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Lazada Invests US$100 Million as Part of Strategic Push to Strengthen Affiliate Programme and Lead Creator Commerce in the Region

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Strategic investment will boost performance-driven marketing for brands and sellersAffiliates to gain higher commissions and priority support ahead of mega campaigns such as 6.6 and 11.11New features include personalised voucher pools, custom storefronts, and performance dashboards

SINGAPORE, May 26, 2025 /PRNewswire/ — Lazada, a leading eCommerce platform, today announced an annual investment of US$100 million in the Lazada Affiliate Programme (“LazAffiliate Programme”). Announced at the Lazada Affiliate Southeast Asia Awards 2025 held in Bangkok, the strategic investment aims to transform affiliate marketing into a scalable, results-driven engine for growth across the region.

Today, affiliate marketing has risen to become an important driver of eCommerce sales. Research found that 82% of Southeast Asian consumers have purchased a product that was recommended by an influencer in 2024, a 3% increase compared to 2023. This high level of penetration and engagement have led to affiliate-driven sales campaigns accounting for approximately 20% of Southeast Asia’s online sales or US$15 billion in Net Merchandise Value (NMV) in 2024[1].

Lazada’s $100 million investment will thus empower brands to capitalise on this strategic advantage, further reaffirming its leadership in enabling performance-based digital commerce—empowering both emerging creators and established influencers to turn recommendations into real revenue and viable income streams, while offering brands and sellers a measurable and ROI-positive sales channel.

Expanding revenue opportunities for affiliates

The revamped LazAffiliate Programme features an industry-leading incentive structure and a new suite of advanced features tailored to empower affiliates – from established influencers and creators to emerging micro-influencers ands everyday shoppers – to maximise monetisation on their platforms and amplify their impact.

The key enhancements and new features include:

Affiliate Channel Upgrade: The refreshed affiliate channel features a more user-friendly interface which makes product selection experience more seamless and efficient.Custom Storefronts: Affiliates can now build their own curated product storefronts, making it easier for their followers to browse, discover and purchase endorsed items.Campaign Rewards Accelerators: During major online shopping festivals like 9.9, 11.11, and 12.12, affiliates will have access to special bonuses, higher commissions, and gamified challenges to boost seasonal earnings.

This upcoming 6.6.’s campaign rewards accelerator will include up to 36% commission for affiliates who promote brand partners via store vouchers.

High-Commission Product Curation – A dedicated list of top-converting, high-commission products allows affiliates to prioritise what sells best.Performance Dashboard: Real-time data on click-throughs, conversions and commissions help creators fine-tune content strategies for greater ROI.

Driving ROI for brands and sellers through affiliate marketing

Lazada is also enhancing its value proposition for brands and sellers by co-developing performance-based strategies that prioritise sales conversion, transforming creator collaborations into measurable, sustainable, and scalable revenue channels. Through its growing affiliate network, brands can gain access to a powerful and diverse creator ecosystem of influencers, content creators and KOCs (key opinion consumers) who drive authentic engagement and lower customer acquisition costs.

Key partnership areas include:

Lazada-funded store vouchers: Additional incentives on top of affiliate commissions to drive consumer purchases.Diverse affiliate ecosystem: A network of influencers, content creators, and key opinion consumers (KOCs) to amplify product visibility and improve product discovery.

6.6 Mega Sale: Top affiliates to access US$100,000 reward pool

Starting with Lazada’s upcoming 6.6 mega sale, the affiliate programme will roll out region-wide gamified challenges and a total of US$100,000 in reward bonuses for top 10 performing creators in the region. In partnership with over 80 leading brands across fashion and beauty, this initiative signals a new phase of collaborative brand-affiliate growth in the social commerce space.

“Lazada is committed to enabling influencers and content creators across Southeast Asia to unlock new income streams and scale their impact,” said Jared Chan, Head of Regional Affiliate, Lazada Group. “With this investment, we aim to cultivate a vibrant affiliate ecosystem that not only supports entrepreneurial growth but also builds more authentic, localised connections between brands and consumers.”

LazAffiliate is Lazada’s flagship affiliate programme that connects a growing network of creators – ranging from influencers and content creators to passionate everyday shoppers – with brands and sellers. By driving traffic and conversions through personalised recommendations, affiliates earn commissions for every successful sale with no cap. The LazAffiliate Programme offers a no-barrier entry into creator commerce, with no minimum following required – just share, recommend, and earn.

To learn more or join the LazAffiliate community, visit:

ID: https://lzdaff.co/LazAffiliatesApp
MY: https://pages.lazada.com.my/wow/gcp/my/aia/share-affiliate?from=promote
PH: lzd.co/LAZAFFREGISTER
SG: https://pages.lazada.sg/wow/gcp/sg/aia/share-affiliate?from=promote
TH: https://pages.lazada.co.th/wow/gcp/lazada/channel/th/marketing/Affiliate-Home
VN: https://pages.lazada.vn/wow/gcp/vn/aia/affiliate

 

[1] https://impact.com/downloads/research-reports/cube-impact-SEA-influencer-marketing-research-report-0924.pdf 

– End – 

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

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SOURCE Lazada Group

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INTAMSYS Named Exclusive FFF 3D Printing Sponsor of WorldSkills Shanghai 2026

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SHANGHAI, June 15, 2026 /PRNewswire/ — Following its successful collaboration with WorldSkills Lyon 2024, INTAMSYS has once again been named the exclusive FFF 3D printing sponsor of the 48th WorldSkills Competition, scheduled to take place in Shanghai in 2026.

As part of the preparations for the event, INTAMSYS recently supported the centralized assessment and mock competition for training. The company provided equipment deployment, material supply, and full-cycle technical support across four skill areas: 05 Mechanical Engineering CAD, 57 Additive Manufacturing, 59 Industrial Design Technology, and 64 Unmanned Aerial Systems.

Throughout the competition, INTAMSYS worked closely with organizers and technical teams to ensure stable equipment operation, consistent printing performance, and timely on-site support. Following the event, the WorldSkills Shanghai 2026 Executive Bureau issued a letter of appreciation, recognizing the company’s contributions to event organization, technical services, operational stability, and communications.

The renewed partnership reflects the demanding technical standards of the WorldSkills Competition. In areas such as additive manufacturing, industrial design, mechanical engineering, and unmanned aerial systems, 3D printing serves as a key link between digital design, engineering validation, functional manufacturing, and real-world applications.

Competition equipment must therefore do more than simply produce parts. It must operate reliably under intensive conditions, maintain consistent results across different users and tasks, and support engineering requirements comparable to those in industrial environments. These expectations align with the core value of industrial-grade FFF technology: stable, repeatable, and verifiable manufacturing performance.

By supporting multiple WorldSkills competitions, INTAMSYS has demonstrated its strengths in industrial-grade FFF technology, event support, technical coordination, and global service delivery.

Looking ahead, INTAMSYS will continue connecting vocational skills education with advanced manufacturing by bringing industrial standards, process expertise, and real-world application experience to the WorldSkills stage, helping more young professionals develop the capabilities required for the future of manufacturing.

 

View original content:https://www.prnewswire.co.uk/news-releases/intamsys-named-exclusive-fff-3d-printing-sponsor-of-worldskills-shanghai-2026-302800113.html

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ITRI Europe Office Marks Its 30th Anniversary With Expanded Technology Cooperation

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BERLIN, June 15, 2026 /PRNewswire/ — The Industrial Technology Research Institute (ITRI) celebrated the 30th anniversary of its ITRI Europe Office with a technology forum in Berlin on June 12, bringing together leading European R&D organizations, including the Alexander von Humboldt Foundation, Fraunhofer-Gesellschaft, the European Association of Research and Technology Organisations (EARTO), and Technische Universität Braunschweig (TU Braunschweig).

The ITRI Europe Office was established in Germany in 1996 to bolster Taiwan’s industrial innovation and transformation capabilities. Since then, the Office has served as a pivotal hub for Taiwan–Europe innovation collaboration. It has supported Taiwan’s participation in more than 20 Horizon Europe programs, forged cooperation agreements with partners in 14 European countries including Germany, the UK, France, and Spain, and facilitated nearly 100 joint R&D projects.

“The 30th anniversary of the ITRI Europe Office marks the deepening of Taiwan–Europe technology cooperation and reflects ITRI’s transformation from a technology scout to a strategic partner for the European innovation ecosystem,” said ITRI Chairman Tsung-Tsong Wu. He emphasized that technology collaboration depends not just on technical expertise but on mutual trust built over time. For instance, ITRI and Fraunhofer have collaborated since 1992. The renewal of another five-year MoU will build on existing joint efforts in healthcare, ICT, and green energy, and further open new avenues in AI and robotics.

“The long-standing partnership between Fraunhofer and ITRI is a strong example of how trust, continuity, and a shared commitment to the future create lasting impact,” said Johann Feckl, Director of Pre-Competitive Research and International Affairs, in his keynote address. “In applied research, international connectivity is essential to identifying technological developments early and turning them into impactful innovation.”

As part of ITRI’s broader engagement with Europe’s technology and industrial sectors, ITRI held ITRI UK Tech Day to mark the first anniversary of its UK Office. It also advanced its partnership with the National Physical Laboratory (NPL), including but not limited to cooperation from semiconductor technology to AI and other related technology.

Aligned with the EU’s R&D priorities in net zero, biomedicine, digital innovation, and space, ITRI will continue to reinforce Taiwan–Europe technology ties through its offices in Berlin and London as it expands collaboration with partners in France, the Netherlands, and Central and Eastern Europe in emerging fields such as drones. With its network across industry, government, academia, research institutes, and startups, ITRI aims to accelerate technology exchange, policy dialogue, and cross-domain innovation, positioning Taiwan as a key force in global industrial transformation.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/itri-europe-office-marks-its-30th-anniversary-with-expanded-technology-cooperation-302800115.html

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Showcasing the Best in AC Installation: Midea Club Flash Installation ASEAN Tournament Returns Bigger Stakes and Up to $25,000 in Prizes

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FOSHAN, China, June 15, 2026 /PRNewswire/ — Midea Club Flash Installation Tournament Season 2 (MCFIT S2), ASEAN’s largest air-conditioning installation competition, officially opens registration today across Thailand, Vietnam, Malaysia, Indonesia, and the Philippines. Elite installers will compete in local qualifiers and national finals before advancing to the ASEAN Grand Finals to be held in Foshan, China.

Raising Industry Standards Together

Developed by Midea Club to elevate installation standards and professionalism across Southeast Asia, MCFIT recognizes the Midea installers who deliver comfort to millions of homes. With the theme,”Deserve to Be Seen” the tournament seeks precision standards that ultimately benefit our customers by ensuring safety and unmatched customer comfort experience. Hence, such unified benchmarks across all markets drive higher standards for the entire industry.  

Master Speed, More Profits: Bigger Rewards Than Ever

Guided by the core philosophy “Master Speed, More Profits”, MCFIT S2 adds outdoor unit installation to the timed contest for a complete practical assessment of professional skills, using the standardized Midea Celest Pro model across all markets. Faster, more efficient installation directly translates into improved service for customers and higher earnings for installers. New awards include the fan-voted “Most Popular Flash Star” and the $5,000 “Master of Speed” country team award. Individual prizes include $5,000 for the champion, $2,000 for second place, and $1,000 for third—bringing the total prize pool to over $25,000.

From Behind the Scenes to Spotlight

Beyond the competition floor, Season 2 launches a new online public voting track — MCFIT Most Popular Flash Star. The dedicated installers who bring comfort to millions of homes every day deserve recognition, not just for their speed, but for their unwavering commitment to craftsmanship and safety —— they deserve to be seen. This year, MCFIT is no longer just a race against the clock. It’s a real stage that brings installers out from behind the scenes and into the spotlight, letting the public see, appreciate, and celebrate the professionals who make comfort possible.

A Proven Platform for Installation Excellence

MCFIT’s inaugural season in 2025 reached over 13,000 installers across five nations, with more than 1,000 top installers competing over three months. Twenty-five elite finalists gathered in China for the Grand Final, where the Philippines won both the Master of Speed Championship and National Award for Master of Speed Country. The event generated over 12.84 million media impressions, establishing MCFIT as the definitive platform for installation excellence in the region. Season 2 builds on this momentum with broader participation, tougher standards, and greater recognition for the professionals who bring comfort into every home.

Registration is now open. Open the Midea Club APP now, sign up, and step into the spotlight — because you deserve to be seen!

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SOURCE Midea Club

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