Technology
Tambourine & Hyatt Launch Hyatt Wedding Guide to Revolutionize Digital Wedding Planning
Published
4 months agoon
By
FORT LAUDERDALE, Fla., April 28, 2026 /PRNewswire/ — Tambourine, in collaboration with Hyatt, is proud to announce the launch of the Hyatt Wedding Guide, a curated digital wedding experience guide and menu solution designed to streamline the wedding planning journey from the first inquiry to the big day.
The Hyatt Wedding Guide serves as a one-stop, AI-enabled digital platform that empowers Hyatt wedding specialists and couples to collaborate more effectively. Designed as a wedding-specific version of Hyatt’s Event Experience Guide, the Hyatt Wedding Guide allows properties to present their unique offerings in a beautifully branded, user-friendly format.
Prior to the introduction of the Hyatt Wedding Guide, some Hyatt properties faced significant hurdles in managing and sharing information with prospective couples, often relying on disconnected sources and static PDFs that failed to capture the property’s true essence. This solution addresses these critical pain points by:
Centralizing Information: Providing a single, secure, Hyatt-branded repository for wedding ceremony and reception options, vendor lists, and overnight accommodations.Enhancing Menu Management: Offering a visual and interactive way to showcase food and beverage packages, allowing couples to easily explore menus for receptions, brunches, and welcome dinners.Brand Consistency: Dedicated templates ensure that every guide reflects the look and feel for each unique Hyatt brand.Expert Recommendations: Couples gain access to curated vendor spotlights and expert-driven support, positioning Hyatt teams as trusted advisors.Inclusivity: The platform features culturally tailored templates specifically for Indian and Southeast Asian weddings, ensuring all traditions are celebrated thoughtfully.Together by Hyatt Integration: Incorporates Hyatt’s signature event philosophy, “Together by Hyatt,” leveraging years of experience listening to planners and guests to ensure every wedding feels more cared for through dedicated professional support, more efficient via unmatched technology, more impactful through sustainability efforts, and more intentional with a commitment to wellbeing and engagement.
“At Tambourine, our goal is to empower hotels with technology that is as sophisticated as the experiences they provide,” said Jeff Spaccio, EVP, Global Hotel Brands at Tambourine. “The Hyatt Wedding Guide is a testament to that mission, combining high-end design with intuitive functionality to help Hyatt teams build stronger, more personal connections with couples during the most important decision-making moments of their lives.”
“Hyatt is committed to listening to our customers and delivering tools that make their lives easier,” said Chris Finelli, VP, Sales and Marketing at Hyatt. “By centralizing our resources into a single, personalized digital experience, the Hyatt Wedding Guide allows our wedding specialists to focus on what they do best: creating unforgettable, authentic celebrations that reflect each couple’s unique story.”
As the Hyatt Wedding Guide continues to roll out across Hyatt’s global portfolio, it marks a significant step forward in the company’s digital-first strategy for events. By bridging the gap between high-touch hospitality and seamless technology, Tambourine and Hyatt are setting a new standard for the wedding industry.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
About Tambourine
Tambourine is the global leader in hotel marketing technology, delivering integrated solutions that drive direct revenue and solve the industry’s toughest commercial challenges. With a product suite spanning sales, marketing, revenue, and now reservations, the company is known for pairing best-in-class service with a design-led approach—solving complex problems with elegant, high-performing solutions. Trusted by hotel brands in over 50 countries, Tambourine continues to set the standard for innovation and results in hospitality. Visit tambourine.com for more information.
Press Contact:
Hannah Trefry, Director of Corporate Marketing
press@tambourine.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/tambourine–hyatt-launch-hyatt-wedding-guide-to-revolutionize-digital-wedding-planning-302756078.html
SOURCE Tambourine
You may like
Technology
Radial Tires Market to Reach USD 154.25 Billion by 2035, Reports Radial Insights
Published
44 minutes agoon
August 27, 2026By
MIDDLETOWN, Del., Aug. 27, 2026 /PRNewswire/ — The global Radial Tires Market was valued at USD 94.4 billion in 2025 and is projected to expand from USD 99.78 billion in 2026 to USD 154.25 billion by 2035, registering a compound annual growth rate of 4.96% during the forecast period, according to the latest market intelligence study published by Radial Insights.
Demand is being supported by the continued transition from bias-ply to radial construction across passenger vehicles, commercial fleets, agricultural machinery and off-the-road equipment. Radial tires offer lower rolling resistance, improved heat dissipation, longer tread life and more predictable road behavior, making them increasingly important as vehicle manufacturers and fleet operators pursue lower fuel consumption, improved safety and lower lifecycle costs.
The new study, titled “Radial Tires Market Size, Share, Growth & Trends Analysis, 2025–2035,” examines the market by vehicle type, sub-construction, end user, rim size, brand tier and region. It also evaluates bias-to-radial conversion, EV-specific tire development, premiumization, replacement demand, manufacturing capacity expansion and regulatory trends shaping future radial tire penetration.
Bias-to-Radial Conversion Remains the Core Structural Growth Driver
Radial construction already dominates mainstream passenger and commercial vehicle applications, but substantial conversion opportunities remain in developing markets and selected agricultural, construction and off-road segments. The performance advantage remains central to the transition. A National Academies review found radial-ply passenger tires delivered average rolling resistance more than 20% below bias-ply designs and associated the historical transition with an approximately 25% reduction in rolling resistance.
For commercial fleets, those differences translate directly into fuel consumption and lifecycle economics. Bridgestone’s SmartWay-verified and CARB-compliant M713 Ecopia drive radial, for example, is positioned with an 8% improvement in rolling resistance and 15% longer tread life for regional and long-haul applications. Lower heat buildup and improved tread behavior also make radial construction particularly attractive for vehicles operating long distances or at higher sustained speeds.
Regulation is reinforcing the same direction. The European Union tire label evaluates rolling resistance, wet grip and external noise, while India’s AIS-142-based framework incorporates wet-grip performance together with rolling-resistance and rolling-sound requirements across passenger, light-truck and truck-bus tires.
This combination of operating economics and regulatory pressure is supporting continued radial migration in both OEM and replacement channels, particularly across Asia-Pacific, Latin America and Africa.
Key Insights From Radial Insights’ Market Study
Passenger vehicles remain the largest application because radialization is already mature and the global installed vehicle base generates substantial recurring replacement demand.Steel-belted construction maintains leadership because of its strength, durability, stability and suitability across passenger and commercial vehicle applications.The replacement market benefits from the enormous global vehicle parc and recurring tire replacement cycles, while OEM demand remains closely tied to vehicle production.The 18-22 inch segment is expanding as SUVs, crossovers, luxury vehicles and EVs increasingly adopt larger wheel-and-tire packages.Asia-Pacific accounts for 42.61% of global revenue and remains the largest runway for continued radialization and manufacturing capacity expansion.
EV Growth Accelerates Premium Radial Tire Innovation
Electric vehicle adoption is adding a new layer of product development to the radial tire industry. Global electric car sales increased 20% in 2025 to more than 20 million units, representing approximately 25% of total car sales. These vehicles place greater emphasis on rolling resistance, load capacity, instant-torque durability and noise reduction, strengthening demand for higher-value radial products.
Major tire manufacturers are responding with dedicated EV-compatible portfolios. Michelin’s Pilot Sport EV is offered in premium fitments such as 255/40 R20 101W XL and incorporates acoustic technology designed to reduce perceived cabin noise. Bridgestone’s Turanza EV uses ENLITEN technology and carries a 50,000-mile limited warranty.
In an Audi Q4 e-tron original-equipment application, Bridgestone reported that ENLITEN technology reduced rolling resistance by up to 30% and tire weight by up to 20%. These improvements demonstrate why EV growth is influencing radial tire design beyond simple vehicle volume.
The opportunity is particularly attractive in premium replacement channels. EVs commonly use larger rim sizes and higher load ratings, raising average selling prices and encouraging manufacturers to invest in advanced compounds, lightweight construction and low-noise tread designs.
Asia-Pacific Provides the Largest Radialization Runway
Asia-Pacific leads the global Radial Tires Market with a 42.61% share, supported by expanding vehicle ownership, strong automotive manufacturing and continued conversion from bias-ply technology. India and Southeast Asia represent particularly important opportunities as manufacturers localize production and increase radial capacity.
India’s vehicle manufacturing base continues to expand. Maruti Suzuki produced a record 23.4 lakh passenger vehicles in fiscal 2025-26, while government programs such as the automotive production-linked incentive scheme and PM E-DRIVE continue to support modernization and electric mobility.
Tire manufacturers are responding with new capacity. Apollo’s Andhra Pradesh operation was designed for production of 15,000 passenger-car tires and 3,000 truck-bus radial tires per day. CEAT added a 1,500-tire-per-day truck-bus radial line at Chennai alongside passenger-car capacity, while JK Tyre expanded its Banmore facility to 30,000 passenger-car radial tires per day in January 2026.
Regional Market Outlook
Europe holds 24.78% of the Radial Tires Market and remains an important center for premium technology, advanced safety requirements and environmental regulation. High radial penetration limits basic conversion opportunities, but premium replacement, EV tires and specialty applications continue to support market value.
North America accounts for 21.90%, with demand driven primarily by mature replacement cycles, SUV and light-truck ownership, commercial fleet activity and continued adoption of high-performance products. The region’s established aftermarket infrastructure supports premium and mid-range suppliers.
Latin America represents 5.10% of global demand, with increasing vehicle ownership and infrastructure investment creating steady radialization opportunities. The Middle East holds 3.05%, supported by fleet modernization, construction and logistics, while Africa accounts for 2.56% and remains a longer-term conversion market as vehicle ownership and mechanization expand.
Radial Tires Market Snapshot, 2025–2035
Market Metric
Strategic Data Point
Historical Period
2020–2025
Base Year
2025
Forecast Period
2025–2035
2025 Baseline Market Size
USD 94.4 Billion
2026 Current Market Size
USD 99.78 Billion
2035 Forecast Market Size
USD 154.25 Billion
Forecast CAGR
4.96 %
Leading Region
Asia-Pacific
Asia-Pacific Market Share
42.61 %
Leading Vehicle Segment
Passenger Cars
Dominant Construction
Steel-Belted Radial
Core Volume Rim Size
13-17 Inch
Leading Sales Channel
Replacement / Aftermarket
Primary Growth Driver
Bias-to-Radial Conversion
Market Challenges
Raw material volatility remains a persistent profitability challenge. Natural rubber, synthetic rubber, steel and petrochemical-derived inputs can experience significant pricing swings, while intense competition limits the ability of manufacturers to fully pass higher costs to customers. This is particularly challenging for mid-range and economy suppliers competing in highly price-sensitive replacement markets.
Supply chain disruption and regulatory complexity add further risk. Tire manufacturers operate across multiple jurisdictions with different safety, labeling and environmental requirements, increasing certification and compliance costs. Companies seeking global expansion must therefore combine manufacturing scale with resilient sourcing, localized inventories and strong regulatory capabilities.
Recent Industry Developments
In January 2026, Pirelli introduced the third-generation Scorpion SUV tire with reinforced construction, updated compounds and virtual development technologies. The product targets heavier SUV platforms and highlights growing convergence between mileage, wet safety and EV compatibility.In February 2026, Bridgestone introduced three off-the-road tires at CONEXPO-CON/AGG, expanding its offerings for haulers, loaders and quarry equipment. The launch strengthens radial technology penetration in higher-value construction and mining applications.
Executive Q&A Summary
Q: What is the projected size of the Radial Tires Market?
A: The global market is projected to increase from USD 99.78 billion in 2026 to USD 154.25 billion by 2035, registering a CAGR of 4.96%.
Q: What is the most important growth driver?
A: Continued conversion from bias-ply to radial construction remains the primary driver, particularly in developing vehicle, commercial, agricultural and OTR markets.
Q: Which region leads global Radial Tires demand?
A: Asia-Pacific leads with a 42.61% market share, supported by vehicle production, expanding ownership, new radial manufacturing capacity and continued technology conversion.
Competitive Landscape
The Radial Tires Market is led by Michelin, Bridgestone, Goodyear, Continental, Pirelli, Sumitomo Rubber, Hankook, Yokohama, ZC Rubber, Maxxis, Kumho, Apollo, Nexen, MRF and Giti. These companies compete through manufacturing scale, OEM relationships, compound innovation, premium product portfolios and extensive global distribution networks.
Competition is increasingly shifting toward EV-ready technology, connected tires, lower rolling resistance and larger premium fitments. At the same time, mid-range manufacturers are expanding capacity in Asia and other emerging regions, putting greater pricing pressure on established Tier 1 brands. The ability to combine technology leadership with localized production and efficient replacement-market distribution will remain a key differentiator through 2035.
Explore the Full Radial Tires Market Study
Tire manufacturers, automotive OEMs, distributors, investors, raw material suppliers and mobility companies can access the complete Radial Insights study for deeper intelligence beyond headline market estimates.
The full report provides:
Global Radial Tires Market sizing and forecasts through 2035Passenger car, SUV, LCV, truck-bus, agricultural and OTR analysisSteel-belted, textile and aramid radial technology assessmentBias-to-radial conversion analysis by regionEV-specific radial tire opportunity assessmentOEM versus replacement market intelligenceRim-size and premiumization trendsRegional and country-level growth opportunitiesBrand-tier and competitive benchmarkingManufacturing capacity, pricing and distribution analysis
Request a Free Sample Report:
Visit https://www.radialinsights.com/report/radial-tires-market to explore the complete Radial Tires Market study, access sample data tables and charts, review the research methodology and request a free sample report.
Recently Published Reports –
Aircraft Tires Market Size, CAGR & Forecast,2025-2035 – Radial Insights
https://www.radialinsights.com/report/aircraft-tires-market
Industrial Tires Market Size, CAGR & Forecast, 2025-2035 – Radial Insights
https://www.radialinsights.com/report/industrial-tires-market
Tire Market Size, Share, Growth & Trends Analysis,2025-2035
https://www.radialinsights.com/report/tire-market
Racing Tires Market Size, CAGR & Forecast, 2025-2035
https://www.radialinsights.com/report/racing-tires-market
Airless Non-Pneumatic Tires Market Size, CAGR & Forecast, 2025-2035
https://www.radialinsights.com/report/airless-non-pneumatic-tires-market
E-Bike Tires Market Size, CAGR & Forecast, 2025-2035
https://www.radialinsights.com/report/e-bike-tires-market
Forestry Tires Market Size, CAGR & Forecast, 2025-2035
https://www.radialinsights.com/report/forestry-tires-market
Military & Defense Vehicle Tires Market Size, CAGR & Forecast, 2025-2035
https://www.radialinsights.com/report/military-defense-vehicle-tires-market
RV & Motorhome Tires Market Size, CAGR & Forecast, 2025-2035
https://www.radialinsights.com/report/rv-motorhome-tires-market
About Us
Radial Insights is North America’s leading specialist market research and strategic consulting firm dedicated exclusively to the global tire, rubber, and automotive industries. Headquartered in the United States, the firm delivers proprietary plant-level intelligence, dual-track validated market forecasts, competitive analysis, and custom advisory services spanning 160+ countries.
Its core assets include a continuously updated database tracking 284 tire manufacturing facilities across 38 countries, a rigorous dual-track methodology that reconciles bottom-up and top-down data within strict error tolerances, and 50–80 primary expert interviews per study with OEM purchasing managers, plant directors, and industry executives. Radial Insights supports tire manufacturers, suppliers, investors, and automotive stakeholders with actionable intelligence on market sizing, EV and mobility transitions, supply-chain dynamics, technology roadmaps, regulatory developments, and growth strategy.
Address
651 N Broad St
Suite 201
Middletown, DE 19709 US
Phone- +1 6505015505
Email- sales@radialinsights.com
Web: www.radialinsights.com
www.radialinsights.jp
Our Social reach –
https://www.linkedin.com/company/radial-insights/
https://www.youtube.com/@RadialInsights
https://www.instagram.com/radialinsights
https://www.trustpilot.com/review/radialinsights.com
https://clutch.co/profile/radial-insights
https://www.crunchbase.com/organization/radial-insights
https://www.goodfirms.co/company/radial-insights
View original content to download multimedia:https://www.prnewswire.com/news-releases/radial-tires-market-to-reach-usd-154-25-billion-by-2035–reports-radial-insights-302861243.html
SOURCE Radial Insights
Technology
DDoS Protection and Mitigation Market worth $13.01 billion by 2031 – Report by MarketsandMarkets™
Published
44 minutes agoon
August 27, 2026By
DELRAY BEACH, Fla., Aug. 27, 2026 /PRNewswire/ — According to MarketsandMarkets™, the DDoS Protection and Mitigation Market is anticipated to reach USD 6.90 billion in 2026 and USD 13.01 billion by 2031, recording a CAGR of 13.5% during the forecast period.
Browse 500 market data Tables and 50 Figures spread through 400 Pages and in-depth TOC on “DDoS Protection and Mitigation Market – Global Forecast to 2031”
DDoS Protection and Mitigation Market Size & Forecast:
Market Size Available for Years: 2020–20312025 Market Size: USD 6.03 billion2026 Market Size: USD 6.90 billion2031 Projected Market Size: USD 13.01 billionCAGR (2026–2031): 13.5%
DDoS Protection and Mitigation Market Trends & Insights:
The market is driven by the rising frequency and sophistication of DDoS attacks, including volumetric, multi-vector, and application-layer attacks that require advanced detection and automated mitigation.By offering, the solution segment is likely to dominate the market in terms of share in 2026.By deployment mode, the cloud segment is expected to register a CAGR of 14% during the forecast period.By vertical, the BFSI segment is likely to record the highest CAGR of 15% during the forecast period.By region, North America is expected to account for the largest share, approximately 35%, of the DDoS Protection and Mitigation Market in 2026.
Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=111952874
The market is driven by the increasing frequency and sophistication of DDoS attacks, as volumetric, multi-vector, and application-layer attacks require organizations to deploy advanced detection and automated mitigation capabilities. Growing dependence on cloud services and internet-facing digital infrastructure is another key driver, as enterprises increasingly rely on cloud applications, APIs, and online platforms that require continuous availability. These trends are encouraging organizations to adopt scalable, automated, and cloud-based DDoS protection solutions capable of protecting distributed infrastructure.
Botnet detection & management systems segment to register the highest CAGR from 2026 to 2031
Based on solution type, the botnet detection & management systems segment is expected to register the highest growth rate in the DDoS Protection and Mitigation Market during the forecast period. The segmental growth is supported by the increasing use of compromised IoT devices, routers, servers, and other connected systems to generate distributed DDoS attacks. Botnets enable attackers to coordinate traffic from thousands or millions of compromised devices, making attacks more difficult to identify and mitigate using conventional traffic filtering approaches. The growing availability of DDoS-for-hire services is also increasing the accessibility of botnet-driven attacks to less technically sophisticated threat actors. As a result, organizations are increasingly seeking solutions capable of identifying malicious source behavior, distinguishing bot-generated traffic from legitimate users, tracking compromised devices, and supporting automated mitigation. Vendors are incorporating behavioral analytics, machine learning, threat intelligence, traffic profiling, and automated response capabilities into botnet detection platforms to improve detection accuracy and reduce false positives. The expansion of IoT, connected devices, APIs, and cloud applications is further increasing the potential attack surface for botnet operators. Consequently, enterprises, telecommunications providers, cloud providers, and digital platforms are increasingly prioritizing dedicated botnet detection and management capabilities as part of broader DDoS defense strategies.
Request for Proposal: https://www.marketsandmarkets.com/requestsampleNew.asp?id=111952874
BFSI segment to hold the largest share of the DDoS Protection and Mitigation Market in 2026
Based on vertical, the BFSI vertical is likely to account for the largest market share in 2026, owing to the sector’s extensive dependence on continuously available digital infrastructure and its high exposure to financially and politically motivated cyberattacks. Banks, payment providers, insurance companies, and financial technology organizations operate Internet-facing banking platforms, payment gateways, APIs, trading systems, mobile applications, and customer portals that require uninterrupted availability. DDoS attacks targeting these services can disrupt transactions, prevent customers from accessing accounts, and generate significant financial and reputational consequences. The rapid adoption of digital banking, mobile payments, open banking, and API-based financial services is further expanding the sector’s attack surface. Financial institutions also operate highly interconnected infrastructures, increasing the potential impact of attacks across multiple services and third-party systems. Consequently, BFSI organizations increasingly deploy network traffic analyzers, dedicated mitigation systems, cloud-based scrubbing, and application-layer DDoS protection to maintain service availability. The stringent security and operational resilience requirements also encourage continuous monitoring and rapid incident response. In addition, financial institutions typically have greater cybersecurity budgets and established security operations compared with many other industries, supporting investment in specialized DDoS protection technologies and managed services.
North America to capture the largest share of the DDoS Protection and Mitigation Market in 2031
North America is expected to hold the largest market share in 2031, supported by the extensive digital infrastructure, high cloud adoption, large concentration of technology companies, and significant presence of leading DDoS protection vendors. The US accounts for a substantial share of the regional market, with enterprises, cloud service providers, telecommunications operators, financial institutions, and government organizations maintaining large volumes of Internet-facing infrastructure. The region also experiences significant DDoS activity, increasing the need for continuous monitoring and mitigation. NETSCOUT recorded more than 1 million DDoS attacks in the US during both the first and second halves of 2025, highlighting the persistent threat faced by organizations operating in the country. The presence of established vendors such as Akamai, Cloudflare, NETSCOUT, Radware, F5, and Fortinet strengthens the regional ecosystem and supports the availability of advanced DDoS protection technologies. Increasing adoption of cloud computing, APIs, digital platforms, and connected infrastructure is expanding the attack surface across enterprises. Regulatory requirements, business continuity priorities, and the high financial impact of service disruptions are also encouraging organizations to invest in resilient cybersecurity infrastructure. These factors are expected to enable the region to maintain its leading position in the global market.
Request Pricing: https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=111952874
Top Companies in DDoS Protection and Mitigation Market:
The Top Companies in DDoS Protection and Mitigation Market are NETSCOUT (US), Akamai (US), Radware (Israel), Huawei (China), Fortinet (US), Thales (Imperva) (France), F5 (US), Cloudflare (US), BT (UK), and A10 Networks (US).
DDoS Protection and Mitigation Market – Investment & funding +Merger & Acquisition
Investment Funding Context
The DDoS Protection and Mitigation Market is attracting investment as vendors expand cloud-based DDoS protection, edge security, AI infrastructure, and application/API protection capabilities. Gcore raised USD 60 million in Series A funding in July 2024, led by Wargaming with participation from Constructor Capital and Han River Partners, to accelerate its AI, cloud, and global infrastructure expansion. Gcore also acquired StackPath’s WAAP solution in March 2024, adding Layer 7 DDoS, bot, and API protection. Link11 acquired Reblaze Technologies in January 2024, strengthening its DDoS, web application, and API security portfolio through Reblaze’s cloud-native WAAP capabilities.
Revenue Shift Context
The DDoS Protection and Mitigation Market is increasingly shifting toward integrated, multi-layer protection capabilities, with spending expanding beyond conventional network-level mitigation toward application, API, DNS, and cloud infrastructure protection. Investment is moving toward AI-driven traffic analysis, automated mitigation, botnet detection, and cloud-based scrubbing, while organizations increasingly prioritize scalable protection across hybrid and multi-cloud environments. The expansion of web applications, APIs, and Internet-facing infrastructure is strengthening demand for application-aware DDoS protection, while the growing scale of attacks is creating opportunities for high-capacity mitigation, managed DDoS services, and automated response capabilities.
Mergers and Acquisitions
Mergers and acquisitions in the DDoS Protection and Mitigation Market are increasingly focused on strengthening IT, OT, asset visibility, and cyber-physical security capabilities. Recent transactions involving ServiceNow, Armis, Dragos, Phosphorus, Accenture, runZero, and NetRise highlight growing consolidation as major technology and security providers expand their capabilities to address increasingly connected and complex critical infrastructure environments.
DDOS PROTECTION AND MITIGATION MARKET: MERGERS AND ACQUISITIONS, JANUARY 2024–JULY 2026
Month & Year
Deal Type
Company 1
Company 2
Description
May 2026
Acquisition
NETSCOUT (US)
DigiCert (US)
NETSCOUT acquired DigiCert’s DDoS protection business assets for USD 55 million. The acquired business generated approximately USD 20 million in annualized revenue and strengthens NETSCOUT’s DDoS protection portfolio and Arbor Cloud capacity.
March 2024
Acquisition
Gcore (Luxembourg)
StackPath (US)
Gcore acquired StackPath’s WAAP solution, adding WAF, API security, bot protection, and Layer-7 DDoS mitigation to its edge security portfolio. The solution was subsequently integrated into Gcore’s global edge platform.
January 2024
Acquisition
Link11 (Germany)
Reblaze Technologies (Israel)
Link11 acquired Reblaze, strengthening its portfolio across DDoS protection, web application and API protection, bot management, and web security. Reblaze’s cloud-native WAAP platform added ML-based behavioral protection and application-layer DDoS capabilities.
January 2024
Acquisition
Thales (France)
Imperva (US)
Thales completed its acquisition of Imperva, adding a broad application-security portfolio including DDoS Protection, WAF, API Security, and Advanced Bot Protection. This significantly strengthened Thales’ position in application and data security.
Company Revenue Share Details
The top five players, Akamai, NETSCOUT, Radware, Cloudflare, and Fortinet, collectively account for approximately 30–35% of the global DDoS Protection and Mitigation Market, reflecting a competitive landscape with several established technology and cybersecurity providers. The market is led by Akamai, NETSCOUT, Radware, Cloudflare, and Fortinet, supported by their capabilities across cloud-based DDoS protection, network traffic analysis, automated mitigation, application and API security, and network infrastructure protection. Other major vendors, including F5, A10 Networks, Huawei, Thales (Imperva), Fastly, and Corero, strengthen the competitive environment through specialized DDoS mitigation, traffic analysis, application security, and cloud-based protection offerings. The remaining market is fragmented among specialized DDoS providers, managed security service providers, telecommunications companies, and regional vendors addressing requirements across network and IP infrastructure, web applications and APIs, DNS infrastructure, and hybrid and cloud environments.
Browse Adjacent Markets: Information Security Market Research Reports & Consulting
Related Market Reports:
AI Security Operations Center (SOC) Market by Software Platform (AI-native SOC, AI SOC Agents, Security Data Platforms), Services (AI-augmented MDR, AI SOC-as-a-Service, Incident Response & Forensics), Application, Vertical – Global Forecast to 2031
Cybersecurity Market by Solution Type (IAM, Firewall & VPN, Log Management & SIEM, Antivirus/Antimalware), Service (Professional (Risk & Threat Assessment, Training & Education), Managed), Security Type (Cloud, Application) – Global Forecast to 2030
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.
Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.
The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.
MarketsandMarkets™ SalesPlay is an AI-driven Revenue Intelligence Co-Pilot designed to help revenue teams prioritize the right accounts, identify critical changes early, and surface opportunities ahead of demand, so pipeline builds naturally and deals close with greater consistency.
To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.
Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com
Visit Our Website: https://www.marketsandmarkets.com/
Content Source: https://www.marketsandmarkets.com/PressReleases/ddos-protection-mitigation.asp
View original content to download multimedia:https://www.prnewswire.com/news-releases/ddos-protection-and-mitigation-market-worth-13-01-billion-by-2031–report-by-marketsandmarkets-302861578.html
SOURCE MarketsandMarkets
Technology
Ace Hardware’s RedVest Media Unveils New Measurement, Audience and Social Capabilities at Inaugural Upfront
Published
44 minutes agoon
August 27, 2026By
New solutions help brands build awareness, reach distinctive DIY audiences and connect media investment to measurable business outcomes
OAK BROOK, Ill., Aug. 27, 2026 /PRNewswire/ — RedVest Media, Ace Hardware’s retail media network, today announced a slate of measurement enhancements, audience solutions, social and influencer capabilities, and commerce-media innovations at its inaugural 2027 Upfront. Together, the advancements are designed to help brands build stronger connections with Ace customers across the full journey, from inspiration and discovery through purchase and long-term growth.
The announcements advance RedVest Media’s evolution as The Helpful Network, pairing Ace’s distinctive customer relationships, locally rooted store model and home-improvement expertise with media solutions that are more measurable, more actionable and more relevant to the moments that matter. The inaugural event was supported by DoorDash, Pacvue, Epsilon and In-Store Marketplace, whose partnerships help power the continued evolution of RedVest Media’s commerce, measurement, audience and activation capabilities.
“We are expanding RedVest Media thoughtfully in the areas advertisers value most and in ways that lean into the uniqueness of Ace. Our focus is providing even more robust measurement, richer audience intelligence and more ways to activate across the customer journey,” said Molly Hjelm, Corporate Vice President and Head of RedVest Media at Ace Hardware. “We’re particularly thrilled to announce significant partnerships in Social and Influencer, which will help our vendors engage the Ace customer via trusted, authentic perspectives. Our newly announced DoorDash partnership will help advertisers drive discovery and engage new customers through the DoorDash platform.”
More robust measurement and actionable insights
RedVest Media is expanding its measurement suite to give advertisers a clearer view of both immediate campaign performance and broader business impact. Enhancements include incrementality measurement for offsite media, new-to-brand reporting and new ways to share insights and analysis. The expanded approach is designed to help brands better understand the business impact of their media investment, identify what’s driving growth and uncover opportunities to optimize future campaigns.
Social and Influencer capabilities officially launch
RedVest Media is officially launching social amplification and influencer marketing capabilities. Social amplification enables brands to extend existing social creative into additional media environments while adding RedVest Media audience capabilities and closed-loop measurement. Through Influential, brands will also be able to work with trusted, Ace-vetted creators to bring products and project ideas to life, reaching customers earlier in moments of inspiration and consideration.
DoorDash partnership creates a new commerce-media touchpoint
Through a new DoorDash advertising capability, Ace vendors can engage customers directly within the Ace Hardware storefront on DoorDash. Sponsored Ads and Sponsored Brands formats are designed to help brands increase visibility and influence purchase decisions while customers are actively building an order. A proud Upfront sponsor, DoorDash is helping extend the RedVest Media ecosystem into on-demand commerce, creating new opportunities for brands to drive visibility and sales in high-intent shopping moments.
A new audience library reflects the distinctiveness of the Ace customer
RedVest Media is building an audience library designed to connect brands with Ace’s distinctive base of DIYers, handy homeowners and customers focused on maintaining and preserving their homes. While RedVest has always leveraged first-party data for its targeting, an audience library gives advertisers even more connectivity to custom customer cohorts aligned to their objectives.
Innovation built for home improvement, local relevance and the Ace model
RedVest Media also announced capabilities that lean into the unique dynamics of the home-improvement category, Ace’s locally owned store model and the role Ace retailers play in their communities.
Weather-Triggered Programmatic Advertising: activates campaigns based on local weather conditions, helping brands deliver timely messages when weather creates a relevant project, product or household need.RetailerReach: gives eligible vendors new ways to reach Ace and Emery Jensen retailers through retailer-facing banners, emails and educational content, helping brands build consideration and support distribution in partnership with merchandising.Category Driver Campaigns: are multi-brand media packages with shared creative aligned to relevant seasonal moments and merchant departmental objectives. These campaigns are eligible for pooled investment across multiple relevant brands, allowing participating brands to get more reach and channels for their investment than if they were to execute their own campaign.
Together, these launches create a more connected RedVest Media ecosystem, one that combines the scale and convenience of digital commerce with the relevance of local communities, distinctive home-improvement audiences and measurement designed to guide smarter investment.
“For more than 100 years, Ace has helped customers care for the homes and communities they value most,” said Kim Lefko, Chief Marketing Officer at Ace Hardware. “We’ve built our reputation by being The Helpful Place and by offering highly desired national brands. Our retail media network reflects that. RedVest Media is a brand-building tool that puts the power of more than 80 million Ace Rewards members, over 5,300 store locations, and Ace’s hyper-local relevance in the hands of our vendor community. It’s been incredibly exciting to see how rapidly brands have leaned in, using these tools to earn attention and drive growth.”
The announced capabilities are available now, and the audience library will continue to develop over calendar year 2027. Some capabilities may require an investment or commitment threshold.
About Ace Hardware
Ace Hardware is the largest hardware cooperative in the world, serving more than 8,950 locally owned and operated stores around the globe, while providing the best products, services, and operating methods to almost 5,300 Ace retail stores in the United States. Ace Hardware’s family of brands includes Ace Hardware, Emery Jensen Distribution, and independent retailers worldwide. Headquartered in Oak Brook, Ill., Ace operates an expansive network of U.S. distribution centers, along with international capabilities in Ningbo, China. Since 1924, Ace has been a part of local communities, known as the place with the helpful hardware folks. For more information, visit acehardware.com or newsroom.acehardware.com.
Media Contact: redvestmedia@5wpr.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/ace-hardwares-redvest-media-unveils-new-measurement-audience-and-social-capabilities-at-inaugural-upfront-302861471.html
SOURCE Ace Hardware Corporation
Radial Tires Market to Reach USD 154.25 Billion by 2035, Reports Radial Insights
DDoS Protection and Mitigation Market worth $13.01 billion by 2031 – Report by MarketsandMarkets™
Ace Hardware’s RedVest Media Unveils New Measurement, Audience and Social Capabilities at Inaugural Upfront
Send Rakhi to UK swiftly with UK Gifts Portal
Whiteboard Series with NEAR | Ep: 45 Joel Thorstensson from ceramic.network
New Gooseneck Omni Antennas Offer Enhanced Signals in a Durable Package
Why You Should Build on #NEAR – Co-founder Illia Polosukhin at CV Labs
Whiteboard Series with NEAR | Ep: 45 Joel Thorstensson from ceramic.network
NEAR End of Year Town Hall 2021: The Open Web World, MetaBUILD 2 Hackathon and 2021 recap
Trending
-
Technology2 days agoCombos Makes Its Global Debut at Gamescom, Bringing AI-Created Games by Everyday Creators
-
Technology5 days agoMillworkSuite Launches AI Estimating and Direct-to-CAD Platform That Cuts Drafting Time in Half
-
Technology2 days agoHandshakes Launches AI Agent to Transform Corporate Due Diligence and Investigation
-
Technology5 days agoGenye Technology Opens New LA-Area Branch and Technology Demonstration Center in Southern California
-
Technology5 days agoAvidian Wealth Solutions Surpasses $6 Billion in Assets Under Management (as of date)
-
Technology5 days agoWhat If Your Selfie Became a Game? DREAMOSIS Turns You and Anything You Own Into a Collectible World
-
Technology4 days agoMaxpeedingrods Introduces IDDS Series Coilover System with Electronic Damping Control
-
Technology5 days agoThe Apex Institute Reveals What Hiring Managers Actually Want in Cloud and AI Infrastructure Roles
