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IAB Releases Redefining Media Types Standard for Public Comment

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New Framework, Developed in Partnership With IAB Tech Lab, Establishes Shared Definitions for Digital Video Formats Aligned with Viewer Experiences

In Public Comment Until August 8

NEW YORK, July 9, 2026 /PRNewswire/ — Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical standards needed for wide adoption. The public comment period will remain open through August 8, 2026 as IAB gathers feedback from brands, agencies, publishers, ad tech partners, networks, and other industry stakeholders.

“As the video marketplace has expanded across platforms, formats, and viewing experiences, the industry needs a more consistent way to define and classify digital video environments,” said Jamie Finstein, VP, Media Center at IAB. “The Redefining Media Types Standard is intended to give buyers, sellers, publishers, and platforms a shared, future-proof language that improves planning, execution, and measurement across the entire ecosystem.”

The RMT Standard is designed to help define the digital video ecosystem by creating comprehensive, standardized definitions for digital video product types and their associated advertising formats, including Connected TV, Online Video, social video, FAST, video podcasting, and retail video. The definitions consider channels, screens, context, and ad formats, with the goal of serving as an authoritative guide for media agencies, publishers, networks, technology partners, and brands.

“Many of the technical systems supporting digital advertising still rely on inconsistent or outdated classifications for video,” said Anthony Katsur, CEO, IAB Tech Lab. “By partnering with IAB on this framework, we can help connect these definitions to the technical standards and infrastructure needed to support adoption across the industry.”

The standard addresses a core problem in video advertising: legacy media classification terms were built to describe distribution technology and business models, not consumer experience.

For brands and agencies, inconsistent definitions can lead to misaligned planning strategies, incomparable measurement across platforms, and media investments that do not reflect the intended viewing environment. For publishers and platforms, inconsistent terminology can create confusion around inventory packaging, monetization, and buyer expectations. For ad tech and measurement providers, the lack of standardized classification makes it more difficult to support interoperability and consistent reporting across systems.

The RMT Standard provides a two-layer classification system designed to support both strategic planning and operational execution.

The first layer organizes video advertising environments into four macro buckets grounded in consumer viewing experience:

Lean Back ViewingPersonal Screen ViewingPassive and Communal Viewing

These buckets are based on how a viewer is cognitively and physically oriented to the screen, rather than the technology delivering the content or the business model funding it.

The second layer applies binary impression-level attributes that allow individual impressions to be classified with precision across platforms and devices, including:

Sound stateSkip-enabled versus completion-requiredFull-screen presentationAddressabilityAvailability of signalsMeasurabilityDeviceAd Formats

This operational layer gives planners, buyers, measurement vendors, and ad tech platforms a shared set of signals that can be used at the point of transaction.

Together, the two layers support both planning and technical execution. The macro buckets give the industry a shared language for strategy and cross-platform planning, while the operational attribute layer provides a framework for impression-level classification that can be encoded into OpenRTB bid requests and Project Eidos taxonomy fields.

The framework is intended to create clearer expectations and more consistent communication across the buy-side, sell-side, and technology ecosystem by:

Helping brands and agencies align media investment with the intended consumer viewing experienceGiving publishers and media owners more consistent ways to package and describe inventorySupporting more interoperable reporting and measurement across platformsProviding ad tech and measurement providers with standardized signals that can be used operationally at the point of transactionCreating a more stable standards foundation as video formats, platforms, and viewing behaviors evolve, and new media types enter the mix

The standard is intended to support everyone from the CMO setting a cross-platform video strategy to the engineer building the infrastructure, and as agentic workflows accelerate, a shared language is no longer optional. Without definitional alignment, agents acting on behalf of advertisers and sellers may produce costly and consequential errors.

“Given the extent of change in the video marketplace, from what and where people watch to how advertisers execute ad campaigns, it was critical to come together as an industry and develop a new, contemporary video marketplace framework,” said Adam Gerber, Head of Strategy, Media.net. “The ambiguity and obsolescence of legacy definitions and ways of working were holding back growth and creating friction in the market. This new standard attempts to fix that and provide a common language for all marketplace participants to apply within the context of their individual businesses.”

“With the constant innovation and increased complexity of our digital ecosystem, it is important for the industry to have consistent guiding principles in place,” said Alex Stone, SVP, Managing Director, Horizon Media. “These IAB standards are our guardrails which we will use as our progression accelerates for years to come.”

“As streaming and cross-platform video consumption continue to evolve, premium video remains one of the most effective environments for brands,” said Michael Reidy, Senior Vice President, Small and Medium Business Growth, Advertising & Partnerships, NBCUniversal. “As an industry, we have an opportunity to align around clearer, more consistent standards that drive greater media effectiveness and deliver simplicity for our partners across buyers, sellers, and technology platforms.”

“The way people watch video has changed dramatically, but the language the industry uses to describe it hasn’t kept pace,” adds Colt Cheadle, Sr. Manager, Sales Activation, Spectrum Reach. “As video continues to evolve across platforms, screens, and viewing experiences, establishing a common framework is essential to reducing complexity, improving collaboration, and helping buyers and sellers make more informed decisions.”

The RMT Standard arrives as programmatic video investment, CTV spending, and cross-media video planning continue to grow, and as members across the buy-side, sell-side, and technology layer have acknowledged the need for definitional clarity. The framework is also designed to feed into IAB Measurement Center’s Project Eidos taxonomy work and inform IAB Tech Lab’s OpenRTB and AdCOM specifications, allowing it to work seamlessly with technical standards rather than a standalone document.

The public comment period for the RMT Standard is open from July 8, 2026, through August 8, 2026. IAB and IAB Tech Lab will continue working with industry stakeholders, working group participants, and standards contributors to refine the framework and support adoption across the ecosystem.

To learn more about the Redefining Media Types Standard and to provide feedback, click here.

About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

 

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Dental 3D Printing Market worth $10.08 billion by 2031 – Exclusive Report by MarketsandMarkets™

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DELRAY BEACH, Fla., Nov. 2, 2026 /PRNewswire/ — According to MarketsandMarkets™, the Dental 3D Printing Market is projected to reach USD 10.08 billion by 2031 from USD 4.35 billion in 2026, at a CAGR of 18.3% during the forecast period.

Browse 250 market data Tables and 60 Figures spread through 300 Pages and in-depth TOC on ‘Dental 3D Printing Market- Global Forecast to 2031’

Dental 3D Printing Market Size & Forecast:

Market Size Available for Years: 2026–20312026 Market Size: USD 4.35 billion2031 Projected Market Size: USD 10.08 billionCAGR (2026–2031): 18.3%

Dental 3D Printing Market Trends & Insights:

North America held the largest share in 2025.By product & service, the materials segment is expected to register the highest CAGR of 21.3% during the forecast period.By technology, the VAT photopolymerization segment accounted for the largest share of 61.5% in 2025.

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The dental 3D printing market is driven by several factors. One key driver is rising oral health awareness, combined with a growing global population, which increases demand for dental services. This creates a favorable environment for innovative solutions like 3D printing. Additionally, advances in 3D printing hardware, software, and materials improve accuracy, speed, and affordability, making the technology more accessible and appealing for dental applications. However, certain challenges could hinder market growth. These include regulatory hurdles, high upfront costs, operational expenses, and a shortage of skilled workers.

By technology, the VAT photopolymerization segment accounted for the largest share of the dental 3D printing market during the forecast period.

The dental 3D printing market is segmented by technology into VAT photopolymerization, fused deposition modeling, selective laser sintering, PolyJet printing, and other technologies. VAT photopolymerization holds the largest share of the dental 3D printing market due to its precision, versatility with various materials, and broad applicability to dental procedures. Technologies such as stereolithography (SLA) and digital light processing (DLP) produce high-resolution prints with a smooth finish, making them particularly suitable for crowns, bridges, surgical guides, occlusal splints, and aligners. Their compatibility with biocompatible resins allows for both temporary and permanent restorations. Dental labs rely on this technology because it can produce many custom pieces at once, saving time and resources. It is also gaining popularity among small clinics and dental support organizations (DSOs), as many new systems are affordable, compact, and user-friendly. Additionally, 3D printing generates less waste than conventional milling or handwork and continues to evolve with advances in resin chemistry and printer technology.

By end user, the dental laboratories segment accounted for the largest share of the dental 3D printing market during the forecast period.

The dental 3D printing market can be divided by end user into three main categories: dental laboratories, dental hospitals & clinics, and dental academic & research institutions. Dental laboratories represent the largest segment of the dental 3D printing industry, driven by the increasing demand for advanced technologies in dental practices, cosmetic treatments, and high-quality products. These labs manufacture a variety of dental products—such as prosthetics, crowns, dentures, veneers, and night guards—using 3D printing because it offers greater accuracy, speed, and affordability. Larger laboratory chains are adopting this technology because of their purchasing power, and outsourcing fabrication to these labs is increasingly common, further increasing demand. Digitizing processes through 3D printing leads to significant time and cost savings, as well as greater precision in producing dental items.

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North America dominates the dental 3D printing market.

The global dental 3D printing market is divided into six main regions: North America, Europe, Asia Pacific, Latin America, the Middle East & Africa, and the GCC countries.

North America leads the dental 3D printing market because of its well-developed healthcare system, rapid adoption of advanced dental technologies, and strong demand for cosmetic and restorative treatments. The region’s dominance in innovation and market share can be attributed to the fact that many companies in the dental 3D printing sector are based there. Additionally, high disposable incomes and a high standard of living in countries like the US and Canada further drive the demand for quality dental treatments. The ongoing digitalization of dental procedures also helps maintain North America’s position as a market leader.

Key Players

Leading players in the Dental 3D Printing companies include Stratasys (US and Israel), 3D Systems, Inc. (US), and Align Technology, Inc. (US).

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Investment Funding Context

Investment activity in the dental 3D printing ecosystem remains strong and is primarily concentrated on practice acquisitions, geographic expansion, technology adoption, and platform consolidation. Disclosed transactions in the dental 3D printing market indicate a focus on proprietary printing technologies, advanced dental materials, geographic expansion, and integrating digital manufacturing capabilities. Venture funding has supported the expansion of specialized providers.

In October 2022, SprintRay secured more than USD 100 million in Series D funding led by SoftBank Vision Fund 2, with the proceeds intended to support expansion across Europe and the United States. Strategic acquisitions have also enabled companies to strengthen their technology portfolios. In January 2024, Align Technology completed its acquisition of Cubicure, reporting total purchase consideration of approximately USD 85.8 million, including the fair value of its pre-existing ownership interest. The acquisition was intended to expand Align’s capabilities in direct 3D printing, materials development, and manufacturing of customized orthodontic appliances. In September 2025, SprintRay acquired the EnvisionTEC/ETEC dental product portfolio, including patents, trademarks, inventory, and intellectual property relating to dental materials and printing technologies, strengthening its capabilities across laboratory and chairside applications. The announcement did not disclose the transaction value. In October 2025, LuxCreo also announced a strategic investment from Angelalign Technology to support joint development of next-generation 3D printing materials for clear aligners. The investment, whose value was not disclosed in the announcement, was directed toward material research and development, platform improvements, and expansion of the digital dentistry ecosystem, demonstrating strategic interest in direct printing technologies for orthodontic applications.

Revenue Shift Context

Revenue opportunities in the dental 3D printing market are broadening across equipment sales, recurring material purchases, and digital design and production services. Manufacturer disclosures indicate that printer installations can generate subsequent demand for consumables and support services as production volumes increase. Dental applications are also expanding beyond models used in conventional fabrication workflows toward directly printed restorations and appliances. For example, Stratasys launched its TrueDent-D resin in Europe in January 2025, extending its monolithic digital denture offering to additional markets and creating opportunities for printer deployment and repeat resin sales. The commercial contribution of newer applications is evident in 3D Systems’ fourth-quarter 2025 results, which reported strong double-digit sequential growth in its dental business, supported by a recovery in the aligner market and the launch of its denture manufacturing technology.

Digital services provide additional revenue channels alongside hardware and materials. SprintRay offers paid Cloud Design services and design subscriptions, while its Design Suite combines automated design, professional design assistance, and outsourced print-and-ship services. These offerings enable suppliers to participate in multiple stages of the dental production workflow and generate revenue through ongoing customer activity. These developments suggest that competitive differentiation increasingly depends on application breadth, material compatibility, workflow integration, and printer utilization, with revenue opportunities extending throughout the operating life of installed systems.

Mergers & Acquisitions

M&A activity in the dental 3D printing market is focused on strengthening printing capabilities, expanding material portfolios, and integrating digital production workflows. Selected transactions show acquisitions of complementary technologies to support dental laboratories and chairside applications. In September 2025, SprintRay acquired the EnvisionTEC/ETEC dental product portfolio, adding printing technologies, dental materials, and associated intellectual property to its offering. During the same month, Pac-Dent acquired Ackuretta Technologies, combining its Rodin dental printing resins with Ackuretta’s printers, post-processing equipment, and ALPHA AI CAM software. The transaction supports Pac-Dent’s development of an interoperable digital dentistry platform and expansion of customer support capabilities. Align Technology’s January 2024 acquisition of Cubicure strengthened its capabilities in polymer materials, direct 3D printing, and manufacturing customized orthodontic appliances. These transactions indicate consolidation is aimed at combining hardware, materials, and software expertise, broadening application coverage, and supporting scalable production of patient-specific dental products.

DENTAL 3D PRINTING MARKET: MERGERS & ACQUISITIONS, JANUARY 2023–SEPTEMBER 2026

Month & Year

Deal Type

Company 1

Company 2

Description

September 2025

Acquisition

SprintRay (US)

EnvisionTEC/ETEC dental product portfolio (US)

SprintRay acquired the EnvisionTEC/ETEC dental product portfolio, formerly part of Desktop Health, including patents, trademarks, inventory, and intellectual property relating to dental materials and 3D printing technologies. The acquisition strengthened its offerings across dental laboratory and chairside applications and included plans to continue resin supply and customer support.

September 2025

Acquisition

Pac-Dent (US

Ackuretta Technologies (Taiwan)

Pac-Dent acquired Ackuretta Technologies, combining its Rodin dental 3D printing resins and restorative materials with Ackuretta’s printing hardware, post-processing systems, and ALPHA AI CAM software. The acquisition supports integrated, open-system workflows for dental laboratories and clinics, alongside expanded training, service, and technical support.

January 2024

Acquisition

Align Technology (US)

Cubicure (Austria)

Align Technology completed its acquisition of Cubicure on January 2, 2024. Cubicure’s polymer printing technologies, materials expertise, and manufacturing capabilities were acquired to strengthen the Align Digital Platform and support the development and scaling of directly printed orthodontic devices.

Company Revenue Share Details

The dental 3D printing market is highly fragmented, with established manufacturers and specialized technology providers competing across dental 3D printers, photopolymer resins, printing software, post-processing systems, and integrated digital dentistry workflows. Key participants include Stratasys, 3D Systems, SprintRay, Formlabs, DWS S.r.l., Prodways Group, and Carbon.

Browse Adjacent Market: Medical Devices Market Research Reports &Consulting

See More Latest Medical Devices Reports:

3D Bioprinting Market by Component (3D bioprinters (Microextrusion, Inkjet, Laser), Bioinks, Software, Consumable), Material (Hydrogels, ECM), Application (Research (Regenerative Medicine, 3D cell Culture), Clinical (Skin, Bone)) – Global Forecast to 2029

Dental Implants and Prosthetics Market by Product [Dental Implants (Titanium, Zirconium), Dental Prosthetics (Bridges, Crowns, Dentures, Veneers, and Inlays & Onlays)], by End User (Dental Hospitals & Clinics, Dental Labs) – Global Forecast to 2031

About MarketsandMarkets™  

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MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

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Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

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Tree Hut Unwraps Seven Festive Scents In Its New Limited-Edition Holiday Collection

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From Candy Cane to Frosted Plum, America’s No. 1 Body Scrub Brand Brings the Aromas of the Holidays to Self-Care

America’s No. 1 Body Scrub brand, Tree Hut, is introducing its limited-edition holiday collection in seven new seasonal scents that evoke the coziness of winter. The assortment ranges from sweet fragrances like Candy Cane and Cranberry Fluff to warm notes of Honeycrisp Spice, along with the return of vault favorite Marshmallow Lodge.The collection features a range of fan-favorite product forms, like the Shea Sugar Scrub, Foaming Gel Wash and more, bringing each fragrance to life through rich, sensorial textures and skin-loving formulas.Rounding out the line, seven gift sets make shopping this holiday season easy, with options for stocking stuffers or gifting. The collection is available nationally now at retailers like Target, Walmart, and Ulta Beauty, and online on Amazon.

COPPELL, Texas, Nov. 2, 2026 /PRNewswire/ — Cozy is calling! It’s officially sweater weather, and Tree Hut is making wintertime a little toastier. America’s No. 1 Body Scrub brand, Tree Hut, launches its holiday collection, filled with festive cheer and cabin-inspired charm to add to any routine. Featuring warm, nostalgic scents that range from sweet and creamy to bright and spiced, the collection makes every shower feel like a sensory escape. Consumers can fall in love with these limited-edition holiday favorites now at retailers like Target, Walmart, and Ulta Beauty, as well as online on Amazon.

As the season settles in, Tree Hut is serving up body care made for gifting, getting ready and warming up from the cold, wrapped in packaging inspired by Nordic folk art and the homey feeling of the holidays. From Shea Sugar Scrubs that exfoliate the skin to moisturizing Whipped Body Butters and gift-worthy sets, this assortment features rich aromas that embrace the season. Candy Cane, Angel Cake, Cranberry Fluff, Honeycrisp Spice, Frosted Plum, Lavender Ice and the return of vault scent, Marshmallow Lodge, transport consumers to a winter wonderland with every use. Crafted with Tree Hut’s skin-loving formulas featuring Shea Butter, real Sugar and nourishing oils, each offering brings a touch of indulgence to holiday self-care.

“Holiday body care should be just as fun to use as it is to give,” said Lindsey Scales, Vice President of Marketing at Tree Hut. “We wanted to create an assortment with scent notes that capture the essence of the holidays. The collection feels giftable, collectible and joyful, with irresistible textures and craveable fragrances that make consumers want to reach for it every day. It is a fresh take on the category that adds seasonal excitement to the shower.”

Tree Hut is bringing the spirit of the holidays to brand fans and winter lovers in a variety of new scents, including:

Candy Cane:Indulge in the sweet aroma of minty iced peppermint, cotton candy & vanilla beanAvailable in: Foaming Gel Wash (Tumbler), Foaming Gel Wash (Pump), Shea Sugar Scrub, Daily Moisturizing Scrub, Moisturizing Shave Oil, Whipped Body Butter, Hydraglow Body Lotion, Lip Butter and Mini Shea Sugar ScrubAngel Cake (Exclusively at Target):Soft notes of vanilla, cashmere and tonka bean make a sweet, whipped treat for an everything showerAvailable in: Foaming Gel Wash, Shea Sugar Scrub, Whipped Body Butter, Lip Butter and select minis; Foaming Gel Wash, Shea Sugar Scrub and Whipped Body ButterCranberry Fluff:A berry-sweet treat, made with cranberry, marshmallow and toasted sugarAvailable in: Foaming Gel Wash, Shea Sugar Scrub and Mini Shea Sugar ScrubHoneycrisp Spice (Exclusively at Walmart):A spiced, festive treat for your routine, made with apple, clove and cardamomAvailable in: Foaming Gel Wash and Shea Sugar ScrubFrosted Plum (Exclusively at Ulta):A rich mix of bright plum, juicy clementine and soft velvet muskAvailable in: Foaming Gel Wash and Shea Sugar ScrubLavender Ice (Exclusively at Target):A calm, magical winter reset, made with lavender, vanilla and coconut milkAvailable in Shea Sugar ScrubMarshmallow Lodge (Exclusively at Ulta):Bringing back a beloved vault scent with a comforting blend of bright bergamot, soft rice milk and sweet vanillaAvailable in Shea Sugar Scrub

To take the guesswork out of shopping, the brand’s offerings include sets that are ideal for treating family or friends. The assortment features: Candy Cane Lane Gift Set, Mini Fan Favorites Gift Set, Angel Cake Gift Set (Target Exclusive), Holly Jolly Bear Bath Regimen Trio (Target Exclusive), 6 Days of Holidays Gift Set (Target Exclusive), Very Vanilla Gift Set (Ulta Exclusive) and Frosted Fairytale Gift Set (Ulta Exclusive). From playful treats to sweet holiday favorites, there is something to make every holiday wish list a little merrier.

For more information on Tree Hut, please visit treehutshea.com and follow the brand on Instagram and TikTok.

About Tree Hut
Tree Hut believes that everyone deserves to take time in their day to feel good. The family-owned brand still manufactures out of Coppell, TX, and has spent over twenty years making high-quality skin and body care at an affordable price. The now global Tree Hut brand has grown to include body and shave collections, known for delicious scents, bright packaging, and premium ingredients. With an uplifting, inclusive approach to self-care, Tree Hut has built its brand largely via word of mouth, with customers and beauty influencers alike passionately sharing their favorite products and avidly anticipating seasonal launches.

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Ruder Finn Promotes Tejas Totade to Global Chief Technology Officer and Chief Data & AI Officer

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NEW YORK, Nov. 2, 2026 /PRNewswire/ — Ruder Finn, one of the world’s leading independent communications and integrated marketing agencies, today announced the promotion of Tejas Totade to Global Chief Technology Officer and Chief Data & AI Officer, establishing a global leadership role that brings the agency’s technology, data and artificial intelligence capabilities under a shared strategic vision. Tejas has built a strong digital, analytics and engineering team with several dozen specialists in hubs across India, the Philippines, and New York.

The move reflects the growing connection of these disciplines across both Ruder Finn’s business and client work. In his expanded role, Totade will widen access to tools and training in every region and build the architecture that supports the agency’s AI capabilities end to end. The global mandate formalizes work he has led across markets over the past year, including AI strategy and adoption programs in India and the U.K.

“The greatest opportunity comes when we work together choosing the right technology, grounding it in data, and applying AI to solve a real business problem,” said Totade. “This role gives us an opportunity to create that shared vision globally and help our teams and clients translate the enormous potential of AI into measurable value.”

“Ruder Finn has always believed that technology should expand what communicators are able to accomplish, and Tejas has been central to building that capability within our agency,” said Kathy Bloomgarden, CEO of Ruder Finn. “As technology, data and AI become increasingly interconnected, we’re committed to bringing the most cutting edge AI capabilities to clients, under the leadership of Tejas.”

Ruder Finn has also appointed Nick Driver as Managing Director, Research and Analytics, reporting to Totade. With 20 years of experience applying insight and analytics to complex challenges, Driver will lead research and analytics in the U.S, working across practices and client teams to advance audience intelligence, AI-driven insights, and measurement. He will also help strengthen the connection between strategy and technology, with a focus on developing more rigorous, practice-specific approaches and demonstrating the business impact of communications.

“What drew me to Ruder Finn is the clarity of the agency’s tech-forward vision and the genuine commitment to making it real,” said Driver. “The technology, the talent and the ambition are already here. I’m excited to help make research and analytics an even more central part of how we understand audiences, guide strategy and demonstrate impact for clients.”

Together, these appointments further build out the leadership and expertise supporting Ruder Finn’s integrated approach to technology, data and AI.

Totade has spent more than 16 years at Ruder Finn building the agency’s technology, data and AI capabilities. He joined the company as a senior developer and went on to establish rf.TechLab, Ruder Finn’s emerging technology incubator, in 2018. Today, he leads an international team spanning engineering, analytics and digital development, co-leads the agency’s AI-powered creative studio rf.Studio53, and oversees research and insights capabilities that combine proprietary methodologies with enterprise analytics tools. He has received significant industry recognition, including PRWeek’s “40 Under 40”, PRovoke Media’s Data Professional of the Year award and being named one of the PRNews People of the Year in the Agency Innovators.

About Ruder Finn 

Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies, leading the industry in AI strategy and implementation. Founded in 1948, Ruder Finn has defined and redefined PR for over 75 years, shaping communications that move industry-defining brands, companies, and leaders from what’s now to what’s next. Ruder Finn provides clients with bold strategies based on a global perspective and localized market knowledge that redefine leadership, reimagine the marketplace, and rethink customer experiences. The agency is organized around five core areas of expertise—Healthcare, Technology, Consumer Brand, Leadership and Workplace—with innovative tech incubator RF TechLab providing cutting-edge predictive analytics, AI-powered creative hub RF Studio53 offering breakthrough creative, and specialized teams delivering customer-focused digital engagement. Ruder Finn has offices across four continents including the U.S., Asia, Europe and the Middle East. Wholly owned agencies and offerings within Ruder Finn Group include: Ruder Finn Inc., RF Studio53, RF Engage, Touchdown, Peppercomm, RF Comunicad, Mantis, jacobstahl, Flightpath, Ruder Finn Atteline, Pandan Social, RF Bloom, and Big Sky Communications. For more information visit www.ruderfinn.com.

Meghan.mahaffey@ruderfinn.com

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