Technology
Tencent Music Entertainment Group Announces First Quarter 2026 Unaudited Financial Results
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6 months agoon
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SHENZHEN, China, May 12, 2026 /PRNewswire/ — Tencent Music Entertainment Group (“TME,” or the “Company”) (NYSE: TME and HKEX: 1698), the leading online music and audio entertainment platform in China, today announced its unaudited financial results for the first quarter ended March 31, 2026.
First Quarter 2026 Financial Highlights
Total revenues were RMB7.90 billion (US$1.15 billion), representing a 7.3% year-over-year increase, primarily due to strong growth in revenues from music related services[1].Revenues from music related services[1] were RMB6.51 billion (US$944 million), representing 12.2% year-over-year growth. Revenues from membership services[2] were RMB4.57 billion (US$662 million), representing 6.6% year-over-year growth. Revenues from music related services other than membership services were RMB1.94 billion (US$282 million), representing 28.0% year-over-year growth.On an IFRS basis:Net profit attributable to equity holders of the Company was RMB2.09 billion (US$303 million), compared with RMB4.29 billion in the same period of 2025, as the Company has recognized a gain of RMB2.37 billion on deemed disposal of an associate in the first quarter of 2025.Diluted earnings per ADS was RMB1.34 (US$0.19), compared with RMB2.77 in the same period of 2025.On a non-IFRS basis:Adjusted EBITDA[3] was RMB2.83 billion (US$410 million), representing 10.5% year-over-year growth.Non-IFRS net profit attributable to equity holders of the Company[3] was RMB2.27 billion (US$330 million), representing 7.0% year-over-year growth.Non-IFRS diluted earnings per ADS was RMB1.46 (US$0.21), up from RMB1.37 in the same period of 2025.Total cash, cash equivalents, term deposits and short-term investments as of March 31, 2026 were RMB41.00 billion (US$5.94 billion).
Mr. Cussion Pang, Executive Chairman of TME, commented, “This quarter’s steady results reflect the effectiveness of our holistic approach to the music ecosystem. By expanding how we serve and engage our audience, we have built a more diversified and resilient model, supported by continued strong growth beyond membership services in our music related business. While AI is broadening participation in content creation, it does not replace human creativity and, in many ways, reinforces the scarcity and intrinsic value of premium IP—which remains central to deeper engagement and greater wallet share. Rooted in strong copyright protection, we are committed to channeling this value to elevate the creative economy, unlock new opportunities across the music industry, and drive enduring long-term value.”
Mr. Ross Liang, CEO of TME, continued, “As we operate in an increasingly competitive landscape, we remain focused on strengthening the resilience of our platform. Anchored by our content-and-platform dual engine, we continue to bolster differentiation, drive engagement, and expand user lifetime value. Leveraging Tencent’s ecosystem, we are broadening user reach and deepening penetration, while advancing a tiered subscription strategy to better address diverse user needs. During the quarter, we delivered continued improvement in SVIP adoption and user engagement. Together, these initiatives position us to compete effectively while driving scalable growth and durable monetization over time.”
First Quarter 2026 Operational Highlights
CONTENT – To unlock long-term value, we continued to invest in premium IP to drive differentiation and engagement, while leveraging AI to enrich content creation and improve efficiency.
Strengthened our premium evergreen catalog by renewing key label partnerships, including JVR Music, Linfair Records, and MOK-A-BYE BABY MUSIC LTD., securing access to iconic artists such as Jay Chou, Karen Mok, Harlem Yu, and Angela Zhang[4]. We also deepened our strategic partnership with TF Entertainment through 30-day early release windows and expanded physical collaboration, reinforcing our content leadership and competitive differentiation.Captured more user mindshare with our proprietary content. High-impact releases—including Zhou Shen’s chart-topping theme song for Sony Pictures’ Project Hail Mary—collectively drove incremental streams across our self-produced catalog and further enhanced its visibility.Harnessed AI to enhance production efficiency and revitalize classic IP. Our AI tools empower creators by lowering production barriers and accelerating workflows, effectively increasing content supply, with AI-generated songs accounting for a growing share of daily new releases. High-quality, authorized AI covers reintroduce classic works to new audiences and drive incremental engagement with original tracks.
PLATFORM – Sustained our user base through a multi-pronged approach and advanced a multi-tiered monetization strategy, including new offerings to capture demand for super-premium music experiences.
Recently stepped up collaboration with the Tencent’s Weixin Video Account to create a seamless funnel that converts casual background music (BGM) discovery into high-quality music streaming, enabling us to strengthen user base and drive incremental traffic.To better engage casual listeners, we diversified touchpoints across the platform. Combined with AI-driven recommendations with interactive features, these initiatives encourage users to favorite tracks and curate playlists, fostering the accumulation of personal music assets.SVIP membership continued to see solid adoption and engagement. To enhance its appeal, we appointed major artists such as Ryan Ding, Ju Jingyi, Liu Yuning, JC-T, and Karry Wang as ambassadors for a variety of collaborations. We also introduced tailored collections for leading K-pop artists such as BLACKPINK, EXO, and IVE, combining digital albums with physical collectibles including NFC cards.To meet demand for super-premium experiences, we launched our inaugural Fan Club membership with Silence Wang, integrating priority ticketing and exclusive merchandise to further enrich the fan experience.
IP-VALUE – Adopted a holistic, pan-IP approach to amplify music influence, simultaneously boosting user reach, engagement, and wallet share.
Extended the IP value chain and unlocked commercial value through innovative virtual and physical offerings. A prime example is our strengthened partnership with Jay Chou for his digital album, Children of the Sun where combined digital and physical benefits drove strong engagement and generated over RMB100 million in sales.Achieved triple-digit year-over-year growth in revenues related to live performance while growing our IP’s global footprint. We hosted flagship concerts with leading K-pop groups, including BABYMONSTER’s concerts in Taiwan, China, and NCT WISH’s concerts in Hong Kong, China, and elevated strategic artists such as Will Pan, Silence Wang, Tia Ray, Angela Zhang, Jane Zhang, Zhang Yuan, and GAI onto prominent domestic and international stages, enhancing their global reach and commercial value.
First Quarter 2026 Financial Review
Total revenues increased by RMB539 million, or 7.3%, to RMB7.90 billion (US$1.15 billion) from RMB7.36 billion in the same period of 2025.
Revenues from music related services increased by 12.2% to RMB6.51 billion (US$944 million), compared with RMB5.80 billion in the same period of 2025. The increase was driven by solid growth in revenues from membership services and offline performances related services, supplemented by growth in revenues from advertising services. Revenues from membership services were RMB4.57 billion (US$662 million), representing 6.6% year-over-year growth, compared with RMB4.28 billion in the same period of 2025. The growth was mainly driven by our continuous expansion of SVIP membership privileges, such as early access to offline performances and artist-related merchandise, and the launch of other new membership programs, such as bubble, WeverseDM, and fan-club membership. Revenues from offline performances related services achieved robust year-over-year growth. We successfully staged several successful concerts for our strategically collaborated local and Korean artists across domestic and overseas markets. The year-over-year increase in revenues from advertising services was primarily due to our more diversified product portfolio and innovative ad formats, such as ad-supported mode.Revenues from social entertainment services and others decreased by 11.0% to RMB1.38 billion (US$200 million) from RMB1.55 billion in the same period of 2025.
Cost of revenues increased by 5.7% year-over-year to RMB4.35 billion (US$630 million), mainly due to increased costs related to offline performances, advertising services and other IP related services. Meanwhile, revenue sharing fees decreased, resulting from declines in both revenue sharing ratio and revenues from social entertainment services.
Gross margin increased to 44.9% from 44.1% in the same period of 2025, primarily due to increase in revenues from membership services, along with decreased channel fee.
Total operating expenses increased by 5.9% year-over-year to RMB1.21 billion (US$176 million). Operating expenses as a percentage of total revenues decreased to 15.3% from 15.5% in the same period of 2025.
Selling and marketing expenses were RMB271 million (US$39 million), representing a 36.2% year-over-year increase. The increase was primarily due to higher channel spending and content promotion expenses.General and administrative expenses were RMB940 million (US$136 million), and remained relatively stable compared with the same period of 2025.
On an IFRS basis, net profit and net profit attributable to equity holders of the Company for the first quarter of 2026 were RMB2.14 billion (US$310 million) and RMB2.09 billion (US$303 million), respectively. Basic and diluted earnings per American Depositary Shares (“ADS”) for the first quarter of 2026 were RMB1.36 (US$0.20) and RMB1.34 (US$0.19), respectively. The Company had weighted averages of 1.54 billion basic and 1.56 billion diluted ADSs outstanding, respectively. Each ADS represents two of the Company’s Class A ordinary shares.
On a non-IFRS basis, adjusted EBITDA for the first quarter of 2026 were RMB2.83 billion (US$410 million). Non-IFRS net profit was RMB2.33 billion (US$338 million) and non-IFRS net profit attributable to equity holders of the Company was RMB2.27 billion (US$330 million). Non-IFRS basic and diluted earnings per ADS were RMB1.48 (US$0.21) and RMB1.46 (US$0.21), respectively. Please refer to the section in this press release titled “Non-IFRS Financial Measures” for details.
As of March 31, 2026, the combined balance of the Company’s cash, cash equivalents, term deposits and short-term investments amounted to RMB41.00 billion (US$5.94 billion), compared with RMB38.04 billion as of December 31, 2025.
Declaration and Payment of 2025 Dividend
On March 17, 2026, the Company’s board of directors declared a cash dividend of US$0.12 per ordinary share, or US$0.24 per ADS, for the year ended December 31, 2025, to holders of record of ordinary shares and ADSs as of the close of business on April 2, 2026. The payment for the cash dividend of US$370 million was made in April 2026.
Environmental, Social, and Governance (“ESG”)
On April 20, 2026, we released our 2025 ESG Report, detailing our progress in empowering creators, promoting digital inclusion, and driving sustainability across our value chain. These initiatives have strengthened our ecosystem’s resilience, leading to improved ESG ratings and broader recognition from our stakeholders.
Exchange Rate
This announcement contains translations of certain RMB amounts into U.S. dollars (“USD”) at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.8980 to US$1.00, the noon buying rate in effect on March 31, 2026, in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.
Non-IFRS Financial Measures
The Company uses non-IFRS financial measures for the period, including non-IFRS net profit, adjusted EBITDA(inc.SBC) and adjusted EBITDA, in evaluating its operating results and for financial and operational decision-making purposes. TME believes that non-IFRS financial measures help identify underlying trends in the Company’s business that could otherwise be distorted by the effect of certain expenses that the Company includes in its profit for the period. TME believes that non-IFRS financial measures for the period provide useful information about its results of operations, enhances the overall understanding of its past performance and future prospects and allows for greater visibility with respect to key metrics used by its management in its financial and operational decision-making.
Non-IFRS financial measures for the period should not be considered in isolation or construed as an alternative to operating profit, net profit for the period or any other measure of performance or as an indicator of its operating performance. Investors are encouraged to review non-IFRS financial measures for the period and the reconciliation to its most directly comparable IFRS measure. Non-IFRS financial measures for the period presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data. TME encourages investors and others to review its financial information in its entirety and not rely on a single financial measure.
Adjusted EBITDA(inc.SBC) for the period represents net profit for the period excluding income tax expense, finance cost, share of profit/loss of associates and joint ventures, other gains/losses, interest income, depreciation of property, plant and equipment and right-of-use assets, and amortization of intangible assets.
Adjusted EBITDA for the period represents net profit for the period excluding income tax expense, finance cost, share of profit/loss of associates and joint ventures, other gains/losses, interest income, depreciation of property, plant and equipment and right-of-use assets, amortization of intangible assets, and share-based compensation expenses.
Non-IFRS net profit for the period represents profit for the period excluding amortization of intangible and other assets arising from business acquisitions or combinations, share-based compensation expenses, net losses/gains from investments and related income tax effects.
Please see the “Unaudited Non-IFRS Financial Measures” included in this press release for a full reconciliation of adjusted EBITDA(inc.SBC), adjusted EBITDA and non-IFRS net profit for the period to its net profit for the period.
[1] Starting from the first quarter of 2026, “online music services” has been renamed to “music related services” to better reflect the nature of our businesses included in this business line. Such change does not affect the amounts of our historical revenue or its accounting treatment.
[2] As part of music related services, membership services primarily consist of membership fees paid for membership benefits and privileges, including access to music and audio content, and other benefits and privileges within music related services. Revenues from membership services for each quarter of 2025 were RMB4,284 million, RMB4,434 million, RMB4,564 million and RMB4,625 million, respectively.
[3] See the sections entitled “Non-IFRS Financial Measures” and “Unaudited Non-IFRS Financial Measures” for more information about the non-IFRS measures referred to within this announcement.
[4] Names grouped by artists and bands, sorted in alphabetical order by family names.
About Tencent Music Entertainment
Tencent Music Entertainment Group (NYSE: TME and HKEX: 1698) is the leading online music and audio entertainment platform in China, operating the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to create endless possibilities with music and technology. TME’s platform comprises online music, online audio, online karaoke, music-centric live streaming and online concert services, enabling music fans to discover, listen, sing, watch, perform and socialize around music. For more information, please visit ir.tencentmusic.com.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC and the HKEX. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.
Investor Relations Contact
Tencent Music Entertainment Group
ir@tencentmusic.com
+86 (755) 8601-3388 ext. 885034
TENCENT MUSIC ENTERTAINMENT GROUP
CONSOLIDATED INCOME STATEMENTS
Three Months Ended March 31
2025
2026
RMB
RMB
US$
Unaudited
Unaudited
Unaudited
(in millions, except per share data)
Revenues
Music related services*
5,804
6,514
944
Social entertainment services and others
1,552
1,381
200
7,356
7,895
1,145
Cost of revenues
(4,114)
(4,349)
(630)
Gross profit
3,242
3,546
514
Selling and marketing expenses
(199)
(271)
(39)
General and administrative expenses
(944)
(940)
(136)
Total operating expenses
(1,143)
(1,211)
(176)
Interest income
297
246
36
Other gains, net
2,440
66
10
Operating profit
4,836
2,647
384
Share of net profit/(loss) of investments accounted
for using equity method
23
(7)
(1)
Finance cost
(25)
(46)
(7)
Profit before income tax
4,834
2,594
376
Income tax expense
(446)
(457)
(66)
Profit for the period
4,388
2,137
310
Attributable to:
Equity holders of the Company
4,291
2,091
303
Non-controlling interests
97
46
7
Earnings per share for Class A and Class B
ordinary shares
Basic
1.40
0.68
0.10
Diluted
1.39
0.67
0.10
Earnings per ADS (2 Class A shares equal to 1 ADS)
Basic
2.81
1.36
0.20
Diluted
2.77
1.34
0.19
Shares used in earnings per Class A and Class B
ordinary share computation:
Basic
3,054,522,173
3,081,340,243
3,081,340,243
Diluted
3,093,008,542
3,111,369,968
3,111,369,968
ADS used in earnings per ADS computation
Basic
1,527,261,087
1,540,670,122
1,540,670,122
Diluted
1,546,504,271
1,555,684,984
1,555,684,984
* Starting from the first quarter of 2026, “online music services” has been renamed to “music related services” to better
reflect the nature of our businesses included in this business line. Such change does not affect the amounts of our historical
revenue or its accounting treatment.
TENCENT MUSIC ENTERTAINMENT GROUP
UNAUDITED NON-IFRS FINANCIAL MEASURES
Three Months Ended March 31
2025
2026
RMB
RMB
US$
Unaudited
Unaudited
Unaudited
(in millions, except per share data)
Profit for the period
4,388
2,137
310
Adjustments:
Income tax expense
446
457
66
Finance cost
25
46
7
Share of net (profit)/loss of investments accounted for
using equity method
(23)
7
1
Operating profit
4,836
2,647
384
Other gains, net
(2,440)
(66)
(10)
Interest income
(297)
(246)
(36)
Depreciation of property, plant and equipment and
right-of-use assets
38
35
5
Amortisation of intangible assets
275
298
43
Adjusted EBITDA(inc. SBC)
2,412
2,668
387
Share-based compensation
150
163
24
Adjusted EBITDA
2,562
2,831
410
Profit for the period
4,388
2,137
310
Adjustments:
Amortization of intangible and other assets arising from
business acquisitions or combinations*
105
89
13
Share-based compensation
161
163
24
Gains from investments**
(2,375)
(2)
–
Income tax effects***
(53)
(54)
(8)
Non-IFRS Net Profit
2,226
2,333
338
Attributable to:
Equity holders of the Company
2,124
2,273
330
Non-controlling interests
102
60
9
Earnings per share for Class A and Class B
ordinary shares
Basic
0.70
0.74
0.11
Diluted
0.69
0.73
0.11
Earnings per ADS (2 Class A shares equal to 1 ADS)
Basic
1.39
1.48
0.21
Diluted
1.37
1.46
0.21
Shares used in earnings per Class A and Class B
ordinary share computation:
Basic
3,054,522,173
3,081,340,243
3,081,340,243
Diluted
3,093,008,542
3,111,369,968
3,111,369,968
ADS used in earnings per ADS computation
Basic
1,527,261,087
1,540,670,122
1,540,670,122
Diluted
1,546,504,271
1,555,684,984
1,555,684,984
* Represents the amortization of identifiable assets, including intangible assets such as domain name, trademark, copyrights,
supplier resources, corporate customer relationships and non-compete agreement etc., and fair value adjustment on music content
(i.e., signed contracts obtained for the rights to access to the music contents for which the amount was amortized over the
contract period), resulting from business acquisitions or combination.
** Including the net gains/losses on deemed disposals/disposals of investments, fair value changes arising from investments,
impairment provision of investments and other expenses in relation to equity transactions of investments.
*** Represents the income tax effects of Non-IFRS adjustments.
TENCENT MUSIC ENTERTAINMENT GROUP
CONSOLIDATED BALANCE SHEETS
As at December 31, 2025
As at March 31, 2026
RMB
RMB
US$
Audited
Unaudited
Unaudited
(in millions)
ASSETS
Non-current assets
Property, plant and equipment
1,201
1,301
189
Land use rights
2,290
2,272
329
Right-of-use assets
287
272
39
Intangible assets
2,899
2,770
402
Goodwill
20,521
20,528
2,976
Investments accounted for using equity method
1,659
2,593
376
Financial assets at fair value through other comprehensive income
26,231
19,866
2,880
Other investments
303
299
43
Prepayments, deposits and other assets
365
418
61
Deferred tax assets
498
535
78
Term deposits
13,810
14,330
2,077
70,064
65,184
9,450
Current assets
Inventories
41
48
7
Accounts receivable
3,903
3,825
555
Prepayments, deposits and other assets
4,183
4,036
585
Other investments
83
73
11
Term deposits
15,763
8,254
1,197
Restricted Cash
15
15
2
Cash and cash equivalents
8,470
18,416
2,670
32,458
34,667
5,026
Total assets
102,522
99,851
14,475
EQUITY
Equity attributable to equity holders of the Company
Share capital
2
2
0
Additional paid-in capital
29,919
30,020
4,352
Shares held for share award schemes
(801)
(821)
(119)
Treasury shares
(664)
(664)
(96)
Other reserves
22,450
17,156
2,487
Retained earnings
29,381
28,647
4,153
80,287
74,340
10,777
Non-controlling interests
2,763
2,790
404
Total equity
83,050
77,130
11,182
LIABILITIES
Non-current liabilities
Borrowings
–
1,100
159
Notes payables
3,497
3,443
499
Other payables and other liabilities
379
425
62
Deferred tax liabilities
504
588
85
Lease liabilities
200
188
27
Deferred revenue
303
356
52
4,883
6,100
884
Current liabilities
Accounts payable
6,284
6,176
895
Other payables and other liabilities
3,558
5,460
792
Current tax liabilities
1,092
1,059
154
Lease liabilities
116
111
16
Deferred revenue
3,539
3,815
553
14,589
16,621
2,410
Total liabilities
19,472
22,721
3,294
Total equity and liabilities
102,522
99,851
14,475
TENCENT MUSIC ENTERTAINMENT GROUP
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
Three Months Ended March 31
2025
2026
RMB
RMB
US$
Unaudited
Unaudited
Unaudited
(in millions)
Net cash provided by operating activities
2,519
2,332
338
Net cash (used in)/provided by investing activities
(3,221)
6,650
964
Net cash (used in)/provided by financing activities
(456)
1,011
147
Net (decrease)/increase in cash and cash equivalents
(1,158)
9,993
1,449
Cash and cash equivalents at beginning of the period
13,164
8,470
1,228
Exchange differences on cash and cash equivalents
16
(47)
(7)
Cash and cash equivalents at end of the period
12,022
18,416
2,670
View original content:https://www.prnewswire.com/news-releases/tencent-music-entertainment-group-announces-first-quarter-2026-unaudited-financial-results-302769323.html
SOURCE Tencent Music Entertainment Group
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The G700 combines premium comfort with hardcore off-road capability, while the T1 and T2 suit both urban driving and light off-road adventures. Roof tents, onboard refrigerators, and other ecosystem equipment turn the vehicle into an all-round companion. JETOUR also hosts a camping market and a Starry Night Forum, bringing product features into real travel settings.
Ecosystem: Extending the Value of Travel
Travel is about understanding cultures and protecting nature as well as exploration. Participants visit Xiazhu Lake in Zhejiang for a crested ibis conservation initiative. Globally, JETOUR supports cheetah conservation in Africa, turtle conservation in Malaysia, harpy eagle conservation in Panama, and protection of Pakistan’s national animal, the markhor.
JETOUR has also partnered with Chile’s Colo-Colo, FIBA, and the Malaysia Marathon, broadening engagement with local culture, sport, and communities — giving “Travel+” an ever richer meaning.
JETOUR now joins travelers worldwide across city, mountain, and wetland, exploring new possibilities through the deeper integration of technology and travel.
ABOUT JETOUR
Launched in 2018, JETOUR follows the “Travel+” strategy and has entered over 100 countries and regions, with 2,000+ sales and after-sales outlets. Its lineup includes the T Series for light off-road and the G Series for the premium luxury off-road market, covering urban commuting, family road trips, outdoor camping, and long-distance journeys.
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/technology-drives-the-future-of-travel-jetour-continues-to-expand-its-travel-ecosystem-302918650.html
SOURCE JETOUR
Technology
Best AI Tools for Marketing Content (2026): CapCut Recognized for Faster AI-Powered Video and Image Creation by Better Business Advice
Published
1 hour agoon
October 24, 2026By
NEW YORK, Oct. 24, 2026 /PRNewswire/ — Better Business Advice has recognized CapCut in its 2026 coverage of the best AI tools for marketing content, highlighting its collection of AI-powered features for creating and editing videos, images, audio, and other campaign assets. The recognition reflects growing interest in tools that help transform creative concepts into usable marketing materials while reducing the manual work involved in production.
Best AI Marketing Tools
Seedance 2.0 – an AI video generation model that creates videos from text prompts or imagesSeedream – an AI image generation model that creates high-quality visuals from text prompts
AI-powered content creation is changing how businesses develop digital marketing campaigns. From promotional videos and product imagery to social media graphics and branded audio, organizations face growing demand for creative assets across multiple digital channels. Tools that simplify production and support faster experimentation are becoming an increasingly important part of modern marketing workflows.
CapCut offers a range of AI-assisted capabilities covering several stages of content creation. These include text-based video generation, AI image generation, background removal, image expansion, music generation, and photo animation. Together, the tools provide options for producing marketing assets for social media, digital advertising, product promotions, and other online campaigns.
AI Video Generation Supports Promotional Campaigns
Video is an important format for communicating product information, presenting services, and building audience engagement. However, producing video content regularly can require significant planning, editing, and creative resources.
CapCut’s Seedance 2.0 AI video generator supports prompt-based video creation. Users can describe a creative concept and generate video content that serves as a starting point for further development.
The capability can support promotional videos, product showcases, educational content, and social media campaigns. It also gives creators a way to explore different visual approaches during the planning stage before refining the selected direction.
For businesses producing content across multiple channels, AI-assisted video generation can help reduce the effort required to develop initial concepts. Generated material can then be reviewed and edited to align with campaign objectives, brand guidelines, and platform requirements.
Image Generation Helps Develop Marketing Concepts
Visual assets influence how products, services, and campaigns are presented to audiences. Developing suitable imagery often involves several rounds of brainstorming and creative testing before a final direction is selected.
CapCut’s Seedream AI image generator enables users to create images from text prompts. The tool can support concept drafts, campaign planning, and experimentation with different visual styles.
For example, a seasonal marketing campaign may require several approaches to backgrounds, compositions, and visual themes. AI-generated drafts can help illustrate those options before resources are committed to final production.
CapCut’s GPT Image 2 provides another option for generating images from natural language instructions. The feature can support the development of promotional graphics, campaign imagery, and other visual assets.
These tools help shorten the early stages of creative development by making it easier to turn written ideas into visual references. Human review remains important to ensure the resulting assets accurately represent the product and meet the campaign’s requirements.
Image Editing Simplifies Asset Preparation
AI image generation is only one part of preparing content for publication. Existing photographs and graphics often need adjustments before they can be used across marketing channels.
CapCut’s AI background removal tool helps separate subjects from their original backgrounds. This can be useful when preparing product images, promotional graphics, and other assets that require a different visual setting.
The AI Image Extender addresses the challenge of adapting images to different layouts. By generating content beyond an image’s original boundaries, the tool can help users adjust compositions for different formats without relying entirely on cropping or stretching.
These capabilities can support the preparation of visuals for social media posts, website banners, digital advertisements, and product promotions. They also provide options for repurposing existing creative assets instead of producing entirely new images for every placement.
AI Audio and Photo Animation Expand Creative Options
Marketing content often combines visuals, movement, and sound to communicate a message. Producing these elements separately can add complexity to the creative process.
CapCut’s SeedMusic AI audio generator supports AI-assisted music creation based on creative prompts. Generated music can be used as a starting point for videos, promotional campaigns, and other multimedia projects, subject to appropriate review and usage requirements.
The platform’s Photo-to-3D tool offers another way to adapt still images into more dynamic visual content. This capability can help transform existing photography into animated presentations for product showcases, social media, and digital promotions.
By supporting audio creation and image animation alongside video and image tools, CapCut provides additional options for developing varied marketing materials.
A Connected Workflow for Marketing Content
CapCut’s collection of AI-powered features supports several stages of campaign production within one creative environment. A project could begin with concept images generated through Seedream, followed by visual development with GPT Image 2. Background removal and image expansion can then help prepare assets for different placements.
Selected visuals can be incorporated into video projects using Seedance 2.0, while SeedMusic offers an option for developing accompanying audio. Photo-to-3D can provide another format for repurposing existing images.
Not every campaign requires all these capabilities. Their practical value depends on the content format, production requirements, and intended audience. Reviewing generated assets for accuracy, visual consistency, and suitability remains essential before publication.
Better Business Advice’s recognition of CapCut reflects the growing role of AI-assisted production in digital marketing. As businesses continue to develop content for multiple channels, tools that support video creation, image generation, editing, and multimedia production can help simplify creative workflows while leaving room for human direction and quality control.
The full article can be read at the Better Business Advice website.
About CapCut
CapCut is an AI-powered photo and video editing platform designed to make high-quality video creation accessible across devices. The platform supports creators, businesses, and everyday users with tools for video editing, AI video generation, captions, templates, audio, and visual editing. CapCut is available across mobile, web, desktop, and iPad experiences, helping users create, edit, and prepare video content for social media, marketing, education, and personal projects.
About Better Business Advice: Better Business Advice covers the news and strategies driving modern business success. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided.
View original content:https://www.prnewswire.com/news-releases/best-ai-tools-for-marketing-content-2026-capcut-recognized-for-faster-ai-powered-video-and-image-creation-by-better-business-advice-302918030.html
SOURCE BetterBusinessAdvice.com
Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem
Technology Drives the Future of Travel: JETOUR Continues to Expand Its “Travel+” Ecosystem
Best AI Tools for Marketing Content (2026): CapCut Recognized for Faster AI-Powered Video and Image Creation by Better Business Advice
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