Southern Europe’s leading food business platform strengthens investments and strategic partnerships across Latin America amid growing EU–Mercosur trade relations

MILAN, June 4, 2026 /PRNewswire/ — TUTTOFOOD, Southern Europe’s leading food business platform, is strengthening its strategic focus on Latin America amid growing trade relations between Mercosur and the European Union. As part of this broader international expansion strategy, Brazil has been announced as the “Country Focus” of the 2028 edition of the event, scheduled for May 8–11, 2028, in Milan.

The initiative reinforces the increasing relevance of Latin America within global agrifood supply chains and highlights the region’s growing role in international trade and food industry development.

The decision comes at a time of growing expectations surrounding the advancement of the trade agreement between Mercosur and the EU, considered one of the world’s most significant economic partnerships in terms of market size, population, and agribusiness potential. Industry projections indicate that the agreement is expected to expand trade flows, reduce tariff barriers, and strengthen global supply chains, particularly in sectors related to food, proteins, ingredients, beverages, and processed products.

Within this context, TUTTOFOOD aims to position itself as a strategic gateway for Latin American companies seeking access to European and international markets through high-value business connections and global distribution opportunities.

This objective is further supported by one of the sector’s most advanced and efficient matchmaking platforms, the “Buyers Program”, developed by TUTTOFOOD in partnership with ITA – Italian Trade Agency, and aimed at connecting international buyers with selected suppliers in strategic markets.

As part of its broader international growth strategy, TUTTOFOOD is also increasing its investments across Latin America through enhanced buyers programs, media activities, strategic partnerships, and dedicated business development initiatives aimed at strengthening the region’s integration with global food markets.

“Brazil represents a strategic entry point for TUTTOFOOD’s broader development across Latin America, one of the most dynamic agrifood regions in the world,” said Antonio Cellie, CEO of Fiere di Parma.

“As trade relations between Europe and Mercosur continue to evolve, we see growing opportunities for companies across the region to strengthen their international presence and access new markets through global business platforms such as TUTTOFOOD.”

The growing relevance of Latin America within global food supply chains is reflected in the region’s expanding agrifood exports and increasing international competitiveness. Brazil alone accounts for approximately 24% of its GDP through agribusiness activities and remains one of the world’s leading exporters of soybeans, coffee, sugar, meat, and other agricultural commodities.

Latin America continues to strengthen its position as one of the world’s key agrifood production hubs, driven by large-scale agricultural output, growing industrial capabilities, and increasing global demand for food products and ingredients.

The 2026 edition of TUTTOFOOD recorded a 30% increase in visitors, gathering 123,000 participants over four days, including 27,000 international attendees.

It also registered a strong increase in participation from Latin American operators, particularly from Brazil, which more than doubled its number of professional visitors compared to the previous edition. More than 100 buyers attended from major retail groups, importers, distributors, and food service operators across the region.

The event also featured exhibitors and institutional delegations from several Latin American countries, including Chile, Peru, Costa Rica, Ecuador, Argentina, Cuba and Brazil.

The trade show occupied 10 pavilions and 82,000 square meters of fully sold exhibition space, bringing together 5,000 brands and 4,000 international buyers. Organized by Fiere di Parma in partnership with Fiera Milano and Koelnmesse, TUTTOFOOD has been consolidating its position as one of the world’s leading business hubs for the food and beverage industry, connecting agrifood production, industry, retail, and global markets.

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DRAI Health and WellTra.AI unite AI-powered health intelligence and contactless vital monitoring to deliver proactive, scalable, and personalized healthcare worldwide.

LOS ANGELES and DUBAI, UAE, June 4, 2026 /PRNewswire-PRWeb/ — DRAI Health, Inc., a leader in AI-powered healthcare intelligence, today announced a strategic partnership with WellTra.AI, a U.S.-based innovator in next-generation contactless vital monitoring technology with expanding operations across the Middle East. This collaboration brings together two advanced platforms to accelerate the shift toward more proactive, scalable, and data-driven healthcare worldwide.

The partnership combines DRAI Health’s AI-driven healthcare ecosystem—designed to aggregate, analyze, and deliver actionable health insights—with WellTra.AI’s proprietary contactless vital intelligence platform. Together, the companies aim to enhance preventive care, enable scalable remote patient monitoring, and drive more personalized health outcomes across clinical, enterprise, and consumer environments.

By integrating real-time vital data with advanced AI analytics, the joint solution is designed to support earlier detection of health risks, improve clinical decision-making, and expand access to high-quality care. The platform will operate across hospitals, clinics, workplaces, and home care settings, helping healthcare systems become more efficient, intelligent, and responsive.

“This partnership represents an important step forward in our mission to redefine healthcare through AI and intelligent data,” said Dr. Mohan Ananda, Founder and Chairman of DRAI Health, Inc. “By combining our AI-powered ecosystem with WellTra’s innovative contactless monitoring technology, we are creating a powerful, scalable solution that enables earlier intervention, enhances patient engagement, and improves outcomes across the care continuum.”

“Contactless monitoring generates the signals. DRAI’s AI turns them into decisions. This partnership closes the gap between data and action — and that’s where lives are saved,” said Anees Abdullateef, Founder and CEO of WellTra.AI.

The collaboration reflects a shared vision to advance healthcare systems that are more proactive, accessible, and personalized—leveraging real-time health intelligence and AI-driven insights to deliver better care at scale.

This partnership also supports the growing global demand for digital health innovation and aligns with significant investments in healthcare transformation across both the United States and the Middle East.

About DRAI Health, Inc.

DRAI Health is a next-generation healthcare AI company focused on transforming how health data is captured, analyzed, and utilized. Through its integrated AI ecosystem, DRAI empowers patients, providers, and enterprises with actionable insights that drive better outcomes and more efficient care delivery. Learn more: www.draihealth.com

About WellTra.AI

WellTra.AI is a U.S.-based pioneer in contactless health intelligence, powered by clinically validated rPPG technology and an expanding suite of AI-driven capabilities including voice analysis and computer vision. With FDA-approved metrics and a growing global footprint spanning enterprise, clinical, and government healthcare systems, WellTra.AI is redefining what’s possible in remote patient monitoring and proactive care. Learn more: www.welltra.ai

Media Contact
Jay Kilberg, DRAI Health, Inc., 1 (917) 543-6285, jay.kilberg@draihealth.com, www.draihealth.com

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SOURCE DRAI Health, Inc.

New 5W research finds AI engines pick streaming services based on metadata depth and editorial authority over subscriber count — meaning Apple TV+ outscores larger services and Peacock ranks behind even niche platforms.

NEW YORK, June 4, 2026 /PRNewswire/ — Netflix, HBO Max, and Disney+ lead 5W’s inaugural Entertainment & Streaming AI Visibility Index 2026, released today. The index is the first research-grade ranking of how generative AI engines surface streaming services and entertainment platforms to consumers. The full report is available free at 5wpr.com/research/entertainment-streaming-ai-visibility-index-2026.

The most consequential finding: Apple TV+ ranks #5, ahead of Hulu (#6) and Paramount+ (#8), despite operating with a fraction of either competitor’s subscriber base. The data also shows Peacock ranks #11 — behind Apple TV+, Hulu, Paramount+, Max, and even The Criterion Channel and Mubi (#9 and #10) on certain query categories. The pattern is consistent: streaming services with depth-of-metadata content, critic-grade title pages, and structured editorial infrastructure outscore services that hide content discovery behind authentication walls.

The top ten streaming services by AI citation share, in order: Netflix, HBO Max, Disney+, Amazon Prime Video, Apple TV+, Hulu, YouTube Premium / YouTube TV, Paramount+, The Criterion Channel, and Mubi. The full top-20 ranking, with query-category breakdown across service-selection, title-recommendation, family-friendly programming, and live-sports queries, is published in the report.

The index analyzed more than 60 viewer-intent queries across “what should I watch tonight,” “best streaming service for families,” “where can I watch [specific title],” “best documentaries on streaming,” “best live sports streaming service,” and similar formulations. Queries were tested across ChatGPT, Claude, Perplexity, and Google AI Overviews.

“The streaming wars are now an answer-box war,” said Ronn Torossian, Founder and Chairman of 5W. “Viewers are no longer scrolling Netflix to decide what to watch. They are asking ChatGPT to decide which streaming service to buy and what to put on tonight. The streamers that have built robust editorial metadata, critic-grade descriptions, and structured content authority are winning the answer. The streamers that built their content discovery purely inside their own apps are invisible at the moment of decision. The viewer never opens the app because the AI never tells them to.”

The report identifies four query categories where AI behavior most diverges from market-share expectations:

Service-selection queries (“which streaming service should I subscribe to”) favor Netflix, HBO Max, and Disney+ overwhelmingly. Apple TV+ outperforms expectations on these queries because Apple’s catalogue pages contain unusually deep editorial metadata.

Title-recommendation queries (“what should I watch tonight”) favor services with critic-grade title pages and structured genre/mood metadata. The Criterion Channel and Mubi punch dramatically above their commercial weight on these queries because both operate Letterboxd-style editorial infrastructure that AI engines preferentially cite.

Family-friendly programming queries are dominated by Disney+, Netflix, and Paramount+, with Disney+ leading by a wide margin on parental-control and age-rating queries.

Live-sports streaming queries are dominated by YouTube TV, Hulu + Live TV, and ESPN+. The data reveals that traditional streamers — Netflix, HBO Max, Disney+ — barely register on live-sports queries despite each having sports-content investments, because live-sports queries operate on a different AI citation logic that prioritizes guide depth and channel-package transparency.

The report also documents a striking content-strategy implication. Streaming services that publish externally accessible, structured catalogue pages — pages an AI can scan without authentication — outscore services that gate content discovery behind login walls. Apple TV+, despite a smaller catalogue, has invested in indexable title pages with deep editorial metadata. Peacock and certain other major services keep more content behind authentication, with the result that AI engines effectively cannot see those catalogues.

For streaming operators reading the data, the strategic implication is straightforward: catalogue-depth-as-public-content is a GEO asset. Catalogue-depth-as-walled-content is invisible to AI.

The full report is available free at 5wpr.com/research/entertainment-streaming-ai-visibility-index-2026.

5W is the AI communications firm behind the AI Visibility Index Series, with a dedicated Generative Engine Optimization practice helping the world’s leading brands earn citation authority across ChatGPT, Claude, Perplexity, and Google AI Overviews. The agency is a leading PR and digital media agency.

About 5W

5W is the AI Communications Firm — building brand authority across the platforms where decisions now happen: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.

Founded in 2002, 5W is recognized as a Top U.S. PR Agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, honored as a 2026 Top Place to Work in Communications by Ragan, and named to Digiday’s WorkLife Employer of the Year list. 5W serves clients across B2C sectors — Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit — and B2B specialties including Corporate Communications, Reputation Management, Public Affairs, Crisis Communications, and Digital Marketing across Social, Influencer, Paid Media, GEO, and SEO.

Learn more at 5wpr.com

Media Contact
Chris Bergin
cbergin@5wpr.com

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SOURCE 5W Public Relations