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In HelloNation, Digital Marketing Expert Sean O’Kelly Explains Why Small Business Branding Must Come Before Digital Marketing Strategy

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Branding and Marketing Serve Distinct Roles for Small Businesses, and Understanding the Difference Leads to Better Results.

CHARLESTON, W.Va., May 19, 2026 /PRNewswire/ — What is the real difference between branding and a digital marketing strategy, and why do so many small business owners treat them as the same thing? A HelloNation article addresses this question directly, examining how each discipline works and why developing them in the right order matters for sustainable business growth.

The article explains that small business branding is the foundation a company is built upon. It defines who a business is, what it stands for, and how customers come to perceive it over time. Branding includes visible elements such as logos, color palettes, and typography, but it extends well beyond those choices. The tone a business uses to communicate, the values it represents, and the emotional impression it leaves with customers across every interaction all contribute to a cohesive brand identity.

Understanding who the target customer is, what matters to them, and how they describe their own challenges is central to building a brand with lasting resonance. The article notes that a brand speaking directly to its intended audience builds familiarity over time that advertising alone cannot manufacture.

Digital marketing, by contrast, is the set of activities a business uses to promote itself through online channels. Search engine optimization, paid advertising, social media management, email marketing, and content creation all fall under this umbrella. These tools place a business in front of potential customers at the moment they are searching for a solution.

The article draws a clear distinction between the two: small business branding defines who a company is, and digital marketing strategy determines how that company gets found. One builds identity over time. The other creates near-term visibility. Both are necessary, but they serve different purposes and should be developed in sequence.

Digital Marketing Expert Sean O’Kelly’s perspective, as featured in the article, highlights a mistake that is both common and costly: launching marketing campaigns before a clear brand identity is in place. When that foundation is missing, messaging tends to feel inconsistent, visuals may not connect emotionally, and potential customers often have difficulty understanding what sets the business apart. The result is weaker engagement and a lower return on every dollar invested in digital marketing strategy.

The article uses a clear analogy: small business branding is the architectural plan, and digital marketing strategy is the construction that follows. Even a skilled team will struggle to build something durable without a clear blueprint. When a business defines its audience, clarifies what makes its service valuable, and establishes a consistent voice, every future marketing decision has a solid foundation to build from.

This is especially relevant for businesses competing in local and regional markets. When two companies offer similar services at similar prices, the one with a stronger and more recognizable brand is more likely to earn a customer’s trust. That trust accumulates through repeated, consistent exposure and cannot be shortcut by a single campaign or a boosted social media post.

The article notes that branding is not a task completed once and filed away. As a business grows and changes, its brand may need to evolve as well. Those changes should happen deliberately and be guided by strategy rather than short-term pressures. The article recommends that business owners start by defining three things: the audience they serve, the problem they solve, and the tone they use to communicate. These elements form a reliable foundation for every content and marketing decision that follows.

Does Your Small Business Have a Brand Strategy Behind Its Marketing? features insights from Sean O’Kelly, Digital Marketing Expert of Charleston, West Virginia, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities. HelloNation maintains partnerships with the U.S. Conference of Mayors and the United States First Responders Association.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-digital-marketing-expert-sean-okelly-explains-why-small-business-branding-must-come-before-digital-marketing-strategy-302776753.html

SOURCE HelloNation

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Redox and Lapsi Health Collaborate to Bring Industry-Leading AI-Powered Tools Directly Into EHR Workflows

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38 minutes ago

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July 27, 2026

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Fragmented Clinical Workflows Stall Enterprise AI Adoption. Lapsi Health and Redox Connect AI Documentation, Clinical Reference, and Diagnostic Support Directly Into the EHR So Clinicians Never Have to Leave the Chart.

MADISON, Wis. and AMSTERDAM, July 27, 2026 /PRNewswire/ — Redox and Lapsi Health today announced a collaboration aimed at addressing one of healthcare’s biggest challenges: workflow fragmentation.

As health systems and other healthcare organizations rapidly adopt AI technologies, clinicians are often forced to navigate multiple disconnected systems for documentation, clinical research, diagnostics, and patient care. While AI capabilities continue to improve, implementation and adoption stagnate when those tools fail to integrate into existing clinical workflows.

Together, Lapsi Health and Redox are helping healthcare organizations overcome that challenge by connecting the Keikku Clinical Platform with existing EHR infrastructure.

Keikku is an AI clinical platform that combines AI-powered documentation, contextual clinical reference, diagnostic support, and purpose-built clinical hardware within a single connected workflow. As Lapsi Health’s healthcare data interoperability partner, Redox provides a direct path to integrate with health systems’ EHRs, without building each connection from scratch. That’s possible through Redox’s Connection Network, spanning more than 12,000 healthcare organizations and systems, including over 100 EHRs, as well as revenue cycle platforms, state and regional HIEs, and more.

“Healthcare doesn’t need more disconnected AI tools. Teams need solutions that integrate naturally into existing clinical workflows,” said Rodrigo Alvez, Chief Technology Officer at Lapsi Health. “Our collaboration with Redox helps healthcare organizations reduce integration complexity, accelerate implementation, and connect AI-powered clinical intelligence with the systems clinicians already rely on every day.”

Redox recently launched an industry-leading suite of AI capabilities built to help integration teams move faster, reinforcing its role as the healthcare data infrastructure layer that AI-powered applications like Keikku depend on to run in production.

By combining Keikku’s clinical AI platform with Redox’s interoperability capabilities, organizations can simplify implementation and create a more connected clinical experience.

“The question healthcare organizations are asking isn’t whether AI is ready; it’s how to get it running in their production environment without a twelve-month implementation and a dedicated team to maintain it,” said Rachel Witalec, Chief Product Officer at Redox. “What Redox brings to this collaboration is a data infrastructure layer that fast-tracks the hard integration work upfront and keeps it running. That’s the foundation Keikku needs to perform in the real world.”

Through Redox, health systems can integrate Keikku into existing EHR environments, reducing barriers to adoption and enabling clinicians to access documentation, evidence-based clinical support, and diagnostic insights without leaving the chart.

Organizations can deploy Keikku as a software-only platform or with hardware-enabled capabilities that support ambient clinical audio capture and diagnostic auscultation.

About Lapsi Health

Lapsi Health is a Dutch-American clinical AI company building multi-modal intelligence solutions for modern healthcare. Its flagship platform, Keikku, combines AI-powered clinical documentation, contextual clinical reference, diagnostic support, and purpose-built clinical hardware to help healthcare organizations transform patient interactions into connected clinical workflows. Lapsi Health’s mission is to transform how clinicians capture, structure, and act on patient data, moving from isolated signals to integrated clinical intelligence.

For more information, visit www.keikku.health or follow us on LinkedIn.

About Redox

Redox is your healthcare data interoperability partner. We help provider, payer, healthtech, EHR, and medtech organizations power better care with seamless data interoperability. Our secure platform’s read/write capabilities translate, normalize, enrich, and orchestrate complex healthcare data in real time. With a connected network of more than 12,000 organizations, customers use Redox Engine to accelerate connected healthcare across a wide range of systems, applications, and workflows. 

For more information, visit www.redoxengine.com or follow us on LinkedIn.

Media Contact: press@redoxengine.com

View original content:https://www.prnewswire.com/news-releases/redox-and-lapsi-health-collaborate-to-bring-industry-leading-ai-powered-tools-directly-into-ehr-workflows-302834400.html

SOURCE Redox Inc.

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AMP publishes 2025 Sustainability Report

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38 minutes ago

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July 27, 2026

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LUXEMBOURG, July 27, 2026 /PRNewswire/ — Ardagh Metal Packaging (AMP), a global supplier of sustainable aluminium beverage cans, today published its 2025 Sustainability Report, reaffirming its commitment to environmental stewardship, social impact, and transparent governance while delivering a strong financial performance across the business.

2025 was a strong year for AMP which delivered over 3% year-on-year sales volume growth despite a complex and volatile external environment, while continuing to make progress towards its sustainability goals and reinforcing its commitment to responsible growth and long-term thinking.

Key 2025 Environmental Highlights:

Renewable Electricity: Increased global renewable electricity coverage to 47% – with a 17% increase versus the prior year and strong regional progress (Europe now at 61%, South America at 100% and North America at 20%).GHG Emissions:Scope 1 & 2: 18% combined emissions reduction versus the previous year and a 16% combined emissions reduction versus the 2020 baseline.Scope 3: Achieved a 18% reduction from the 2020 baseline, versus our 2030 target of a 12.3%.Circularity: AMP’s aluminium beverage cans achieved an average recycled content of 76% recycled aluminium, compared with 64% in 2020.Waste and water: A key marker in this space for AMP was the achievement of 100% Zero Waste to Landfill across all AMP facilities; water withdrawal intensity improved by 3.6% from the 2020 baseline year.

Social and Governance Progress:

AMP continued investing in employee development, with nearly 9,500 training courses and more than 10,000 Technical Training assessments delivered. Community involvement programmes noted in the report include biodiversity projects, recycling initiatives and the Ardagh for Education programme, which has now reached more than 110,000 students worldwide. Achieving EcoVadis Platinum status placing AMP among the top 1% of all companies globally, reflecting the strength of our sustainability management systems.

Oliver Graham, CEO of AMP, added: “Our 2025 Sustainability Report demonstrates that at AMP, growth and sustainability can progress together. As demand for aluminium beverage packaging continues to grow, we have continued to reduce environmental impacts, maintain our focus on circularity, and strengthen transparency across our value chain. The report highlights meaningful progress across our key sustainability priorities, including enhancing transparency through our Product Carbon Footprint model. Together, these achievements reflect our commitment to innovation, responsible growth, and collaboration across the value chain.”

The report also serves as a supplement to AMP’s 2026 Communication on Progress (COP) to the UN Global Compact and reinforces the company’s long-term ESG roadmap.

To access AMP’s 2025 Sustainability Report and learn more about its sustainability journey, please click here.

Ardagh Metal Packaging (AMP) is a leading global supplier of sustainable and inherently recyclable metal beverage cans to brand owners globally. An operating business of sustainable packaging business Ardagh Group, AMP is a leading industry player across Europe and the Americas with innovative production capabilities. AMP operates 23 production facilities in nine countries, employing approximately 6,500 people with sales of approximately $5.5 billion in 2025.

View original content to download multimedia:https://www.prnewswire.com/news-releases/amp-publishes-2025-sustainability-report-302835059.html

SOURCE Ardagh Metal Packaging S.A.

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bidadoo Launches “SnapShot by bidadoo” Mobile Selling Solution, Empowering Equipment Owners to List Assets in Minutes

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38 minutes ago

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July 27, 2026

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SEATTLE, July 27, 2026 /PRNewswire/ — bidadoo, the largest and most trusted used equipment and truck auction provider on the world’s largest auction marketplace – eBay, today announced the launch of SnapShot by bidadoo. This innovative, mobile-first selling solution acts as an efficient “eBay on-ramp,” allowing fleet managers and equipment owners to instantly list machinery for sale directly from their smartphone, maximizing net returns while bypassing traditional transport, 3rd-party inspection fees and scheduling.

Backed by bidadoo’s 23 years of online auction expertise, SnapShot by bidadoo addresses a massive pain point for heavy equipment sellers: the high cost, coordination headache, and down-time associated with transporting heavy assets to physical auction yards. With SnapShot by bidadoo, equipment stays on-site and can list on eBay — the world’s largest auction platform — almost instantly.

“From the start, bidadoo has been a pioneer in the online remarketing space, from our strategic partnership with eBay to the efficiency of our ‘Sell-In-Place’ model,” said Loren Carlson, VP of Sales and Business Development. “SnapShot by bidadoo is the next step in this evolution, acting as an intuitive, high-speed onramp that supercharges our unique platform while paving the way for more exciting selling solutions to come.”

“The Snapshot by bidadoo app is intuitive and easy to navigate, providing detailed information that supports efficient decision making,” said Terry Sluder, District Service Manager at Sunbelt Rentals. “Additionally, the support team is top-notch, responsive, knowledgeable, and always willing to help when needed.”

How It Works: The Five-Step SnapShot Journey

Capture in Minutes: Sellers download the SnapShot by bidadoo mobile app or open a secure inspection link to capture asset details, photos, and video right from the field. No specialized expertise is required.

Optimized by Experts: Once submitted, bidadoo’s professional production team reviews the asset details, guarantees data quality, and builds a professional, market-ready listing.

Launch & List: Listings go live on bidadoo and eBay’s massive online marketplace. The bidadoo team takes over full management of buyer inquiries, bids, offers, payments, and logistic support.

Global Marketing Reach: Using AI-powered, multi-channel marketing campaigns, assets are pushed to millions of global end-user buyers.

Secure Sale & Pay-out: Following a successful transaction, bidadoo collects the payment, coordinates the logistics and buyer pickup, and quickly distributes secure returns to the seller.

Disrupting the Traditional Auction Model

By keeping equipment on-site (Sell-In-Place) and automating the intake process via mobile technology, SnapShot by bidadoo provides equipment owners with higher net returns and total control over their sales schedule. Furthermore, because bidadoo eliminates the standard 10–15% buyer’s premium found at traditional auctions, buyers can put their full purchasing power directly toward their bids, driving higher final sales values for bidadoo sellers.

SnapShot by bidadoo integrates seamlessly with bidadoo’s versatile sales models, including their Weekly No-Reserve Auctions, 24/7 Buy It Now Marketplace, and the soon to be announced Fleet Exchange (FleetX) platform.

Equipment owners and fleet managers interested in trying the platform or scheduling a team training session can visit www.bidadoo.com/snapshot for more information or contact bidadoo at SnapShotGo@bidadoo.com to get started!

About bidadoo

As eBay’s largest and most trusted online auction partner, bidadoo connects sellers to a global network of millions of buyers. bidadoo provides professional remarketing of used construction equipment, rental and municipal fleets, trucks, and other capital assets to many of the world’s largest equipment and fleet companies. Check out our weekly online auctions at http://www.bidadoo.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/bidadoo-launches-snapshot-by-bidadoo-mobile-selling-solution-empowering-equipment-owners-to-list-assets-in-minutes-302834291.html

SOURCE bidadoo

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