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TOTAL PLAY ANNOUNCES 12% GROWTH IN EBITDA TO Ps.5,390 MILLION IN THE THIRD QUARTER OF 2024

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2 years ago

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—The company reports EBITDA margin of 48%; the highest level since Total Play issues public debt—

—Capex for the quarter was equivalent to 26.5% of the company’s revenue, compared to Capex equivalent of 36.9% of revenue a year ago—

—Balance of EBITDA, less Capex and interest, reached Ps.781 million in the period—

MEXICO CITY, Oct. 23, 2024 /PRNewswire/ — Total Play Telecomunicaciones, S.A.P.I. de C.V. (“Total Play”), a leading telecommunications company in Mexico, which offers internet access, pay television and telephony services, through one of the largest 100% fiber optic networks in the country, announced today financial results for the third quarter of 2024.

“Growing operational efficiencies in Total Play — within the framework of our firm strategy to moderate subscriber base growth and strict financial discipline — translated into a solid increase in EBITDA and a growth in the EBITDA margin, reaching its highest level since the company issues public debt,” commented Eduardo Kuri, CEO of Total Play. “The higher EBITDA, combined with the Capex for the period — representing 26.5% of the company’s revenue — continued to drive cash flow generation, defined as EBITDA less Capex and interest paid, to Ps.781 million this period, marking three consecutive quarters of strong cash generation.”

“On the balance sheet, the successful issuance of long-term Secured Certificados Bursátiles for Ps.2.5 billion — announced on October 2 — along with the company’s growing cash flow, will further strengthen the cash balance, thereby boosting Total Play’s liquidity and financial strength,” added Mr. Kuri.

Third quarter results 

Revenue for the quarter was Ps.11,117 million, 10% above the Ps.10,137 million of the same period of the previous year. Total costs and expenses were Ps.5,727 million, compared to Ps.5,323 million of the previous year.

As a result, Total Play’s EBITDA grew 12% to Ps.5,390 million from Ps.4,814 million a year ago; EBITDA margin for the quarter was 48%, one percentage point higher from the same quarter in 2023. The company recorded operating income of Ps.1,147 million, compared to Ps.819 million a year ago.

Total Play reported net loss of Ps.1,087 million, from a loss of Ps.2,130 million in the same quarter of 2023.

   Q3 2023 

   Q3 2024 

  Change 

Ps. 

%

Revenue from services 

$10,137

$11,117

$980

10 %

EBITDA   

$4,814

$5,390

$576

12 %

Operating income 

Net result  

$819 

$(2,130) 

$1,147

$(1,087) 

$328 

$(1,043) 

40% 

49% 

Amounts in millions of pesos.

EBITDA: Earnings before interest, taxes, depreciation, and amortization.

Service revenue

The company’s revenue grew 10%, as a result of an 8% increase in sales in the residential segment and a 22% increase in revenues from the enterprise business.

Totalplay Residencial’s revenue growth to Ps. 9,544 million, compared to Ps. 8,847 million a year earlier, relates to a 9% increase in the number of subscribers to the company’s services, from the same quarter a year ago, to reach 5,124,433 this period, including 69,572 small and medium-sized businesses. The company considers that the number of users reached this quarter reflects its remarkable capacity to offer technologically advanced internet services — with superior stability and speed — continuous innovation in its entertainment platform, and an excellent service.

Compared to the previous quarter, the subscriber base grew by 115,342 users, in line with Total Play’s strategy of moderating its subscriber base growth.

Average revenue per subscriber (ARPU) for the quarter was Ps.617, compared to Ps.630 a year ago and with Ps.612 from the previous quarter.

As previously announced, the company’s geographic coverage investment program was completed during the first quarter of 2023. Accordingly, the number of homes passed in Mexico at the end of this period was 17,588,706, a figure with minor variations compared to 17,531,567 a year ago.

Penetration — the proportion of homes passed by Total Play that have the company’s telecommunications services — was 29.1% at the end of the quarter, up from 26.8% a year ago.

The enterprise segment’s revenue was Ps.1,573 million, up from Ps.1,289 million in the previous year, due to the launch of various organizations´ projects in recent months.

Costs and expenses

Total costs and expenses increased 8%, as a result of a 5% increase in service costs and a 9% growth in general expenses.

The increase in costs to Ps.1,918 million from Ps.1,827 million in the previous year is primarily due to higher costs associated with business projects, links, and memberships. This increase was partially offset by lower content and licensing costs.

The increase in expenses to Ps.3,809 million, from Ps.3,496 million, reflects higher maintenance and fees expenses, in the context of the company’s growing operations. This increase was partially offset by reductions in advertising and personnel expenses.

Costs and expenses for the quarter grew at a slower rate than revenues, as a result of strategies that generate solid operational efficiencies.

EBITDA and net result

Total Play’s EBITDA was Ps.5,390 million, 12% higher compared to Ps.4,814 million of the previous year.

Relevant variations below EBITDA were the following:

An increase of Ps.248 million in depreciation and amortization was mainly due to subscriber acquisition costs — including telecommunications equipment, labor, and installation expenses.

An increase of Ps.228 million in interest expense consistent with the financial debt balance variation, attributable to the exchange rate depreciation effect on dollar-denominated debt this quarter, as well as higher debt costs.

Increase of Ps.863 million in foreign exchange loss, as a result of the net monetary liability position in foreign currency, together with a larger depreciation this quarter of the peso against the basket of currencies in which the company’s monetary liabilities are denominated, compared to the previous year.

Total Play reported a net loss of Ps.1,087 million, compared to a loss of Ps.2,130 million in the same period of 2023.

Balance sheet

As of September 30, 2024, the Company’s debt with cost was Ps.53,736 million, compared to Ps.50,280 million in the previous year. The increase shows the effect of exchange rate depreciation on dollar-denominated debt.

Lease liabilities were Ps.4,814 million, 24% lower compared to Ps.6,374 million of the previous year.

Cash and cash equivalents, plus restricted cash held in trusts, totaled Ps.5,886 million, a 6% increase from Ps.5,578 million a year ago. Consequently, the company’s net debt was Ps.52,664 million, compared to Ps.51,076 million a year ago.

The debt ratio — Net Debt / EBITDA for the last two annualized quarters — was 2.51 times, as a result of solid EBITDA growth, together with greater relative stability of the net debt balance.

Total Play’s fixed assets — including accumulated investments in fiber optics, telecommunications equipment, subscriber acquisition costs, and other assets — was Ps.62,229 million, compared to Ps.60,365 million a year ago.

Nine months results

Revenues for the first nine months of 2024 were Ps.33,355 million, 12% higher than Ps.29,830 million in the previous year, as a result of an 8% increase in residential revenues and a 32% growth in enterprise revenues. Total costs and expenses rose 10% to Ps.17,881 million from Ps.16,205 million, due to a 12% increase in service costs and a 10% growth in general expenses.

Total Play reported EBITDA of Ps.15,474 million, a 14% increase from Ps.13,625 million the previous year. The EBITDA margin for the period was 46%. Operating income reached Ps.2,872 million, up from Ps.1,711 million in the same period of 2023.

The company recorded a net loss of Ps.5,984 million, compared to a loss of Ps.2,123 million a year ago.

   9M 2023

   9M 2024

   Change

Ps.

%

Revenue from services

$29,830

$33,355

$3,525

12 %

EBITDA      

$13,625

$15,474

$1,849

14 %

Operating income

Net result    

$1,711

$(2,123)

$2,872

$(5,984)

$1,161

$(3,861)

68%

—-

Amounts in millions of pesos.

EBITDA: Earnings before interest, taxes, depreciation, and amortization.

About Total Play

Total Play is a leading Triple Play provider in Mexico that, thanks to the widest direct-to-home fiber optic network in the country, offers entertainment and technologically advanced services with the highest quality and speed in the market. For the latest news and updates about Total Play, visit: www.totalplay.com.mx.

Total Play is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing, and technologically advanced companies focused on creating economic value through market innovation and goods and services that improve standards of living; social value to improve community well-being; and environmental value by reducing the negative impact of its business activities. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies. Each of the Grupo Salinas companies operates independently, with its own management, board of directors, and shareholders. Grupo Salinas has no equity holdings. The group of companies shares a common vision, values, and strategies for achieving rapid growth, superior results, and world-class performance.

Except for historical information, the matters discussed in this press release are concepts about the future that involve risks and uncertainty that may cause actual results to differ materially from those projected. Other risks that may affect Total Play and its subsidiaries are presented in documents sent to the securities authorities.

 

Investor Relations:

Bruno Rangel

Rolando Villarreal

+ 52 (55) 1720 9167

+ 52 (55) 1720 9167

jrangelk@totalplay.com.mx

rvillarreal@totalplay.com.mx

Press Relations:

Luciano Pascoe

Tel. +52 (55) 1720 1313 ext. 36553

lpascoe@gruposalinas.com.mx

 

TOTAL PLAY TELECOMUNICACIONES, S.A.P.I.  DE C.V. AND SUBSIDIARIES

CONSOLIDATED QUARTERLY INCOME STATEMENTS

(Millions of Mexican pesos)

3Q23

3Q24

Change

$

%

$

%

$

%

Revenue from services

10,137

100 %

11,117

100 %

980

10 %

Cost of services

(1,827)

(18 %)

(1,918)

(17 %)

(91)

(5 %)

Gross profit

8,310

82 %

9,199

83 %

889

11 %

General expenses

(3,496)

(34 %)

(3,809)

(34 %)

(313)

(9 %)

EBITDA

4,814

47 %

5,390

48 %

576

12 %

Depreciation and amortization

(3,995)

(39 %)

(4,243)

(38 %)

(248)

(6 %)

Operating profit 

819

8 %

1,147

10 %

328

40 %

Financial cost:

Interest revenue

48

0 %

91

1 %

43

90 %

Change in fair value of financial instruments

(135)

(1 %)

(110)

(1 %)

25

19 %

Accrued interest expense

(1,386)

(14 %)

(1,614)

(15 %)

(228)

(16 %)

Other financial expenses

(121)

(1 %)

(134)

(1 %)

(13)

(11 %)

Foreign exchange loss – Net

(701)

(7 %)

(1,564)

(14 %)

(863)

(123 %)

(2,295)

(23 %)

(3,331)

(30 %)

(1,036)

(45 %)

Loss before income tax provisions

(1,476)

(15 %)

(2,184)

(20 %)

(708)

(48 %)

Income tax provision

(654)

(6 %)

1,097

10 %

1,751

n.m.

Net loss for the period

(2,130)

(21 %)

(1,087)

(10 %)

1,043

49 %

 

TOTAL PLAY TELECOMUNICACIONES, S.A.P.I. DE C.V. AND SUBSIDIARIES

CONSOLIDATED ACCUMULATED INCOME STATEMENTS

(Millions of Mexican pesos)

Accumulated

Accumulated

9M23

9M24

Change

$

%

$

%

$

%

Revenue from services

29,830

100 %

33,355

100 %

3,525

12 %

Cost of services

(5,737)

(19 %)

(6,400)

(19 %)

(663)

(12 %)

Gross profit

24,093

81 %

26,955

81 %

2,862

12 %

General expenses

(10,468)

(35 %)

(11,481)

(34 %)

(1,013)

(10 %)

EBITDA

13,625

46 %

15,474

46 %

1,849

14 %

Depreciation and amortization

(11,914)

(40 %)

(12,602)

(38 %)

(688)

(6 %)

Operating profit

1,711

6 %

2,872

9 %

1,161

68 %

Financial cost:

Interest revenue

138

0 %

235

1 %

97

70 %

Change in fair value of financial instruments

(463)

(2 %)

(1,124)

(3 %)

(661)

(143 %)

Accrued interest expense

(4,067)

(14 %)

(4,656)

(14 %)

(589)

(14 %)

Other financial expenses

(338)

(1 %)

(78)

(0 %)

260

77 %

Foreign exchange gain (loss) – Net

2,771

9 %

(3,627)

(11 %)

(6,398)

n.m. 

(1,959)

(7 %)

(9,250)

(28 %)

(7,291)

n.m. 

Equity interest in net results of non-controlling entities

(19)

(0 %)

–

0 %

(19)

(100 %)

Loss before income tax provisions

(267)

(1 %)

(6,378)

(19 %)

(6,111)

n.m. 

Income tax provision

(1,856)

(6 %)

394

1 %

(2,250)

(121 %)

Net loss for the period

(2,123)

(7 %)

(5,984)

(18 %)

(3,861)

(182 %)

 

TOTAL PLAY TELECOMUNICACIONES, S.A.P.I. DE C.V. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(Millions of Mexican pesos)

As of September 30,

2023

2024

Change

$

%

$

%

$

%

Assets

CURRENT ASSETS

Cash and cash equivalents

1,750

2 %

3,507

4 %

1,757

100 %

Restricted cash in trusts

3,828

4 %

2,379

3 %

(1,449)

(38 %)

Customers – net

4,445

5 %

3,877

5 %

(568)

(13 %)

Other accounts receivable

187

0 %

149

0 %

(38)

(20 %)

Recoverable taxes

4,086

5 %

3,897

5 %

(189)

(5 %)

Related parties

264

0 %

272

0 %

8

3 %

Inventories

2,765

3 %

2,486

3 %

(279)

(10 %)

Prepaid expenses

516

1 %

494

1 %

(22)

(4 %)

Total current assets

17,841

21 %

17,061

20 %

(780)

(4 %)

NON-CURRENT ASSETS

Related parties

159

0 %

275

0 %

116

73 %

Property, plant and equipmente – Net

60,365

70 %

62,229

73 %

1,864

3 %

Rights-of-use assets -Net

5,445

6 %

3,642

4 %

(1,803)

(33 %)

Trademarks and other assets

2,181

3 %

2,465

3 %

284

13 %

Total non-current assets

68,150

79 %

68,611

80 %

461

1 %

Total assets

85,991

100 %

85,672

100 %

(319)

(0 %)

Liabilities and Stockholders’ Equity

SHORT-TERM LIABILITIES

Financial debt

4,448

5 %

6,137

7 %

1,689

38 %

Lease liabilities

2,399

3 %

2,468

3 %

69

3 %

Trade payables

13,274

15 %

16,034

19 %

2,760

21 %

Reverse factoring

2,225

3 %

1,488

2 %

(737)

(33 %)

Other payables and payable taxes

2,013

2 %

2,106

2 %

93

5 %

Related parties

863

1 %

1,309

2 %

446

52 %

Liabilities from contracts with customers

681

1 %

400

0 %

(281)

(41 %)

Interest payable

430

1 %

79

0 %

(351)

(82 %)

Derivative financial instruments

57

0 %

10

0 %

(47)

(82 %)

Total short-term liabilities

26,390

31 %

30,031

35 %

3,641

14 %

LONG-TERM LIABILITIES

Financial debt

45,832

53 %

47,599

56 %

1,767

4 %

Lease liabilities

3,975

5 %

2,346

3 %

(1,629)

(41 %)

Derivative financial instruments

2,086

2 %

–

0 %

(2,086)

(100 %)

Employee benefits

56

0 %

101

0 %

45

80 %

Deferred income tax

4,211

5 %

5,517

6 %

1,306

31 %

Total long-term liabilities

56,160

65 %

55,563

65 %

(597)

(1 %)

Total liabilities

82,550

96 %

85,594

100 %

3,044

4 %

STOCKHOLDERS’ EQUITY

3,441

4 %

78

0 %

(3,363)

(98 %)

Total liabilities and stockholders’ equity

85,991

100 %

85,672

100 %

(319)

(0 %)

 

TOTAL PLAY TELECOMUNICACIONES, S.A.P.I. DE C.V. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Millions of Mexican pesos)

9th months period ended

September 30,

2023

2024

Operating activities:

Loss before income tax provision

(267)

(6,378)

Items not requiring the use of resources:

Depreciation and amortization

11,914

12,602

Employee benefits

7

26

Items related to investing or financing activities:

Accrued interest income

(138)

(235)

Accrued interest expense and other financial transactions

4,880

5,857

Unrealized exchange (gain) loss

(2,832)

3,647

Non-controlling participation

19

–

13,583

15,519

Resources (used in) generated by operating activities:

Customers and unearned revenue

756

(45)

Other receivables

49

35

Related parties, net

420

354

Taxes to be recovered

(275)

244

Inventories

(423)

441

Advance payments

392

35

Trade payables

2,587

2,505

Other payables

(427)

684

Cash flows generated by operating activities

16,662

19,772

Investing activities: 

Acquisition of property, plant and equipment

(11,815)

(8,902)

Other assets

(63)

(120)

Collected interest

138

235

Cash flows (used in) investing activities

(11,740)

(8,787)

Financing activities:

Loans received

3,304

(2,165)

Leasing cash flows

(1,936)

(1,796)

Restricted Cash in Trusts

(1,841)

998

Reverse factoring

(466)

(746)

Derivative financial instruments

(315)

(1,522)

Interest payment

(3,808)

(4,624)

Cahs flows used in financing activities

(5,062)

(9,855)

Net increase (decrease) in cash and cash equivalents

(140)

1,130

Cash and cash equivalents at the beginning of the year 

1,890

2,377

Cash and cash equivalents at the end of the year 

1,750

3,507

 

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SOURCE Total Play Telecomunicaciones, S.A.P.I. de C.V.

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Caladium Systems Launches Happiffie, India’s First AI-powered Celebration Platform

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16 minutes ago

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July 24, 2026

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CHENNAI, India, July 24, 2026 /PRNewswire/ — Caladium Systems today announced the launch of Happiffie, India’s first AI-powered Celebration Growth Platform, introducing a smarter way for customers to discover, compare, book, and manage celebrations while helping businesses connect with high-intent customers through intelligent technology.

Designed for weddings, birthdays, corporate events, social celebrations, parties, festivals, and more, Happiffie brings together over 400 celebration occasions and 1,000+ celebration experiences on a single AI-powered platform.

India’s celebrations industry continues to rely heavily on referrals, manual coordination, inconsistent pricing, and fragmented vendor discovery. Happiffie addresses these challenges by combining AI-powered recommendations, transparent price discovery, secure bookings, payments, and event management into one seamless platform.

A key innovation is Happiffie’s Reverse Auction, where customers simply submit their celebration requirements and verified vendors compete by offering customised proposals. Instead of spending hours searching and negotiating, customers can compare multiple qualified offers and choose the vendor that best matches their preferences and budget.

“Customers can now book the experience of their choice with the vendor of their choice, in the budget of their choice. At the same time, vendors receive qualified business opportunities matched to their category, location and capabilities, creating value for both sides of the marketplace,” said Pradhyumna T Venkat, Founder & CEO, Happiffie.

“Every major industry eventually reaches a point where technology fundamentally changes how it operates. Travel did. Hospitality did. Mobility did. We believe celebrations are next,” added Pradhyumna.

The platform is powered by Experience Intelligence™, a proprietary framework that combines over 15 years of celebration industry expertise with Artificial Intelligence to deliver smarter recommendations based on customer intent, preferences, and celebration needs.

Whether planning a wedding, birthday, corporate event, baby shower, anniversary, or festival celebration, customers can manage the entire journey—from vendor discovery and quotations to payments and execution—through a single platform.

Alongside its launch, Happiffie has opened registrations for vendor partners across Chennai and Tamil Nadu, with a phased expansion planned across India. The platform aims to build one of the country’s largest AI-powered celebration ecosystems, helping businesses generate qualified leads and grow more efficiently.

“Our vision is not simply to build another marketplace but to create the technology infrastructure that powers celebrations. Reverse Auction is the first step towards building a smarter, more transparent, and AI-driven celebration economy that benefits both customers and businesses alike,” added Pradhyumna.

Built on the experience of planning and executing over 5,000 weddings and celebrations, Happiffie combines deep industry expertise with AI to simplify celebration planning and transform how India celebrates.

For more information, visit www.happiffie.com. Vendor registrations are now open at www.happiffie.com/vendor-registration.

About Happiffie

Happiffie is India’s first AI-powered Celebration Platform, connecting customers, venues, event professionals, and celebration businesses through one intelligent ecosystem. Built on over 15 years of industry expertise, the platform combines Artificial Intelligence with Experience Intelligence™ to deliver smarter celebration planning across more than 1,000 celebration experiences spanning weddings, corporate events, birthdays, social celebrations, parties, and festivals.

Contact

Pradhyumna T Venkat
Founder & CEO
pradhyumna@happiffie.com
+91-7299002990

Logo: https://mma.prnewswire.com/media/3007635/Happiffie_Logo.jpg

 

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Beko Publishes 2025 Integrated Report, Charting Years of Progress Toward Net Zero

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July 24, 2026

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As Beko releases its 2025 Integrated Report, the company’s third consecutive inclusion on TIME’s global sustainability ranking — retaining the #1 position in its industry — underscores the progress documented within it.

ISTANBUL, July 24, 2026 /PRNewswire/ — Beko published its 2025 Integrated Report, offering a comprehensive account of the company’s financial, environmental and social performance over the past year. In parallel, Beko has been named one of TIME Magazine’s World’s Most Sustainable Companies for the third year running, retaining the #1 position in its industry. The recognition, awarded in partnership with Statista, independently corroborates years of deliberate, measurable progress.

The report documents concrete results across Beko’s global manufacturing footprint. In 2025:

Energy efficiency projects across production sites saved 69,562 GJ of energy, avoiding 5,297 tonnes of CO₂e emissions.Waste recycling across all manufacturing facilities reached 98.6%, against a target of 99%.Renewable energy installed capacity reached 96 MWp, up from 90.2 MWp the prior year. Beko also reached 63.5% green electricity on the path to 100% across all manufacturing by 2030.Water efficiency and rainwater harvesting projects across locations delivered total water savings of 219,114 m3.

Behind these figures is a broader manufacturing transformation. Three of Beko’s manufacturing facilities have been recognised within the World Economic Forum’s Global Lighthouse Network, with the Ulmi plant earning the additional, and rarer, designation of Sustainability Lighthouse. The principles behind Ulmi’s approach are being extended across Beko’s broader manufacturing ecosystem, as the company scales low-impact production. Beko currently operates 13 smart factories globally — equipped with artificial intelligence, machine learning and robotics capabilities — with a target of 17 by the end of 2026.

On the circular economy side, Beko’s refurbishment centres across multiple locations reintroduced more than 148,000 appliances into the market in 2025 alone. The company recycled 1.98 million WEEE units through its own recycling facilities since 2014, and used 31,665 tonnes of recycled plastics in its products in 2025.

Across its product portfolio, 72.6% of Beko’s turnover in 2025 came from low-carbon products — a figure that reflects both the scale of the company’s energy-efficient product range and growing consumer demand for appliances that address environmental concerns.

“Being recognised by TIME three years in a row matters because it reflects that sustainability is a foundational part of Beko’s business,” said Can Dinçer, CEO of Beko. “Our factories undergo a twin transformation where we encounter both decarbonization and digitalization. That progress is deliberate and measurable, and our Integrated Report sets out exactly how. As the world prepares for COP31, the most credible thing a company can do is demonstrate its work rather than declare it. That is what we are doing.”

TIME’s annual list evaluates more than 5,000 companies worldwide across environmental and social performance, transparency and ESG reporting. Beko’s continued inclusion under increasingly rigorous standards points to a business model where sustainability is structurally embedded across operations, supply chains and product portfolios.

In addition to its Integrated Report, the Company has also published its second TSRS-compliant sustainability report, prepared in accordance with the Türkiye Sustainability Reporting Standards (TSRS), Türkiye’s adoption of the IFRS Sustainability Disclosure Standards issued by the International Sustainability Standards Board (ISSB). The report is publicly available and provides detailed disclosures on the company’s climate-related risks, opportunities, governance, strategy and performance.

About Beko

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of around 45,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko is the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.7 billion Euros in 2025. Beko’s 28 R&D and Design Centers & Offices across the globe are home to over 2,000 R&D employees and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the seventh consecutive year (based on the results dated 16 October 2025).** The company has been recognized as the 89th most sustainable company on TIME Magazine and Statista’s 2026 list of the World’s Most Sustainable Companies and has been the sector leader for three consecutive years. Beko’s vision is ‘Respecting the World, Respected Worldwide.’ 

www.bekocorporate.com

*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.

 

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SOURCE Beko

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JustMarkets Releases Market Analysis on How Foreign Exchange Markets React to CPI Surprises

Published

16 minutes ago

on

July 24, 2026

By

HO CHI MINH CITY, Vietnam, July 24, 2026 /PRNewswire/ — JustMarkets today released a new market analysis examining how foreign exchange markets react to Consumer Price Index (CPI) surprises and outlining key considerations for traders preparing for inflation data releases. The analysis explains why the gap between actual CPI data and market expectations, rather than the headline inflation figure itself, is often the primary driver of currency market movements.

What people often miss on CPI day is that the number itself isn’t what moves the market. The common reaction is to check whether the headline number is high or low, but it’s all priced in advance. According to JustMarkets, the real driver of EUR/USD is the gap between the actual number and what the market was positioned for.

Even an unchanged reading can cause dollar weakness if traders expect higher inflation, while weaker numbers that beat consensus expectations may drive dollar strength. Citing Federal Reserve research, the price driver is a surprise component rather than the headline.

Why the Expectation Gap Is More Important Than the Level

Forex is driven by expectations for interest rate decisions, with inflation impacting central bank policy. Key factors influencing this reaction include:

Main factors:

Monthly CPI and core CPICore services inflationRevisions to the previous period dataCentral banks policy pricing

Year-over-year data is less important in terms of price impact than monthly and core data.

How to Calculate Surprise

Start with the simplest metric: Surprise = Actual CPI − Consensus CPI. 

Consensus comes from the economic calendar’s forecast and reflects the market positioning. And then you need to check the market reaction through rates. The sequence typically runs: CPI surprise → change in front-end yields → USD movement → the sentiment adjustment.

Traders frequently employ this methodology in combination with the JustMarkets Economic Calendar to track high-impact releases in real time.

What the Intraday Move Actually Looks Like

CPI reactions usually happen in three stages. The first one is a headline shock with the potential algorithm’s reaction within a few seconds. Then comes the interpretation stage, with a time frame of 15-60 minutes and analysis of core numbers and yield confirmation. And then either continuation or reversal happens.

Approaches to Trading CPI Day

There are two common approaches to CPI.

The momentum approach requires the consistency of headlines and core surprises with yields’ confirmation. Most traders wait until the first minute’s candle is closed to avoid false signals.The fade approach requires dislocations like the absence of yield confirmation to FX movement or dislocations between headlines and core numbers. In this case, traders wait 10−20 minutes for exhaustion of the initial move and reversal setup search.

Risk management is crucial. Most traders limit their position size to 0.25%-0.50% of their equity because of widening spreads and slippage. Sometimes the decision to trade off is more optimal during extreme volatility than forced entry.

One Way to Prepare for the Next CPI Day Release

A simple way to get ready is to monitor EUR/USD, GBP/USD, USD/JPY pairs and an economic calendar with events’ importance. The workflow is simple: Economic calendar → release → Trading platform.

The final step brings traders to the execution platform. Many turn to JustMarkets, which offers CFDs on these currency pairs, with execution stability and fast market access that make it well suited for high-volatility macro events.

Disclaimer: For informational purposes only. Trading financial instruments involves significant risk and may not be suitable for all investors. Ensure you understand the risks involved and trade responsibly.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/justmarkets-releases-market-analysis-on-how-foreign-exchange-markets-react-to-cpi-surprises-302834023.html

SOURCE Just Global Markets Ltd

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