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Shaped by Weather: University of Oklahoma Research Fuels Uncrewed Aerial System Development, Innovation

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NORMAN, Okla., May 5, 2025 /PRNewswire/ — On the day of the 2023 Rolling Fork tornado, researchers with the Cooperative Institute for Severe and High Impact Weather (CIWRO) and NOAA’s National Severe Storms Laboratory, headquartered on the University of Oklahoma campus, piloted a small network of drones through increasingly hostile conditions. The nimble airborne devices collected data about the changing atmosphere and demonstrated that such a tool could be used to improve the prediction of violent tornadoes. These drones are part of a lineage of uncrewed aerial systems (UAS) developed at CIWRO that are changing the face of weather observations.

Tony Segales, Ph.D., has led the system’s development since he began his doctoral work at OU in the fall 2017. The CopterSonde-3D, the culmination of his dissertation, is a patented design for a weather-sensing UAS that is now exclusively licensed with InterMet, the world’s leading supplier of atmospheric sensors. The patent, awarded last year, is specifically for the front scoop design of the CopterSonde-3D, a weather sensor package equipped with temperature and humidity sensors arranged in a strategic way to avoid data contamination by sources of heat around the drone.

“We designed the CopterSonde to essentially be a weathervane: It points into the wind. That’s the baseline feature from which all the other onboard weather-targeted features were designed,” said Segales.

As the drone points into the wind, air flows through the intake and across the sensors. It’s a tricky configuration to target the right performance window, and even trickier to continue building upon.

“Initially, we had an airframe design that was more symmetrical and easier to balance, but now we are betting on a more intricate drone design,” said Segales. “When you change something, it changes the balance in flight characteristics. Overall, we are achieving a drone design shaped by weather and tailored to atmospheric studies.”

Next-Generation Technology

Segales and his graduate students manage the CopterSonde’s engineering, and Segales is the only UAS research engineer on the team.

The CopterSonde is one example of the research-to-industry pipeline created at the intersection of academia and government research at the cooperative institute. Segales’s designs are immediately put to work in the field, where meteorologists like Tyler Bell, Ph.D., a co-inventor on the patent, test new designs while also collecting weather data for their own meteorological research.

During the design process, the CopterSonde-3D underwent over 1,700 flights in various environments, such as extreme storm conditions in the southeastern United States, high altitudes in Colorado and the salty air of coastal Houston, Texas. Those flights, conducted by CIWRO’s researchers and OU students, gave the meteorologists data to study the lower atmosphere and Segales the feedback from meteorologists he needed to return to his lab and redesign components of the UAS.

The CopterSonde-3D is a next-generation observational platform. The team hopes it can supplement existing measurements of the atmosphere and fill gaps that have been known for over a decade.

“Typically, we get weather balloon launches by the National Weather Service twice a day,” said Bell. “But the rate at which the lowest part of the atmosphere changes is much higher than those twice-a-day launches, and we don’t get much information in between. That lowest one or two miles of the atmosphere is where we live, and it’s the part that influences a lot of high-impact weather.”

The primary purpose of the CopterSondes is to fill existing time and geographical data gaps, but it also opens the door to significant research questions previously unexplored. Because UAS pilots can position the drone exactly where they want data from the lower atmosphere, the drones can venture into scenarios otherwise dangerous or impossible for humans to approach such as wildfires and severe storms.

Bell says the future development of the program will enable CopterSondes to fly autonomously and be placed at Mesonet stations across the country, creating a 3D Mesonet system.

“The UAS would work in combination with other sensors. A forecaster could select an area where they wanted more observations, and the drones would collect that data the forecaster needs in the moment,” said Bell. He believes the CIWRO team will have a prototype developed for testing within a few years.

Game-Changing Collaborations

In collaboration with NSSL, the team is currently working to design a drone that can operate in the type of extreme environments forecasters might want to sample.

“On the engineering side of things, this represents a big challenge. The drone would have to max out during every flight, which puts more stress on the electronics,” said Segales. “We want to measure the limits of the performance of these drones on extreme events to see how much we can really push the systems for sustained amounts of time.”

These collaborations between engineers and meteorologists, cooperative institute researchers and government scientists, create an environment where a product like the CopterSonde can blossom from an idea into a device that can provide life-saving benefits for the American public.

“There is this great feedback loop that we have here, where we can do this research from the ground up, from basic design to the actual application of science and innovation,” said Bell.

An example comes from what Bell calls one of the more impactful datasets they’ve captured: a central Oklahoma winter weather precipitation event in 2019. The CopterSonde-3D showed that the precipitation was changing by the minute, alternating among sleet, ice, rain, and freezing rain.

“That’s an example of how we can improve forecasts using this data, because in those conditions half a degree matters, and the Copter can get that half a degree really, really well,” said Bell.

In the future, Segales envisions a fleet of CopterSondes, each specifically designed for specific extreme events – drones built to handle icing on blades, and others made to soar through high winds and examine hurricanes from within. For now, there’s a patent pending for another member of the CopterSonde family, and the potential for next-generation weather and safety through these important academic and federal partnerships.

About the University of Oklahoma 
Founded in 1890, the University of Oklahoma is a public research university located in Norman, Oklahoma. As the state’s flagship university, OU serves the educational, cultural, economic and health care needs of the state, region and nation. For more information about the university, visit www.ou.edu.

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SOURCE University of Oklahoma

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Electrolux Group to end production in Jászberény, Hungary

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STOCKHOLM, April 22, 2026 /PRNewswire/ — Electrolux Group has decided to end production at the Jászberény, Hungary factory, which manufactures built-in and freestanding refrigeration products. Production is expected to cease by the end of 2026. A restructuring charge of approximately SEK 0.6 billion, of which SEK 0.3 billion is cash related, will be reported as a negative non-recurring item affecting operating income for Region Europe, Middle East & Africa and Asia-Pacific in the second quarter of 2026.

The decision follows a review of the company’s strategy to strengthen cost competitiveness and increase agility through production footprint optimization. This is driven by the current competitive environment, which is impacted by stagnant market demand, price pressure, and increasing constraints on cost competitiveness. The planned site closure will impact approximately 600 employees.

Electrolux Group will fully meet demand for refrigeration products by leveraging existing operations as well as working with external OEM partners. The decision does not affect the local sales and marketing activities managed by the Budapest office. 

This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, on 22-04-2026 08:30 CET.

For more information:

Ann-Sofi Jönsson, Head of Investor Relations & Sustainability Reporting, +46 73 025 1005

Maria Åkerhielm, Investor Relations Manager, +46 70 796 3856

Henry Sjölin, Investor Relations Manager, +46 76 863 51 85

Electrolux Group Press Hotline, +46 8 657 65 07

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/electrolux-group-to-end-production-in-jaszbereny–hungary,c4337676

The following files are available for download:

https://mb.cision.com/Main/1853/4337676/4051089.pdf

Press release Hungary April 22 2026 ENG final

 

View original content:https://www.prnewswire.com/news-releases/electrolux-group-to-end-production-in-jaszbereny-hungary-302749943.html

SOURCE Electrolux Group

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MediaGo and hipto Secure Another Les Cas d’Or Gold in Performance Marketing

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SAN FRANCISCO, April 22, 2026 /PRNewswire/ — Recently, MediaGo, a global intelligent advertising platform, and hipto, France’s premier lead generation specialist, won Gold in the “Content and Vertical Industries” category at the prestigious French digital marketing awards, Les Cas d’Or. Recognized for a benchmark performance marketing campaign in the health insurance sector, this award—voted on by over 40 brand marketing directors—serves as further authoritative validation of MediaGo’s technical prowess and service capabilities in the European market.

Following previous wins of Gold in the Native Advertising category and Bronze in the Banking & Insurance Acquisition category, this latest industry honor marks another significant milestone. It underscores that MediaGo’s localized native advertising capabilities, along with its ability to apply deep learning technologies in complex user acquisition scenarios across France and Europe, have earned high acclaim from both the market and industry experts, cementing its position at the forefront of the industry.

The French health insurance market is highly competitive and saturated. Local advertisers have long relied heavily on search and social media channels, resulting in persistently high CPAs and significant traffic inflation. Addressing these industry pain points, MediaGo and hipto collaborated to pioneer a new growth trajectory, establishing the open web as the third core acquisition pillar alongside search and social. By leveraging premium local news and information publishers in France, they seamlessly integrated native ads into media environments, providing the insurance sector with a scalable, replicable growth blueprint to effectively counter traffic inflation.

This award-winning campaign focused on scaling the acquisition of high-intent leads in the insurance sector. It successfully overcame three structural challenges inherent in traditional bidding models: reactive algorithms, high cold-start costs, and the difficulty of balancing scale with efficiency. This achievement further validates MediaGo’s strong operational capabilities and its innovation in native advertising within the French market.

Powered by five deep learning models and the newly upgraded SmartBid 3.0, MediaGo precisely predicts the conversion probability of each ad impression in real time. Paired with hipto’s high-frequency creative iterations (3–5 times per week), MediaGo continuously identifies high-potential audience clusters, further enhancing targeting precision. In addition, SmartBid 3.0’s unique “global learning” mechanism reduced the cold start learning cycle for new campaigns by 50%. This partnership enabled campaigns to achieve stable monetization from day one.

By utilizing SmartBid 3.0’s MaxCV mode, hipto’s campaigns achieved a dual breakthrough in both scale and efficiency. Data shows an immediate 32% uplift in monthly conversion volume and a threefold increase in lead volumes over the longer term, successfully expanding market share within a saturated vertical. Additionally, native ad CTR surpassed the industry benchmark by 53%, demonstrating the platform’s ability to precisely target high-intent users. Notably, even with a 48% increase in mobile budget allocation, CPA decreased by 2.6%, proving that volume scaling and margin preservation can coexist.

Leo Ye, Head of Partnerships at MediaGo, stated: “Winning the Les Cas d’Or Gold for Performance Marketing is a strong endorsement of MediaGo’s technical strength and localized service capabilities. We remain committed to a performance-driven, advertiser-centric approach, deepening our footprint in the French market to help advertisers break through growth bottlenecks in a saturated landscape.”

Looking ahead, MediaGo will continue to deepen its presence in Europe. With deep learning at its core, the platform aims to continuously enhance its native advertising capabilities and localized operations, delivering tangible value to global advertisers and empowering partners to achieve high-quality, sustainable business growth in complex market environments.

About MediaGo

MediaGo is a leading intelligent advertising platform. Based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.

Photo – https://mma.prnewswire.com/media/2961753/PRN.jpg

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Dandelion Civilization launches a Human Intelligence Platform to make talent risk visible before it becomes expensive

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New Human Intelligence Platform helps employers assess role fit, team dynamics, and early behavioral risk to avoid costly talent decisions.

AMSTERDAM, April 22, 2026 /PRNewswire/ — Dandelion Civilization today announced the launch of its Human Intelligence Platform at HR Tech Europe 2026, introducing a new approach to talent management and workforce decision-making, built around behavioral intelligence rather than instinct alone.

The launch addresses a problem many organizations already understand but still struggle to solve. Talent mis-matches are expensive, early misalignment is difficult to correct, and quality of hire remains hard to improve because the real consequences often appear months after a decision is made. Industry estimates frequently place the total cost of hiring a new employee at several times the position’s salary, especially when poor fit leads to replacement, lost productivity, and disruption.

While much of the HR technology market has focused on the hiring stage itself, Dandelion Civilization is taking a different route. The platform is designed to help employers understand how people are likely to perform in real conditions by revealing how they think, act, and interact across hiring, team development, and workforce risk.

At the core of the platform is a behavioral intelligence layer that creates continuous, evolving profiles of individuals and teams. Rather than relying only on CVs, interviews, or static questionnaires, Dandelion Civilization uses behavioral simulations to surface signals around decision making, collaboration, pressure response, and alignment. According to the company’s launch materials, the product is built around three core areas: hiring intelligence, team dynamics, and behavioral risk. It is designed to support decisions before day one, strengthen visibility into how individuals affect team performance, and identify patterns that may point to conflict, disengagement, or misalignment before those issues damage business outcomes.

“We are not creating another assessment tool,” said Dmitry Zaytsev, Founder and CEO of Dandelion Civilization. “We are building the infrastructure for better talent decisions. Companies often discover the true cost of misalignment too late, when trust weakens, performance slips, or the hiring process has to begin again. We want to make those signals visible earlier, when organizations can still act on them.”

The company says the platform is designed to fit into existing workflows without technical friction. Employers send a link, candidates complete an online simulation, and talent teams receive a decision-ready report. The launch deck states that the simulation takes around 20 to 40 minutes, requires no integration, and works in any browser.

While the platform begins with hiring, Dandelion Civilization is positioning the launch as the first step toward a broader layer of human capital intelligence that can support team design, talent development, and earlier visibility into people related risk over time.

About Dandelion Civilization
Dandelion Civilization is building a Human Intelligence Platform that helps organizations understand how people think, act, and interact across the employment lifecycle. Using behavioral simulations and digital profiling, the platform supports hiring, team development, and earlier visibility into workforce risk. Its launch materials describe the product as a system designed to reduce talent blind spots and reveal behavior beyond profiles.

 

 

 

 

View original content:https://www.prnewswire.co.uk/news-releases/dandelion-civilization-launches-a-human-intelligence-platform-to-make-talent-risk-visible-before-it-becomes-expensive-302748410.html

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