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Observe.AI Featured as Pioneer on the CMP Prism for Real-Time Agent Assist Highlighting Innovation in CX and Agent Enablement Technology

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REDWOOD CITY, Calif., July 7, 2026 /PRNewswire/ — Observe.AI proudly announces its placement on the latest CMP Prism, for Real-Time Agent Assist. The CMP Prism is an independent, analyst-led evaluation framework that benchmarks customer contact technology solutions against industry standards. CMP Prisms are updated twice annually to reflect the latest advancements, provider performance, and market shifts in customer contact technology.

Observe.AI’s agentic platform brings together AI Agents for Customers, AI Agents for Frontline Teams, and AI Agents for Operations into a single connected system. As customer-facing AI Agents automate more routine interactions, human agents are increasingly responsible for the moments that require judgment, empathy, exception handling, and deeper problem-solving. Those interactions are higher-stakes, but many frontline teams are still supported by outdated tools that provide static scripts, basic knowledge lookup, or limited real-time guidance.

This latest CMP Prism refresh highlights Observe.AI as a Pioneer provider, empowering CX and customer contact leaders to optimize their agent enablement strategies and customer engagement outcomes.

Observe.AI Companion Agent is designed for this new operating model. It does not just suggest what to say next. It listens to the conversation, understands the context, guides the agent through required steps, surfaces the right information from deep knowledge bases or backend systems, triggers actions, and helps complete work after the interaction. The result is a more consistent experience for customers and a more supported experience for humans.

The CMP Prism for Real-Time Agent Assist evaluated 16 solution providers, including Observe.AI, and categorized them into five tiers: pioneering, leading, core performing, up & coming, and emerging. These distinctions are grounded in a comprehensive methodology incorporating analyst input, user feedback, and real-world marketplace data across ten investment criteria.

“The recognition of Companion Agent in the CMP Research Prism reinforces what we’re hearing from customers every day—that AI is most impactful when it augments and empowers frontline teams,” said Swapnil Jain, CEO and Co-Founder of Observe.AI. “Companion Agent delivers real-time, context-aware guidance that helps agents navigate every customer interaction with greater confidence, consistency, and speed. As part of our Agentic CX Platform, Companion Agent works alongside AI Agents for Customers and AI Agents for Operations to help organizations deliver better experiences while improving business outcomes.”

Companion Agent provides intelligent, real-time assistance throughout every stage of the customer interaction:

Before the conversation: Companion Agent equips frontline teams with customer history, previous interactions, profile information, and intent, enabling agents to begin every engagement with the right context.During the conversation: Companion Agent delivers contextual guidance, surfaces relevant knowledge, prompts compliance actions, identifies behavioral signals, provides coaching recommendations, and automates workflows as conversations unfold.After the conversation: Companion Agent automatically generates editable summaries, captures key information, classifies dispositions, updates business systems, triggers follow-up actions, and identifies coaching opportunities to continuously improve performance.

Built on agentic AI rather than legacy rules-based agent assist technology, Companion Agent is designed for rapid deployment and continuous optimization. Business teams can create and refine guidance using natural language prompts instead of complex configuration, accelerating time to value from months to days while making it easier to adapt as customer needs evolve.

Nicole Kyle, Chief Product Officer of CMP, adds, “CMP Prism benchmarks solutions against industry standards, supported by CMP analysts who contextualize what matters most to your organization. CMP Prism was created to assess solution providers like Observe.AI to take the guesswork out of tech decisions, replacing vendor spin with objective, research-backed benchmarks.”

The CMP Prism helps enterprise leaders and tech buyers evaluate solutions and helps providers that are looking to prove their position in the market. CMP also releases Prisms across other strategic technology categories, including customer analytics, chatbots/virtual agents, automated QA/QM, workforce management, and voicebot/ conversational IVR.

For a full summary, download the refreshed CMP Prism for Real-Time Agent Assist.

About Observe.AI 

Observe.AI is a CX-native AI Agents platform that enables enterprises to deploy specialized agents that understand context, reason, and take action across the customer experience lifecycle. With built-in orchestration, integrations, and governance, Observe.AI powers intelligent automation that scales performance, accelerates resolution, and continuously improves outcomes.

About CMP

CMP is the customer contact research company. We give leaders clarity, providers credibility, and the industry direction. Independent and trusted, our research powers every corner of the field with actionable insight. Everything the industry needs to move forward, all in one place. For more information, visit www.customermanagementpractice.com.

Media Contact(s):
Chrissy Calabrese
Observe.AI
chrissy.calabrese@observe.ai

Jennifer Lewis
The Pollack Group
631-521-4960
Jennifer@pollackgroup.com

Lauren Miller
Customer Management Practice
914-618-0352

View original content to download multimedia:https://www.prnewswire.com/news-releases/observeai-featured-as-pioneer-on-the-cmp-prism-for-real-time-agent-assist-highlighting-innovation-in-cx-and-agent-enablement-technology-302818844.html

SOURCE Observe.AI

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TEAM LEWIS Introduces AI Practice to Accelerate Visibility and Trust for Emerging AI Companies

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46 minutes ago

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July 8, 2026

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Brand strategy and communications consultancy to help high-growth companies lead with credibility.

SAN DIEGO, July 8, 2026 /PRNewswire/ — TEAM LEWIS, a global integrated marketing agency, today announced the launch of its AI Practice. The practice will help emerging AI companies translate complex technologies into clear, credible market narratives that drive growth.

Built for companies shaping the AI stack, the practice enables brands to move beyond technical capability and vague AI narratives to demonstrate real-world impact to the audiences that influence decisions (developers, buyers, investors and analysts). With nearly one in two Americans (47%)1 saying marketing often looks or sounds the same, differentiation has never mattered more.

The practice is underpinned by TEAM LEWIS’s experience in the deep tech ecosystem.

Integrated Work that Unlocks Outcomes:

Market Education & Authority: Brand Strategy, Positioning, PR/Media Relations, and Executive Thought-Leadership programs that turn technical, complex value into easy-to-understand authority in the conversations that shape your category.Demand Creation & Value: Campaign Strategy, Creative, Content Systems, Social, Web, SEO, ABM and paid amplification that puts one consistent story in front of the right buyers, generates qualified interest and converts it into pipeline.Proof, Credibility and Advocacy: Executive visibility, customer evidence, partner storytelling, community building and reputation/crisis readiness that backs up your claims, strengthens credibility under scrutiny, and turns customers into advocates.

“AI companies don’t have a visibility problem – they have a clarity problem,” said Danielle Malvesti, VP Strategy, TEAM LEWIS. “The market is saturated with general AI claims, but buyers are looking for proof, perspective and practical impact. Our AI Practice is built to help companies tell sharper stories, earn trust faster and turn innovation into influence.”

The practice debuts with the introduction of the Fog City AI Marketing Collective, an invite-only online community for San Francisco marketers putting AI to work in the real world. Members get weekly news roundups, access to candid peer conversations, and a consistent calendar of local meetups. Approval required; registration only.

To learn more about TEAM LEWIS’s AI practice area or sign up for the Fog City AI Marketing Collective, visit here.

Media Contact

usmarketing@teamlewis.com 

About TEAM LEWIS

TEAM LEWIS delivers creative campaigns for commercial and community causes. Founded in 1990 and headquartered in London, the agency operates across 27 offices throughout Asia, EMEA and North America. For more information, visit www.teamlewis.com.

Methodology 

1 TEAM LEWIS surveyed 1,000 individuals in the US. All respondents were 18 or older, and the sample was census-balanced by age and gender. TEAM LEWIS collected data through an online survey fielded from May 20 – 22, 2026. The survey respondents were independently sourced from Veridata Insights.

View original content to download multimedia:https://www.prnewswire.com/news-releases/team-lewis-introduces-ai-practice-to-accelerate-visibility-and-trust-for-emerging-ai-companies-302820099.html

SOURCE TEAM LEWIS

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Technology

TEAM LEWIS Introduces AI Practice to Accelerate Visibility and Trust for Emerging AI Companies

Published

46 minutes ago

on

July 8, 2026

By

Brand strategy and communications consultancy to help high-growth companies lead with credibility.

SAN DIEGO, July 8, 2026 /PRNewswire/ — TEAM LEWIS, a global integrated marketing agency, today announced the launch of its AI Practice. The practice will help emerging AI companies translate complex technologies into clear, credible market narratives that drive growth.

Built for companies shaping the AI stack, the practice enables brands to move beyond technical capability and vague AI narratives to demonstrate real-world impact to the audiences that influence decisions (developers, buyers, investors and analysts). With nearly one in two Americans (47%)1 saying marketing often looks or sounds the same, differentiation has never mattered more.

The practice is underpinned by TEAM LEWIS’s experience in the deep tech ecosystem.

Integrated Work that Unlocks Outcomes:

Market Education & Authority: Brand Strategy, Positioning, PR/Media Relations, and Executive Thought-Leadership programs that turn technical, complex value into easy-to-understand authority in the conversations that shape your category.Demand Creation & Value: Campaign Strategy, Creative, Content Systems, Social, Web, SEO, ABM and paid amplification that puts one consistent story in front of the right buyers, generates qualified interest and converts it into pipeline.Proof, Credibility and Advocacy: Executive visibility, customer evidence, partner storytelling, community building and reputation/crisis readiness that backs up your claims, strengthens credibility under scrutiny, and turns customers into advocates.

“AI companies don’t have a visibility problem – they have a clarity problem,” said Danielle Malvesti, VP Strategy, TEAM LEWIS. “The market is saturated with general AI claims, but buyers are looking for proof, perspective and practical impact. Our AI Practice is built to help companies tell sharper stories, earn trust faster and turn innovation into influence.”

The practice debuts with the introduction of the Fog City AI Marketing Collective, an invite-only online community for San Francisco marketers putting AI to work in the real world. Members get weekly news roundups, access to candid peer conversations, and a consistent calendar of local meetups. Approval required; registration only.

To learn more about TEAM LEWIS’s AI practice area or sign up for the Fog City AI Marketing Collective, visit here.

Media Contact

usmarketing@teamlewis.com 

About TEAM LEWIS

TEAM LEWIS delivers creative campaigns for commercial and community causes. Founded in 1990 and headquartered in London, the agency operates across 27 offices throughout Asia, EMEA and North America. For more information, visit www.teamlewis.com.

Methodology 

1 TEAM LEWIS surveyed 1,000 individuals in the US. All respondents were 18 or older, and the sample was census-balanced by age and gender. TEAM LEWIS collected data through an online survey fielded from May 20 – 22, 2026. The survey respondents were independently sourced from Veridata Insights.

View original content to download multimedia:https://www.prnewswire.com/news-releases/team-lewis-introduces-ai-practice-to-accelerate-visibility-and-trust-for-emerging-ai-companies-302820099.html

SOURCE TEAM LEWIS

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SAS puts machine learning in marketers’ hands with new SAS 360 Marketing AI

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46 minutes ago

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July 8, 2026

By

New solution brings purpose-built workflows to marketers of all skill levels, accelerating time to execution, improving ROI and enhancing customer experience

CARY, N.C., July 8, 2026 /PRNewswire/ — SAS, the leader in data and AI, today announced SAS 360 Marketing AI, a new solution to help marketers build, deploy and scale machine learning models without relying on overstretched data science teams.  

SAS launches SAS 360 Marketing AI to help marketers build, deploy and scale machine learning models.

Many marketing organizations struggle to translate insight into action. SAS 360 Marketing AI addresses this with purpose-built guided workflows and customizable recipe templates for common marketing uses that help marketing teams move faster from data to decision.

“For the longest time, ownership of analytical intelligence has lived outside of marketing,” said Roger Beharry Lall, Research Director at IDC. “As such, this predictive intelligence was hard to procure, often being costly, complex, and time consuming. Offerings like SAS 360 Marketing AI solution help democratize the skills, knowledge, and trust needed to put predictive AI in the hands of marketers”.

Why It matters to marketers

Turn insight into action faster

Prepare and assess data quality through automated workflows.Train machine learning models with guided, explainable steps.Generate and activate scores directly in customer journeys.Monitor performance and retrain models automatically.

Reduce time and complexity

Automates data preparation, feature engineering and model training.Dramatically shortens time to deployment.

Focus on high-impact use cases

Identify customers most likely to convert.Detect and prevent churn.Expand into next-best offer, cross-sell, CLTV and segmentation.Customizable recipe templates for common marketing uses.

Work with your data – not against it

Train models using data where it already resides.Reduce costly data movement and prep.

Build trust with transparent, governed AI

Full visibility into data inputs and outcomes.Built-in bias detection and mitigation.Automated monitoring and governance.

Faster time to impact
Data preparation can account for up to 80% of model development effort, often taking months to complete. SAS 360 Marketing AI streamlines these processes, enabling teams to:

Shorten time from insight to action.Increase marketing ROI through targeted interventions.Improve customer experience with more relevant, timely engagement.

Flexible deployment and growth path
SAS 360 Marketing AI can be deployed as a standalone modeling and scoring engine or as part of the broader SAS Customer Intelligence 360 ecosystem, where it enhances journey orchestration, decisioning and personalization. Organizations can start with specific use cases and expand their adoption as their analytics maturity grows.

“Marketers don’t lack data – they lack the ability to act on it at speed,” said Mike Blanchard, Head of Customer Intelligence Solutions at SAS. “SAS 360 Marketing AI removes the barriers between insight and execution, giving teams the tools to operationalize AI where it matters most: real customer decisions.”

For more information on SAS Customer Intelligence 360, visit: SAS Customer Intelligence 360

To follow updates and insights, visit the SAS Customer Intelligence LinkedIn page: SAS Customer Intelligence 360 on LinkedIn

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2026 SAS Institute Inc. All rights reserved.

Editorial Contacts:
Angela Lipscomb
angela.lipscomb@sas.com
919-531-2525
sas.com/news

View original content to download multimedia:https://www.prnewswire.com/news-releases/sas-puts-machine-learning-in-marketers-hands-with-new-sas-360-marketing-ai-302819982.html

SOURCE SAS

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