Connect with us

Technology

Lazada Invests US$100 Million as Part of Strategic Push to Strengthen Affiliate Programme and Lead Creator Commerce in the Region

Published

on

Strategic investment will boost performance-driven marketing for brands and sellersAffiliates to gain higher commissions and priority support ahead of mega campaigns such as 6.6 and 11.11New features include personalised voucher pools, custom storefronts, and performance dashboards

SINGAPORE, May 26, 2025 /PRNewswire/ — Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million in the Lazada Affiliate Programme (“LazAffiliate Programme”). Announced at the Lazada Affiliate Southeast Asia Awards 2025 held in Bangkok, the strategic investment aims to transform affiliate marketing into a scalable, results-driven engine for growth across the region.

Today, affiliate marketing has risen to become an important driver of eCommerce sales. Research found that 82% of Southeast Asian consumers have purchased a product that was recommended by an influencer in 2024, a 3% increase compared to 2023. This high level of penetration and engagement have led to affiliate-driven sales campaigns accounting for approximately 20% of Southeast Asia’s online sales or US$15 billion in Net Merchandise Value (NMV) in 2024[1].

Lazada’s $100 million investment will thus empower brands to capitalise on this strategic advantage, further reaffirming its leadership in enabling performance-based digital commerce—empowering both emerging creators and established influencers to turn recommendations into real revenue and viable income streams, while offering brands and sellers a measurable and ROI-positive sales channel.

Expanding revenue opportunities for affiliates

The revamped LazAffiliate Programme features an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers ands everyday shoppers – to maximise monetisation on their platforms and amplify their impact.

The key enhancements and new features include:

Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.Custom Storefronts: Affiliates can now build their own curated product storefronts, making it easier for their followers to browse, discover and purchase endorsed items.Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.

This upcoming 6.6.’s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers.

High-Commission Product Curation – A dedicated list of top-converting, high-commission products allows affiliates to prioritise what sells best.Performance Dashboard: Real-time data on click-throughs, conversions and commissions help creators fine-tune content strategies for greater ROI.

Driving ROI for brands and sellers through affiliate marketing

Lazada is also enhancing its value proposition for brands and sellers by co-developing performance-based strategies that prioritise sales conversion, transforming creator collaborations into measurable, sustainable, and scalable revenue channels. Through its growing affiliate network, brands can gain access to a powerful and diverse creator ecosystem of influencers, content creators and KOCs (key opinion consumers) who drive authentic engagement and lower customer acquisition costs.

Key partnership areas include:

Lazada-funded store vouchers: Additional incentives on top of affiliate commissions to drive consumer purchases.Diverse affiliate ecosystem: A network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery.

6.6 Mega Sale: Top affiliates to access US$100,000 reward pool

Starting with Lazada’s upcoming 6.6 mega sale, the affiliate programme will roll out region-wide gamified challenges and a total of US$100,000 in reward bonuses for top 10 performing creators in the region. In partnership with over 80 leading brands across fashion and beauty, this initiative signals a new phase of collaborative brand-affiliate growth in the social commerce space.

“Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,” said Jared Chan, Head of Regional Affiliate, Lazada Group. “With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers.”

LazAffiliate is Lazada’s flagship affiliate programme that connects a growing network of creators – ranging from influencers and content creators to passionate everyday shoppers – with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required – just share, recommend, and earn.

To learn more or join the LazAffiliate community, visit:

ID: https://lzdaff.co/LazAffiliatesApp
MY: https://pages.lazada.com.my/wow/gcp/my/aia/share-affiliate?from=promote
PH: lzd.co/LAZAFFREGISTER
SG: https://pages.lazada.sg/wow/gcp/sg/aia/share-affiliate?from=promote
TH: https://pages.lazada.co.th/wow/gcp/lazada/channel/th/marketing/Affiliate-Home
VN: https://pages.lazada.vn/wow/gcp/vn/aia/affiliate

 

[1] https://impact.com/downloads/research-reports/cube-impact-SEA-influencer-marketing-research-report-0924.pdf 

– End – 

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/lazada-invests-us100-million-as-part-of-strategic-push-to-strengthen-affiliate-programme-and-lead-creator-commerce-in-the-region-302465003.html

SOURCE Lazada Group

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

The Building & Furniture Category Highlights Sustainable and Human‑Centric Design at the 139th Canton Fair

Published

on

By

GUANGZHOU, China, April 26, 2026 /PRNewswire/ — Phase 2 of the 139th Canton Fair has seen the Building & Furniture category emphasize green Infrastructure and human-centric design.

A major highlight of the building and decorative materials section is the introduction of photovoltaic marble-textured cladding. This innovative surfacing material bridges the gap between high-end aesthetics and renewable energy. Unlike traditional solar panels that rely on glass, this non-opaque cladding uses precise microscopic structures to guide light to internal PV cells.

This technology offers 60% higher efficiency than traditional transparent solar systems while reducing carbon emissions by over 50%. Its ability to reproduce stone, wood, or brick‑like 3D textures allows architects to integrate power generation into a wide range of building styles without the industrial appearance of traditional solar panels.

Indoor environments are also becoming smarter and safer. Manufacturers are showcasing high-efficiency antibacterial surfacing, utilizing visible light catalysis to provide 24-hour protection against mold and bacteria. These advanced decorative papers and panels are becoming the new standard for high-end interior decoration, prioritizing long-term hygiene in residential and commercial spaces.

The sanitary ware sector is increasingly focused on the aging global population and those with limited mobility. A standout innovation is the electric lift-and-rotate shower chair. Designed for the dry-wet separation bathroom layout, it allows users to sit in a dry area and be safely rotated and lifted into the shower via remote control. This waterproof, low-voltage system provides dignity and independence for the elderly while reducing the physical strain on caregivers.

Hygiene and ease of maintenance have also seen a breakthrough with wall-mounted toilets. By moving the lid connection to the tank wall and adopting a mortise‑and‑tenon structure, the design eliminates the hard‑to‑clean areas where bacteria typically accumulate. Many of these units also incorporate ergonomic grab bars directly into the frame, blending safety with a minimalist aesthetic.

In the sports and leisure industry, the shift toward sustainability is seen in non-infill synthetic turf. This next-generation football grass eliminates the need for rubber granules or sand, providing a natural touch and superior shock absorption while significantly reducing maintenance costs and microplastic pollution.

All these innovations demonstrate how the Building & Furniture sector is advancing toward greener materials, smarter functionality, and more human‑centered design, setting new benchmarks for the future of living spaces.

For pre-registration, please click: https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

Photo – https://mma.prnewswire.com/media/2965701/Image1.jpg

View original content:https://www.prnewswire.co.uk/news-releases/the-building–furniture-category-highlights-sustainable-and-humancentric-design-at-the-139th-canton-fair-302753654.html

Continue Reading

Technology

Nexteer’s Global First Steer-by-Wire Goes into Production

Published

on

By

BEIJING, April 26, 2026 /PRNewswire/ — Nexteer Automotive helped a leading Chinese new energy vehicle (NEV) manufacturer bring the world’s first production passenger vehicle with a full drive‑by‑wire chassis to market. The vehicle features Nexteer’s steer‑by‑wire (SbW) system as a key enabler.

The SbW featured in this vehicle marks Nexteer’s first SbW system in mass production, representing a major step forward for the technology — moving from development and validation to full-scale production. Certified in late 2025, this system achieved the world’s first ASIL D functional safety approval from DAkkS (German Accreditation Body) through close collaboration with the OEM. This certification reflects global top-tier performance in fault diagnosis, redundancy, and safety monitoring. Key features include:

Multi-layered redundancy design: Dual controllers, dual power supplies, multiple communication links, and dual actuation paths — achieving redundancy at system, hardware, and software levels. This ensures that in the event of a single fault, the backup path takes over within milliseconds with no loss of steering function.Full‑scenario functional safety mechanism: Multi‑level monitoring and fault handling strategies covering sensors, controllers, actuators, and communication links.Variable steering ratio: Automatically adjusts steering angle and effort based on vehicle speed and driving mode, balancing agility and comfort.Intuitive road‑feel simulation technology: Software‑defined steering feedback delivers a more responsive and precise driving experience, adaptable to a wide range of driving scenarios.Open interface for autonomous driving: As a key actuation layer for ADAS and autonomous driving systems, it provides real‑time, precise control capabilities, supporting the development of intelligent transportation systems.

Steer-by-Wire: Electronic Signals Replace Mechanical Links, Flexible Configurations for Diverse Needs

By decoupling the mechanical link between the hand wheel and the road wheels, steer-by-wire replaces conventional mechanical connections with electronic signals and actuators — and is quickly becoming a foundational technology for next-generation intelligent chassis and autonomous driving platforms. As a motion control technology company with 120 years of engineering heritage, Nexteer offers a flexible, off-the-shelf portfolio of steering feel simulators and road wheel actuators. This modular approach allows us to meet the diverse needs of different vehicle models and driving scenarios efficiently and cost-effectively.

From Steering to Braking: Expanding Full-Stack Motion Control Capabilities

Building on its deep expertise in steering systems, Nexteer has expanded into braking with its Brake-by-Wire solution, the Electro-Mechanical Brake (EMB). EMB has completed full development and rigorous validation and is ready for mass production. Together with SbW, Brake-by-Wire (EMB), Rear-Wheel Steering, and the MotionIQ™ Software Suite make up Nexteer’s broader Motion-by-Wire™ portfolio.

With Nexteer, OEMs get more than steer-by-wire and brake-by-wire components: they get a complete, proven, production-ready and cost-effective drive-by-wire chassis motion control solution that’s shaping the future of the software-defined chassis and enabling faster development, lower costs and safter, smarter and more exciting driving experiences.

During Auto China 2026, we cordially invite you to visit Nexteer at Booth W1B03, Hall W1, China International Exhibition Center (Shunyi) in Beijing, to experience firsthand the breakthrough innovations of steer-by-wire and Motion-by-Wire™ technologies.

ABOUT NEXTEER AUTOMOTIVE

Nexteer Automotive (HK 1316) is a global leading motion control technology company accelerating mobility to be safe, green and exciting. Our innovative portfolio supports Motion-by-Wire™ chassis control, including electric and hydraulic power steering systems, steer-by-wire and rear-wheel steering systems, steering columns and intermediate shafts, driveline systems, software solutions and brake-by-wire. Celebrating 120 years of automotive innovation in 2026, Nexteer builds on a strong legacy of engineering excellence while continuing to shape the future of mobility. The company solves motion control challenges across all megatrends – including electrification, software/connectivity, ADAS/automated driving and shared mobility – for global and domestic OEMs around the world including BMW, Ford, GM, RNM, Stellantis, Toyota and VW, as well as automakers in India and China including BYD, Xiaomi, ChangAn, Li Auto, Chery, Great Wall, Geely, Xpeng and others. www.nexteer.com  

Links to Nexteer Media Center

Logo – https://mma.prnewswire.com/media/2368187/5937537/nexteer_Logo.jpg

View original content:https://www.prnewswire.com/in/news-releases/nexteers-global-first-steer-by-wire-goes-into-production-302753641.html

Continue Reading

Technology

World IP Day 2026: PitchMark launches Ideas.Exchange to help creators safeguard and license ideas in the age of AI

Published

on

By

SINGAPORE, April 26, 2026 /PRNewswire/ — To mark World IP Day 2026, PitchMark® today launched Ideas.Exchange, a first‑of‑its‑kind platform designed to help creators assert intellectual property rights, license ideas, and formalise creative conversations in an increasingly AI‑driven economy.

Unveiled at Safeguard Your IP in the Age of AI, a media briefing hosted by CNBC’s Sri Jegarajah, the platform responds to growing concern that ideas are routinely used, reused or absorbed without attribution, consent or compensation—often with limited legal or commercial recourse.

“AI has amplified both the reach and the risk for creators,” said Mark Laudi, Managing Partner of PitchMark LLP. “Ideas.Exchange gives creators a way to protect themselves while still participating confidently in the market for ideas.”

At its core, the platform focuses on three interventions for creators:

Asserting IP rights by establishing proof of authorship and precedenceLicensing ideas without giving them away for freeFormalising conversations so pitches and evaluations are governed rather than informal

Ideas.Exchange is powered by three proprietary resources developed by PitchMark. These include a blockchain‑driven clearing house where ideas and creative works can be listed and licensed; smart contracts that automate usage terms and reduce disputes; and an IP Governance Certification Program designed to signal responsible handling of ideas, particularly in enterprise and AI contexts.

The result, PitchMark says, is three concrete outcomes: deterrence of idea theft, new ways to monetise ideas through structured licensing and price discovery, and a more level playing field that allows creators to pitch to clients and platforms on equal terms.

The launch comes amid renewed scrutiny of how intellectual property is treated in the AI era. While idea theft is rarely reported, its impact is significant. Beyond visible financial losses, organisations and creators often absorb hidden costs through talent attrition, innovation suppression and abandoned market opportunities.

“Most idea theft occurs informally and never reaches the courts,” said Prof David Llewelyn, Professor Emeritus of Law at Singapore Management University. “Introducing governance, traceability and standards is a meaningful step toward addressing that gap.”

Spokespeople including Prof Llewelyn, technology lawyer Bryan Ghows, and Mark Laudi are available for interview.

About PitchMark

PitchMark® deters idea theft and enables creatives to get paid by providing a trusted way to share and license ideas with prospects and clients.

 

View original content:https://www.prnewswire.com/apac/news-releases/world-ip-day-2026-pitchmark-launches-ideasexchange-to-help-creators-safeguard-and-license-ideas-in-the-age-of-ai-302753571.html

SOURCE PitchMark

Continue Reading

Trending