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Software As a Service (SaaS) Market size is set to grow by USD 423.2 billion from 2024-2028, Augmenting use of mobile apps to boost the market growth, Technavio

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NEW YORK, June 27, 2024 /PRNewswire/ — The global software as a service (SaaS) market  size is estimated to grow by USD 423.2 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  21.21%  during the forecast period.  augmenting use of mobile apps is driving market growth, with a trend towards increasing use of vertical SaaS. However, issues associated with system integration  poses a challenge. Key market players include Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., BetterCloud Inc., Box Inc., Cisco Systems Inc., Convedo Ltd., Fujitsu Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., International Business Machines Corp., Intuit Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, ServiceNow Inc., Shopify Inc., and Zendesk Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Deployment (Public cloud, Private cloud, and Hybrid cloud), End-user (Large enterprises and SMEs), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

Region Covered

North America, Europe, APAC, South America, and Middle East and Africa

Key companies profiled

Accenture Plc, Adobe Inc., Alphabet Inc., Amazon.com Inc., BetterCloud Inc., Box Inc., Cisco Systems Inc., Convedo Ltd., Fujitsu Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., International Business Machines Corp., Intuit Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, ServiceNow Inc., Shopify Inc., and Zendesk Inc.

Key Market Trends Fueling Growth

Vertical Software as a Service (SaaS) refers to cloud computing solutions designed for specific industries, such as retail, healthcare, or automotive manufacturing. These solutions offer customizable features tailored to clients within these industries and supply chains. Examples include retail analytics software and healthcare business intelligence tools. Enterprises benefit from vertical SaaS due to its industry-specific focus, enabling the generation of valuable customer data and insights. In May 2021, Honeywell International Inc. Launched a cloud-based SaaS solution for building owners and managers, combining operational and business data for improved decision-making and efficiency. Vendors are increasingly offering vertical SaaS to address client demands and expand their customer base. IBM’s Genelco SaaS, designed for the insurance industry, is an example of this trend. The use of vertical SaaS solutions provides significant business value, contributing to the growth of the global SaaS market. 

The Software as a Service (SaaS) market is experiencing significant growth across various application areas like Human Resource Management, Media and Entertainment, and more. Leads and prospects for SaaS are abundant among startups and businesses seeking flexible solutions. Trends include integration with 3D printing technologies and mobile devices. Investment in SaaS is ongoing, with companies like Alphabet’s Google Cloud Marketplace and Microsoft Cloud leading the charge. Business models include Cloud Software, Cloud Consulting Services, and IBM Cloud Integration. Digital transformation brings challenges such as data breaches and cyber-attacks, necessitating focus on data security concerns. Employee well-being and operational efficiency are key considerations. The competitive environment is intense, with Communication Service Providers and IT companies implementing remote work policies. Cloud computing technologies continue to evolve, with hybrid cloud and public cloud offerings from the Cloud Security Alliance. Augmenting company capabilities is a primary goal. However, ongoing costs, including hosting data, electricity, employee fees, and downtime issues, must be managed carefully. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

Enterprises are increasingly turning to Software as a Service (SaaS) solutions due to their cost-effectiveness and flexibility compared to traditional IT deployments. However, integrating new software systems and IT infrastructure into existing monolithic architectures poses challenges. Monolithic applications, which combine UI and data access code into a single program, make it difficult to integrate new software. Furthermore, data stored in various formats across different business units can create interoperability issues when migrating to cloud-based software. Lastly, selecting the appropriate integration tool from numerous vendors offering SaaS solutions for various applications, while ensuring hybrid integration capabilities, is a complex task. These integration challenges may hinder the growth of the global SaaS market during the forecast period.The Software as a Service (SaaS) market is experiencing significant growth, with key industries like private cloud, human capital management, operations management, large enterprises in IT and telecom, healthcare, education, B2B and B2C enterprises adopting this model. Challenges include VAT regulations, quarterly earnings reports, and expert opinions on relevant segments. Main drivers are digitization levels, current exchange rates, and country-specific needs. SaaS leaders like AppOmni and Veeva Systems offer Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) solutions using Artificial Intelligence (AI), Internet of Things (IoT), and Platform as a Service (PaaS). SMEs and small businesses benefit from mobile SaaS growth, allowing access to information, devices, and team partnerships via laptops, tablets, and web browsers on a subscription basis for official purposes. Time and space efficiency are major attributing factors. Deployment is typically cloud-based, ensuring flexibility and ease.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This software as a service (saas) market report extensively covers market segmentation by

Deployment 1.1 Public cloud1.2 Private cloud1.3 Hybrid cloudEnd-user 2.1 Large enterprises2.2 SMEsGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Public cloud-  The Software as a Service (SaaS) market continues to grow, with businesses increasingly relying on cloud-based solutions for their software needs. SaaS offers several advantages, including cost savings, flexibility, and ease of use. Companies can access software applications through the internet, eliminating the need for expensive hardware and maintenance. SaaS providers offer regular updates and improvements, ensuring that businesses have access to the latest features. This model allows businesses to focus on their core competencies while leaving the software management to the experts. Overall, the SaaS market is a cost-effective and efficient solution for businesses of all sizes

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

The Software as a Service (SaaS) market continues to grow at an unprecedented rate, driven by the increasing level of digitization and the shift towards remote work policies. Communication service providers and B2C enterprises are major contributors to this market, with SaaS products becoming essential for time, space, and information management. Cloud Software, including Google Cloud Marketplace and Microsoft Cloud, dominates the scene, offering a wide range of solutions for businesses of all sizes. IT companies are also leveraging SaaS to provide cloud consulting services and integrate various systems using IBM Cloud Integration. The main drivers of this market include ease of use, cost savings, and flexibility. Current exchange rates and quarterly earnings of key players are closely watched by experts in the relevant segment. SaaS enables team partnerships through laptops, tablets, and other devices, making collaboration more efficient than ever before. VAT and other regulatory considerations are important factors for businesses adopting SaaS solutions.

Market Research Overview

The Software as a Service (SaaS) market is a significant segment of the cloud computing industry, enabling businesses to access and use software applications over the internet on a subscription basis. SaaS offers flexibility, scalability, and cost savings for businesses of all sizes, from SMEs to large enterprises in various industries such as IT and telecom, healthcare, education, B2B, and B2C. Key drivers for SaaS market growth include the level of digitization, remote work policies, and the increasing adoption of cloud computing technologies. Communication Service Providers and IT companies offer SaaS products in areas like Human Capital Management, Operations Management, and Customer Relationship Management. SaaS covers various application areas like Enterprise Resource Planning, Artificial Intelligence, Internet of Things, Robotic Process Automation, and more. The market is shaped by ongoing costs, including hosting data, electricity, and employee fees, as well as downtime issues and the competitive environment. Main drivers for SaaS growth include flexibility, investment, and the shift towards mobile SaaS and cloud-based software services. Relevant segments include public cloud, private cloud, and hybrid cloud solutions. Current exchange rates and country-specific levels of digitization also impact the market. SaaS market statistics show steady growth, with major attributing factors like time, space, information, devices, team partnerships, and official purposes. Key trends include the integration of PaaS, SME adoption, and the impact of net neutrality and VAT on quarterly earnings. Expert opinions and industry reports provide insights into the current state and future prospects of the SaaS market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

DeploymentPublic CloudPrivate CloudHybrid CloudEnd-userLarge EnterprisesSMEsGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Vertafore advances AI innovation at Accelerate 2026, embedding AI across workflows to transform the insurance lifecycle

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From platform to agents to real workflows, Vertafore and NetVU bring the industry together to move from friction to flow

DENVER, April 20, 2026 /PRNewswire/ — Accelerate 2026 brought together a highly engaged community of insurance professionals to power what’s possible in the AI era, sparking conversations, forging high-impact connections and experiencing firsthand the innovations redefining what’s next for the industry. More than 2,000 attendees participated in the event by Vertafore®, the leader in insurance technology, and the Network of Vertafore Users (NetVU).

Vertafore CEO Amy Zupon and Chief Product Officer James Thom took the stage to outline a bold vision for the future, centered on delivering Distribution Velocity across the insurance value chain. They showed how agencies, MGAs and carriers can harness core digital technology, unmatched data and insurance-specific AI to reduce friction across workflows and achieve speed with intentional outcomes.

During the keynote, Vertafore introduced the Velocity™ AI Platform, brought ReferenceConnect AI™ to market to deliver trusted insights, launched six AI agents to reduce manual work and improve efficiency, and announced AgencyOne® Certificates to streamline certificate management and improve client service.

“This Accelerate was our most impactful event yet, and our customers brought incredible energy. They’re ready to put AI to work,” said Rick Warter, chief customer officer at Vertafore. “From the Velocity AI Platform to the momentum behind AgencyOne, everything we delivered this week focused on helping agencies, MGAs and carriers adapt faster and grow smarter.”

Hands-on AI sessions drive real business impact for attendees

NetVU and Vertafore brought AI to life at Accelerate with hands-on learning designed to turn ideas into action. Attendees worked through real-world use cases and practical training to apply AI across submissions, quoting, servicing and client engagement—reducing manual work and unlocking faster insights.

Education tracks combined technical guidance from Vertafore product experts and real-world experience and tangible next steps from NetVU volunteer session leaders, empowering peer insurance professionals to move from concepts to real, everyday impact.

“You could feel the momentum around AI in every session and every conversation this week,” said Shyla Lankford, chair of the NetVU Board of Directors and principal at Symphony Risk Solutions. “At a time of rapid change, community plays a critical role in helping us collaborate on best practices, stay connected and put what we’ve learned into action so we can continue to learn, grow and thrive together.”

NetVU celebrates industry leaders and delivers meaningful community impact

NetVU honored standout leaders in the Vertafore user community with its annual awards, recognizing meaningful contributions across the industry. Carl Schlotman III of CAI Insurance Agency received the Leadership Award for his long-standing leadership and industry advocacy. Joyce Sigler of SeibertKeck Insurance Partners earned the Insurance Technology Advocate Award for advancing automation and supporting agencies through change, while Sarah Dinwiddie of Charles M. Moore Insurance Agency received the Volunteer Service Award for her growing leadership and commitment to strengthening the NetVU network.

That spirit of leadership extended beyond the event into the local community. Day of Caring, a long-standing Accelerate tradition, brought attendees together for hands-on service, with nearly 200 volunteers packing shelf-stable groceries for The Just One Project’s drive-through distribution program. This year’s Day of Caring will provide up to 23,000 meals to 1,400 Southern Nevada families in need. Alongside these efforts, the community raised $30,000 to support hunger relief and critical local programs.

Insurance professionals can look ahead to this live infusion of innovation and community momentum at Accelerate 2027, scheduled for May 17–20 in San Antonio, Texas. Registration is now open.

About Vertafore

Vertafore powers Distribution Velocity, accelerating every part of the insurance value chain within and across agencies, MGAs, and carriers so they can adapt faster and grow smarter. As the trusted backbone of the industry, Vertafore provides the core digital systems, specialized AI, and data-driven foundation to eliminate distribution drag across sales, servicing, accounting, underwriting, and back-office operations, taking insurance workflows from friction to flow.

Supporting over 95% of the top agencies and insurers and 50% of industry compliance transactions, Vertafore leads at the intersection of innovation and trust, giving customers the speed, performance power, and confidence to transform and grow at scale in the new era. Vertafore is headquartered in Denver, Colorado. Learn more at www.vertafore.com.

©2026 Vertafore and the Vertafore logo are registered trademarks of Vertafore. All rights reserved. All other trademarks are the property of their respective owners.

MEDIA CONTACT:
INK Communications
vertafore@ink-co.com

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SOURCE Vertafore, Inc.

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Can Pets Help You Live Longer? New Research to Investigate the Link Between Pet Ownership, Psychosocial and Health Behaviors, and Mortality Among Older Adults

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Human Animal Bond Research Institute Awards Grant to the University of Guelph

WASHINGTON, April 20, 2026 /PRNewswire/ — The Human Animal Bond Research Institute (HABRI) today announced a new grant to identify and quantify possible psychosocial mechanisms by which pet ownership influences mortality among older adults in Canada. The grant for this project was awarded to the University of Guelph under the supervision of Principal Investigator Dr. Lauren Grant, Assistant Professor of Environmental and Public Health, Department of Population Medicine, Ontario Veterinary College, University of Guelph.

Researchers will analyze data collected from the Canadian Community Health Survey – Healthy Aging (CCHS), as well as the Canadian Vital Statistics Death Database, to quantify these mechanisms. Using longitudinal data and mediation analysis, the research aims to differentiate the direct and indirect effects of pet ownership on all-cause and cause-specific mortality, providing a robust understanding of how pets may enhance longevity through improved psychosocial and health behaviors, including companionship, isolation, loneliness, physical activity and body mass index.

“This is the first path or mediation analysis of pet ownership, psychosocial variables, health behaviors and multiple mortality outcomes among older adults using linked health survey and mortality records,” said Dr. Lauren Grant. “This information can be used by clinicians in practice to convey how pet ownership can improve healthy aging.”

“Solid science links pet ownership to healthy aging, increased longevity and reduced loneliness,” said Steven Feldman, President, HABRI. “HABRI is proud to support this important study to explore these connections more deeply, enhancing our understanding of the profound benefits of the human-animal bond.”

About HABRI
HABRI is a not-for-profit organization that funds innovative scientific research to document the health benefits of companion animals; educates the public about human-animal bond research; and advocates for the beneficial role of companion animals in society. For more information, please visit http://www.habri.org.

CONTACT: Hayley Maynard
614-701-8205
hayleym@aboutinspire.com

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SOURCE Human Animal Bond Research Institute (HABRI)

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Scenic Places Near Penn State Explained in HelloNation Article Featuring Vineyard Expert Barb Christ

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The article highlights how vineyard visits and local landscapes enhance weekend experiences beyond campus.

STATE COLLEGE, Pa., April 20, 2026 /PRNewswire/ — What is the best way to show weekend visitors the full experience of State College beyond the Penn State campus? HelloNation has published the piece and included the answer in an article.

The HelloNation article explores how visitors can experience more than campus landmarks by discovering scenic places near Penn State and the surrounding countryside. Featuring insights from Vineyard Expert Barb Christ, the article explains how adding vineyard visits, rural drives, and outdoor stops can create a more complete and memorable weekend.

The article describes State College, Pennsylvania, as a destination that extends well beyond its academic center. While campus visits and downtown dining are common starting points, the article notes that nearby rural areas offer expansive views, quiet settings, and a closer look at local agriculture. These scenic places near Penn State provide a contrast that helps visitors better understand the region’s identity.

According to the article, local wineries play a key role in shaping this broader experience. Locations such as Happy Valley Vineyard & Winery offer visitors a place to slow down, spend time outdoors, and engage with the region’s agricultural side. The article explains that these environments allow guests to connect with the land while learning how local products are made.

The HelloNation article explains that Vineyard Expert Barb Christ emphasizes the importance of creating meaningful experiences rather than rushed itineraries. By introducing guests to vineyard settings, visitors gain insight into how landscapes are cultivated and maintained. The article notes that this approach encourages a deeper appreciation for the region’s character and craftsmanship.

Sustainability is another important theme discussed in the article. At Happy Valley Vineyard & Winery, practices such as solar energy use and responsible land management are part of daily operations. The article highlights how these efforts reflect long-term environmental awareness and demonstrate how agriculture and sustainability can work together in central Pennsylvania.

The article also points out that many visitors are surprised by the balance between tradition and innovation in the area. By visiting wineries and nearby scenic places near Penn State, guests can see how longstanding farming practices are supported by modern sustainability efforts. This combination adds educational value to a weekend visit while keeping the experience accessible and enjoyable.

Beyond vineyards, the article recommends pairing these visits with nearby parks, overlooks, and natural spaces. These locations are described as easy to reach while still offering a sense of quiet and openness. The article explains that combining outdoor exploration with local agriculture creates a well-rounded itinerary that appeals to a wide range of visitors.

Pacing is another key takeaway. The HelloNation article suggests that a relaxed schedule allows visitors to fully engage with each stop. Rather than filling every hour, selecting a few meaningful destinations such as a vineyard, a trail, or a local restaurant can lead to more memorable experiences. This slower approach helps visitors connect with both the landscape and the people who shape it.

The article concludes that sharing scenic places near Penn State with weekend visitors offers an opportunity to highlight the region’s balance of culture, agriculture, and natural beauty. Through thoughtful planning and local insight, visitors can leave with a stronger understanding of what makes central Pennsylvania distinctive.

Where to Take Visitors in State College: A Weekend Guide to Local Flavor, Scenery, and Experiences features insights from Barb Christ, Vineyard Expert of State College, Pennsylvania, in HelloNation.

About HelloNation
HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content with storytelling, HelloNation delivers expert-driven, good-news articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

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