertainment, excitement, and adrenaline are all key elements that make sporting events a must-watch for fans. Merchandise, hospitality, and event tickets are also significant contributors to the tourism industry. The addition of new leagues and stadiums further fuels the growth of the market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Revenue StreamSponsorshipsTicketsBroadcasting And Media RightsMerchandisingEvent TypeSoccerCricketTennisOthersGeographyEuropeAPACNorth AmericaMiddle East And AfricaSouth AmericaTypeDigital TicketOnline Printable TicketsPaper Tickets

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Crab2B Makes AsiaWorld-Expo Debut, Connecting Hong Kong’s Mobile Wholesalers with Global Buyers

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HONG KONG, Oct. 18, 2026 /PRNewswire/ — Crab2B, a pioneering B2B trading platform dedicated to mobile devices and digital products, will make its debut at the HKICEC Global Mobile Exchange Pavilion during the Global Sources Hong Kong Shows, opening at AsiaWorld-Expo on October 18, 2026.

Hong Kong has long been a major hub for electronics wholesale trade, but buyers still often rely on fragmented channels to identify suppliers. Crab2B was created to bridge this gap, bringing Hong Kong-based mobile and digital product wholesalers together on one dedicated B2B platform. Headquartered in Hong Kong, Crab2B combines the manufacturing strength of mainland China and the Greater Bay Area’s extensive supply chain capabilities with Hong Kong’s established global trading network. Together, these strengths enable Crab2B to simplify cross-border sourcing, connect buyers directly with suppliers and make international trade more accessible and efficient.

For its first appearance at a major industry trade show, Crab2B is bringing together more than 200 merchants already registered on the platform, marking a significant milestone in its development. The Crab2B booth is expected to attract electronics traders from Southeast Asia, Europe, the Middle East and beyond. Visitors will be able to discover the app’s capabilities through live demonstrations, register on the platform and connect directly with participating merchants to explore business opportunities.

A buyer who experienced the Crab2B app shared: “With Crab2B, we no longer have to search far and wide for reliable suppliers. The platform brings Hong Kong’s mobile phone wholesalers together in one place, giving us greater visibility into available products and sourcing opportunities. Whether I’m at my desk or on the move, I can find products and connect with suppliers whenever I need to. For businesses like ours that source across borders, that kind of access makes a real difference. It saves time, reduces transaction costs and helps us do business more efficiently.”

Crab2B CEO Luo Yaohong said, “We want to be pioneers in cross-border B2B trading for digital products, creating new opportunities for Hong Kong’s wholesale industry. As Hong Kong places greater emphasis on developing digital trade, we’re addressing a longstanding gap in the market with a dedicated digital platform that connects Hong Kong’s electronics suppliers directly with buyers around the world. Our ambition is to make cross-border trading easier, faster and more accessible, while helping Hong Kong businesses reach new markets.”

The platform’s trade show debut is also attracting attention from international merchants, with exhibitors expressing interest in joining Crab2B to expand their reach into overseas markets. Meanwhile, merchants already registered on the platform are looking forward to the launch of its planned online marketplace, which will create further opportunities for sustained collaboration and business growth.

Building on this debut, Crab2B will remain firmly rooted in Hong Kong while expanding its connections with businesses around the world. The company will continue to enhance its platform with smarter sourcing tools, more comprehensive trading capabilities and an increasingly connected network of suppliers and buyers. By making it easier to discover products, establish business relationships and conduct cross-border transactions, Crab2B aims to open new opportunities for merchants of all sizes and help shape the next chapter of Hong Kong’s digital trade industry.

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SOURCE Crab2B

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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