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Lead Submissions Surge 135% After Conversion-Focused Website Redesign for Insurtech Platform

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MIAMI, June 30, 2026 /PRNewswire/ — A fast-growing insurtech company serving insurance brokers, carriers and service providers across North America had built strong organic search rankings, yet its website was not converting that visibility into business. Dense, product-first navigation surfaced more than 20 solutions before visitors found a clear starting point, while a generic demo request form sat at the bottom of the homepage with no dedicated landing page or follow-up sequence. Legacy technical debt, including heavy reliance on non-crawlable embedded PDFs, further limited the site’s presence in emerging AI search engines.

To close these gaps, Zywave partnered with Digital Silk, a Miami-based digital marketing and web design agency, on a phased website redesign focused on conversion rate optimization, audience-driven navigation and search visibility. The engagement combined strategic UX/UI design, web development and SEO across the homepage, audience hub pages, product pages and resource sections, with the homepage launching first to meet a hard early-January deadline tied to a major company event.

A Product Catalog That Wasn’t Built to Convert

Before the redesign, Zywave’s website ranked well for branded and industry-specific search terms, but most visitors left without taking action. Top pages carried high bounce rates and limited engagement, with few role-specific calls to action guiding visitors toward a next step.

The underlying issue was structural. Audience hubs for brokers, insurers and service providers were organized around internal product categories rather than user goals, creating friction that caused visitors to drop off before exploring relevant solutions. The demo path compounded the problem, ending in a passive thank-you page with no supporting content or follow-up step.

A Phased, Conversion-First Approach

Digital Silk began with a strategy review of analytics and heatmap data to define target personas and prioritize the highest-impact pages. The team then carried out an iterative redesign in phases, starting with the homepage to help protect existing search equity while introducing a clearer, audience-aware value proposition and an in-hero lead capture form.

Subsequent phases rebuilt the audience hub pages around user goals rather than product logic, standardized product page layouts with role-relevant calls to action, and converted resource pages from non-crawlable PDFs into structured, indexable content. Conversion rate optimization principles, including reduced cognitive load and intent-matched messaging, guided each phase of the rollout.

Performance Since Launch

Within roughly five months of the phased launch, the redesigned site reported the following changes, measured relative to pre-launch baselines:

Average monthly lead form submissions increased by approximately +135%.The number of converting users per month increased by more than +115%.Homepage click engagement increased by approximately +60% from the pre-redesign baseline.Homepage bounce rate fell to roughly 21%, near half the site-wide average.Bounce rates on organic search, email and paid search traffic now sit roughly 20-25% below the blended site average.

“The redesign was built to convert the visibility Zywave had already earned, rather than add more traffic on top of an experience that was not designed to capture it,” said a Digital Silk strategy lead involved in the engagement. “Aligning navigation and page content to what each audience was actually looking for was the structural piece that needed to change.”

The engagement also established a structured conversion rate optimization program for Zywave, including form-fill and click tracking and A/B testing, where no formal measurement program existed previously. An initial hero-copy test ran across roughly 12,000 visits and converted at about 4.5%, and returning visitors now account for a slight majority of site traffic. As the same approach extends to the remaining product and resource pages, the redesigned site is designed to continue converting Zywave’s existing visibility into qualified pipeline. Organizations looking to align website experience with demand generation goals can request a quote to discuss a similar approach.

About Digital Silk

Digital Silk is an award-winning Miami Web Development Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.

Media Contact

Jessica Erasmus

Marketing Director & PR Manager

Tel: (800) 206-9413

Email: jessica@digitalsilk.com

View original content:https://www.prnewswire.com/news-releases/lead-submissions-surge-135-after-conversion-focused-website-redesign-for-insurtech-platform-302814501.html

SOURCE Digital Silk

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Soccer’s best communicators rely on clarity, not clichés, AI analysis finds

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STOCKHOLM, July 1, 2026 /PRNewswire/ — Sinch, a global leader in cloud communications, today announces new AI analysis of 241 pre- and post-match coach press conferences across six languages shows that the soccer tournament’s clearest communicators are those who explain tactics, decisions and performances rather than rely on familiar soccer clichés. The data also reveals two distinct communication styles emerging during the group stage, with “Tacticians” consistently using clearer, more specific language while “Motivators” relied more heavily on generic themes such as belief, confidence and character. The tracker also shows that “We respect every opponent” was the tournament’s most common soccer cliché, used 15 times.

The xC Tracker, powered by Sinch, measures how often coaches use familiar soccer clichés during press conferences. Lower xC (expected cliché) scores indicate fewer clichés and clearer, more authentic communication. Coaches with the lowest xC scores consistently focused on tactics, lineup decisions and performance. In contrast, coaches with higher xC scores were more likely to rely on broad themes such as belief, character and team chemistry.

The analysis reveals two distinct communication styles emerging during the group stage. The “Tacticians” consistently explained decisions through soccer fundamentals such as team structure, positioning, transitions and decision making. The “Motivators” leaned more heavily on familiar motivational language.

Highest xC scores (Most cliché driven)

Rank

Coach

Team

xC

1

Gustavo Alfaro

Paraguay

311

2

Vincenzo Montella

Turkey

297

3

Tony Popović

Australia

293

4

Mohamed Ouahbi

Morocco

274

5

Jesse Marsch

Canada

265

 

Lowest xC scores (Clearer communication)

Rank

Coach

Team

xC

1

Marcelo Bielsa

Uruguay

28

2

Didier Deschamps

France

62

3

Graham Arnold

Iraq

68

4

Nestor Lorenzo

Colombia

86

5

Fabio Cannavaro

Uzbekistan

86

Lower xC scores indicate fewer clichés and clearer communication.

The Tacticians vs The Motivators

Coaches with the lowest xC scores consistently explained decisions through soccer fundamentals such as team structure, positioning, transitions and decision making, while avoiding overused motivational language. Uruguay’s Marcelo Bielsa, the tournament’s clearest communicator, remained focused on explaining what happened, why players were selected and how tactical decisions were made.

Coaches with higher xC scores, including Canada’s Jesse Marsch, Paraguay’s Gustavo Alfaro and Australia’s Tony Popović, relied more heavily on themes such as belief, confidence and character, making them more likely to fall back on familiar soccer clichés.

Data from Sinch’s xC Tracker also shows that the tournament’s clearest communicators maintained remarkably consistent communication styles throughout the group stage, regardless of whether their teams won or lost.

Most Used Soccer Clichés During the Group Stage

Rank

Cliché

Times Used

1

“We respect every opponent”

15

2

“We focus on what we can control”

11

3

“We know our qualities”

8

4

“We have to adapt to the conditions”

7

5

“The country is behind us”

7

Across the tournament, the most common cliché categories were humility, mindset, focus and concentration, and character.

Group stage trends

The overall data suggests that coaches became less cliché prone as the tournament progressed. Average xC scores fell from approximately 72 on the opening weekend to around 23 by the end of the group stage, indicating that the heaviest use of clichés came in early tournament press conferences.

Interestingly, coaches used more clichés before matches than after them. Average pre match xC scores reached 25 compared with 21 after matches, suggesting that coaches rely more heavily on familiar buzzwords when managing expectations before kickoff.

For further real time data analysis, please find Sinch’s xC tracker here.

Methodology

The xC Tracker – powered by Sinch – analyses every coach press conference at the 2026 World Cup, measuring responses against a 205-phrase dictionary of soccer clichés across six languages: English, Spanish, Portuguese, French, German and Arabic.

Each phrase was verified by native-speaking editors and only included if it appeared repeatedly across major tournament press conferences, could apply regardless of result, and would be recognized by fans as a familiar soccer fallback.

The AI detects exact matches, variations and paraphrased responses, while each phrase is assigned a cliché score from 3-10 based on how overused it is. References to religion, personal hardship or condolences are excluded from analysis.

CONTACT:

For more information, please contact:
Shannon Hames
Senior Manager, PR and Communications, North America
E-mail: Sinch@brands2life.com 

This information was brought to you by Cision http://news.cision.com

View original content:https://www.prnewswire.com/news-releases/soccers-best-communicators-rely-on-clarity-not-cliches-ai-analysis-finds-302816325.html

SOURCE Sinch AB

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/C O R R E C T I O N — Highland Global Allocation Fund/

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In the news release originally issued with the headline “Highland Global Allocation Fund Declares Monthly Distributions of $0.088 Per Share” on 01-Jul-2026 by Highland Global Allocation Fund over PR Newswire, we are advised by the company that headline should read “Highland Global Allocation Fund Declares Monthly Distributions of $0.085 Per Share”. The complete, corrected release follows:

Highland Global Allocation Fund Declares Monthly Distributions of $0.085 Per Share

DALLAS, July 1, 2026 /PRNewswire/ — Highland Global Allocation Fund (NYSE: HGLB) (“the “Fund”) today announced the declaration of monthly distributions of $0.085 per share, payable on the dates noted below. Under the Fund’s level distribution policy, the annual distribution rate has been reset to an amount equal to 8.5% of the average of the Fund’s net asset value (“NAV”) per share, as reported for the final five trading days of the 2025 calendar year. The Fund is declaring distributions of $0.085 per month for July through September 2026.

The following dates apply to the distributions declared:

Ex-Date

Record Date

Payable Date

July 24, 2026

July 24, 2026

July 31, 2026

August 24, 2026

August 24, 2026

August 31, 2026

September 23, 2026

September 23, 2026

September 30, 2026

About the Level Distribution Policy

In March 2019, the Fund’s Board of Trustees (the “Board”) approved a level distribution policy (the “Level Distribution Policy”) under which the Fund makes monthly distributions to stockholders at a constant and fixed (but not guaranteed) rate that will reset annually to a rate calculated based on the average of the Fund’s NAV per share (the “Distribution Amount”), as reported for the final five trading days of the month preceding the announcement of distributions. The Distribution Amount applicable to Q3 2026 was reset based upon the results of the distribution rate calculation. The Distribution Amount applicable for future periods may be reset based upon the results of the distribution rate calculation.

There can be no guarantee that the Level Distribution Policy will be successful in its goals. The Fund’s ability to maintain a stable level of distributions to shareholders will depend on a number of factors, including changes in the financial market, market interest rates, and performance of overall equity and fixed-income markets. As portfolio and market conditions change, the ability of the Fund to continue to make distributions in accordance with the Level Distribution Policy may be affected.

Shareholders have the option of reinvesting distributions in additional common shares through the Fund’s Dividend Reinvestment Plan, or electing to receive cash by contacting AST, their financial adviser or their brokerage firm. Shareholders who wish to receive their distribution in cash must opt out of the Fund’s Dividend Reinvestment Plan. For further information, shareholders should carefully read the description of the Dividend Reinvestment Plan in the prospectus.

The Board may amend the Level Distribution Policy, the Distribution Amount or distribution intervals, or the Fund may cease distributions entirely, at any time, without prior notice to shareholders. The announcement of, amendment to, or later termination of this Level Distribution Policy may have an adverse effect on the market price of the Fund’s shares of common stock.

The Fund may at times, in its discretion, pay out less than the entire amount of net investment income earned in any particular period and may at times pay out such accumulated undistributed income in addition to net investment income earned in other periods in order to permit the Fund to maintain a stable level of distributions. As a result, the dividend paid by the Fund to shareholders for any particular period may be more or less than the amount of net investment income earned by the Fund during such period. The Fund intends to distribute all realized net long-term capital gains, if any, no more than once every twelve months.

To the extent that sufficient investment income is not available on a monthly basis, the Fund’s distributions may consist of return of capital in order to maintain the distribution amount. A return of capital occurs when some or all of the money that shareholders invested in the Fund is paid back to them. A return of capital does not necessarily reflect the Fund’s investment performance and should not be confused with ‘yield’ or ‘income.’ Any such returns of capital will decrease the Fund’s total assets and, therefore, could have the effect of increasing the Fund’s expense ratio. In addition, the Level Distribution Policy may require the Fund to sell its portfolio securities at a less than opportune time to meet the distribution amount.

Shareholders should not make any conclusions about the Fund’s investment performance from the amount of the Fund’s distributions or the Fund’s Level Distribution Policy. With each distribution that does not consist solely of net investment income, the Fund will issue a notice to shareholders that will provide detailed information regarding the amount and composition of the distribution and other related information. The amounts and sources of distributions reported in the notice to shareholders are only estimates and are not being provided for tax reporting purposes. The actual amounts and sources of the distributions for tax reporting purposes will depend upon the Fund’s investment experience during its full fiscal year and may be subject to changes based on tax regulations. The Fund will send individual shareholders a Form 1099-DIV for each calendar year that will tell them how to report these distributions for federal income tax purposes. Please consult your tax advisor about any tax implications applicable to you in light of your particular circumstances.

About the Highland Global Allocation Fund

The Highland Global Allocation Fund (“HGLB”) (NYSE: HGLB) is a closed-end fund managed by NexPoint Asset Management, L.P. For more information visit www.nexpointassetmgmt.com/global-allocation-fund.

About NexPoint Asset Management, L.P.

NexPoint Asset Management, L.P. is an SEC-registered investment adviser. It is the adviser to a suite of registered open-end funds and closed-end funds. For more information visit nexpointassetmgmt.com.

The distribution may include a return of capital. Please refer to the 19(a)-1 Source of Distribution Notice on the NexPoint Funds website for Section 19 notices that provide estimated amounts and sources of the fund’s distributions, which should not be relied upon for tax reporting purposes.

No assurance can be given that the Fund will achieve its investment objectives.

Shares of closed-end investment companies frequently trade at a discount to net asset value. The price of the Fund’s shares is determined by a number of factors, several of which are beyond the control of the Fund. Therefore, the Fund cannot predict whether its shares will trade at, below or above net asset value. Past performance does not guarantee future results.

Before investing in the Fund, you should carefully consider the Fund’s investment objectives, risks, charges, and expenses. For a copy of a prospectus or summary prospectus, the Fund’s most recent annual report on Form N-CSR, semi-annual report, and other filings which contain this and other information, please visit our website at www.nexpointassetmgmt.com, the Securities and Exchange Commission’s website at www.sec.gov, or call 1-800-357-9167. Please read these materials carefully before investing.

CONTACTS

Investor Relations
Kristen Griffith
IR@nexpoint.com

Media Relations
comms@nexpoint.com

View original content:https://www.prnewswire.com/news-releases/highland-global-allocation-fund-declares-monthly-distributions-of-0-088-per-share-302816260.html

SOURCE Highland Global Allocation Fund

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STARZ TO RELEASE SECOND QUARTER EARNINGS FOR 2026 AND HOLD ANALYST AND INVESTOR CONFERENCE CALL BEFORE MARKET OPEN ON FRIDAY, AUGUST 7

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SANTA MONICA, Calif., July 1, 2026 /PRNewswire/ — STARZ (NASDAQ: STRZ) announced today the company will report its second quarter financial results for 2026, ended June 30, 2026, on Friday, August 7. Senior management will also hold an analyst and investor call to discuss results at 5:00AM PT/8:00AM ET before market open on August 7. To listen to the live audio webcast, click here. A full replay will be available later the same evening by clicking here.

About STARZ
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.

Investor Inquiries – Contact:
Nilay Shah
nilay.shah@starz.com

Press Inquiries – Contact:
Jennifer Minezaki
jennifer.minezaki@starz.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/starz-to-release-second-quarter-earnings-for-2026-and-hold-analyst-and-investor-conference-call-before-market-open-on-friday-august-7-302816266.html

SOURCE Starz Entertainment LLC

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