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DOUGLAS ELLIMAN LAUNCHES AI TRANSFORMATION BUILT WITH GOOGLE CLOUD’S TECHNOLOGY, UNVEILS NEW INTELLIGENCE COMPANY, AND ANNOUNCES DRIVE TO RESET COST STRUCTURE

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Douglas Elliman to redesign itself as a technology-forward enterprise, resetting its cost structure through enterprise-wide AI implementation to create a leaner, more efficient operating model

Elius, a newly launched intelligence company to be built with Google Cloud’s technology, designed to leverage Douglas Elliman’s proprietary luxury data for sharper pricing intelligence, enhance agent advisor productivity, and enable new businesses beyond brokerage

NEW YORK, July 8, 2026 /PRNewswire/ — Douglas Elliman Inc. (NYSE: DOUG) (together with its subsidiaries, “Douglas Elliman” or the “Company”), the nation’s preeminent brand in luxury real estate, operating through Douglas Elliman Realty and Douglas Elliman Development Marketing, today announced the launch of a company-wide technology infrastructure transformation to support the Company’s evolution into a technology-forward enterprise. The effort is designed to fundamentally change how Douglas Elliman operates to improve efficiency, enhance the agent advisor and client experience, and reshape its long-term cost structure.

The Company also announced the launch of Elius, a newly formed intelligence company positioned to build proprietary real estate intelligence capabilities beyond traditional brokerage. Elius is designed to power a new generation of intelligent real estate experiences, products, and services that move beyond today’s search and portal-based models by anticipating opportunities, surfacing insights earlier, and delivering guidance that today’s static platforms cannot.

The transformation follows two parallel tracks to reset Douglas Elliman’s non-commission-based cost structure across business units while building a proprietary intelligence business under the name Elius. Both tracks are enabled by Google Cloud technology, including its AI models and enterprise infrastructure, which the Company has selected to power its transformation.

TRACK 1: REDESIGN BROKERAGE OPERATIONS AND IMPROVE COST STRUCTURE

Douglas Elliman currently operates a fragmented technology environment spanning many systems and vendors across its business functions.

Through agentic AI-enabled automation powered by Google Cloud technology, Douglas Elliman expects to simplify operations, improve productivity and scalability, and achieve significant savings in non-commission operating expenses over the next three years through technology consolidation, workflow modernization, and workforce productivity improvements.

TRACK 2: INTRODUCING ELIUS

For decades, the value created by residential real estate data has accrued to the third-party platforms and portals rather than the brokerages that create the data.

Elius is designed to do what the brokerage industry has never done: take Douglas Elliman’s private luxury real estate data — one of its most valuable and least monetized assets — and leverage it to build a proprietary intelligence platform with the potential to generate new products, revenue streams, and businesses, creating a format for consuming real estate intelligence outside of traditional brokerage that does not exist today. As the industry evolves beyond today’s static and linear search experience, Elius will be designed to deliver dynamic, continuously learning intelligence that will change how consumers and businesses engage with real estate.

Douglas Elliman generates enormous volumes of data today through live market signals and real-time transaction activity from its agent advisors and clients at the very top of the market. Using Google Cloud technology, Elius is being structured to transform Douglas Elliman’s market intelligence into a proprietary intelligence asset that compounds in value over time, while securing that intelligence behind a security layer that protects clients’ confidential information and is resistant to indiscriminate AI scraping, preserving its value.

Over time, those capabilities are expected to reshape the real estate experience through intelligent products, services, and experiences that move beyond today’s search- and portal-based models, fundamentally changing how consumers and businesses discover, evaluate, transact in, and interact with real estate.

“The next era of this business will be defined by intelligence,” said Michael S. Liebowitz, President and Chief Executive Officer, Douglas Elliman Inc. “For generations, residential real estate has been organized around the transaction — and for just as long, the data that real estate transactions generate has been monetized by nearly everyone except the brokerages that create it. We are changing that model and taking it back.”

He continued, “Elius will launch as a new business that will be designed to utilize our most valuable and underappreciated assets — our current, future, and historical proprietary data of the industry’s premier luxury network — to create opportunities for new products, revenue streams, and businesses beyond brokerage. We believe this has the potential to create a materially larger addressable market, stronger and more durable economics, and a fundamentally different future for our stockholders, agent advisors, and staff.”

DOUGLAS ELLIMAN ACCELERATES REAL ESTATE AI WITH GOOGLE CLOUD

By choosing to build Elius on the Google Cloud platform, Douglas Elliman paired its premier luxury brand and proprietary data with the capabilities of one of the world’s leading data and AI enterprises.

The Company selected Google Cloud’s technology to support the long-term commercialization of its proprietary real estate intelligence. Douglas Elliman’s proprietary data remains the Company’s own, and the custom AI capabilities, workflows, agents, and other intellectual property developed for Elius using Google Cloud and Gemini will be Douglas Elliman-owned assets.

“AI is creating opportunities to fundamentally reshape how industries operate, and residential real estate remains one of the largest and most valuable markets in the world. It also requires specialty expertise,” said Will Grannis, Chief Technology Officer, Google Cloud. “Bringing that foundation together with Google Cloud’s AI and enterprise cloud infrastructure presents transformative opportunities for Douglas Elliman’s new business, innovation, and value creation.”

ELIUS ACROSS THE BUSINESS

Douglas Elliman Realty
Elius is expected to help agent advisors automate routine workflows, surface real-time pricing and market insights, accelerate lead generation and client matching, and deliver a more informed client experience. These tools will help free agent advisors to focus on the relationships and judgment that define the brokerage’s competitive advantage.

Douglas Elliman Development Marketing
Douglas Elliman Development Marketing (DEDM), with an active project pipeline exceeding $27 billion in gross transaction value as of the end of the first quarter of 2026, is expected to serve as an early deployment opportunity for Elius, with potential applications in pricing strategy, market intelligence, buyer targeting, and absorption forecasting.

Elliman Global
Elliman Global is expected to use Elius to support cross-border business, localization, and expansion across key global luxury markets.

A DISCIPLINED, SELF-FUNDED PURSUIT
Douglas Elliman is pursuing this transformation with no long-term debt and over $100 million in cash and cash equivalents, including restricted cash, as of March 31, 2026. The Company expects to fund the initial Google Cloud rollout and Elius discovery and development work through existing resources, with a modest net incremental investment, as a substantial portion of the spending replaces existing technology expenditures. As legacy platforms are retired and the technology stack is consolidated, the Company’s net transition costs are expected to decline as it realizes efficiencies from a more streamlined technology environment. Douglas Elliman is investing in proprietary data and the custom AI agents, workflows, and platforms that it believes will create value for its stockholders over the long term.

About Douglas Elliman Inc.
Douglas Elliman Inc. (NYSE: DOUG) owns Douglas Elliman Realty, LLC, which is one of the largest residential brokerage companies in the United States with operations in New York City, Long Island, the Hamptons, Westchester, Connecticut, New Jersey, Massachusetts, Florida, California, Texas, Colorado, Nevada, Maryland, Virginia, and Washington, D.C. In addition, Douglas Elliman provides other real estate services, including development marketing and mortgage as well as settlement and escrow services in select markets, and uses as well as invests in early-stage, disruptive property technology solutions and companies. Additional information concerning Douglas Elliman is available on its website, investors.elliman.com.

Investors and others should note that we may post information about Douglas Elliman on our website at investors.elliman.com or, if applicable, on our accounts on Facebook, Instagram, LinkedIn, TikTok, X, YouTube or other social media platforms. It is possible that the postings or releases could include information deemed to be material information. Therefore, we encourage investors, the media and others interested in Douglas Elliman to review the information we post on our website at investors.elliman.com and on our social media accounts.

Forward-Looking and Cautionary Statements
This press release includes forward-looking statements within the meaning of the federal securities laws. All statements other than statements of historical or current facts made in this press release are forward-looking. These statements include, but are not limited to, statements regarding anticipated capabilities, anticipated cost reductions, anticipated future operating expenses, timeline for development, advisor productivity improvements, technology development, international expansion, potential strategic alternatives, future products, services and revenue opportunities, the creation of new value through Elius, and financial projections. We identify forward-looking statements in this press release by using words or phrases such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may be,” “continue,” “could,” “potential,” “objective,” “plan,” “seek,” “predict,” “project” and “will be” and similar words or phrases or their negatives. Forward-looking statements reflect our current expectations and are inherently uncertain. Actual results could differ materially for a variety of reasons.

The anticipated cost reductions represent management’s expectation over a three-year period commencing Q3 2026 and is not a guarantee of future performance or that any such expense reductions will be realized. The development of Elius is in early stages; actual product capabilities, timelines, and deployment scope may differ materially from current expectations. Additional risks and uncertainties that could cause our actual results to differ significantly from our current expectations are described in our Annual Report on Form 10-K for the year ended December 31, 2025, and our Quarterly Reports on Form 10-Q filed thereafter. We undertake no responsibility to publicly update or revise any forward-looking statement except as required by applicable law.

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SOURCE Douglas Elliman

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American Tinnitus Association Establishes ATA Academy to Close Critical Gap in Tinnitus Provider Education

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Grounded in evidence and guided by leading tinnitus experts, the online education platform will train current and future providers starting in early 2027

VIENNA, Va., July 8, 2026 /PRNewswire/ — The American Tinnitus Association (ATA) today announced the establishment of ATA Academy, a comprehensive online education platform for tinnitus care providers that is designed to elevate the standard of tinnitus care nationwide. The initiative addresses one of the greatest unmet needs in tinnitus care: Too many patients cannot find a healthcare provider experienced in the complex presentation and management of tinnitus.

Tinnitus affects more than 50 million people in the United States. Its cause might be hearing loss, a concussion, an infection, hormonal changes, high blood pressure, or another condition among the many that can lead to tinnitus. Yet most audiology and medical training programs rarely address the condition’s heterogeneity or how its negative effects can be managed. The result is a patchwork of treatment approaches that leaves patients without a consistent standard of care or clear expectations for treatment outcomes for a condition that, at present, has no cure.

“This is a transformative moment for ATA and for the tinnitus community,” said Patrick A. Lynch, ATA CEO. “We are building the infrastructure to train a new generation of providers and to change how the healthcare system understands and responds to tinnitus. People living with tinnitus deserve nothing less.”

Advancing Evidence-Based Provider Education

ATA was founded in 1971 with the dual purpose of advancing a cure for tinnitus and promoting effective relief for those living with the condition. ATA Academy furthers both causes.

Despite the availability of evidence-based management options for tinnitus, too many patients are still told to “learn to live with it” by healthcare providers. The establishment of ATA Academy is in recognition of this fact.

“Every corner of the healthcare system, from primary care to specialty practice, needs clinicians who understand the complexity of tinnitus, know when and where to refer, and are equipped to help patients find meaningful relief,” said Lynch. “The time to build that community of care is now.”

The Academy is designed to build a culture in which tinnitus is treated as a multifaceted condition with a broad spectrum of severity. The platform will train both incoming clinicians and experienced practitioners, with particular emphasis on equipping providers to manage all levels of tinnitus severity. The Academy curriculum will be informed by emerging findings so that providers have access to dynamic, evidence-based approaches. Course materials will become available in early 2027.

Led by Dr. Hannah Glick

Dr. Hannah Glick, AuD, PhD, CCC-A, will lead ATA Academy. Dr. Glick joined ATA in May 2026 as vice president of Tinnitus Programming. She is dually trained as an audiologist and a cognitive neuroscientist, and she brings more than a decade of experience from across academia, clinical care, industry, government, and nonprofit work.

“For too long, the gap in tinnitus education has meant that many patients walk into a doctor’s office and walk out with no plan, no referral, and no path forward,” said Dr. Glick. “ATA Academy will equip a broad spectrum of clinicians with the tools and evidence to change that, so patients can have faith and confidence that the impact of tinnitus can be lessened, and that a full restoration of their quality of life is achievable.”

Curriculum development is guided by ATA’s Tinnitus Advisory Group (TAG), an independent panel of subject matter experts drawn from academia, research institutions, and large and private practices committed to improving patient outcomes. TAG provides scientific and clinical guidance to ensure educational content reflects current evidence, clinical relevance, and real-world needs across diverse care settings.

What ATA Academy Offers

Through evidence-based courses, masterclasses, and stackable digital badges, ATA Academy will provide healthcare professionals with practical training in tinnitus assessment, counseling, and management. The platform will also offer resources for individuals living with tinnitus, including trusted information and self-management strategies.

Among its goals, ATA Academy aims to elevate the standard of tinnitus care, translate research into clinical practice, foster collaboration across disciplines, and expand access to high-quality tinnitus education for providers and patients worldwide.

A Gift that Reflects a Commitment to Better Care

The development of ATA Academy is supported in part by a lead philanthropic gift of $140,000 from Neuromod Devices, Ltd., the Irish company behind Lenire, a bimodal neuromodulation device that helps retrain the brain to ease the perception of tinnitus.

“Everyone in the tinnitus space, patients, providers, and researchers alike, wants to see better and more consistent patient outcomes, and most importantly, improved quality of life for those living with this condition,” said Lynch. “Neuromod’s lead gift to ATA Academy reflects that shared urgency. This is the first of what we know will be many philanthropic gifts supporting this groundbreaking endeavor. We thank them for leading by example.”

All Academy programming will reflect ATA’s longstanding commitment to unbiased evidence-based information from across tinnitus management approaches, including behavioral, sound-based, device-based, and emerging interventions.

Looking Ahead

ATA Academy is part of a broader expansion of ATA’s research and patient support programs in 2026, ATA’s 55th-anniversary year, and reflects a long-term commitment to closing the distance between scientific progress and the lived experience of patients navigating tinnitus today.

About the American Tinnitus Association

Since 1971, the American Tinnitus Association has been the nation’s longest-serving 501(c)(3) public charity exclusively dedicated to improving the lives of people with tinnitus. Guided by values of compassion, credibility, and responsibility, ATA funds innovative research, supports patients, and provides trusted educational resources for millions living with this complex condition.

ATA does not endorse specific products or treatments and remains an objective resource for patients and providers alike. ATA welcomes support from all individuals and organizations committed to its mission. Inclusion as a donor does not imply endorsement of their views, affiliations, or activities.

ATA continues to fund innovative research and has recently concluded its largest grant cycle in the organization’s history. Since launching its grants program in 1981, ATA has awarded 149 innovative research grants totaling nearly $8 million. A four-star Charity Navigator–rated organization, ATA continues to incrementally advance both the scientific understanding of tinnitus and patient care. Learn more at ata.org.

CONTACT: tinnitus@ata.org; 800-634-8978, ext. 4

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SOURCE American Tinnitus Association

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Finelo Publishes 2026 Review Transparency Update With Independent Review Resources and Support Information

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The new resource helps learners compare independent Finelo reviews, understand the Finelo app, and find support information for subscription, cancellation, and refund questions.

LIMASSOL, Cyprus, July 8, 2026 /PRNewswire/ — Finelo, a mobile-first financial education app for beginner traders and investors, today published a 2026 review transparency update designed to help learners understand what Finelo is, where to find independent Finelo reviews, and how to access subscription, cancellation, and refund support. The update reflects a simple goal: people should be able to research the app clearly and confidently before they start learning.

Reading reviews is a normal first step before choosing any app, and that is especially true for tools tied to trading and investing education. Prospective learners want straightforward answers about app features, subscription terms, cancellation, refunds, and, importantly, the difference between learning about markets inside an app and trading real money outside of it. The new resource is built to answer those questions in one place.

What the update includes

The new Finelo reviews and support resources page helps users:

Compare Finelo reviews across independent platforms such as Trustpilot, the Apple App Store, and Google Play.Find direct support resources for subscription and billing questions.Learn how Finelo’s lessons, trading simulator, and AI-assisted learning tools support beginner education.Understand that Finelo is an educational app, not a brokerage or an automated trading service.

By organizing these critical details into an accessible, centralized hub, the platform ensures that new users can navigate their learning journey with complete clarity. This proactive measure aims to save learners time while fostering a trustworthy environment from day one.

“People should be able to understand exactly what Finelo offers before they start learning with us,” said [Spokesperson Name], [Title] at Finelo. “Our goal is to make the experience clear from the beginning: Finelo is built for education, practice, and confidence-building. We want learners to know where to read reviews, how the app works, and where to get support if they have subscription or account questions.”

What Finelo is and what it is not

Finelo is a financial education app built for beginners, including learners over 40 and anyone who has felt that markets were “not for them.” It teaches trading and investing concepts step by

step through short daily lessons, interactive quizzes and scenarios, AI-assisted learning tools, and a practice simulator that uses virtual funds and real market data.

Finelo is not a brokerage. It does not execute real-money trades on behalf of users, does not connect to brokerage accounts, and does not promise profits. Its AI tools, including the AI Mentor and AI Chart Analyzer, provide educational insights and structured analysis, not personalized financial advice. When users decide to trade or invest with real money, they do so through their own brokerage account, with decisions they make and own.

Support resources

The update also points users to the Finelo Support Center, where learners can find guidance on managing subscriptions and cancelling a subscription, understanding renewal cycles, requesting a refund, and reaching Finelo customer service by submitting a support ticket.

To learn more, visit Finelo’s review transparency update or explore the Finelo Support Center.

Finelo is designed for educational purposes and simulated practice. It is not a brokerage, does not execute real-money trades on behalf of users, and does not provide personalized financial advice or guaranteed investment outcomes.

About Finelo

Finelo is a mobile-first financial education platform designed to help beginners learn about trading and investing through short lessons, interactive practice, AI-assisted learning tools, and a simulator. Finelo is built for education and practice; it is not a brokerage, does not execute real-money trades on behalf of users, and does not provide personalized financial advice.

Media Contact
Anthony Mafuta Mayilamene
anthony.mayilamene@finelo.com

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Faranak Firozan Consulting Releases Cross-Functional Leadership Model for High-Pressure Enterprise Transformation Environments

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New framework formalizes how emotional regulation, decision structure, and governance alignment improve performance in complex operational systems

SANTA CLARA, Calif., July 8, 2026 /PRNewswire/ — Faranak Firozan Consulting announced today in Santa Clara, California the launch of a Cross-Functional Leadership Model designed for high-pressure enterprise transformation environments, aiming to help organizations improve decision-making consistency, governance alignment, and operational performance across security, product, and engineering teams, as enterprises continue to scale complex digital systems and AI-driven workflows.

The framework is being introduced as companies face increased operational strain from accelerated delivery cycles, regulatory requirements, and distributed team structures, with Faranak Firozan Consulting positioning the model as a structured approach that integrates emotional regulation, decision architecture, and governance discipline into day-to-day execution across enterprise programs.

Enterprise Pressure and the Breakdown of Traditional Coordination

Across large organizations, transformation programs often fail not because of technical gaps but due to misalignment between teams operating under pressure, where decision fatigue, unclear ownership, and fragmented communication reduce execution quality and increase operational risk. Faranak Firozan Consulting developed the new model in response to recurring patterns observed in multi-year enterprise programs where scaling complexity outpaced coordination structures.

In these environments, leadership decisions are frequently made under time constraints without consistent frameworks for evaluating tradeoffs, resulting in reactive execution cycles that introduce downstream inefficiencies, delayed releases, and governance challenges that compound over time.

Core Components of the Cross-Functional Leadership Model

The Cross-Functional Leadership Model introduced by Faranak Firozan Consulting is structured around three integrated pillars that function as a unified operating system for enterprise leadership: emotional regulation under pressure, structured decision pathways, and governance alignment across teams.

Emotional regulation is positioned as the foundational layer, enabling leaders to maintain cognitive clarity during high-stakes situations, while decision structure provides repeatable frameworks for evaluating risk, prioritizing initiatives, and reducing ambiguity in cross-functional environments.

Governance alignment ensures that compliance requirements, security standards, and operational constraints are integrated early into planning cycles, rather than treated as downstream checkpoints that slow execution after development has begun.

Application in Enterprise Transformation Programs

Faranak Firozan Consulting designed the model to be applied across transformation initiatives involving cloud migration, security modernization, AI adoption, and large-scale product delivery programs where multiple stakeholders must coordinate under compressed timelines.

Organizations implementing the framework are expected to use it to improve planning accuracy, reduce escalation frequency, and create clearer accountability structures across engineering, product management, security, and operational leadership teams.

Decision Architecture and Operational Clarity

A central element of the model focuses on decision architecture, which defines how organizations structure choices under uncertainty, particularly when competing priorities require rapid evaluation without sacrificing governance standards or long-term system stability.

Faranak Firozan Consulting emphasizes that inconsistent decision pathways are a leading contributor to program delays, as teams often reinterpret priorities differently, leading to duplicated effort, misaligned execution, and increased rework across delivery cycles.

Emotional Regulation as a Performance System

The framework also formalizes emotional regulation as a measurable operational capability rather than an abstract leadership trait, focusing on how leaders respond under stress and how those responses influence team behavior and program outcomes.

By incorporating structured reflection and real-time awareness practices into leadership workflows, Faranak Firozan Consulting positions emotional regulation as a stabilizing mechanism that supports clearer communication and more consistent execution under pressure.

Governance Alignment Across Functions

Governance alignment within the model ensures that regulatory frameworks, security standards, and internal controls are embedded directly into operational workflows, allowing teams to anticipate compliance requirements rather than react to them after implementation.

This approach reduces friction between engineering and compliance teams, enabling faster delivery cycles while maintaining adherence to enterprise risk management standards and audit readiness requirements.

Enterprise Impact and Expected Outcomes

Faranak Firozan Consulting anticipates that organizations adopting the model will see improvements in cross-functional coordination, reduction in operational bottlenecks, and increased predictability in delivery timelines across large-scale transformation programs.

Additional expected outcomes include improved stakeholder alignment, reduced decision latency, and stronger integration between strategic planning and execution layers within enterprise systems.

Industry Context and Future Direction

As enterprises continue to adopt AI-driven systems and distributed operational models, Faranak Firozan Consulting positions the Cross-Functional Leadership Model as a foundational approach for managing complexity in environments where traditional hierarchies and processes are no longer sufficient.

The company indicates that future iterations of the model will incorporate additional mechanisms for automation integration, real-time governance tracking, and adaptive decision support systems to further enhance enterprise resilience.

Adoption Considerations and Implementation Approach

Faranak Firozan Consulting recommends a phased adoption approach for organizations implementing the Cross-Functional Leadership Model, beginning with pilot programs in high-impact teams such as security, platform engineering, or program management offices, where pressure conditions and cross-functional dependencies are most visible and measurable. This allows enterprises to validate decision structures, refine governance alignment, and calibrate emotional regulation practices before scaling the model across broader organizational units.

A key component of successful implementation involves integrating existing enterprise data systems with new reporting and visibility structures defined by the model. Faranak Firozan Consulting emphasizes that without consistent measurement of decision latency, escalation frequency, and cross-functional handoff quality, organizations risk treating the framework as a conceptual exercise rather than an operational system. Embedding metrics ensures accountability and creates a feedback loop for continuous refinement.

Long-Term Value for Enterprise Transformation

Over time, Faranak Firozan Consulting expects organizations that fully integrate the Cross-Functional Leadership Model to develop stronger resilience in high-pressure environments, with leadership teams demonstrating improved consistency in decision-making, reduced variability in execution outcomes, and greater ability to maintain alignment during periods of rapid change or uncertainty. The model is designed to evolve alongside organizational maturity, supporting sustained transformation rather than short-term optimization.

Faranak Firozan Consulting will continue refining the model through applied enterprise engagements and structured feedback from cross-functional teams operating in regulated and high-complexity environments.

Media Contact

Faranak Firozan Consulting
Santa Clara, CA
LinkedIn: https://www.linkedin.com/in/faranakfirozan/
Website: https://faranakfirozanconsulting.com/

Contact: Faranak Firozan, faranak@firozanconsulting.com

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