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IBM Introduces ‘Watsonx Your Business’

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2 years ago

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New Advertising Reinforces the Transformative Power of Innovative AI Solutions Tailored to Business

ARMONK, N.Y., Aug. 28, 2023 /PRNewswire/ — IBM (NYSE: IBM) today launched the first ad campaign to formally introduce watsonx, the company’s next generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about the real, transformative power of AI and how to leverage it. The campaign is designed to define and differentiate watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways. 

The two distinct spots feature a fast-paced, multi-media technique that aims to provide inspiration and guidance around the value proposition of watsonx, while underscoring the need to identify the right AI that will empower businesses to advance objectives and accelerate workloads. These concepts come to life through potential use cases that spotlight the importance of applying AI that is trusted, targeted, and built on the best open technology available.  

“The Right AI” 

 

With watsonx, businesses have a unified platform to tap the best of IBM and open-source foundation models to create, deploy, and manage both traditional machine learning and generative AI that can be adapted to new scenarios. Importantly, client data used to train models with watsonx is not retained by IBM or used to benefit other organizations for any future training purposes, providing a solution with privacy and security. As the ads demonstrate, watsonx is enabling organizations of all kinds to reap a wide range of benefits with generative AI – from automating customer response times, accelerating code generation, automating key workflows with digital labor in departments such as HR, application modernization, IT automation and more.      

“Transforming Business” 

 

“In this new era of AI, businesses need bespoke solutions designed for value creation,” said Jonathan Adashek, SVP of Marketing and Communications at IBM. “That is why we launched watsonx, the AI platform that puts the power of foundation models and machine learning to work in the right ways, trained on a company’s own secured data and tailored to their unique needs. With this new campaign, we’re reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes.”   

“In today’s business environment, companies that implement trusted AI tailored to their specific needs will have the upper hand. Laddering up to the brand’s ‘let’s create’ platform, ‘watsonx your business’ is a campaign that aims to clearly illustrate how IBM can help companies create the right AI for their business,” said Matt Curry, Global Creative Lead at Ogilvy. “We wanted the work to feel generative, like AI, always morphing and moving.  

The campaign uses design language in creative ways to express the benefit of watsonx — in one film we use a slot machine technique to convey that using the wrong AI is a gamble, while another uses an “x” wipe effect to show the transformative power of watsonx. In print, digital and OOH we use what we’re calling a ‘UI for AI,’ including elements of the product UI in the copy to demonstrate what it can do. Throughout the process, we used AI to inspire or create different aspects of the work,” according to Curry.

Conceptualized and executed by the IBM Brand Marketing team and Ogilvy, the new broadcast spots were directed by Bonaparte’s Mario Clement. Golden Globe-winning and Emmy-nominated actor and producer Oscar Isaac provides the voice over. The campaign is the next phase of “let’s create,” which launched in 2022 as IBM’s most significant brand initiative in more than a decade. The spots will debut on August 28 during the US Open and run throughout the year. The campaign will include broadcast, digitally activated billboards on site at the US Open, out-of-home, connected TV, digital video, podcasts, print, newsletters, social and high-impact display.  

About IBM  

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs, and gain the competitive edge in their industries. More than 4,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently, and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s legendary commitment to trust, transparency, responsibility, inclusivity, and service. Visit www.ibm.com for more information.

Media Contact:
Laurie Friedman
laurie1@us.ibm.com 

 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ibm-introduces-watsonx-your-business-301911395.html

SOURCE IBM

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Paragon Theaters Brings Moviegoing Back to Deerfield Beach

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29 minutes ago

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May 17, 2025

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After nearly ten years, Paragon Theaters has returned to The Shoppes at Deerfield and it is better than ever! Watch Mission: Impossible – The Final Reckoning at Paragon Theaters Deerfield IMAX & Axis15 Extreme Starting May 22nd.

DEERFIELD BEACH, Fla., May 17, 2025 /PRNewswire-PRWeb/ — After nearly ten years, Paragon Theaters has returned to The Shoppes at Deerfield and it is better than ever! Paragon Theaters Deerfield IMAX (3984 West Hillsboro Boulevard, Deerfield Beach, FL, 33442) is THE place to see Mission: Impossible – The Final Reckoning opening May 23rd (early IMAX showtimes on Thursday, May 22nd are available at 6:30pm, 10:05pm, and in their regular auditoriums at 3:00pm, 5:00pm, and 9:05pm).

“We are so excited to bring the movies back to Deerfield,” said Michael Wilson (co-CEO of Paragon Theaters).

Paragon’s newest location has undergone a complete transformation and now features:

8 state-of-the art auditoriums with laser projectors and Dolby audio.Lux Box Dine-In Service in all auditoriums – featuring loveseat recliners with QR codes on tray tables allowing for ordering food and beverage before and during the movie. Enhancing the experience, is the fact that each loveseat has privacy walls for the ultimate moviegoing experience.A 120-seat IMAX – the only IMAX in the area – with Laser Projection and IMAX’s signature sound quality.An Axis15 Extreme large format screen auditorium, featuring 4K Laser Projection, tilted screen and Dolby Atmos immersive sound.The Director’s Room for intimate, private screenings and curated programming, which can be rented for events such as sports game watches, birthdays and corporate events. It features comfortable rockers with full dine-in service at every seat.A full lobby bar and home to MyPi Pizzas – handmade, fresh-to-order personal pizzas served to your seats. The from scratch dough and original recipes make these pizzas a favorite at all Paragon locations.

Paragon Deerfield kicks off Memorial Day weekend with some great films and provides early access events for their guests for a variety of films this summer:

Attend a special early access Fan Event at 2 pm ET on Thursday, May 22nd for Mission: Impossible – The Final Reckoning only in IMAXBuy tickets for an early access screening of Ballerina (June 4 – the next film in the John Wick franchise) and the highly anticipated, live-action version of How To Train Your Dragon (debuting June 11)Tickets on sale now for Mission: Impossible – The Final Reckoning, Lilos & Stitch, Karate Kid: Legends, Ballerina, How To Train Your Dragon, and many more summer blockbuster titles

“We are so excited to bring the movies back to Deerfield,” said Michael Wilson (co-CEO of Paragon Theaters). “Paragon is the future of entertainment. Next-level technology, bigger thrills, and an experience you won’t believe—only found at our theater. Couple all our amenities like large format screens and dine-in service, with an IMAX, and our guests will experience the finest moviegoing experience in all of South Florida.”

For more information about Paragon Theaters Deerfield IMAX, as well as showtimes, pricing and ticket availability, please visit www.paragontheaters.com. Get your tickets now for all the summer blockbuster films!

About Paragon Theaters

Paragon Theaters was founded in 2009 by Michael Whalen and Michael Wilson, former executives at Muvico Theaters. Paragon Theaters is passionate about its customer experience and focuses on innovation in amenities and enhanced service. Paragon’s ground-breaking concepts such as Lux Box Dine-In Service and Axis15 Extreme tilted screens are featured in every Paragon location and are just a few examples of the company’s unique offerings. Guests can experience the most optimal way to see a movie in Paragon’s Axis15 Extreme auditoriums – featuring a 15-degree tilted screen complete with 4k Laser Projection and Dolby Atmos immersive sound. Couple that with Paragon’s patented Lux Box Dine-In Service seats, where guests can order menu items from the kitchen and full bar by simply scanning a QR code at their own private tables, moviegoing will never be the same. In addition, at Paragon’s newest location, in Deerfield Beach, Florida, guests can also opt to see a film in the surrounding area’s newest IMAX auditorium. Customized just for Paragon, this IMAX with Laser auditorium features Lux Box Dine-In Service as well as other new seating concepts, along with more pristine audio and projection than ever before. The guest experience is further rewarded with Paragon’s acclaimed Diamond Rewards loyalty program, where members earn rewards faster and more frequently than most competitor programs. In addition to movie theaters, Paragon operates a unique bar and restaurant concept called The Agency Bar & Social, at the Fenton location in Cary, NC where guests indulge in a full menu of handcrafted eats and drinks local to the area, along with an extensive selection of beers and wine to compliment guests’ visits to the theater. Paragon Theaters currently operates five locations – four in Florida and one in North Carolina, and it is currently positioned to double the size of the company in 2025, including a location currently under construction in Falls Church, VA (opening Summer of 2025). Paragon Theaters is headquartered in Deerfield Beach, Fl.

Visit www.paragontheaters.com for showtimes, tickets and more.

Media Contact

Jared Comess, Paragon Theaters, 1 3054097948, jared.comess@paragontheaters.com, www.paragontheaters.com

View original content:https://www.prweb.com/releases/paragon-theaters-brings-moviegoing-back-to-deerfield-beach-302458210.html

SOURCE Paragon Theaters

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Barry Raber Launches A New Website To Help Entrepreneurs

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5 hours ago

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May 17, 2025

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Entrepreneur Barry Raber debuts Real Simple Business, a new website offering strategic insights and resources to help business leaders thrive.

PORTLAND, Ore., May 17, 2025 /PRNewswire-PRWeb/ — Barry Raber, a successful three-time entrepreneur, is proud to announce the launch of his latest venture, Real Simple Business. The fully developed website (realsimplebusiness.org) offers strategies and resources for entrepreneurs and leaders looking to take their venture to the next level.

Seeking a way to assist other entrepreneurial-minded people, Raber began documenting his ideas in a series of over 30 articles that have since been published in numerous business magazines including Inc., Entrepreneur and Forbes. The collection is now available on Real Simple Business, which has amassed over 20,000 page views since its soft launch.

Rooted in Raber’s extensive experience, the website delivers a powerful combination of business strategy, actionable resources and thought-provoking insights designed to streamline operations, foster innovation and drive success. Key subjects covered on the site include:

Business execution and effective meetingsCore values and branding guidanceEntrepreneur experiences and success storiesBusiness and life improvement resourcesPositivity, gratitude and mindsetStrategic planning and long-term visionCustomer acquisition and personal finance

“I love nothing more than sharing experiences and business strategies with fellow entrepreneurs,” said Raber. “The launch of Real Simple Business is a culmination of 35 years of in the trenches aha moments shared in concise short read magazine articles.”

Raber is president of Portland-based Carefree Covered RV Storage, an investment company specializing in covered RV storage, and he previously led successful real estate ventures focused on small business industrial parks and self-storage properties. He won EO Portland Entrepreneur of the Year in 2017, was on the Top 10 Entrepreneurs to Look Out For in 2024 and was recently named Ernst & Young Entrepreneur of the Year 2025 Mountain West Award finalist.

Special thanks go to Kent Lewis for thought leadership advice, Anne-Wallis Droter for article writing assistance, and Kelly Wiebke and Steve Reed for website/brand/design and build for the site.

Contact barry@carefreecoveredrvstorage.com or visit realsimplebusiness.org for more information.

Media Contact

Kristina Blankenship, Carefree Covered RV Storage, 1 5032783434, Kristina@carefreecoveredrvstorage.com, Carefree Covered RV Storage

View original content to download multimedia:https://www.prweb.com/releases/barry-raber-launches-a-new-website-to-help-entrepreneurs-302456971.html

SOURCE Carefree Covered RV Storage

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Fresh Technology Launches “On the Fly” App to Help Restaurants Improve Kitchen Performance in Real Time

Published

8 hours ago

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May 17, 2025

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New mobile app debuts at National Restaurant Association Show; brings KDS data to life with simple, actionable scoring for operators on the move

CHICAGO, May 17, 2025 /PRNewswire-PRWeb/ — Fresh Technology, the company behind Fresh KDS, today announced the launch of “On The Fly”, a new mobile app that gives restaurant operators a real-time kitchen score powered by actual KDS performance data. The app will debut at the National Restaurant Association Show in Chicago, where Fresh Technology is exhibiting for the first time.

Fresh KDS On The Fly puts the most important insights in the palm of your hand, where operators actually need them. It’s about turning complex data into immediate action.

Built to work seamlessly with Fresh KDS, “On The Fly” tracks speed of service, consistency, and kitchen activity to generate a simple, dynamic score that helps operators understand how their kitchen is performing—at a glance, from anywhere.

 

“Most kitchen data today is locked away in dashboards or buried in spreadsheets,” said Shaun Shankel, CEO of Fresh Technology. “On The Fly puts the most important insights in the palm of your hand, where operators actually need them. It’s about turning complex data into immediate action.”

The app is designed for everyone from single-store owners to multi-unit operators. Independent operators often don’t have the time or resources for deep data analysis. “On the Fly” gives them instant clarity, helping them spot issues and make improvements on the fly—no analyst required. At the same time, larger restaurant groups can use the app to push performance visibility and accountability all the way to the store level, bridging the gap between their analytics teams and front-line managers.

Fresh Technology sees “On the Fly” as the first in a series of tools aimed at redefining what a KDS can do. While most native KDS solutions focus solely on routing tickets, Fresh is using its platform to unlock deeper operational insights and deliver more value through data.

“Our goal is to move beyond the basics of ticket handling and help restaurants actually improve how they operate,” said Shankel. “By making data more accessible, understandable, and actionable, we can give operators a real edge—regardless of size.”

Visit Fresh Technology at Booth 8331

NRA Show attendees can demo “On the Fly” and see how it integrates with Fresh KDS at Booth 8331 in the tech pavilion. The app is now available to all Fresh KDS users via iOS and Android.

About Fresh Technology

Fresh Technology is the creator of Fresh KDS, a cloud-first kitchen display system used by thousands of restaurants nationwide. Known for its ease of use, reliability, and POS-agnostic design, Fresh KDS helps independent and multi-unit restaurants run faster, more consistent kitchens. Fresh Technology is committed to unlocking the power of kitchen data to help operators thrive.

Media Contact

David Corts, Fresh KDS, 1 615-480-4989, dcorts@freshtechnology.com, https://www.fresh.technology

View original content to download multimedia:https://www.prweb.com/releases/fresh-technology-launches-on-the-fly-app-to-help-restaurants-improve-kitchen-performance-in-real-time-302456182.html

SOURCE Fresh KDS

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