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AdTech Market Poised to Reach $1,580.86 Billion by 2030 at CAGR 14.4% – Grand View Research, Inc.

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SAN FRANCISCO, April 28, 2025 /PRNewswire/ — The global AdTech market size is expected to reach USD 1,580.86 billion by 2030, registering a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Driven by demand for data-driven advertising, advancements in programmatic advertising, and AI integration, the market is transforming with a focus on utilizing consumer data to improve ad targeting and campaign performance. Programmatic advertising, which automates ad buying and selling in real-time, is becoming prevalent across digital platforms, optimizing ad buying and improving targeting accuracy. This shift revolutionizes media purchasing and selling, providing more accurate control over ad placement.

Meanwhile, the market faces growing concerns over privacy laws and data security, with regulations like GDPR and CCPA requiring responsible user data management. Companies are evolving by investing in safer practices and promoting transparency. The phase-out of third-party cookies is driving a focus on alternative solutions. Market leaders such as Google, Amazon, and Meta offer sophisticated targeting and AI-based solutions, while firms like LiveRamp develop cookie-less identity solutions to address compliance and uphold customer trust. Collaborations between SSPs and media platforms optimize publishers’ inventory and revenue, shaping the market’s future.

Request a free sample copy or view report summary – AdTech Market

North America dominated the market in 2024, driven by high internet penetration, strong infrastructure, and AI adoption. The U.S. led the region, fueled by programmatic purchasing, AI-powered targeting, and CTV/OTT growth. Key players, including Google, The Trade Desk, Adobe, and Magnite, drive industry trends through innovative solutions, mergers and acquisitions. They focus on end-user concentration, offering transparent data practices and interactive ad experiences. The growth of CTV and FAST platforms provides new opportunities for marketers, with commercials that are shoppable and sponsored content enhancing viewer engagement. These players position the U.S. as a leader in digital ad innovation.

Read full market research report on AdTech Market with TOC – AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 – 2030 

AdTech Market Report Highlights:

Based on solution, the demand-side platforms (DSPs) segment dominated the market with a revenue share of 33% in 2024. DSPs enable real-time bidding and targeting of particular audiences, leveraging AI and machine learning to optimize ad spend and ROI. The segment is likely to retain their leading position as programmatic advertising grows.Search advertising held the largest market share in 2024, driven by its ability to deliver targeted ads based on user intent. AI and machine learning have enhanced their effectiveness, and it is likely to continue growing as a key performance-led marketing strategy.The mobile platform segment dominated the market in 2024, driven by smartphone adoption, mobile internet penetration, and mobile-first behavior. Advancements in AI and machine learning enabled targeted ads, while 5G integration enhanced performance, making mobile the preferred platform for advertisers.North America dominated the market in 2024 with over 35% share, driven by strong digital infrastructure, high internet penetration, and AI adoption. The growth of OTT and CTV platforms also created new opportunities for marketers, fueling further market expansion.

AdTech Market Segmentation

Grand View Research has segmented the global AdTech market based on solution, advertising type, enterprise size, platform, industry vertical, and region:

AdTech Market – Solution Outlook (Revenue, USD Million, 2018 – 2030)

Demand-Side Platforms (DSPs)Supply-Side Platforms (SSPs)Ad NetworksData Management Platforms (DMPs)Others

AdTech Market – Advertising Type Outlook (Revenue, USD Million, 2018 – 2030)

Programmatic AdvertisingSearch AdvertisingDisplay AdvertisingMobile AdvertisingEmail MarketingNative AdvertisingOthers

AdTech Market – Enterprise Size Outlook (Revenue, USD Million, 2018 – 2030)

Small and Medium Enterprise (SME)Large Enterprise

AdTech Market – Platform Outlook (Revenue, USD Million, 2018 – 2030)

MobileWebOthers

AdTech Industry Vertical Outlook (Revenue, USD Million, 2018 – 2030)

Media & EntertainmentBFSIEducationRetail & Consumer GoodsIT & TelecomHealthcareOthers

AdTech Regional Outlook (Revenue, USD Million, 2018 – 2030)

North AmericaU.S.CanadaMexicoEuropeGermanyUKFranceAsia PacificChinaJapanIndiaSouth KoreaAustraliaLatin AmericaBrazilMEASaudi ArabiaUAESouth Africa

List of Key Players in the AdTech Market

AdobeAlibaba Group Holding LimitedAmazon.com, Inc.CriteoFacebook IncorporationGoogle IncorporationMicrosoft IncorporationSpotXTwitter IncorporationVerizon

Check out more related studies published by Grand View Research:

Marketing Technology Market – The global marketing technology market size is anticipated to reach USD 1,379.27 billion in 2030 and is projected to grow at a CAGR of 19.9% from 2025 to 2030, according to a new report by Grand View Research, Inc.Smart Advertising Services Market – The global smart advertising services market size is expected to reach USD 1.87 trillion by 2030, expanding at a CAGR of 20.4% during the forecast period, according to a new report by Grand View Research, Inc. Advertisers have realized that presenting high-quality digital media on digital displays is particularly helping in capturing consumer attention, encouraging consumer interaction, and increasing brand recognition, which is particularly driving the demand for smart advertising services.U.S. AdTech Market – The U.S. AdTech market size is expected to reach USD 576.59 billion by 2030 and is projected to grow at a CAGR of 11.4% from 2024 to 2030. The U.S. market growth expansion is due to its economic power, technological advancements, large consumer base, and favorable regulatory environment, allowing companies to develop and implement advanced advertising technologies and reach their target audience effectively. Several key trends such as the increasing significance of Connected TV (CTV), subtle integration of consumer experiences, and increasing importance of geotargeting, hyper-personalization, and contextual advertising strategies are fueling the market growth.

About Grand View Research

Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

Explore Horizon Databook – The world’s most expansive market intelligence platform developed by Grand View Research. Gain insights from 30K+ Global & Regional Reports, 120K+ Country Reports, 1.2M+ Market Statistics, 200K+ Company Profiles, and 5 business solutions encompassing ESG and Sustainability Consulting, Procurement Intelligence, Pricing Index and Analysis, and Consumer Analytics.

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Grand View Research, Inc.
Phone: 1-415-349-0058
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Technosylva Introduces First-of-Its-Kind Urban Conflagration Modeling for the Built Environment

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Significant enhancements deliver critical fire intelligence in the wildland-urban interface, helping utilities and emergency agencies protect lives and infrastructure

LA JOLLA, Calif., April 22, 2026 /PRNewswire/ — Technosylva, the global leader in wildfire and extreme weather science and technology, today launched major enhancements to its urban conflagration model that predicts how fires spread through populated areas and quantifies risk to buildings. The model addresses a key limitation of traditional wildfire science: much of it has focused on wildland areas, classifying urban areas as “non-burnable.” This limitation slows fire simulations at the community boundary, leaving fire agencies, utilities, and insurers with limited forward visibility into how fire will behave in populated communities.

 

Technosylva’s capabilities provide two notable wildfire modeling enhancements. First, the urban conflagration model simulates how fires will behave in the wildland urban interface (WUI), where characteristics such as structure density, vegetation encroachment, and fuel types result in fundamental differences compared to wildland fires. Second, the Dynamic Building Loss Factor provides unprecedented insight into the vulnerability of structures. This information enables utilities and agencies to undertake appropriate mitigations, such as asset hardening, undergrounding lines, vegetation management, and community education and engagement.

“Recent devastating fires have made one thing clear: populated areas face disproportionate impacts—and require greater focus to protect them,” said Bryan Spear, CEO of Technosylva. “Traditional wildfire models were designed for wildland fuels and fire behavior. Our approach builds on that foundation by showing how fires actually move through communities. By more accurately modeling the risks and consequences, utilities and fire agencies can make smarter, risk-based decisions to mitigate wildfire risks, communicate threats, maintain power, and better protect the communities they serve.”

According to a 2023 article in the Proceedings of the National Academy of Sciences [1], “community fire destruction has become a national crisis.” Recent disasters in Lahaina, Gatlinburg, and Marshall show why. Many communities aren’t built to withstand ignition, and once a structure catches fire, it can quickly spread flames and embers to neighboring buildings. The result is fast-moving, large-scale destruction with lasting impacts on entire communities.

Key Technology Advances Addressing Critical Industry Needs

Technosylva’s unique model was trained on a comprehensive database of WUI fires, examining environmental conditions, weather patterns, and fuel characteristics to understand the drivers of urban conflagration. One of the primary challenges in modeling fire behavior in the built environment is a limited number of historical fires upon which to draw conclusions and build scalable models. Technosylva’s modeling approach has overcome these challenges, effectively capturing the complex interactions between wildfire and the built environment.

Notable enhancements to Technosylva’s modeling approach include:

WUI Fuel Mapping: Development of 12 unique WUI fuel types that more accurately reflect the manner in which the infrastructure in the built environment becomes a fuel source for the fire. This is critical for understanding how the characteristics of the built environment impact the rate of spread, intensity, and speed of fires in the WUI.Dynamic Building Loss Factor: Machine learning models to capture expected building loss, leveraging characteristics such as structure characteristics and building age that drive vulnerability. Combined with assessments of topography, vegetation, and other building properties such as density and proximity to roads, this intelligence identifies not just whether a community is threatened, but the types of structures and conditions that result in the highest risk.Characterization of Fire Behavior Under Extreme Conditions: Calibrated to accurately reflect urban encroachment and fire spread rates in WUI environments—particularly during the most extreme events. Capturing fires that have historically been labeled as “outliers” is critical for utilities and communities to understand and prepare for potential worst-case scenarios.High-Resolution Weather Integration: Captures localized wind patterns, humidity gradients, and temperature variations at a scale matched to “neighborhood-level” fire behavior.

Large-scale urban fires were once rare, but in recent years their frequency and severity has increased dramatically. When wildfires reach communities, the “fuel” is no longer just vegetation—it’s homes and businesses. In Lahaina alone, a single urban conflagration caused an estimated $4 to $6 billion in economic losses. The consequences can be devastating for both life and property. Technosylva’s modeling has evolved to capture how fires spread through the built environment, enabling utilities and agencies to make more informed, risk-based decisions.

[1] https://www.fs.usda.gov/rm/pubs_journals/2023/rmrs_2023_calkin_d001.pdf

About Technosylva
Technosylva is the leading provider of wildfire and extreme weather modeling, risk mitigation, and operational response software. Technosylva’s market-leading solutions, enhanced by AI and machine learning capabilities, provide real-time and predictive insights into developing wildfire and extreme weather risks to support electric utility, insurance, and government agency customers. Founded in 1997, Technosylva has offices in La Jolla, CA, León, Spain, and Calgary, Canada. Learn more at www.Technosylva.com.

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412620@email4pr.com

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Mahoney Communications Group
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Parks Associates: Roku (28%) and Samsung (23%) Dominate Connected TV Platforms, Controlling Access to Streaming Audiences in the US Market

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Data shows Amazon, LG, and Vizio hold smaller shares as platform control drives content discovery, advertising, and monetization

PLANO, Texas, April 22, 2026 /PRNewswire/ — Parks Associates’ latest US household research from the Streaming Video Tracker shows the connected TV platform market remains concentrated among a small group of leading operating systems, with Roku OS (28%) and Samsung’s Tizen OS (23%) accounting for the largest share of usage in US broadband households.

The firm’s data shows Amazon Fire TV, LG webOS, and Vizio SmartCast maintain mid-tier positions, while platforms such as Apple tvOS, gaming consoles, and Android TV hold smaller shares. This distribution reinforces the role of smart TV operating systems as the primary gateway for streaming content and services.

“Control of the platform layer is central to competition in the connected TV market,” said Michael Goodman, Director, Entertainment, Parks Associates. “Operating systems determine what content consumers see, how services are positioned, and how advertising is delivered.”

Recent trends highlighted in the research include:

Platform concentration: A small number of operating systems account for the majority of CTV (connected TV) usage, limiting visibility for services without strong distribution partnerships.Stable market share: Platform rankings have remained consistent over time, with Roku showing modest growth and Samsung maintaining a strong installed base.Advertising control: Leading platforms manage ad inventory, data collection, and targeting, shaping monetization across the ecosystem.Discovery and engagement: The TV OS plays a key role in recommendations, search, and user experience, influencing viewing behavior.

The data highlights the importance of platform ecosystems, as control of the TV operating system impacts content distribution, advertising revenue, and consumer engagement across the CTV market. With the growing role of AI in the TV OS for search and personalization, the importance of platform ecosystems is only going to grow in the coming years.

For more information, contact Mindi Sue Sternblitz-Rubenstein. Request information about Parks Associates’ Streaming Video Tracker.

Parks Associates will host the ninth annual Future of Video at the Marina del Rey Marriott in California, November 17-18. 

About Parks Associates
Parks Associates helps companies identify new opportunities, refine strategy, and accelerate growth in connected technology markets through data-driven insights and industry expertise. With more than 40 years of experience, the firm delivers proprietary consumer and industry research, market forecasts, and strategic analysis that guide business decisions across personal, connected home, small business, and commercial technology ecosystems. Parks Associates supports clients in navigating evolving markets including AI, security, smart home, broadband, entertainment, energy, multifamily, smart buildings, and connected health.

The firm also fosters industry growth and collaboration by convening thousands of leaders each year through its flagship executive conferences, including CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. Learn more at https://www.parksassociates.com.

Follow Parks Associates on LinkedIn, Facebook, and Instagram.

Mindi Sue Sternblitz-Rubenstein
Parks Associates
972.490.1113
412621@email4pr.com 

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FINBOA Named Double Finalist for 2026 Banking Tech Awards

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FINBOA recognized in ‘Best of RegTech’ and ‘Best-as-a-Service’ categories

HOUSTON, April 22, 2026 /PRNewswire/ — FINBOA, Inc., a leader in process automation solutions for regulatory compliance in financial institutions, is proud to announce it has been named a finalist in two categories for the 2026 Banking Tech Awards: Excellence in Tech Awards. The company was recognized in the Best RegTech Solution category for its FINBOA BI-Disputes solution and in the Best “as-a-Service” Solution category for its FINBOA Treasury Onboarding solution. As a shortlist finalist, FINBOA’s software has been identified as an innovation leader in the U.S. Banking and RegTech space.

“Being named a finalist in two categories at the Banking Tech Awards is a strong validation of our mission to simplify and modernize complex banking operations,” said Raj Singal, CEO of FINBOA. “FINBOA Treasury Onboarding and BI-Disputes solutions were built to solve real challenges our bank and credit union clients face every day; such as eliminating manual effort, improving regulatory compliance and timely access to information to guide decision-making. We’re proud to see both solutions recognized for their impact and innovation.”

The FINBOA Treasury Onboarding solution was selected as a finalist in the Best “as-a-Service” category for providing intuitive automated workflows to replace manual, paper-based, and fragmented processes for new account setups. The solution accelerates account activation, shortens time to revenue, and enhances the commercial client experience, without requiring core system integration. Its zero-integration deployment model enables financial institutions to modernize quickly while minimizing operational disruption. FINBOA clients using the solution have noted the time-saving impact of process automation on their workflows. For example, First Oklahoma Bank’s Senior Vice President, Kristy Smith noted, “Within just two months, we transformed our Treasury Onboarding from a slow, manual process—relying on paper and email—to a fully digitized workflow. The feedback from both customers and staff has been overwhelmingly positive. FINBOA made that possible.”

FINBOA BI-Disputes, recognized in the RegTech category, extends the value of FINBOA Payment Disputes solution by transforming dispute data into clear, actionable insights through an intuitive interface that eliminates time-consuming manual reporting and provides instant visibility into detailed views of dispute information. The solution enables stakeholders to quickly generate audit and board-ready reports while strengthening compliance by tracking Reg E deadlines, provisional credits, and resolution requirements. Advanced fraud analytics provide insights on emerging trends and high-risk merchants, empowering financial institutions to make more confident decisions, reduce risk, and optimize dispute management performance.

The 2026 Banking Tech Awards celebrate excellence and innovation in the use of IT in financial services worldwide. Winners will be announced on May 28, 2026 at a special awards event in New York.

About FINBOA

FINBOA provides intelligent process automation software to banks, credit unions and service providers to simplify compliance processing by eliminating manual systems. Solutions include FINBOA Payment Disputes, FINBOA BI-Disputes, FINBOA Exception Management, and FINBOA Treasury Onboarding. FINBOA delivers transformative software proven to enable institutional growth by reducing operational costs and risk. Headquartered in Houston, FINBOA is trusted to help over 500 financial institutions nationwide achieve targeted business outcomes and peace of mind. Learn more at www.finboa.com or follow us on LinkedIn and X social media platforms.

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